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Biden-Harris uses “War Chest” to invest $25 million in Hispanic and Black Media

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Biden-Harris uses “War Chest” to invest $25 million in Hispanic and Black Media

On Sunday, Biden-Harris 2024 announced its third major ad buy of the 2024 election cycle, focused on President Biden’s economic agenda that is lowering costs for the middle class, creating good-paying jobs, and bringing back American manufacturing. These ads kick off a 16-week, $25 million advertising campaign that will reach key voters in battleground states. This buy includes the reelection campaign’s first investments in Hispanic and African American media. These are the first of several spots that will run in this first phase of advertising across key battleground states and on national cable television.

The ad campaign will run on broadcast and cable television programming targeted toward key segments of the electorate critical to the campaign’s path to victory in November 2024. The buy will also capitalize on communicating to large audiences on high-reach TV placements such as NFL Kickoff and the World Series. Ads will be featured on premium digital placements like YouTube Reserve, Hulu, and on Connected TV, and will also be placed in short-form video on Instagram and YouTube Shorts.

Biden-Harris 2024 is aggressively targeting Hispanic and African American voters in key battleground states. The buy makes critical and intentional investments in African American and Hispanic-owned media properties. Critically, the buy constitutes both the largest and earliest media buy for a reelection campaign into constituency media ever, as well as the largest overall buy for a reelection campaign at this point in time ever, ensuring that President Biden’s message is heard throughout this year’s Republican primary.

“As Republicans head to the debate stage next week to put on display their extreme and out-of-touch positions, we are investing in reaching Americans across the country with President Biden and Vice President Harris’ message for the middle class and for Americans’ fundamental freedoms,” said Julie Chavez Rodriguez. “This historic buy ensures that the President’s message reaches all Americans where they receive their news, and sends a clear sign that we are investing in an aggressive, meaningful, and effective paid media strategy. While Republicans duke it out in Milwaukee over their divisive and unpopular agenda, President Biden is amplifying his winning message and leadership as a president for all Americans.”

Biden-Harris 2024 is placing advertising on television in the following markets: Arizona: Phoenix; Georgia: Atlanta; Michigan: Detroit, Grand Rapids; Nevada: Las Vegas; North Carolina; Raleigh, Charlotte; Pennsylvania: Philadelphia, Pittsburgh, Wilkes-Barre-Scranton; Wisconsin: Milwaukee, Green Bay, and Madison.

In addition, the buy will run a targeted track of advertising focused on Hispanic voters in Florida. The media buying strategy reflects a campaign that is maximizing reach with voters, buying across a broader set of markets and a diverse range of digital and traditional media outlets. The African American and Hispanic media buys will be in these markets as well.


Biden-Harris 2024 announced its first ad buy just one day after President Biden and Vice President Harris announced their reelection campaign in April 2023, marking the earliest ad buy for a Democratic presidential reelection campaign in history.
In 2020, President Biden and Vice President Harris assembled a broad and diverse coalition that resulted in the most votes in American history for a presidential ticket. Coming off of the best midterm for a sitting Democratic president since FDR, including key wins in these states, they will do it again in 2024 and prevail over the MAGA extremist agenda.

Watch “Fought Back” HERE.

Background on “Fought Back”:
“Fought Back” lays down a clear case that the United States is coming back and the American economy is getting stronger. While President Biden passed historic laws to help our national recovery, American workers are the hero of this story. This spot highlights the stark difference between President Biden’s optimistic vision of America, and MAGA Republicans’ dark and divisive picture of our nation.

Watch “First Day” HERE.

Background on “First Day”:
“First Day,” takes us back to when President Biden took office with a country in crisis and clearly communicates how he’s delivered for Black families since then – a historic reduction in child poverty in his first year, more money for Black entrepreneurs, lowering cost of living, and millions of new jobs. The strategy, creative, and media planning will be executed by Truxton Creative, led by Terrance Green. Terrance led the 2020 Biden for President paid media program.
Watch “Nosotros” HERE and “It’s Us” HERE.

Background on “Nosotros”:
This ad aims to expand the lens to include the collective – ‘us’ and how President Biden is helping people like the Latino community. This is an intentional effort to establish a cultural connection that increases receptivity to our narrative – “the president is fighting for me + those like me.” The strategy, creative, and media planning is led by Adrian Saenz and his firm, Conexión. Adrian is an alum of Biden for President and an alum of the Obama and Biden White Houses. Colin Rogero, an award winning ad maker, is the co-founder and creative director for Conexión.

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Entertainment

160+ Bands, 5 Stages: Welcome To Rockville Returns to Daytona International Speedway May 7–10 with Expanded Fan Experience

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160+ Bands, 5 Stages: Welcome To Rockville Returns to Daytona International Speedway May 7–10 with Expanded Fan Experience

DAYTONA BEACH, Fla. (FNN) — Music set times have been released for the 15th anniversary of Welcome To Rockville, Florida’s largest rock, metal and punk festival, set for May 7–10, 2026 at Daytona International Speedway.

Produced by Danny Wimmer Presents, the four-day event will feature more than 160 bands performing across five stages, marking the festival’s largest lineup to date.

HEADLINERS AND DAILY LINEUP

This year’s festival will be headlined by Foo Fighters, My Chemical Romance, Guns N’ Roses and Bring Me The Horizon.

  • Thursday, May 7: Guns N’ Roses, Five Finger Death Punch, Godsmack, Staind
  • Friday, May 8: Foo Fighters, Turnstile, The Offspring, Parkway Drive
  • Saturday, May 9: Bring Me The Horizon, Breaking Benjamin, Motionless in White, Lamb of God
  • Sunday, May 10: My Chemical Romance, A Day To Remember, Rise Against, Yellowcard

FESTIVAL EXPANSION AND NEW FEATURES

Organizers announced several enhancements for 2026 aimed at improving the fan experience. A new “Pit Stop” fan zone near the Apex Stage will feature artist interviews, special performances and interactive experiences.

In addition, the Garage Stage will be fully tented for the first time, offering expanded shade coverage and upgraded production for attendees.

SPECIAL EVENTS AND EXPERIENCES

Festivalgoers can kick off the week with a pre-party on May 6 featuring performances by Fuel, Local H and others.

A new crossover event, “Blood4Blood,” will also take place at the Ocean Center, combining live music with bare-knuckle fighting, including a headline bout featuring Alex Terrible of Slaughter to Prevail.

TICKETS, ACCESS AND ATTENDANCE

Festival gates will open daily at 11:30 a.m. Organizers are offering a range of ticket options, including single-day, weekend, VIP and camping packages. A new Camp to Coast shuttle will provide transportation between the speedway and nearby beaches.

With expanded attractions, including rides, themed bars and interactive zones, Welcome To Rockville 2026 is expected to draw tens of thousands of fans to Daytona Beach, reinforcing its role as a major driver of Florida’s tourism and live entertainment economy.

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Crimes and Courts

Florida Creates Public Assistance Fraud Task Force, Appoints Special Prosecutor to Crack Down on Fraud

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Courtesy of the Office of the Attorney General

TALLAHASSEE, Fla. (FNN)James Uthmeier announced the launch of the Public Assistance Fraud Task Force, a multi-agency initiative aimed at strengthening investigations and prosecutions of fraud involving taxpayer-funded benefit programs.

As part of the effort, Assistant Statewide Prosecutor Scott Strauss has been appointed as special prosecutor to oversee complex, multi-circuit fraud cases and coordinate legal strategies across agencies.

TASK FORCE TO TARGET FRAUD

The task force is designed to provide legal counsel and streamline criminal prosecutions for state agencies and law enforcement, enhancing Florida’s ability to build strong cases against individuals accused of fraud.

“We are launching this task force to bring accountability and prosecute those who are stealing from Floridians,” Uthmeier said. “Florida is not Minnesota or California, and we will safeguard the taxpayers’ investment in the services meant for the vulnerable.”

MULTI-AGENCY COLLABORATION

State leaders emphasized the importance of coordination across agencies to combat increasingly sophisticated fraud schemes.

“Under the leadership of Governor Ron DeSantis and Attorney General Uthmeier, Florida has continued to identify, address, and prevent fraud,” said Shevaun L. Harris, secretary of the Agency for Health Care Administration. “This multi-agency initiative creates an opportunity to collectively reaffirm that commitment.”

Brad McVay added that protecting taxpayer-funded programs is essential to maintaining public trust.

“Floridians deserve a government that safeguards their taxpayer dollars from fraudsters,” McVay said.

Florida Department of Law Enforcement Commissioner Mark Glass also stressed enforcement.

“If you commit fraud against public assistance programs, you will be held accountable,” Glass said.

ROLE OF SPECIAL PROSECUTOR

The special prosecutor will evaluate and oversee ongoing multi-circuit investigations, assist in developing cases for prosecution, and support law enforcement with legal tools such as warrants and affidavits.

Kathleen Von Hoene said the initiative will strengthen protections for vulnerable populations.

“Our goal is to protect the public, preserve the integrity of the Medicaid program, and safeguard the populations it serves,” she said.

PROGRAMS AND ENFORCEMENT

Florida’s public assistance programs include Medicaid, SNAP, WIC, housing assistance and reemployment services. Fraud involving these programs can result in criminal charges ranging from misdemeanors to felonies, with penalties including fines, restitution and incarceration.

Law enforcement agencies interested in participating in the task force can contact the Office of Statewide Prosecution for more information.

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Florida

Former Property Appraiser Rick Singh Launches Clerk of Courts Bid, Passes on Mayor and CFO Races

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Photo credit: The Honorable Rick Singh, who served two terms as Orange County Property Appraiser.

ORLANDO, Fla. (FNN)Rick Singh, a U.S. Army veteran, business leader and former Orange County property appraiser, has announced his candidacy for Orange County Clerk of Courts, outlining a platform focused on efficiency, modernization and improved customer service.

While some observers expected Singh to pursue higher-profile offices such as Orange County mayor, Florida chief financial officer or Congress, his decision to run for Clerk of Courts reflects a focus on operational leadership and improving local government services.

“I’m running to make government work faster, smarter and more efficiently for the people of Orange County,” Singh said. “Residents deserve a Clerk’s Office that is responsive, transparent and built for today’s needs.”

PLAN TO MODERNIZE AND IMPROVE SERVICES

Singh outlined several immediate priorities if elected, including upgrading technology and expanding digital access.

“We will modernize the system by reducing long lines, enhancing online services and making it easier for residents to access records, make payments and interact with the Clerk’s Office,” Singh said.

His plan includes improving website and mobile access, streamlining in-person services and reducing wait times for residents.

FOCUS ON EFFICIENCY AND ACCOUNTABILITY

In addition to modernization, Singh said he will prioritize operational improvements and customer service reforms.

“We will overhaul customer service to prioritize speed, respect and accountability,” Singh said. “That includes auditing operations to eliminate delays and inefficiencies that frustrate residents.”

Singh emphasized that creating a more efficient and user-friendly experience will be a top priority from day one.

EXPERIENCE, INNOVATION AND COMPETITIVE FIELD

During his tenure as property appraiser, Singh led the office with the scope and visibility of a countywide constitutional role, implementing reforms that improved transparency, accuracy and efficiency.

His annual “State of Orange County Real Estate” events drew thousands of attendees, including elected officials, real estate professionals, financial leaders and community stakeholders, positioning the office as a key platform for economic insight and public engagement.

Supporters point to Singh’s track record of innovation — including modernizing systems and improving operational performance — as a model for how he would lead the Clerk of Courts office.

“I’ve led a large countywide office and delivered results,” Singh said. “I’m ready to bring that same level of leadership, innovation and accountability to the Clerk of Courts.”

His entry into the race adds to an already competitive field that includes Maribel Gomez Cordero, a current county commissioner and former vice mayor, and Emily Bonilla, a former commissioner and vice mayor, both of whom bring experience in local government leadership and community engagement.

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