TwitterFacebookPinterestGoogle+

A Win for Los Angeles: United Airlines Comes to the Coliseum

LOS ANGELES (FNN SPORTS) — United Airlines and the University of Southern California have announced a naming rights agreement to help sustain and renovate the Los Angeles Memorial Coliseum, one of the sports world’s most beloved historical landmarks and home of the USC Trojans. Under the 16-year agreement, the venue will officially become the United Airlines Memorial Coliseum beginning in August 2019.

The agreement will support a $270 million project to restore and preserve the Coliseum and upgrade its facilities for fans, athletes and the community, generating thousands of jobs. The renovation will honor the stadium’s rich architectural history and preserve its status as a registered historic landmark, while adding modern amenities that will improve the visitor experience.

“The university has a time-honored commitment to the Coliseum, serving as its longest enduring tenant. USC is honored to be the caretaker of this Los Angeles treasure,” said USC President C. L. Max Nikias. “Together with United, we can ensure the Coliseum’s future as a world-class venue and true community asset.”

USC operates the Coliseum under a 98-year-lease agreement with the city, county and state. That lease included provisions to secure naming rights that would help underwrite the restoration.

“United has been a part of the Los Angeles community for more than 80 years. Sponsoring the Memorial Coliseum, an athletic and architectural icon, as well as USC, an intellectual and cultural beacon, reaffirms our broader commitment to serving the people, communities and business of this region,” said Janet Lamkin, President, California for United Airlines. “These investments to renovate and improve the stadium, as well as to sponsor the USC Trojans as they pursue excellence on and off the field, reinforce our overall investment in this vital market, while enhancing United’s brand presence outside of the airport in one of the nation’s largest cities.”

The Coliseum will be rechristened in 2019 just after the $270 million renovation is completed. While honoring the Coliseum’s architectural integrity, renovations and repairs will enhance the venerable stadium in time for its centennial.

“Over almost a century, the Coliseum has endured as one of the world’s greatest sports and entertainment venues, a civic monument, and architectural icon in the heart of Los Angeles,” Supervisor Mark Ridley-Thomas, a member of the Coliseum Commission, said. “Through this restoration project, USC continues to demonstrate its responsible stewardship of the stadium. With support from United Airlines, USC is ushering in a modern era for this historic landmark and preserving its legacy for generations to come.”

As part of the renovation, the iconic peristyle will be restored, honoring its original design. Improvements made possible in part by the United naming rights agreement include additional aisles, handrails, wider seats, more legroom, cup holders, updated Wi-Fi, concession expansion and improvements, along with updated electrical, mechanical and plumbing systems. Audio and video systems also are being upgraded.

“The restoration of the Los Angeles Memorial Coliseum is a vital step forward to a more dynamic 9th District,” said Los Angeles City Councilman and Coliseum Commission President Curren Price. “Exposition Park is undergoing a renaissance of sorts that is bringing with it much prosperity in the form of jobs, economic growth and community benefits unlike anything we’ve seen before. I want to thank USC for the major investment in our community, which will have a lasting, positive impact in the lives of current and future generations.”

The only venue in the world to have hosted two Olympiads, two Super Bowls and a World Series, the iconic Coliseum will be home to both opening and closing ceremonies, as well as athletic events (track and field) for the 2028 Olympics. It has served as the USC Trojans’ home field since it opened in 1923.

“United Airlines and the Coliseum both have rich histories, with foundings nearly a century ago,” Nikias said. “Both have brought people from around the world together, and now we come together to create a great fan experience.”

“Our shared purpose as an airline is to connect people and help unite the world. From now on, the United Airlines Memorial Coliseum will be a symbol of that mission,” Lamkin said. “We are committed to continuing to extend and elevate our long-standing tradition of service to Los Angeles and fulfilling our role to make sure that the communities and businesses in the innovation capital thrive.”

All upgrades will improve the visitor experience at the Coliseum, which is currently home to the Los Angeles Rams (through 2019), and a well-known venue for major concerts, international soccer matches and community events. Trojans and Rams home football games will continue during construction.

A new Scholarship Club Tower will feature suites, loge boxes, club seats and a lounge. These amenities will provide donors with the opportunity to further underwrite the Coliseum restoration, as well as support the Trojan Athletic Fund, which will raise the balance of the funds needed to complete the restoration and upgrade. United Airlines also will become the official airline of USC Athletics as part of the agreement.

“The generosity of our donors — both large and small — will preserve this venue for generations to come and make it a truly world-class facility,” said USC Athletic Director Lynn Swann. “When construction is complete, our home field will be the best it’s ever been, for our players, our students and our Trojan fans, and that’s thanks to the contributions from founders and alumni and partners like United Airlines.”

Since opening almost 95 years ago, the Coliseum has welcomed over 118 million visitors at more than 4,500 events. Originally commissioned as a memorial to honor Los Angeles World War I veterans, it was later rededicated in 1968, the 50th anniversary of the Armistice, to include all who served in the U.S. Armed Forces during World War I. The Coliseum was declared a state and national historic landmark in 1984.

With the world’s most comprehensive route network, United Airlines and United Express carried more than 148 million passengers across five continents in 2017. United operates two hubs in California, Los Angeles International Airport and San Francisco International Airport. The airline has served the Los Angeles market for more than 80 years and has recently invested nearly $600 million to elevate the customer experience in its terminals at LAX. United proudly supports organizations and programs in these local communities where its customers and colleagues live and work to help make a difference and inspire future leaders.

Leave a Reply

Your email address will not be published. Required fields are marked *

VIDEO NEWS

National Politics

Congressman Soto: New Democrat Coalition Releases Technology Task Force Goals for the 116th Congress

WASHINGTON, DC – Today, the New Democrat Coalition Technology Task Force Co-Chairs Darren Soto, Sharice…

Step by step: Democrats play the long game against Trump

WASHINGTON (AP) — First came the sternly worded letters. Then the subpoenas. Now the votes…

Once again, Iraq caught up in tensions between US and Iran

BAGHDAD (AP) — When U.S. Secretary of State Mike Pompeo sat down with Iraqi officials…

Trump Delays Imposing Tariffs on Auto Imports and Parts

WASHINGTON (AP) — Caught in a sprawling trade dispute with U.S. rival China, President Donald…

STATE & LOCAL POLITICS

Governor Ron DeSantis Announces Leadership and Delegation for Historic Business Development Mission to Israel

TALLAHASSEE, Fla. — Rcently, Governor Ron DeSantis announced the leadership and delegation for the Governor’s…

Gov. DeSantis: ‘Dumping’ migrants in Florida is unacceptable

TALLAHASSEE, Fla. (AP) — Florida’s governor plans to fight any federal plans to fly hundreds…

Governor Ron DeSantis Signs CS/HB 107: Wireless Communications While Driving

Sarasota, Fla. (FNN NEWS) – Today, Governor Ron DeSantis signed CS/HB 107: Wireless Communications While Driving. The law…

U.S. Reps Darren Soto and Brian Mast To Hold Press Conference on Congressional Services Act in Kissimmee May 20

KISSIMMEE, Fla. (FNN NEWS) – On Monday, May 20th at 9:30 am, U.S. Reps. Darren Soto and…

FNN SPORTS

MORE SPORTS NEWS

The Latest: Tiger on wrong side of cut at PGA Championship

FARMINGDALE, N.Y. (AP) — The Latest on the PGA Championship at Bethpage Black on Friday…

Only four players in 100 years have won six NFL titles

Tom Brady will soon slip on his sixth Super Bowl ring, and Herb Adderley is…

Jaguars Make Roster Moves Following Day Two of Rookie Minicamp

JACKSONVILLE, Fla. (FNN SPORTS) – Source: Jacksonville Jaguars // Following the the team’s annual rookie minicamp,…

MATCH RECAP: Orlando City Falls 1-0 in Atlanta

ATLANTA (FNN SPORTS) - Source: Orlando City SC // Orlando City (3-5-3, 12 points) fell 1-0…

Portland Thorns FC Rout Orlando Pride 3-1 at Home

ORLANDO, Fla. (FNN SPORTS) - The Orlando Pride have an uphill battle this season. With…

Bucks beat Celtics 116-91 to advance to East final

MILWAUKEE (AP) — Giannis Antetokounmpo and the Milwaukee Bucks found another gear after their first…

BUSINESS NEWS

MORE BUSINESS NEWS

An error occured during creating the thumbnail.

Trump Delays Imposing Tariffs on Auto Imports and Parts

WASHINGTON (AP) — Caught in a sprawling trade dispute with U.S. rival China, President Donald…

An error occured during creating the thumbnail.

US to Add 30,000 Seasonal Worker Visas as Soon as This Week

WASHINGTON (AP) — The Trump administration plans to allow 30,000 more foreign workers temporarily into…

An error occured during creating the thumbnail.

Shark Tank Star Daymond John, DWTS's Lindsay Arnold, Joey Fatone to Host Runway to Hope 2019 Gala

ORLANDO, Fla. (FNN NEWS) - Runway to Hope co-founder Attorney Mark NeJame announced on Facebook Wednesday…

An error occured during creating the thumbnail.

Bank of America Raising Hourly Minimum Wage to $20

NEW YORK (AP) — Bank of America plans to raise its starting pay to $20…

An error occured during creating the thumbnail.

Pinterest sets sites on $1.5B in first public share offering

NEW YORK (AP) — Pinterest, among a gaggle of tech companies planning to go public…

An error occured during creating the thumbnail.

Gone in 6 minutes: an Ethiopian Airlines jet’s final journey

From nearly the moment they roared down the runway and took off in their new…

ENTERTAINMENT NEWS

  • “Once Upon a Time ... in Hollywood” star Brad Pitt is all smiles on the 2019 Cannes Film Festival red carpet for the film's premiere Tuesday, May 21. Photo: Patience Eding/Another Concept Magazine/Florida National News.
    CANNES, France (FNN NEWS) - [PHOTOS] 2019 Cannes Film Festival: ‘Once Upon a Time … in Hollywood’ Stars Electrify the Red Carpet (Photo: Patience Eding/Another Concept Magazine/Florida National News)

MORE ENTERTAINMENT NEWS

An error occured during creating the thumbnail.

[PHOTOS] 2019 Cannes Film Festival: ‘Once Upon a Time ... in Hollywood’ Stars Electrify the Red Carpet

CANNES, France (FNN NEWS) - Quentin Tarantino's Once Upon a Time ... in Hollywood premiered…

An error occured during creating the thumbnail.

[PHOTOS] 2019 Cannes Film Festival: Model Winnie Harlow Wows on the Red Carpet

CANNES, France (FNN NEWS) - Game-changing model Winnie Harlow, who rocked the world several years ago…

An error occured during creating the thumbnail.

Review: Egerton glitters in glossy, conventional ‘Rocketman’

Whatever you say about Dexter Fletcher’s glossy, glittering Elton John blinged-out biopic ”Rocketman ,” a shiny…

An error occured during creating the thumbnail.

[PHOTOS] Bella Hadid Stuns for “Dolor Y Gloria” Premiere at Cannes Film Festival

CANNES, France (FNN NEWS) - Supermodel and Bvlgari ambassador Bella Hadid is no stranger to…

An error occured during creating the thumbnail.

Pop Icon Dionne Warwick Releases New Album “She's Back”

NEW YORK, N.Y. (FNN NEWS) - Legendary Grammy Award-winner Dionne Warwick releases her new album, She’s Back (Kind Music/Entertainment…

An error occured during creating the thumbnail.

Grumpy Cat, Who Entertained Millions Online, Dies at Age 7

MORRISTOWN, Ariz. (AP) — Grumpy Cat, whose sourpuss expression entertained millions on the internet and…

LIFESTYLE, TRAVEL & TOURISM

  • LAKE BUENA VISTA, Fla. - 26th Epcot International Flower & Garden Festival Blooms for 90 Days at Walt Disney World Resort (Photo courtesy Walt Disney World)

MORE LIFESTYLE NEWS

An error occured during creating the thumbnail.

[PHOTOS] 2019 Cannes Film Festival: ‘Once Upon a Time ... in Hollywood’ Stars Electrify the Red Carpet

CANNES, France (FNN NEWS) - Quentin Tarantino's Once Upon a Time ... in Hollywood premiered…

An error occured during creating the thumbnail.

[PHOTOS] 2019 Cannes Film Festival: Model Winnie Harlow Wows on the Red Carpet

CANNES, France (FNN NEWS) - Game-changing model Winnie Harlow, who rocked the world several years ago…

An error occured during creating the thumbnail.

[PHOTOS] The Most Stunning Celebrity Looks from 2019 Cannes Film Festival’s Opening Night

CANNES, France (FNN NEWS) – Stunning celebrity fashion filled the red carpet on Opening Night…

An error occured during creating the thumbnail.

Governor Ron DeSantis, Gary Sinise and Westgate Resorts Honor Thousands of Military Families

KISSIMMEE, Fla. (FNN NEWS) - Westgate Resorts, Gary Sinise and Florida Governor Ron DeSantis hosted thousands of military families in Kissimmee…

An error occured during creating the thumbnail.

Expedia Unpacks the Best Time to Book, Cheap Places to Visit, and Everything Else You Need to Know About Summer 2019

BELLEVUE, Wash. (FNN NEWS) - Searches for "summer 2019" have been on the rise for the…

An error occured during creating the thumbnail.

3 black women win Miss USA, Miss Teen USA and Miss America

NEW YORK (AP) — When Cheslie Kryst won the Miss USA crown, it marked more…