TwitterFacebookPinterestGoogle+
  • NEW YORK (AP) - AT&T's recent victory in acquiring Time Warner emboldened Comcast to outbid Disney for 21st Century Fox to the tune of $60 billion. Photo: AP/REX/Shutterstock
    NEW YORK (AP) - AT&T's recent victory in acquiring Time Warner emboldened Comcast to outbid Disney for 21st Century Fox to the tune of $60 billion. Photo: AP/REX/Shutterstock

GET YOUR TICKETS NOW!

A Win for Los Angeles: United Airlines Comes to the Coliseum

LOS ANGELES (FNN SPORTS) — United Airlines and the University of Southern California have announced a naming rights agreement to help sustain and renovate the Los Angeles Memorial Coliseum, one of the sports world’s most beloved historical landmarks and home of the USC Trojans. Under the 16-year agreement, the venue will officially become the United Airlines Memorial Coliseum beginning in August 2019.

The agreement will support a $270 million project to restore and preserve the Coliseum and upgrade its facilities for fans, athletes and the community, generating thousands of jobs. The renovation will honor the stadium’s rich architectural history and preserve its status as a registered historic landmark, while adding modern amenities that will improve the visitor experience.

“The university has a time-honored commitment to the Coliseum, serving as its longest enduring tenant. USC is honored to be the caretaker of this Los Angeles treasure,” said USC President C. L. Max Nikias. “Together with United, we can ensure the Coliseum’s future as a world-class venue and true community asset.”

USC operates the Coliseum under a 98-year-lease agreement with the city, county and state. That lease included provisions to secure naming rights that would help underwrite the restoration.

“United has been a part of the Los Angeles community for more than 80 years. Sponsoring the Memorial Coliseum, an athletic and architectural icon, as well as USC, an intellectual and cultural beacon, reaffirms our broader commitment to serving the people, communities and business of this region,” said Janet Lamkin, President, California for United Airlines. “These investments to renovate and improve the stadium, as well as to sponsor the USC Trojans as they pursue excellence on and off the field, reinforce our overall investment in this vital market, while enhancing United’s brand presence outside of the airport in one of the nation’s largest cities.”

The Coliseum will be rechristened in 2019 just after the $270 million renovation is completed. While honoring the Coliseum’s architectural integrity, renovations and repairs will enhance the venerable stadium in time for its centennial.

“Over almost a century, the Coliseum has endured as one of the world’s greatest sports and entertainment venues, a civic monument, and architectural icon in the heart of Los Angeles,” Supervisor Mark Ridley-Thomas, a member of the Coliseum Commission, said. “Through this restoration project, USC continues to demonstrate its responsible stewardship of the stadium. With support from United Airlines, USC is ushering in a modern era for this historic landmark and preserving its legacy for generations to come.”

As part of the renovation, the iconic peristyle will be restored, honoring its original design. Improvements made possible in part by the United naming rights agreement include additional aisles, handrails, wider seats, more legroom, cup holders, updated Wi-Fi, concession expansion and improvements, along with updated electrical, mechanical and plumbing systems. Audio and video systems also are being upgraded.

“The restoration of the Los Angeles Memorial Coliseum is a vital step forward to a more dynamic 9th District,” said Los Angeles City Councilman and Coliseum Commission President Curren Price. “Exposition Park is undergoing a renaissance of sorts that is bringing with it much prosperity in the form of jobs, economic growth and community benefits unlike anything we’ve seen before. I want to thank USC for the major investment in our community, which will have a lasting, positive impact in the lives of current and future generations.”

The only venue in the world to have hosted two Olympiads, two Super Bowls and a World Series, the iconic Coliseum will be home to both opening and closing ceremonies, as well as athletic events (track and field) for the 2028 Olympics. It has served as the USC Trojans’ home field since it opened in 1923.

“United Airlines and the Coliseum both have rich histories, with foundings nearly a century ago,” Nikias said. “Both have brought people from around the world together, and now we come together to create a great fan experience.”

“Our shared purpose as an airline is to connect people and help unite the world. From now on, the United Airlines Memorial Coliseum will be a symbol of that mission,” Lamkin said. “We are committed to continuing to extend and elevate our long-standing tradition of service to Los Angeles and fulfilling our role to make sure that the communities and businesses in the innovation capital thrive.”

All upgrades will improve the visitor experience at the Coliseum, which is currently home to the Los Angeles Rams (through 2019), and a well-known venue for major concerts, international soccer matches and community events. Trojans and Rams home football games will continue during construction.

A new Scholarship Club Tower will feature suites, loge boxes, club seats and a lounge. These amenities will provide donors with the opportunity to further underwrite the Coliseum restoration, as well as support the Trojan Athletic Fund, which will raise the balance of the funds needed to complete the restoration and upgrade. United Airlines also will become the official airline of USC Athletics as part of the agreement.

“The generosity of our donors — both large and small — will preserve this venue for generations to come and make it a truly world-class facility,” said USC Athletic Director Lynn Swann. “When construction is complete, our home field will be the best it’s ever been, for our players, our students and our Trojan fans, and that’s thanks to the contributions from founders and alumni and partners like United Airlines.”

Since opening almost 95 years ago, the Coliseum has welcomed over 118 million visitors at more than 4,500 events. Originally commissioned as a memorial to honor Los Angeles World War I veterans, it was later rededicated in 1968, the 50th anniversary of the Armistice, to include all who served in the U.S. Armed Forces during World War I. The Coliseum was declared a state and national historic landmark in 1984.

With the world’s most comprehensive route network, United Airlines and United Express carried more than 148 million passengers across five continents in 2017. United operates two hubs in California, Los Angeles International Airport and San Francisco International Airport. The airline has served the Los Angeles market for more than 80 years and has recently invested nearly $600 million to elevate the customer experience in its terminals at LAX. United proudly supports organizations and programs in these local communities where its customers and colleagues live and work to help make a difference and inspire future leaders.

Leave a Reply

Your email address will not be published. Required fields are marked *

POLITICS & POWER NEWS

National Politics

VIDEO: Andrew Jeng Releases First Campaign TV Ad In Kissimmee Commission Race

KISSIMMEE, Fla. (FNN NEWS) – Tech entrepreneur Andrew Jeng releases his first campaign TV ad…

Rep. Soto, Rev. Sharpton, UnidosUs, NAACP, Civil Rights Leaders Host Press Conference Demanding Trump Admin End Practice of Separating Families at the U.S. Border

WASHINGTON, D.C. – On Tuesday Congressman Darren Soto, along with social justice leaders, held a press conference…

London Breed Becomes 1st Black Woman to Lead San Francisco After Opponent Concedes

SAN FRANCISCO, Ca. (CNN) - London Breed became the first African-American woman elected to lead San…

STATE & LOCAL POLITICS

VIDEO: Andrew Jeng Releases First Campaign TV Ad In Kissimmee Commission Race

KISSIMMEE, Fla. (FNN NEWS) – Tech entrepreneur Andrew Jeng releases his first campaign TV ad…

Orange Candidates Qualify for Mayor, Sheriff, County Commission, School Board, Soil & Water

ORANGE COUNTY, Fla. (FNN NEWS) -  Orange County candidates who qualified Friday before the qualification…

Senator Linda Stewart Doubts New Trump Executive Order Will End Immigrant Families' Plight

TALLAHASSEE – With President Donald Trump’s “zero tolerance” immigration policy still intact, and the fate of…

Political Newcomer Andrew Jeng Raises a Stunning $25,000 in Kissimmee Commission Race

KISSIMMEE, Fla. (FNN NEWS) – Tech entrepreneur and smart city candidate Andrew Jeng, who is…

SPORTS NEWS

MORE SPORTS NEWS

Bamba is the Magic's Choice at Number 6

ORLANDO, Fla. (FNN SPORTS) - The Orlando Magic spent the 6th overall pick in the…

Daytona International Speedway to Deliver One of the Largest Fireworks Shows in the Southeast At The Coke Zero Sugar 400

DAYTONA BEACH, Fla. (June 20, 2018) – When the checkered flag waves on the 60th Coke Zero Sugar…

Orlando City Loses Fifth-Straight Match to Vancouver

VANCOUVER (FNN SPORTS) – Source: Orlando City SC // In the third match of a…

2019 DAYTONA 500 Tickets On Sale Tuesday, June 12

DAYTONA BEACH, Fla. -Tickets for the 61st annual DAYTONA 500 will officially go on sale…

VIDEO: Buccaneers' Cut For A Cure Raises $130,000 For National Pediatric Cancer Foundation

TAMPA, Fla. - On Monday, the Tampa Bay Buccaneers continued to support the fight against childhood…

Orlando Pride Play to Scoreless Stalemate in Seattle

SEATTLE, Wa. (FNN SPORTS) – Source: Orlando City SC // Orlando Pride (4-3-4, 16 points)…

BUSINESS NEWS

MORE BUSINESS NEWS

Political Newcomer Andrew Jeng Raises a Stunning $25,000 in Kissimmee Commission Race

KISSIMMEE, Fla. (FNN NEWS) – Tech entrepreneur and smart city candidate Andrew Jeng, who is…

VIDEO: Grenada Consul General Warren Newfield Discusses the Island Nation's Growth

MIAMI BEACH, Fla. (FNN NEWS) - Grenada Ambassador-at-Large and Consul General in Miami Warren Newfield,…

Comcast Challenges Disney with $65B Bid for Fox

NEW YORK (AP) — Comcast made a $65 billion bid Wednesday for Fox’s entertainment businesses,…

Facebook Says It's Removing Trending News Feature Next Week

SAN FRANCISCO (FNN NEWS) - Facebook announced Friday that it will remove its "Trending" section from…

VIDEO: Dunkin Donut Delivers Free Donuts on National Donut Day

ORLANDO, Fla. (FNN NEWS) - Friday, June 1 is National Donut Day. You still have…

Orange County Property a Hot Commodity: New Construction Rises to $3.6 Billion in 2018

ORANGE COUNTY, Fla. (FNN NEWS) - Property values for Orange County continue to increase, topping…

ENTERTAINMENT NEWS

MORE ENTERTAINMENT NEWS

Daytona International Speedway to Deliver One of the Largest Fireworks Shows in the Southeast At The Coke Zero Sugar 400

DAYTONA BEACH, Fla. (June 20, 2018) – When the checkered flag waves on the 60th Coke Zero Sugar…

VIDEO: Trayvon Martin's Parents Talk Latest Trayvon Martin Foundation Efforts at ABFF

MIAMI BEACH, Fla. (FNN NEWS) - While promoting the newly released Trayvon Martin docuseries "Rest…

VIDEO: "Star" Actress Ryan Destiny Talks Body Image and Her Character at ABFF

MIAMI BEACH, Fla. (FNN NEWS) - "Star" co-lead actress Ryan Destiny talks with Florida National…

Comcast Challenges Disney with $65B Bid for Fox

NEW YORK (AP) — Comcast made a $65 billion bid Wednesday for Fox’s entertainment businesses,…

Conservative Commentator Charles Krauthammer Says He Has 'Only a Few Weeks Left to Live'

NEW YORK, N.Y. (FNN NEWS) - Longtime Fox News commentator and conservative Washington Post columnist Charles…

BREAKING NEWS: Miss America Ends Swimsuit Competition

NEW YORK (FNN NEWS) - Gretchen Carlson, the board of trustees chair for the Miss…

LIFESTYLE NEWS

MORE LIFESTYLE NEWS

VIDEO: Grenada Consul General Warren Newfield Discusses the Island Nation's Growth

MIAMI BEACH, Fla. (FNN NEWS) - Grenada Ambassador-at-Large and Consul General in Miami Warren Newfield,…

BREAKING NEWS: Miss America Ends Swimsuit Competition

NEW YORK (FNN NEWS) - Gretchen Carlson, the board of trustees chair for the Miss…

VIDEO: Newseum to Add 18 Journalists Killed in 2017 to Journalists Memorial on June 4

WASHINGTON -- Today, at 10 a.m., the Newseum will rededicate its Journalists Memorial, which recognizes men and women who were killed…

Facebook Says It's Removing Trending News Feature Next Week

SAN FRANCISCO (FNN NEWS) - Facebook announced Friday that it will remove its "Trending" section from…

VIDEO: Dunkin Donut Delivers Free Donuts on National Donut Day

ORLANDO, Fla. (FNN NEWS) - Friday, June 1 is National Donut Day. You still have…

Update on the Star Wars Immersive Resort Planned for Walt Disney World Resort

Last summer, plans for a Star Wars-inspired destination at Walt Disney World Resort were unveiled at the D23 Expo. Today…

GOLDEN TRAILER

ESSENCE MUSIC FEST

MISS AMERICA

ABFF FILM FESTIVAL

JAZZ IN THE GARDENS

DAYTONA 500

MISS UNIVERSE

WRITERS GUILD

CANNES FILM FESTIVAL

TONY AWARDS