TwitterFacebookPinterestGoogle+
  • ORLANDO, Fla. (FNN NEWS) - Orange County Mayor Honors Fallen Soldiers on Memorial Day

STUDY: Indian Prime Minister Narendra Modi Takes Over Former President Obama’s Top Spot as the Most Followed World Leader on Instagram

NEW YORK, (FNN NEWS) — Indian Prime Minister Narendra Modi has taken over former U.S. President Barack Obama’s position as most followed world leader on Instagram with 6.8 million followers on his account, closely followed by U.S. President Donald J. Trump in second place with 6.3 million followers, according to the newly released 2017 “World Leaders on Instagram” study by leading strategic communications and global public relations firm Burson-Marsteller.

[Study] Both leaders combined have fewer followers than former U.S. President Barack Obama who left office on January 20, 2017 and now has 13.8 million followers on his @BarackObama account.

Pope Francis is in third place with 3.7 million followers, ahead of the White House account with 3.4 million followers. Indonesia’s President Joko Widodo has seen a 673 percent growth in his followers over the past 12 months, putting him in fifth position with 3.4 million followers.

The study analyzes the activity of the 325 Instagram accounts of heads of state and government, and foreign ministers over the past 12 months using aggregate data from Facebook’s CrowdTangle tool. As of April 1, 2017, the accounts have a combined total of 48.7 million followers and published 61,281 posts in the past 12 months which have garnered a total of 371.7 million interactions (comments and shares).

Modi, who has only posted 53 photos during that period, is also the most effective world leader on Instagram, considering that each of his posts receives an average of 223,000 interactions (comments and likes). Turkey’s President Recep Tayyip Erdoğan is in second position with 141,000 interactions and Pope Francis’ Instagram posts receive 138,000 interactions on average.

At 9.67 percent, the Turkish President has one of the highest interaction rates, which is the total number of interactions divided by the number of posts and the average number of followers over the past 12 months.

The World Leaders on Instagram study also found that 140 of the 193 United Nations member states maintain an official Instagram account, four more than in the 2016 study. Seventy-three heads of state, 38 heads of government and 28 foreign ministers maintain personal pages on the platform, which tend to get better engagement than institutional accounts.

World leaders use Instagram to get their messages across in interesting and creative ways, tapping the full range of Instagram features. World leaders create breaking Instagram stories and use grand picture collages; they even post so many videos that now one in 10 posts contain them. The selfie has now taken the place of the traditional handshake photo, clearly signaling the new diplomatic environment in 2017.

“Burson-Marsteller’s second installment of the World Leaders on Instagram study demonstrates the popularity and effectiveness of visual communications in the public sector,” said Don Baer, Worldwide Chair and CEO, Burson-Marsteller. “Leaders around the world are creating online communications that convey global social and political context while also sharing a sense of personality and creativity. Leaders of business and all other sectors can learn from governments’ use of Instagram.”

On January 20, 2017, the White House Instagram account, set up under President Obama in January 2012, and all its 1,747 posts were archived on the @ObamaWhiteHouse Instagram account. A new @WhiteHouse Instagram channel was set up for the Trump administration, which started with a clean slate yet kept the 3,586,458 followers accumulated under Obama. So far the Trump administration has only posted 33 times, and since the transition the account has lost more than 100,000 followers as Obama supporters have unfollowed the Trump White House Instagram account.

Other key findings include:

  • President Trump tops the most interactive world leaders ranking with 114,554,016 total interactions. He is followed by Iran’s Ayatollah Ali Khamenei, in second place, with 89,090,894 interactions and then Pope Francis with 45,408,641 interactions.
  • The Government of Brunei has the most active account, posting on average 16 times per day. It is far ahead of Kuwait’s Ministry of Foreign Affairs which posts 6.6 times per day and Ghana’s Nana Akufo-Addo who posts 4.7 times per day.
  • World leaders have taken to Instagram’s new video feature – sharing video posts has more than doubled over the past 12 months and videos receive an average of 2,027 more interactions than simple photo posts.

SOURCES | Study by Burson-Marsteller

Leave a Reply

Your email address will not be published. Required fields are marked *

POLITICS & POWER

[Opinion] All This Talk of Impeachment...Not Gonna Happen!

ORLANDO, Fla. (FNN NEWS) - If you listen to mainstream media or the liberal left…

[Opinion] DOES LOVE TRUMP HATE? Depends on your definition of…

ORLANDO, Fla. (FNN NEWS) - The LGBTQ community needs to stop blaming President Trump for…

Politicon Announces CNN as Headline Partner - CNN Anchors, Reporters…

LOS ANGELES, (FNN NEWS) -- Politicon (www.politicon.com), the non-partisan "Unconventional Political Convention," announced a new partnership…

U.S. NEWS

Maya Moise of Davie Florida Wins the Junior Individual Exhibit…

WASHINGTON, D.C.— Maya Moise of Davie, Florida won first place in the Junior Individual Exhibit category at the national finals for the National History Day® Contest. Moise, a 7th grade student at American Heritage School, captivated judges with a project titled "Service Not Servitude" and was presented with this prestigious honor on…

Survey: Facebook Emerges As Leading News Source

NEW YORK, (FNN NEWS) -- Survey findings released today from Ogilvy Media Influence's annual global survey of over 250 reporters and editors identified Facebook as the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter. The one distinction that…

AGTA Confirms the 2017 AGTA Spectrum Awards™ Celebrity Talent for…

DALLAS, (FNN NEWS) -- The American Gem Trade Association (AGTA) is thrilled to announce that Garcelle Beauvais and Tricia Helfer have been confirmed to headline the 2017 AGTA Spectrum Awards™ collection photo shoot. Taking place in Los Angeles, California in August, this industry-unique event follows the AGTA Spectrum Awards™ competition, North America's…

ORLANDO

Three Medal of Honor recipients will be honored at Coke…

DAYTONA BEACH, Fla. (FNN SPORTS) - Three Medal of Honor recipients will be honored during the upcoming  Coke Zero 400 Weekend Powered By Coca-Cola on June 29-July 1 at Daytona International Speedway, a tradition that began in the 1970’s by Bill France Sr., the founder of Daytona International Speedway and NASCAR. Being recognized this year are Captain Thomas Kelly, U.S. Navy (Vietnam),…

Orlando Magic to Host 2017 Draft Watch Party, June 22

ORLANDO, Fla. (FNN SPORTS) - Orlando Magic to host 2017 Draft Watch Party at the Amway Center in Orlando, June 22, at 6:30pm. This free and open to the public event will feature activities for all ages: ·        Appearances by Magic Community Ambassadors Nick Anderson and Bo Outlaw, the Magic Dancers, STUFF the Magic Mascot and the Magic Flight Crew ·        DJ D-Strong…

Festivals of Speed Returns to Ritz-Carlton Orlando, December 3, 2017

ORLANDO, Fla. (FNN NEWS) - March 12th, 1947 was the date that founder Enzo Ferrari started the engine of a 125 S, the first vehicle to bear his name. Seventy years later Festivals of Speed will be celebrating these and other achievements by organizing special displays featuring some of the world's most powerful and elegant Ferrari sports cars. Both vintage…

MIAMI

Maya Moise of Davie Florida Wins the Junior Individual Exhibit…

WASHINGTON, D.C.— Maya Moise of Davie, Florida won first place in the Junior Individual Exhibit category at the national finals for the National History Day® Contest. Moise, a 7th grade student at American Heritage School, captivated judges with a project titled "Service Not Servitude" and was presented with this prestigious honor on June 15, 2017, the day…

Top South Florida Luxury Property Specialist Lourdes Alatriste Joins Engel…

MIAMI, (FNN NEWS) -- Engel & Völkers Miami announced today that Lourdes Alatriste has joined as Partner and Private Office Advisor. Recognized by Wall Street Journal as one of the top 250 Sales Agents in the US, Alatriste brings over 25 years of experience in the South Florida luxury real estate market to the organization. "Lourdes' leadership…

Guns N' Roses Not In This Lifetime Tour Stops In…

LOS ANGELES, (FNN NEWS) -- Unstoppable rock music icons Guns N' Roses will electrify fans into the fall, announcing today a series of fifteen additional North American Stadium and Arena stops on their ongoing worldwide Not In This Lifetime Tour.  Produced by Live Nation, the exhilarating global phenomenon is letting fans get closer with a newly added round of arena shows throughout…

SPORTS NEWS

ENTERTAINMENT NEWS

LUXURY LIFESTYLE NEWS

2016 TONY AWARDS

2016 CANNES FILM FEST

WRITERS GUILD AWARDS

2016 GOLDEN TRAILER

2016 ESSENCE FEST

MISS AMERICA 2015

AMERICAN BLACK FILM FEST

MISS UNIVERSE 2015

2016 JAZZ IN THE GARDENS

2016 DAYTONA 500