LOUISVILLE, Ky., (KFC) — In celebration of KFC’s monumental return to the forefront of pop culture, today the brand announced its first-ever in-game Super Bowl advertisement. The 15-second advertisement will air in the fourth quarter of the game. Titled Colonel vs. Colonel, the ad features Kentucky Buckets Coach Colonel Rob Riggle and Georgia Gold Colonel Billy Zane in a faceoff for the spotlight, the first time two KFC Colonels have appeared on screen together.
The spot is supported by three teaser videos, available on KFC social channels and on YouTube beginning Tuesday, January 31 and leading up to the big game on February 5.
In addition to continuing its successful advertising campaign featuring a rotating cast of actors as Colonel Sanders, KFC continues to add products to its traditional lineup of fried chicken, providing flavorful options for any Super Bowl spread, including new Georgia Gold Honey Mustard BBQ, spicy, smoky, crispy Nashville Hot, as well as perennial favorites Original Recipe®, Extra CrispyTM Chicken, Extra CrispyTM Tenders and Hot WingsTM.
Coach Colonel Riggle first appeared in the ad campaign in September when KFC’s Colonel Harland Sanders announced the formation of the first professional football team fueled by fried chicken, the Kentucky Buckets.
“KFC is back—back to making chicken the way our founder, Colonel Harland Sanders made it, and back in pop culture—so we’re celebrating on the biggest advertising stage of the year: the Super Bowl,” said Kevin Hochman, KFC U.S. chief marketing officer. “From Original Recipe and Extra Crispy to new and exciting flavors like Georgia Gold and Nashville Hot—KFC has the perfect variety to wow your big game party guests.”