As long as you have your business, you’ll always have your business website, and as long as you’ve got the site, you’re always seeking to broaden your audience. Demographically, businesspeople and entrepreneurs are the group most ready to make spending decisions, even more than the overall 18-34-year-old group.
Currently, the most ubiquitous source to tap into that golden audience of ready spenders is the business-centric LinkedIn, with its 200+ million members. However, there’s another platform, one even more potent than LinkedIn, that you might be missing out on.
Reach this audience, and you can increase your website’s pageviews, and consequently increase conversions.
An Audience You Must Tap Into
If you read our post on shareable content, you’ll remember we mentioned visually pleasing and value-packed slideshows as a form of content viewers will gladly share before you even ask. Slideshare is the platform for company leaders and big thinkers, making it the perfect place to share them.
Furthermore, if you search online for a dynamic Powerpoint template and your content is specific and informative, your slideshow can be featured on Slideshare’s front page, sending thousands of viewers your way (as long as you include your website’s URL in the slideshow).
Want more specifics?
Gregory Ciotti gives you the nuts-and-bolts on how to make a great Slideshare presentation in this guest post on Pat Flynn’s Smart Passive Income blog about his own Slideshare presentation that was featured on the front page.
Be sure to bookmark it too — it’s a long one.