TwitterFacebookPinterestGoogle+
  • ORLANDO (FNN NEWS) - U.S. Representatives Val Demings (center) and Darren Soto (left), with U.S. Senator Bill Nelson on hand, held an informative disaster assistance workshop at Valencia College's west campus Monday. Photo: Willie David/Florida National News.
    VIDEO | ORLANDO (FNN NEWS) - U.S. Representatives Val Demings (center) and Darren Soto (left), with U.S. Senator Bill Nelson on hand, held an informative disaster assistance workshop at Valencia College's west campus Monday. Photo: Willie David/Florida National News.

STUDY: Indian Prime Minister Narendra Modi Takes Over Former President Obama’s Top Spot as the Most Followed World Leader on Instagram

NEW YORK, (FNN NEWS) — Indian Prime Minister Narendra Modi has taken over former U.S. President Barack Obama’s position as most followed world leader on Instagram with 6.8 million followers on his account, closely followed by U.S. President Donald J. Trump in second place with 6.3 million followers, according to the newly released 2017 “World Leaders on Instagram” study by leading strategic communications and global public relations firm Burson-Marsteller.

[Study] Both leaders combined have fewer followers than former U.S. President Barack Obama who left office on January 20, 2017 and now has 13.8 million followers on his @BarackObama account.

Pope Francis is in third place with 3.7 million followers, ahead of the White House account with 3.4 million followers. Indonesia’s President Joko Widodo has seen a 673 percent growth in his followers over the past 12 months, putting him in fifth position with 3.4 million followers.

The study analyzes the activity of the 325 Instagram accounts of heads of state and government, and foreign ministers over the past 12 months using aggregate data from Facebook’s CrowdTangle tool. As of April 1, 2017, the accounts have a combined total of 48.7 million followers and published 61,281 posts in the past 12 months which have garnered a total of 371.7 million interactions (comments and shares).

Modi, who has only posted 53 photos during that period, is also the most effective world leader on Instagram, considering that each of his posts receives an average of 223,000 interactions (comments and likes). Turkey’s President Recep Tayyip Erdoğan is in second position with 141,000 interactions and Pope Francis’ Instagram posts receive 138,000 interactions on average.

At 9.67 percent, the Turkish President has one of the highest interaction rates, which is the total number of interactions divided by the number of posts and the average number of followers over the past 12 months.

The World Leaders on Instagram study also found that 140 of the 193 United Nations member states maintain an official Instagram account, four more than in the 2016 study. Seventy-three heads of state, 38 heads of government and 28 foreign ministers maintain personal pages on the platform, which tend to get better engagement than institutional accounts.

World leaders use Instagram to get their messages across in interesting and creative ways, tapping the full range of Instagram features. World leaders create breaking Instagram stories and use grand picture collages; they even post so many videos that now one in 10 posts contain them. The selfie has now taken the place of the traditional handshake photo, clearly signaling the new diplomatic environment in 2017.

“Burson-Marsteller’s second installment of the World Leaders on Instagram study demonstrates the popularity and effectiveness of visual communications in the public sector,” said Don Baer, Worldwide Chair and CEO, Burson-Marsteller. “Leaders around the world are creating online communications that convey global social and political context while also sharing a sense of personality and creativity. Leaders of business and all other sectors can learn from governments’ use of Instagram.”

On January 20, 2017, the White House Instagram account, set up under President Obama in January 2012, and all its 1,747 posts were archived on the @ObamaWhiteHouse Instagram account. A new @WhiteHouse Instagram channel was set up for the Trump administration, which started with a clean slate yet kept the 3,586,458 followers accumulated under Obama. So far the Trump administration has only posted 33 times, and since the transition the account has lost more than 100,000 followers as Obama supporters have unfollowed the Trump White House Instagram account.

Other key findings include:

  • President Trump tops the most interactive world leaders ranking with 114,554,016 total interactions. He is followed by Iran’s Ayatollah Ali Khamenei, in second place, with 89,090,894 interactions and then Pope Francis with 45,408,641 interactions.
  • The Government of Brunei has the most active account, posting on average 16 times per day. It is far ahead of Kuwait’s Ministry of Foreign Affairs which posts 6.6 times per day and Ghana’s Nana Akufo-Addo who posts 4.7 times per day.
  • World leaders have taken to Instagram’s new video feature – sharing video posts has more than doubled over the past 12 months and videos receive an average of 2,027 more interactions than simple photo posts.

SOURCES | Study by Burson-Marsteller

Leave a Reply

Your email address will not be published. Required fields are marked *

POLITICS & POWER

Orange County Property Appraiser Rick Singh Certifies Final 2017 Tax…

ORLANDO, Fla. (FNN NEWS) – Source: Office of the OCPA // Each year Orange County…

State Senator Linda Stewart and State Representative Bruce Antone Propose…

ORLANDO, Fla. (FNN NEWS) - State Senator Linda Stewart (D-Orlando) and State Representative Bruce Antone (D-Orlando) held…

Central Florida Lawmakers To Unveil Child Safety Alarm Act

ORLANDO, Fla. – (FNN NEWS) - Central Florida state lawmakers will hold a news conference to…

U.S. NEWS

Trump’s Jibe Deepens Feud with Tillerson; He was Joking?

WASHINGTON (AP) — President Donald Trump challenged Secretary of State Rex Tillerson to “compare IQ tests,” delivering a sharp-edged ribbing that threw a bright spotlight on his seemingly shaky relationship with his top diplomat. The White House insisted the president was only joking. Trump issued the challenge in an interview with…

AT&T Deploying Mobile Cell Sites to Help Those Impacted by…

SAN FRANCISCO, (FNN NEWS) / By AT&T / -- To help customers and emergency responders stay connected, our Network Disaster Recovery (NDR) team is deploying numerous mobile cell sites, or Cells on Light Trucks (COLTs) and equipment to areas impacted by ongoing wildfires. AT&T Sat COLT in Napa, CA We have deployed Sat COLTs to Santa…

International Pop Icon P!NK Announces Beautiful Trauma World Tour 2018

NEW YORK, (FNN NEWS) / By Live Nation Entertainment / -- Known for her incredible and entertaining live show, international pop icon P!NK announces her Beautiful Trauma World Tour 2018 today. The 40-date North American arena tour produced by Live Nation will start in Phoenix, AZ on March 1st and culminate in Los Angeles, CA at The Forum on June 2nd. American Express®…

ORLANDO / CENTRAL FLORIDA NEWS

Orange County Property Appraiser Rick Singh Certifies Final 2017 Tax…

ORLANDO, Fla. (FNN NEWS) – Source: Office of the OCPA // Each year Orange County Property Appraiser Rick Singh is responsible for fairly and equitably assessing over 453,000 real estate parcels and almost 61,000 tangible personal property accounts while applying all applicable exemptions and classifications. On October 16, 2017, Rick Singh certified and delivered the 2017 tax roll, valued at…

State Senator Linda Stewart and State Representative Bruce Antone Propose…

ORLANDO, Fla. (FNN NEWS) - State Senator Linda Stewart (D-Orlando) and State Representative Bruce Antone (D-Orlando) held a press conference Monday to unveil the "Child Safety Alarm Act"  (SB 486). Senate Bill 486 is also co-sponsored by State Senators Randolph Bracy (D-Orlando) and Victor Torres, Jr., (D-Orlando) who also spoke about the proposed legislation at the press conference. The Child Safety Alarm Act requires vehicles used…

Central Florida Lawmakers To Unveil Child Safety Alarm Act

ORLANDO, Fla. – (FNN NEWS) - Central Florida state lawmakers will hold a news conference to announce two bills filed this week following the tragic death of an Orlando three-year-old child. Last summer Myles Hill was left unattended in a hot daycare van, only to be discovered dead 12 hours later. The news conference will be held on Monday, October 16, 2017…

MIAMI / SOUTH FLORIDA NEWS

Hip Hop Legend Queen Latifah to Receive Icon Award at…

MIAMI, Fla. (FNN NEWS) - Actor, singer, producer and hip hop legend Queen Latifah will receive the Icon Award at the 4th Annual Revolt Music Conference in October. “Queen Latifah is a rare talent and one of the most successful artists of all time, flourishing as a rap artist, movie star, talk show host and more,”…

Unparalleled Lineup Of Industry Power Players Revealed For 2017 REVOLT…

NEW YORK, (FNN NEWS) // Source: REVOLT TV // -- REVOLT, the multi-platform network from Sean Combs, will once again return to Miami Beach for the fourth annual REVOLT Music Conference (RMC) on October 12-15, 2017 at the Eden Roc Miami Beach Resort. The first round of featured keynote speakers, Q&A participants, and panelists has been revealed for the four-day, action-packed experience. Veteran record executive, CEO and Co-Founder…

SPORTS NEWS

ENTERTAINMENT NEWS

LUXURY LIFESTYLE NEWS

2016 TONY AWARDS

2016 CANNES FILM FEST

WRITERS GUILD AWARDS

2016 GOLDEN TRAILER

2016 ESSENCE FEST

MISS AMERICA 2015

AMERICAN BLACK FILM FEST

MISS UNIVERSE 2015

2016 JAZZ IN THE GARDENS

2016 DAYTONA 500