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VIDEO: New Smokey Bear Digital-First Creative Highlights Lesser Known Wildfire Causes

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WASHINGTON, (FNN NEWS) — In honor of Smokey Bear’s 73rd birthday, the Ad Council, the U.S. Forest Service and the National Association of State Foresters launched new digital-first videos and artwork inspired by beloved Smokey Bear posters to raise awareness of lesser known wildfire starts in an effort to decrease human-caused wildfires. The new artwork was created by Brian Edward MillerEvan HecoxJanna Mattia and Victoria Ying, portraying Smokey Bear in each of their unique styles.

https://www.youtube.com/watch?v=6wWzD3mlC3M

Ad Council

https://www.youtube.com/watch?v=g1jlPKYoluU

“Humans cause nearly 90 percent of all wildfires nationwide, which today burn hotter and longer, destroying millions of forested acres and homes; Smokey needs our help now more than ever,” says U.S. Forest Service Chief Tom Tidwell. “It is helpful to provide information to children and adults about the less commonly known wildfire causes such as improperly burning debris and not fully extinguishing ashes and hot coals. By bringing awareness and inspiring responsibility, we hope to show how important it is to be mindful of how everyday activities can start harmful fires.”

FCB West has proudly developed pro bono public service announcements (PSAs) for Smokey Bear, longest-running public service advertising campaign in U.S. history, since his birth in 1944. The new digital-first videos and new artwork will be supported by an extensive social media program, including Smokey Bear’s FacebookTwitter and Instagramaccounts.

“We’re thrilled to continue to evolve Smokey Bear’s beloved look and digital presence, while harkening back to the campaign’s beginning in the 1940s when we all fell in love with him. FCB has worked on this campaign for 73 years, representing the longest pro bono agency partnership in U.S. history, and these new videos and artwork beautifully extend Smokey’s message of personal responsibility,” shares Lisa Sherman, president and CEO of Ad Council.

“It’s always wildfire season somewhere in the United States, and State Foresters experience first-hand the many causes of wildfires beyond abandoned campfires—improper burning of debris, dumping hot ashes, and others. The new Smokey Bear Wildfire Prevention Campaign’s creative elements will help state forestry agencies continue to educate the public in an effort to help reduce the number of human-caused wildfires,” said Bill Crapser, Wyoming State Forester and president of the National Association of State Foresters.

Smokey Bear has been a recognized symbol of wildfire prevention since August 9, 1944. Although progress has been made, wildfires remain one of the most critical environmental issues affecting the U.S.  On average, nearly nine out of 10 wildfires nationwide today are caused by people. In addition to the causes depicted in the new PSAs, the main causes of wildfire include campfires or warming fires being left unattended or improperly extinguished, debris burning on windy days, improper discarding of smoking materials or BBQ coals, and operating equipment without spark arrestors.

Smokey Bear has long been synonymous with wildfire prevention education and the great outdoors. This new digital campaign unexpectedly brings Smokey Bear out of the woods and into engaging and relatable interactions with people. This evolution in the iconic figure of Smokey Bear brings him closer to a younger audience and further cements his reputation as wildfire prevention’s most loveable spokesperson,” said Joe Oh, CEO and President FCB West

The Ad Council will distribute the new digital-first videos and artwork across Smokey Bear’s social media channels as well as smokeybear.com and the new Spanish language website smokeybear.com/es. Per the organization’s model, the assets will be promoted and run in advertising time and space that is entirely donated. Over the last 73 years, media outlets have donated more than $1 billion in time and space for the Wildfire Prevention campaign.

SOURCE | Ad Council

US NATIONAL NEWS

President Joe Biden on the Wrongful Detention of Evan Gershkovich

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Today we mark a painful anniversary: one year of American journalist Evan Gershkovich’s wrongful detention in Russia.

Journalism is not a crime, and Evan went to Russia to do his job as a reporter —risking his safety to shine the light of truth on Russia’s brutal aggression against Ukraine. Shortly after his wholly unjust and illegal detention, he drafted a letter to his family from prison, writing: “I am not losing hope.”

As I have told Evan’s parents, I will never give up hope either. We will continue working every day to secure his release. We will continue to denounce and impose costs for Russia’s appalling attempts to use Americans as bargaining chips. And we will continue to stand strong against all those who seek to attack the press or target journalists—the pillars of free society.

To Evan, to Paul Whelan, and to all Americans held hostage or wrongfully detained abroad: We are with you. And we will never stop working to bring you home.

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US NATIONAL NEWS

Biden-Harris Administration Announces $60 Million for Emergency Work in Wake of the Collapse of the Francis Scott Key Bridge in Baltimore

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WASHINGTON – Within hours of receiving the request, the U.S. Department of Transportation’s Federal Highway Administration (FHWA) today announced the immediate availability of $60 million in “quick release” Emergency Relief (ER) funds for the Maryland Department of Transportation to rebuild the Francis Scott Key Bridge after a cargo container ship struck the bridge on March 26. These funds serve as a down payment toward initial costs, and additional Emergency Relief program funding will be made available as work continues.

“No one will ever forget the shocking images of a container vessel striking the Francis Scott Key Bridge, causing its collapse and the tragic loss of six people,” said U.S. Transportation Secretary Pete Buttigieg. “The federal emergency funds we’re releasing today will help Maryland begin urgent work, to be followed by further resources as recovery and rebuilding efforts progress. President Biden has been clear: the federal government will do everything it takes to help rebuild the bridge and get the Port of Baltimore back open.”

“We are supporting President Biden’s whole-of-government response to this tragic incident and the federal government is committed to providing all necessary resources to rebuild the bridge,” said Federal Highway Administrator Shailen Bhatt. “The Emergency Relief funding announced today provides an initial down payment of funds to help Maryland manage ongoing disruptions to traffic, supply chains, and daily life, and is the first step in our joint efforts to reconstruct the Francis Scott Key Bridge.”

FHWA’s Emergency Relief program provides funding to States, Territories, Tribes, and Federal Land Management Agencies for highways and bridges damaged by natural disasters or catastrophic events. These “quick release” Emergency Relief funds are an initial installment to help restore essential transportation. Additional funds needed for the rebuilding of the bridge will be supported by the Emergency Relief program through nationwide funding allocations. FHWA is also providing technical assistance, conducting site assessments, and administering emergency contracts for the new bridge.

The structure is located in the Baltimore Harbor and Port of Baltimore. Following the incident, the channel has been closed, and all shipping traffic to Seagirt Marine Terminal at the Port of Baltimore has been stopped and diverted elsewhere.  The Port of Baltimore is essential to the regional economy and national supply chains, and the I-695 corridor, of which the bridge was a part, provides a vital connection for people and goods traveling along the East Coast. FHWA is actively coordinating with federal, state, and local officials in the region, including the Maryland Department of Transportation, the Maryland Transportation Authority, the City of Baltimore, U.S. Coast Guard, the National Transportation Safety Board (NTSB), and others to mitigate supply chain impacts, manage traffic, reopen the port, and ultimately rebuild the bridge. The NTSB, an independent agency, is the leading the investigation into the vessel allision and subsequent bridge collapse.

The Governor of Maryland has declared a State of Emergency and FHWA has approved MDOT’s application, making the event eligible for Emergency Relief funding. The funds will be used for eligible costs associated with debris removal, demolition, detours, emergency repairs, and design and reconstruction on I-695 and the Francis Scott Key Bridge. The Maryland Department of Transportation is continuing to conduct necessary emergency operations, such as implementing detours, to maintain traffic as the disaster area is not passable, and to repair applicable sections sufficiently to protect facilities from further damage and clearing the navigable waters to safely reopen operations at the Port of Baltimore.

The FHWA Emergency Relief program complements the Bipartisan Infrastructure Law by encouraging agencies to identify and implement measures to incorporate resilience in the design, restoration and repair of damaged infrastructure, in order to better withstand future damage from climate change and future weather events.

More information about FHWA’s Emergency Relief program can be found online at https://www.fhwa.dot.gov/programadmin/erelief.cfm

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US NATIONAL NEWS

President Joe Biden on the Stabbing Attack in Rockford, Illinois

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Jill and I were horrified to learn of the brutal attack carried out in Rockford last night, which took the lives of four people, including one fifteen-year-old. Seven others were tragically wounded as a result of this senseless violence. We are praying for the families of those who lost loved ones, and hoping that all those injured make a full recovery. We are also grateful for the heroic actions of local law enforcement, who confronted the suspect and prevented the loss of more innocent life.

Federal law enforcement have offered all available assistance to local law enforcement as they investigate this heinous act. In the meantime, my Administration will do everything in its power to help the people of Rockford and the broader community recover from this traumatic event.

Families across America want the same thing: the freedom to feel safe in their community. That is my priority and the reason we’ve made major investments to provide communities with resources and law enforcement officers to prevent and fight crime. This tragic event is a reminder that we must continue to ensure that our police and first responders have the support they need to do their jobs and keep us safe.

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