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Biden-Harris uses “War Chest” to invest $25 million in Hispanic and Black Media

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Biden-Harris uses “War Chest” to invest $25 million in Hispanic and Black Media

On Sunday, Biden-Harris 2024 announced its third major ad buy of the 2024 election cycle, focused on President Biden’s economic agenda that is lowering costs for the middle class, creating good-paying jobs, and bringing back American manufacturing. These ads kick off a 16-week, $25 million advertising campaign that will reach key voters in battleground states. This buy includes the reelection campaign’s first investments in Hispanic and African American media. These are the first of several spots that will run in this first phase of advertising across key battleground states and on national cable television.

The ad campaign will run on broadcast and cable television programming targeted toward key segments of the electorate critical to the campaign’s path to victory in November 2024. The buy will also capitalize on communicating to large audiences on high-reach TV placements such as NFL Kickoff and the World Series. Ads will be featured on premium digital placements like YouTube Reserve, Hulu, and on Connected TV, and will also be placed in short-form video on Instagram and YouTube Shorts.

Biden-Harris 2024 is aggressively targeting Hispanic and African American voters in key battleground states. The buy makes critical and intentional investments in African American and Hispanic-owned media properties. Critically, the buy constitutes both the largest and earliest media buy for a reelection campaign into constituency media ever, as well as the largest overall buy for a reelection campaign at this point in time ever, ensuring that President Biden’s message is heard throughout this year’s Republican primary.

“As Republicans head to the debate stage next week to put on display their extreme and out-of-touch positions, we are investing in reaching Americans across the country with President Biden and Vice President Harris’ message for the middle class and for Americans’ fundamental freedoms,” said Julie Chavez Rodriguez. “This historic buy ensures that the President’s message reaches all Americans where they receive their news, and sends a clear sign that we are investing in an aggressive, meaningful, and effective paid media strategy. While Republicans duke it out in Milwaukee over their divisive and unpopular agenda, President Biden is amplifying his winning message and leadership as a president for all Americans.”

Biden-Harris 2024 is placing advertising on television in the following markets: Arizona: Phoenix; Georgia: Atlanta; Michigan: Detroit, Grand Rapids; Nevada: Las Vegas; North Carolina; Raleigh, Charlotte; Pennsylvania: Philadelphia, Pittsburgh, Wilkes-Barre-Scranton; Wisconsin: Milwaukee, Green Bay, and Madison.

In addition, the buy will run a targeted track of advertising focused on Hispanic voters in Florida. The media buying strategy reflects a campaign that is maximizing reach with voters, buying across a broader set of markets and a diverse range of digital and traditional media outlets. The African American and Hispanic media buys will be in these markets as well.


Biden-Harris 2024 announced its first ad buy just one day after President Biden and Vice President Harris announced their reelection campaign in April 2023, marking the earliest ad buy for a Democratic presidential reelection campaign in history.
In 2020, President Biden and Vice President Harris assembled a broad and diverse coalition that resulted in the most votes in American history for a presidential ticket. Coming off of the best midterm for a sitting Democratic president since FDR, including key wins in these states, they will do it again in 2024 and prevail over the MAGA extremist agenda.

Watch “Fought Back” HERE.

Background on “Fought Back”:
“Fought Back” lays down a clear case that the United States is coming back and the American economy is getting stronger. While President Biden passed historic laws to help our national recovery, American workers are the hero of this story. This spot highlights the stark difference between President Biden’s optimistic vision of America, and MAGA Republicans’ dark and divisive picture of our nation.

Watch “First Day” HERE.

Background on “First Day”:
“First Day,” takes us back to when President Biden took office with a country in crisis and clearly communicates how he’s delivered for Black families since then – a historic reduction in child poverty in his first year, more money for Black entrepreneurs, lowering cost of living, and millions of new jobs. The strategy, creative, and media planning will be executed by Truxton Creative, led by Terrance Green. Terrance led the 2020 Biden for President paid media program.
Watch “Nosotros” HERE and “It’s Us” HERE.

Background on “Nosotros”:
This ad aims to expand the lens to include the collective – ‘us’ and how President Biden is helping people like the Latino community. This is an intentional effort to establish a cultural connection that increases receptivity to our narrative – “the president is fighting for me + those like me.” The strategy, creative, and media planning is led by Adrian Saenz and his firm, Conexión. Adrian is an alum of Biden for President and an alum of the Obama and Biden White Houses. Colin Rogero, an award winning ad maker, is the co-founder and creative director for Conexión.

Florida

Rick Scott for Florida campaign announced the fourth and final ad as part of a multi-million-dollar Hispanic ad buy

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TAMPA, Fla. – Today, the Rick Scott for Florida campaign announced the fourth and final ad as part of a multi-million-dollar Hispanic ad buy.

The fourth ad, “Verdad” is running in multiple TV and radio markets in Florida and statewide across multiple digital platforms as part of the seven-figure buy. “Socialismo,” which was announced last week, is also continuing to run on TV.

The ad discusses how many schools in America are pushing socialism on our children, and how we need to instead teach them the truth about our values as Americans. While Joe Biden, the Democrats and Congresswoman Debbie Mucarsel-Powell continue to embrace socialism and turn a blind eye to dangerous dictators in our hemisphere, Senator Scott has been clear that socialism has no place in America, and especially not in our schools. He remains committed to standing with every Floridian who wants a freer and more prosperous future, and every child who deserves to be taught the truth: America is the greatest nation in the world.

Watch the ad in English HERE.

 

Watch the ad in Spanish HERE.

Watch the ad above and see the full script here:

As parents, we teach values to our children, the difference between right and wrong, truth and lies.

But then we send our kids to school where some radical socialist teacher doesn’t teach them math or English.

No, they’re taught that men can have babies and become women, and that we should worship the god of Government, not the God who created us.

That is socialism.

I’m Rick Scott, our schools should never undermind our values.

I approve this message.

____________________________________

Como padres le enseñamos valores a nuestros hijos. Lo que está bien y lo que está mal. La verdad y la mentira.

Pero cuando van al colegio maestros socialistas no enseñan matemático o inglés.

No, enseñan que un hombre puede tener un bebé y convertirse en mujer. Que el gobierno debe ser el todo.

¡Eso es socialismo!

Soy Rick Scott, las escuelas no deben socavar nuestros valores.

Yo apruebo este mensaje.

____________________________________

The first ad in the series, Valores, can be seen in English HERE or Spanish HERE.

The second ad in the series, Libertad, can be seen in English HERE or Spanish HERE.

The third ad in the series, Socialismo, can be seen in English HERE or Spanish HERE.

La campaña de Rick Scott para Florida lanza el anuncio final de su campaña publicitaria Hispana multimillonaria

TAMPA, Fla. – La campaña de Rick Scott para Florida anunció el cuarto y último anuncio hoy como parte de una compra multimillonaria de anuncios hispanos.

El cuarto anuncio, “Verdad“, se está transmitiendo en múltiples mercados de televisión y radio en Florida y en todo el estado a través de múltiples plataformas digitales como parte de la compra de siete cifras. “Socialismo“, que fue anunciado la semana pasada, también continúa transmitiéndose en televisión.

El anuncio cuenta cómo muchas escuelas en Estados Unidos están promoviendo el socialismo a nuestros hijos, y cómo en cambio debemos enseñarles la verdad sobre nuestros valores como estadounidenses. Mientras Joe Biden, los demócratas y la Congresista Debbie Mucarsel-Powell continúan abrazando el socialismo y haciendo la vista gorda ante dictadores peligrosos en nuestro hemisferio, el Senador Scott ha dejado claro que el socialismo no tiene lugar en Estados Unidos, y mucho menos en nuestras escuelas. El Senador mantiene su compromiso de apoyar a cada floridano que desee un futuro más libre y próspero, y a todo niño que merece ser enseñado con la verdad: Estados Unidos es la mejor nación del mundo.

 

Vea el anuncio en inglés AQUÍ o arriba y el guión completo a continuación:

Como padres le enseñamos valores a nuestros hijos. Lo que está bien y lo que está mal. La verdad y la mentira.

Pero cuando van al colegio maestros socialistas no enseñan matemático o inglés.

No, enseñan que un hombre puede tener un bebé y convertirse en mujer. Que el gobierno debe ser el todo.

¡Eso es socialismo!

Soy Rick Scott, las escuelas no deben socavar nuestros valores.

Yo apruebo este mensaje.

____________________________________

El primer anuncio de la serie, Valores, se puede ver en inglés AQUÍ o en español AQUÍ.

El segundo anuncio de la serie, Libertad, se puede ver en inglés AQUÍ o en español AQUÍ.

El tercer anuncio de la serie, Socialismo, se puede ver en inglés AQUÍ o en español AQUÍ.

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Florida

Vice President Kamala Harris to Highlight Fight for Reproductive Freedom in Jacksonville

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On Wednesday, May 1, Vice President Kamala Harris will travel to Jacksonville, Florida for a campaign event focused on the stakes of the election for reproductive freedom across the country. The event will take place on the day the state is set to implement an abortion ban even more extreme than the one currently in effect. The Vice President will discuss the harms inflicted by state abortion bans and continue to make the case that “Donald Trump did this.”

The event comes on the heels of an event by President Joe Biden in Tampa, Florida, which also focused on reproductive freedom.

This will be the Vice President’s fourth campaign event this month focused on reproductive freedom. She kicked off her “Fight For Reproductive Freedoms” tour in January.

This will also be the Vice President’s 12th trip to Florida since taking office. She last visited the state in March, when she discussed gun violence prevention in Parkland. In January 2023, she visited Tallahassee to mark the anniversary of the Roe v. Wade decision and discuss reproductive freedom.

WHAT: Vice President Harris to highlight reproductive freedom in Florida

WHEN: Wednesday, May 1

WHERE: Jacksonville, Florida

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Florida

MAKE-A-WISH: 4-Year-Old-Boy Stone Hicks Becomes Orlando Police Officer For A Day

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ORLANDO, Fla. (FNN) – Make-A-Wish of Central and Northern Florida, Orlando City Soccer, Orlando Magic and Orlando Police Department teamed up Wednesday morning to make a dream come true for a 4-year-old boy wish of becoming a police officer for a day.

Two years after battling kidney failure and receiving a life-saving kidney transplant from his father, Stone was given the ultimate experience of being a police officer for a day with the Orlando Police Department.

Additional coverage of Officer Stone

 

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