TwitterFacebookPinterestGoogle+
  • VIDEO | WASHINGTON (FNN NEWS) - Barack and Michelle Obama's Portraits Unveiled

FNN SPORTS | SPEEDWEEKS & DAYTONA 500

Survey: Facebook Emerges As Leading News Source

NEW YORK, (FNN NEWS) — Survey findings released today from Ogilvy Media Influence’s annual global survey of over 250 reporters and editors identified Facebook as the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter. The one distinction that stood out was the inverted results between EMEA and Asia Pacific. Carried out by Ogilvy Media Influence team members in 22 offices across North America, EMEA and Asia Pacific, the survey also uncovered that print media is leading the way with successfully adapting in the digital world across all geographies.

“Our survey demonstrates that new technology and digital media advancements are changing how we consume news,” said Jennifer Risi, Worldwide Chief Communications Officer at Ogilvy. “As a news aggregator, Facebook is exposing users to news publications they may not have read otherwise. Brands can now leverage traditional earned media to reach key audiences, that is then further amplified through social media and influencer engagement – with built in audiences – for an effective communications campaign aimed at driving reputation and building influence.”

The 2017 Ogilvy Media Influence global survey also found that digital storytelling and mobile devices are emerging as growth drivers with most journalists [34%] believing that digital platforms – such as live video and podcasts – present the largest growth opportunity for news organizations to reinvent today’s standard industry media model. See infographic.

Additional key findings:

  • Facebook is the #1 gatekeeper for news [39%], edging out legacy traditional media sources [32%] and significantly outpacing other social networks/digital platforms like Google [15%] and Twitter [4%]. However, on a regional level, we see distinctions in EMEA [60%] and Asia Pacific [22%].
  • In sum, print media [40%] is viewed as the platform most successful in adapting to the digital world with slight regional differences. North America [45%], Asia Pacific [43%] and EMEA [32%].
  • Journalists worldwide see digital platforms [34%] and smartphones and/or mobile devices [26%] as avenues to reimagine news reporting in a mobile era. Other burgeoning technologies, like virtual reality [9%] and artificial intelligence [7%] have yet to meaningfully resonate with media.
  • Mix of earned media [40%], social media [27%] and influencer engagement [13%] is most effective for driving brand reputation and influence across all geographies.

The annual global media survey conducted by the Ogilvy Media Influence staff is quickly becoming an ardent industry resource. The results being unveiled during the 2017 Cannes Lions International Festival of Creativity represent the first half of the survey. Ogilvy will announce results from the second half of the survey later this year.

SOURCE | Ogilvy

Leave a Reply

Your email address will not be published. Required fields are marked *

POLITICS & POWER

LOCAL & STATE POLITICS

Rep. Carlos Guillermo Smith and Advocates Call for Passage of Statewide Cannabis Decriminalization Bills

Tallahassee FL - Standing outside the House Chamber doors, Rep. Carlos Guillermo Smith alongside cannabis advocates…

Commissioner Emily Bonilla Statement on Orange County Affordable Housing Crisis

Orange County, FL – (FNN NEWS) – Several groups representing Puerto Ricans attended the Orange…

Vote Scheduled for Daycare Vehicle Child Safety Alarm Act

TALLAHASSEE, Fla.  (FNN NEWS) - State Senator Linda Stewart (D-Orlando) will present the Child Safety Alarm…

Gov. Scott to Travel to Puerto Rico February 5

ORLANDO, Fla. – Today, Governor Rick Scott announced that he will travel to Puerto Rico on…

SPORTS

BUSINESS

ENTERTAINMENT

LIFESTYLE

MORE LIFESTYLE

Toy Story Land To Open At Walt Disney World Resort On June 30

LAKE BUENA VISTA, Fla.  – It’s a joy-filled, toy-filled world as only Disney can create,…

VIDEO: Black History Month Spotlight Bronze Kingdom Art Gallery Orlando

ORLANDO, Fla. (FNN NEWS) In celebration of Black History Month, Florida National News lifestyle reporter…

11 Little-Known Orlando Theme Park Experiences

ORLANDO, Fla., /Visit Orlando/ -- To celebrate the unparalleled collection of unique experiences that can be…

Busch Gardens Celebrates The Return Of Preschool Card With Sesame Street Safari Of Fun Pirate Parrrrrty!

TAMPA, Fla. – Back by popular demand, Florida preschoolers can now enjoy all Busch Gardens® Tampa…

SeaWorld Offers Free Admission for Florida Preschoolers

ORLANDO, Fla. – Now through December 31, 2018, Florida kids ages five and younger can…

Macklemore, Sean Paul and Fifth Harmony Among Stars Performing Live at Universal Orlando Resort’s 2018 Mardi Gras Celebration

ORLANDO, Fla. – Universal Orlando Resort today announced the headlining acts of its 2018 Mardi Gras…

GOLDEN TRAILER

ESSENCE MUSIC FEST

MISS AMERICA

ABFF FILM FESTIVAL

JAZZ IN THE GARDENS

DAYTONA 500

MISS UNIVERSE

WRITERS GUILD

CANNES FILM FESTIVAL

TONY AWARDS