TwitterFacebookPinterestGoogle+
  • EDUCATION | WASHINGTON, DC (FNN NEWS) - The White House Initiative on Historically Black Colleges and Universities’ 2017 HBCU All-Stars

SURVEY: 71 Percent of U.S. Workers Would Not Apply to a Company Experiencing Negative Publicity

CHICAGO and ATLANTA, (FNN NEWS) — Negative publicity not only damages a company’s brand, but also its ability to recruit talent. According to the latest CareerBuilder survey, 71 percent of U.S. workers would not apply to a company experiencing negative press. Female workers are much more likely not to apply to a company experiencing negative press than their male counterparts, 79 percent compared to 61 percent respectively.

The national survey, which was conducted online by Harris Poll on behalf of CareerBuilder from May 24 to June 16, 2017, included representative samples of 2,369 full-time employers and 3,462 full-time U.S. workers across industries and company sizes in the private sector.

“In today’s 24/7 news cycle and social media world, earning and maintaining a good reputation can be a challenge,” said Rosemary Haefner, chief human resources officer at CareerBuilder. “It’s easier than ever before for job seekers to research potential employers. Employers that value transparency and take a proactive approach to issues or complaints will have a better chance of securing trust and loyalty and maintaining a positive reputation that can strengthen their recruitment and retention strategies.”

Negative press and the bottom line
Bad publicity can have a serious ripple effect across companies. More than a quarter of employers (26 percent) say their company has experienced negative publicity, resulting in a hit to their hiring process. Sixty-one percent of these employers combined report fewer job offers being accepted, fewer candidate referrals from employees and fewer job applications as a result of the negative publicity. Other negative impacts to the business included lower employee morale, higher voluntary employee turnover and a decline in sales.

Bad publicity may turn off candidates from applying – but it rarely deters current workers from leaving their jobs. Less than 1 in 10 workers (6 percent) have left a company because of negative publicity.

Positive press, positive results
While negative news travels faster in our social world, companies should share their positive news to strengthen their company overall. Nearly 4 in 5 employers who have experienced positive press have seen beneficial impacts such as:

  • Higher morale among employees (42 percent)
  • Employees were most likely to share positive things about the company on social channels (36 percent)
  • Boost in sales (36 percent)
  • More job applications (32 percent)
  • More job candidate referrals from employees (22 percent)
  • More job offers being accepted (21 percent)
  • Lower voluntary employee turnover (19 percent)

Survey Methodology
This survey was conducted online within the U.S. by Harris Poll on behalf of CareerBuilder among 2,369 hiring and human resource managers ages 18 and over (employed full-time, not self-employed, non-government) and 3,462 employees ages 18 and over (employed full-time, not self-employed, non-government) between May 24 and June 16, 2017 (percentages for some questions are based on a subset, based on their responses to certain questions). With pure probability samples of 2,369 and 3,462, one could say with a 95 percent probability that the overall results have sampling errors of +/- 2.01 and +/- 1.67 percentage points, respectively. Sampling error for data from sub-samples is higher and varies.

SOURCE | CareerBuilder

Leave a Reply

Your email address will not be published. Required fields are marked *

POLITICS & POWER

U.S. NEWS

The White House Initiative on Historically Black Colleges and Universities’…

WASHINGTON, DC -- The White House Initiative on Historically Black Colleges and Universities (HBCUs) announced its 2017 HBCU All-Stars at the Annual Summit hosted at the White House on Monday, September 18, 2017. The 62 All-Stars are undergraduate, graduate, and professional students recognized for their outstanding accomplishments. …

Trump’s comments about anthem, Curry inflame sports stars

SOMERSET, N.J. (AP) — President Donald Trump denounced protests by NFL players and rescinded a White House invitation for NBA champion Stephen Curry in a two-day rant that targeted top professional athletes and brought swift condemnation from league executives and star players alike on Saturday. Wading into thorny issues of race…

AARP Launches Campaign to Root Out Social Media Scams

WASHINGTON (FNN NEWS) -- AARP -- With scams and fraud schemes proliferating on social media, the AARP Fraud Watch Network has launched a campaign to educate Americans about social media hazards and provide information about how they can protect themselves. "Scammers have been using email and telephone calls to target unsuspecting victims for years.  Now, with…

ORLANDO / CENTRAL FLORIDA NEWS

Orlando City Soccer Falls 3-0 to Portland Timbers

PORTLAND, Ore. (FNN SPORTS) – In the final match of a four-game road trip, Orlando City SC (9-13-8, 35 points) fell, 3-0, to the Portland Timbers (13-10-8, 47 points) on Sunday at Providence Park. “We felt we had to win all of our remaining matches. So I think the chances look really grim,” Lions head coach Jason Kreis said. “But…

Orlando Pride Clinch First-Ever Playoff Berth

ORLANDO, Fla. (FNN SPORTS) -- A day after earning a point in its final regular season home game, Orlando Pride’s (10-6-7, 37 points) ticket to the 2017 National Women’s Soccer League postseason has been booked. The Pride’s place in the final four of the table was secured after Seattle Reign FC fell 1-0 against FC Kansas City on Sunday night at Memorial Stadium. With…

“I-4 for Puerto Rico” Hurricane Relief Drive Kicks-Off, Saturday, September…

ORLANDO, Fla. (FNN NEWS) -- Randy Ross --  What began as a relief effort for Texas in “I-4 for Texas” 3 weeks ago, morphed into “I-4 for Florida” following hurricane Irma, and is now “I-4 for Puerto Rico.” The donation drive kicks-off Saturday, September 23rd, with multiple drop points for the convenience of donors.  “Our community is stepping up yet again. …

MIAMI / SOUTH FLORIDA NEWS

Discovery Village at the Forum Celebrates Brand New Independent Living…

FORT MYERS, Fla., (FNN NEWS) -- Discovery Village At The Forum, one of the top senior living communities in Southwest Florida, hosted a formal ribbon cutting ceremony on August 2nd to celebrate the completion of the area's newest, and most luxurious, independent living community. Discovery Village at the Forum's new independent living community is owned and operated by award-winning Discovery…

Medicaid cut in GOP health bill worries the nursing home…

Amy Bernard and her brother kept their mother out of a nursing home as long as they could, until Parkinson's and dementia took their toll and she was seriously injured in a fall. Bernard is happy with her mother’s nursing home care, but it comes at a steep price: $7,000 per month, an amount that would…

SPORTS NEWS

ENTERTAINMENT NEWS

LUXURY LIFESTYLE NEWS

2016 TONY AWARDS

2016 CANNES FILM FEST

WRITERS GUILD AWARDS

2016 GOLDEN TRAILER

2016 ESSENCE FEST

MISS AMERICA 2015

AMERICAN BLACK FILM FEST

MISS UNIVERSE 2015

2016 JAZZ IN THE GARDENS

2016 DAYTONA 500