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Biden-Harris uses “War Chest” to invest $25 million in Hispanic and Black Media

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Biden-Harris uses “War Chest” to invest $25 million in Hispanic and Black Media

On Sunday, Biden-Harris 2024 announced its third major ad buy of the 2024 election cycle, focused on President Biden’s economic agenda that is lowering costs for the middle class, creating good-paying jobs, and bringing back American manufacturing. These ads kick off a 16-week, $25 million advertising campaign that will reach key voters in battleground states. This buy includes the reelection campaign’s first investments in Hispanic and African American media. These are the first of several spots that will run in this first phase of advertising across key battleground states and on national cable television.

The ad campaign will run on broadcast and cable television programming targeted toward key segments of the electorate critical to the campaign’s path to victory in November 2024. The buy will also capitalize on communicating to large audiences on high-reach TV placements such as NFL Kickoff and the World Series. Ads will be featured on premium digital placements like YouTube Reserve, Hulu, and on Connected TV, and will also be placed in short-form video on Instagram and YouTube Shorts.

Biden-Harris 2024 is aggressively targeting Hispanic and African American voters in key battleground states. The buy makes critical and intentional investments in African American and Hispanic-owned media properties. Critically, the buy constitutes both the largest and earliest media buy for a reelection campaign into constituency media ever, as well as the largest overall buy for a reelection campaign at this point in time ever, ensuring that President Biden’s message is heard throughout this year’s Republican primary.

“As Republicans head to the debate stage next week to put on display their extreme and out-of-touch positions, we are investing in reaching Americans across the country with President Biden and Vice President Harris’ message for the middle class and for Americans’ fundamental freedoms,” said Julie Chavez Rodriguez. “This historic buy ensures that the President’s message reaches all Americans where they receive their news, and sends a clear sign that we are investing in an aggressive, meaningful, and effective paid media strategy. While Republicans duke it out in Milwaukee over their divisive and unpopular agenda, President Biden is amplifying his winning message and leadership as a president for all Americans.”

Biden-Harris 2024 is placing advertising on television in the following markets: Arizona: Phoenix; Georgia: Atlanta; Michigan: Detroit, Grand Rapids; Nevada: Las Vegas; North Carolina; Raleigh, Charlotte; Pennsylvania: Philadelphia, Pittsburgh, Wilkes-Barre-Scranton; Wisconsin: Milwaukee, Green Bay, and Madison.

In addition, the buy will run a targeted track of advertising focused on Hispanic voters in Florida. The media buying strategy reflects a campaign that is maximizing reach with voters, buying across a broader set of markets and a diverse range of digital and traditional media outlets. The African American and Hispanic media buys will be in these markets as well.


Biden-Harris 2024 announced its first ad buy just one day after President Biden and Vice President Harris announced their reelection campaign in April 2023, marking the earliest ad buy for a Democratic presidential reelection campaign in history.
In 2020, President Biden and Vice President Harris assembled a broad and diverse coalition that resulted in the most votes in American history for a presidential ticket. Coming off of the best midterm for a sitting Democratic president since FDR, including key wins in these states, they will do it again in 2024 and prevail over the MAGA extremist agenda.

Watch “Fought Back” HERE.

Background on “Fought Back”:
“Fought Back” lays down a clear case that the United States is coming back and the American economy is getting stronger. While President Biden passed historic laws to help our national recovery, American workers are the hero of this story. This spot highlights the stark difference between President Biden’s optimistic vision of America, and MAGA Republicans’ dark and divisive picture of our nation.

Watch “First Day” HERE.

Background on “First Day”:
“First Day,” takes us back to when President Biden took office with a country in crisis and clearly communicates how he’s delivered for Black families since then – a historic reduction in child poverty in his first year, more money for Black entrepreneurs, lowering cost of living, and millions of new jobs. The strategy, creative, and media planning will be executed by Truxton Creative, led by Terrance Green. Terrance led the 2020 Biden for President paid media program.
Watch “Nosotros” HERE and “It’s Us” HERE.

Background on “Nosotros”:
This ad aims to expand the lens to include the collective – ‘us’ and how President Biden is helping people like the Latino community. This is an intentional effort to establish a cultural connection that increases receptivity to our narrative – “the president is fighting for me + those like me.” The strategy, creative, and media planning is led by Adrian Saenz and his firm, Conexión. Adrian is an alum of Biden for President and an alum of the Obama and Biden White Houses. Colin Rogero, an award winning ad maker, is the co-founder and creative director for Conexión.

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Florida

Advocates Oppose Florida Medicaid Work Reporting Bill, Cite “Deathbed Exemption” and Coverage Gap Risks

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TALLAHASSEE, Fla. (FNN) — A Florida Senate committee on Monday advanced SB 1758, legislation that would impose Medicaid work reporting requirements in a state that has not expanded Medicaid under the Affordable Care Act. Advocates say the proposal would push thousands of low-income Floridians into the state’s existing coverage gap and create new administrative barriers for people with serious illnesses.

The bill goes beyond the recently passed federal measure, H.R. 1 — known as the One Big Beautiful Bill Act — which exempts non-expansion states from federal Medicaid work reporting requirements. Critics argue Florida lawmakers are moving forward despite that exemption.

Bill Would Add Work Reporting and “Deathbed Exemption”

SB 1758 would require certain Medicaid recipients to document at least 80 hours per month of work or qualifying activities to maintain coverage. The bill includes exemptions, including a recently added provision that would exempt terminally ill parents only if they can prove a life expectancy of six months or less.

Sadaf Knight, CEO of Florida Policy Institute, said the amendment would require a single mother who is terminally ill and earning less than $8,000 a year to meet monthly work reporting requirements unless she can demonstrate a six-month prognosis.

“It is hard to grasp how we arrived at a policy that effectively asks someone facing the end of their life to prove they are dying quickly enough to keep their Medicaid,” Knight said.

Opponents say the proposal would increase administrative costs while stripping coverage from residents who are already working or unable to work due to caregiving responsibilities or medical conditions.

Advocates Warn of Coverage Gap, Legal and Fiscal Risks

Florida is one of 10 states that has not expanded Medicaid, leaving an estimated 260,000 residents in the coverage gap — earning too much to qualify for traditional Medicaid but too little to receive federal marketplace subsidies.

More than two dozen organizations signed a letter urging members of the Senate Appropriations Committee to reject the bill. Signatories include the American Cancer Society Cancer Action Network, American Heart Association, American Lung Association, Southern Poverty Law Center, UnidosUS, The AIDS Institute, Florida Policy Institute, Florida Voices for Health and 1199SEIU.

Melanie Williams of Florida Health Justice Project called the bill “fiscally reckless,” noting that the state has already spent $1 million defending wrongful Medicaid terminations in federal court and that the Department of Children and Families has reported budget constraints in addressing court-mandated changes.

Rachel Klein of The AIDS Institute said federal law prohibits non-expansion states from implementing Medicaid work requirements and warned the measure could face legal challenges. Others argued the costs of building a new reporting system would outweigh any potential savings.

Advocates say the Legislature should focus instead on expanding access to affordable coverage amid rising health care costs and expiring enhanced premium tax credits.

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Florida

Governor Ron DeSantis Unveils Statue of President James Monroe as Florida Celebrates America’s 250th Birthday

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MONROE COUNTY, Fla.—Today, Governor Ron DeSantis unveiled a new statue of President James Monroe, the namesake of Monroe County, in Monroe County as part of the ongoing statewide commemoration of America’s 250th birthday and the state celebration of George Washington’s Birthday, which the governor recognized as a state holiday in 2026. America 250 Florida marks the state’s official observance of America’s semiquincentennial and will host and help sponsor special events throughout the year for Floridians from all corners of the state to enjoy.

“In recognition of his contributions to our country, I was proud to unveil the statue of President James Monroe near Bahia Honda State Park in Monroe County today,” said Governor Ron DeSantis. “In Florida, we honor our nation’s history, celebrate those who made our country great, and strive to pass down their legacy of civic virtue to the next generation.”

“Every mile of coastline and acre of our beautiful landscape serves as a monument to President James Monroe who saw the potential of Florida,” said Secretary of State Cord Byrd. “And today, just as in President Monroe’s era, our state continues to play an important role leading the rest of the nation. We are the free state of Florida.”

“Through this statue series and our ‘all-in’ commitment to America’s 250th, Florida is setting a national precedent for reigniting patriotism and civic life,” said Bryan Griffin, President and CEO of VISIT FLORIDA. “By bringing these founders back into the public square, we are highlighting their contributions and inviting everyone to come celebrate America in Florida.”

The unveiling is part of a broader initiative announced last year to place statues of the Founding Fathers in Florida counties that bear their names, reinforcing civic pride, historical literacy, and respect for the nation’s founding principles. President Monroe, the nation’s fifth president, played a pivotal role in American history through his service in the Revolutionary War, his decades of diplomatic leadership, and his presidency following the War of 1812. His legacy is deeply tied to Florida through the Adams-Onís Treaty of 1819, which transferred Florida from Spain to the United States, and through the Monroe Doctrine, which established American leadership in the Western Hemisphere.

The Monroe statue also reflects Florida’s broader commitment to civic education, historical preservation, and American heritage, as the state continues to lead nationally in civics instruction, education freedom, and higher education excellence.

The monument is part of the newly designated Spottswood Heritage Trail, named in honor of the late Monroe County Sheriff and State Senator John M. Spottswood, a community leader and veteran whose legacy of service and conservation continues through the preservation of surrounding lands and waterways. It is located adjacent to Bahia Honda State Park, the historic Flagler Railroad Bridge, and Coupon Bight Aquatic Preserve.

The unveiling ceremony occurred on the final day of George Washington’s Birthday Weekend, which provided free entry for all Floridians to state lands, including state parks, as part of the state’s ongoing semiquincentennial celebration. Further activities will continue to be announced over the coming months.

Floridians can find information on events, exhibits, heritage sites, and participation opportunities at America250FL.com, the state’s official hub for the Semiquincentennial celebration.

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Florida

Attorney General James Uthmeier Announces Arrests in Central Florida Medicaid Fraud Case

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TALLAHASSEE, Fla. (FNN) — Attorney General James Uthmeier announced the arrests of Alexander McKinnie and Kara Morrison in connection with a scheme to defraud Florida’s Medicaid program.

“Medicaid fraud is a clear example of theft from taxpayers,” Uthmeier said. “In Florida, our Medicaid Fraud Control Unit will safeguard public funds and aggressively pursue anyone who exploits these programs.”

An investigation by the Attorney General’s Medicaid Fraud Control Unit determined that McKinnie submitted tens of thousands of dollars in fraudulent claims for non-emergency medical transportation gas reimbursements for trips that never occurred.

Investigators said McKinnie fraudulently billed Medicaid for more than $65,000 in medical services that were never provided. Morrison assisted in the scheme by submitting approximately $7,000 in false reimbursement claims.

McKinnie is charged with one count of Medicaid provider fraud exceeding $50,000 and one count of organized scheme to defraud. Both charges are first-degree felonies, punishable by up to 30 years in prison and a $10,000 fine.

Morrison is charged with one count of Medicaid provider fraud under $10,000 and one count of organized scheme to defraud. Both are third-degree felonies, punishable by up to five years in prison and $5,000 in fines.

McKinnie was arrested by the Orange County Sheriff’s Office, while Morrison was arrested by the Hillsborough County Sheriff’s Office.

The cases will be prosecuted by the Office of the State Attorney for Florida’s Eighteenth Judicial Circuit.

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