TwitterFacebookPinterestGoogle+

Nike Unveils Kaepernick Ad to Air During NFL Season Opener

Nike has unveiled its first “Just Do It” ad narrated by Colin Kaepernick, a spot scheduled to air during the NFL season opener Thursday night as well as during the U.S. Open tennis tournament and other major sporting events.

The two-minute spot released Wednesday highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL players protesting racial inequality, police brutality and other issues by demonstrating during the national anthem.

Kaepernick narrates the full spot but first physically appears midway through. As a camera pans to reveal Kaepernick’s face, a reflection of a United States flag is visible on the facade of a building behind him.

Kaepernick says: “Believe in something, even if it means sacrificing everything.”

At the start of the ad, Kaepernick says: “If people say your dreams are crazy, if they laugh at what you think you can do, good. Stay that way, because what nonbelievers fail to understand is that calling a dream crazy is not an insult, it’s a compliment.”

The former 49ers quarterback is revealed as the narrator toward the end of the spot.

The commercial’s universal theme is about athletes pushing for bigger dreams. It features young athletes who compete amid various challenges, touching on issues of gender, disabilities and weight loss, among others.

Kaepernick says at the end: “Don’t ask if your dreams are crazy. Ask if they are crazy enough.”

The spot is expected to air this week during college football and MLB games, and stream on various music, gaming and other platforms, Nike spokeswoman Sandra Carreon-John said.

Kaepernick hasn’t spoken to the media publicly since opting out of his contract with San Francisco and becoming a free agent in 2017. He scored a legal victory last week in his grievance against the NFL and its 32 teams when an arbitrator allowed his case to continue to trial. The quarterback claims NFL team owners conspired to keep him out of the league because of his protests. His case hinges on whether owners worked together rather than decided individually to not sign Kaepernick.

A similar grievance is still pending by former San Francisco teammate Eric Reid, a Pro Bowl safety who joined in the protests.

Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multiyear agreement to make him one of the faces of Nike’s 30th anniversary “Just Do It” campaign, according to a person familiar with the situation who spoke on condition of anonymity because details of the detail had not been revealed publicly.

The campaign includes video ads and billboards, like one displayed atop a Nike store in downtown San Francisco on Wednesday.

Nike also will create an apparel line for Kaepernick, including a signature shoe, and contribute to his Know Your Rights charity, the person said. The deal puts Kaepernick in the top bracket of NFL players with Nike.

The endorsement deal between Nike and Kaepernick prompted a flood of debate Tuesday. It was a trending topic on Twitter and other social networks, with some fans urging a boycott of the company’s clothes and sneakers — even burning and cutting out the signature swoosh logos on their gear.

“I stand for anybody that believes in change. I stand for anybody that believes in a positive attitude,” LeBron James said Tuesday night at a Nike fashion show and awards ceremony in New York. “I stand with Nike, every day, all day.”

Nike also provides all NFL teams with game day uniforms and sideline apparel, a partnership that was extended in March to run through 2028.

President Donald Trump, a frequent critic of protesting NFL players, tweeted Wednesday that Nike is getting “killed” over the endorsement deal.

“Nike is getting absolutely killed with anger and boycotts,” Trump tweeted. “I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!”

The College of the Ozarks, a private Christian school in Point Lookout, Missouri, that competes in sports at the NAIA level, said it will remove all uniforms purchased from Nike that contain the brand’s logo.

Last year, the college added a stipulation to competition contracts, saying it would walk away from any game where the opposing team takes a knee, sits or turns its back on the flag or anthem.

“If Nike is ashamed of America, we are ashamed of them,” College of the Ozarks President Jerry C. Davis said in a statement. “We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform,”

Leave a Reply

Your email address will not be published. Required fields are marked *

POLITICS & POWER NEWS

National Politics

Records show FBI was probing Michael Cohen long before raid

NEW YORK (AP) — Newly released documents show the FBI was investigating President Donald Trump’s…

Trump issues first veto after rebuke of border order

WASHINGTON (AP) — Unbowed by a congressional rebuke, President Donald Trump issued the first veto…

Trump Campaign Announces MAGA Rally Thursday, March 28 - Grand Rapids, MI

New York, NY – Today, Donald J. Trump for President, Inc. announced that President Trump will…

As New York probes business deals, Trump cries HARASSERS

NEW YORK (AP) — New York’s attorney general has opened a civil investigation into President…

STATE & LOCAL POLITICS

Governor Ron DeSantis Addresses More Than 1,000 Business and Community Leaders at Broward Workshop

Davie, Fla. – Today, Governor Ron DeSantis addressed more than 1,000 business and community leaders at…

First Lady Casey DeSantis Joins DEP, FWC, CCA and Duke Energy for Red Tide Recovery Redfish Release

Naples, Fla. – Today, First Lady Casey DeSantis and Department of Environmental Protection (DEP) Secretary Noah…

Florida Helps Secure Multimillion Recovery Following Health Care Fraud Investigation

TALLAHASSEE, Fla.—Attorney General Ashley Moody’s Office helped secure a multimillion-dollar recovery following an investigation into…

STATEMENT: FDP Chair Terrie Rizzo on second passing of SB 168

TALLAHASSEE, Fla. - FDP Chair Terrie Rizzo released the following statement after GOP Senators again…

FNN SPORTS

  • No. 19 Justin Bogle, out of Cushing, Oklahoma, races his KTM 450 SX-F-Factory Edit for Rocky Mountain ATV/MC during a 450 SX free practice before the 2019 DAYTONA Supercross at Daytona International Speedway Saturday, March 9, 2019. Photo: Willie David/Florida National News.
    DAYTONA BEACH | [VIDEO] Ricky Carmichael and Riders Ready for DAYTONA Supercross 2019 (Photo: Willie David/Florida National News.)

MORE SPORTS NEWS

McIlroy blocks out noise and hits his stride

PONTE VEDRA BEACH, Fla. (AP) — Rory McIlroy managed to block out all the noise,…

Aaron Gordon and Jonathan Isaac named co-winners of the 2018-2019 Rich & Helen DeVos Community Enrichment Award

Orlando, Fla. – Orlando Magic forwards Aaron Gordon and Jonathan Isaac were named co-winners of the…

Orlando City Falls 3-1 to Montreal

ORLANDO, Fla. - Orlando City SC (0-1-2, 2 points) suffered its first defeat of the 2019…

Kyle Wyman Wins DAYTONA 200

DAYTONA BEACH, Fla. – Kyle Wyman, riding the N2Racing Yamaha, emerged from a late-race, four-lap shootout  to…

Sean Dylan Kelly, 16, Becomes Youngest Pole Winner in DAYTONA 200 History

DAYTONA BEACH, Fla.  – Suzuki rider Sean Dylan Kelly, a 16-year-old making his DAYTONA 200 debut,…

Buccaneers Release Punter Bryan Anger

TAMPA, Fla. - The Tampa Bay Buccaneers announced today the team has released punter Bryan Anger. Anger…

BUSINESS NEWS

MORE BUSINESS NEWS

Apple refreshes iPad lineup, with larger entry-level model

NEW YORK (AP) — Apple has unveiled a new iPad that’s thinner and slightly larger…

Hawaii weighs first-in-nation plastic bans at restaurants

HONOLULU (AP) — Hawaii would be the first state in the U.S. to ban most…

Craigslist founder donates $15 million for journalism ethics

PASADENA, Calif. (AP) — The founder of Craigslist says he will donate $15 million to…

US charges against Huawei could inflame China trade talks

WASHINGTON (AP) — The Trump administration’s unveiling of criminal charges against the Chinese tech giant…

[VIDEO] Governor Rick Scott Announces Florida Gained 23,000 New Jobs in November

ORLANDO, Fla. (FNN NEWS) - Florida Governor and Senator-elect Rick Scott announced that Florida gained…

[VIDEO] Aloft Orlando Downtown Welcomes RedCarpetMonday Orlando's Best in Business

ORLANDO, Fla. (FNN NEWS) - Red Carpet Monday returned to Aloft Orlando Downtown to host its final…

ENTERTAINMENT NEWS

  • CHICAGO (AP) - R. Kelly tells CBS ‘I didn’t do this stuff’ in first interview since bonding out of jail. (Photo by Frank Micelotta/Invision/AP, File)

MORE ENTERTAINMENT NEWS

Oregon Blockbuster outlasts others to become last on Earth

BEND, Ore. (AP) — There are challenges that come with running the last Blockbuster Video…

Fox News hires Donna Brazile as political contributor

NEW YORK (AP) — Fox News says it has hired former Democratic National Committee chief…

Review: In ‘Triple Frontier,’ a special-ops heist goes awry

Job opportunities seldom diverge as greatly as they do for the former special forces operatives…

R. Kelly tells CBS ‘I didn’t do this stuff’ in interview

CHICAGO (AP) — In his first interview since being charged with sexually abusing four people, including three…

Kylie Jenner youngest self-made billionaire

NEW YORK (AP) — Move over Mark Zuckerberg. At 21, Kylie Jenner has been named…

Review: ‘Captain Marvel’ gets an average introduction

If there is one thing that’s true of most of the movies in the Marvel…

LIFESTYLE, TRAVEL & TOURISM

  • LAKE BUENA VISTA, Fla. - 26th Epcot International Flower & Garden Festival Blooms for 90 Days at Walt Disney World Resort (Photo courtesy Walt Disney World)

MORE LIFESTYLE NEWS

Garden Rocks Concert Series Expands to Every Day of the Epcot International Flower & Garden Festival, March 6-June 3

LAKE BUENA VISTA, Fla. – Garden Rocks Concert Series is back – every single day…

SPECIAL REPORT: Non-Compliance with State Law Plagues Orange County Soil & Water Board

ORLANDO, Fla. (FNN NEWS) - Florida currently has 58 Soil & Water Conservation Districts which were…

Chairman Daisy Morales Announces New Website for Orange Soil and Water Conservation District

ORLANDO, Fla. (FNN NEWS) – After four years of ongoing board meetings and delays to…

Innovative environment joins lineup of new and recently announced enhancements to the Walt Disney World Resort theme park

LAKE BUENA VISTA, Fla. (Feb. 21, 2019) – Epcot at Walt Disney World Resort is a…

26th Epcot International Flower & Garden Festival Blooms for 90 Days at Walt Disney World Resort

LAKE BUENA VISTA, Fla. – New sights, sounds and flavors of spring will envelop Walt…

Orange Soil & Water Conservation Chair Daisy Morales Issues Statement on Gov. DeSantis Water Reforms

ORANGE COUNTY, Fla. (FNN NEWS) - Orange Soil & Water Conservation District Board Chair and…