TMZ reports that Pop singer Ariana Grande has filed a lawsuit against Forever 21 over their use of her name and likeness without her permission to sell and promote their makeup brand.
According to Complex, Grande claims that her team was negotiating with Forever 21’s sister store, Riley Rose, in December 2018 to create a joint marketing campaign. Talks fell through two months later when Riley Rose couldn’t meet the singer’s asking price. The suit alleges that Forever 21 and Riley Rose still went ahead and published at least 30 unauthorized images and videos that could have led consumers to believe the company had Ariana’s endorsement.
Forever 21 and Riley Rose are accused of deceiving customers by hiring a model who shockingly resembles Ariana while using the look, audio, and lyrics from her hit single “7 Rings” as part of their promotional social media campaign.
Grande is seeking at least $10 million in damages according to TMZ, compounding Forever 21’s current financial woes as it reportedly nears a bankruptcy filing.
Xarria Rhodel is a Florida National News contributor. | email@example.com