Florida
Biden-Harris uses “War Chest” to invest $25 million in Hispanic and Black Media
Published
3 years agoon
By
Willie DavidOn Sunday, Biden-Harris 2024 announced its third major ad buy of the 2024 election cycle, focused on President Biden’s economic agenda that is lowering costs for the middle class, creating good-paying jobs, and bringing back American manufacturing. These ads kick off a 16-week, $25 million advertising campaign that will reach key voters in battleground states. This buy includes the reelection campaign’s first investments in Hispanic and African American media. These are the first of several spots that will run in this first phase of advertising across key battleground states and on national cable television.
The ad campaign will run on broadcast and cable television programming targeted toward key segments of the electorate critical to the campaign’s path to victory in November 2024. The buy will also capitalize on communicating to large audiences on high-reach TV placements such as NFL Kickoff and the World Series. Ads will be featured on premium digital placements like YouTube Reserve, Hulu, and on Connected TV, and will also be placed in short-form video on Instagram and YouTube Shorts.
Biden-Harris 2024 is aggressively targeting Hispanic and African American voters in key battleground states. The buy makes critical and intentional investments in African American and Hispanic-owned media properties. Critically, the buy constitutes both the largest and earliest media buy for a reelection campaign into constituency media ever, as well as the largest overall buy for a reelection campaign at this point in time ever, ensuring that President Biden’s message is heard throughout this year’s Republican primary.
“As Republicans head to the debate stage next week to put on display their extreme and out-of-touch positions, we are investing in reaching Americans across the country with President Biden and Vice President Harris’ message for the middle class and for Americans’ fundamental freedoms,” said Julie Chavez Rodriguez. “This historic buy ensures that the President’s message reaches all Americans where they receive their news, and sends a clear sign that we are investing in an aggressive, meaningful, and effective paid media strategy. While Republicans duke it out in Milwaukee over their divisive and unpopular agenda, President Biden is amplifying his winning message and leadership as a president for all Americans.”
Biden-Harris 2024 is placing advertising on television in the following markets: Arizona: Phoenix; Georgia: Atlanta; Michigan: Detroit, Grand Rapids; Nevada: Las Vegas; North Carolina; Raleigh, Charlotte; Pennsylvania: Philadelphia, Pittsburgh, Wilkes-Barre-Scranton; Wisconsin: Milwaukee, Green Bay, and Madison.
In addition, the buy will run a targeted track of advertising focused on Hispanic voters in Florida. The media buying strategy reflects a campaign that is maximizing reach with voters, buying across a broader set of markets and a diverse range of digital and traditional media outlets. The African American and Hispanic media buys will be in these markets as well.
Biden-Harris 2024 announced its first ad buy just one day after President Biden and Vice President Harris announced their reelection campaign in April 2023, marking the earliest ad buy for a Democratic presidential reelection campaign in history. In 2020, President Biden and Vice President Harris assembled a broad and diverse coalition that resulted in the most votes in American history for a presidential ticket. Coming off of the best midterm for a sitting Democratic president since FDR, including key wins in these states, they will do it again in 2024 and prevail over the MAGA extremist agenda.
“Fought Back” lays down a clear case that the United States is coming back and the American economy is getting stronger. While President Biden passed historic laws to help our national recovery, American workers are the hero of this story. This spot highlights the stark difference between President Biden’s optimistic vision of America, and MAGA Republicans’ dark and divisive picture of our nation.
Watch “First Day” HERE.
“First Day,” takes us back to when President Biden took office with a country in crisis and clearly communicates how he’s delivered for Black families since then – a historic reduction in child poverty in his first year, more money for Black entrepreneurs, lowering cost of living, and millions of new jobs. The strategy, creative, and media planning will be executed by Truxton Creative, led by Terrance Green. Terrance led the 2020 Biden for President paid media program.
This ad aims to expand the lens to include the collective – ‘us’ and how President Biden is helping people like the Latino community. This is an intentional effort to establish a cultural connection that increases receptivity to our narrative – “the president is fighting for me + those like me.” The strategy, creative, and media planning is led by Adrian Saenz and his firm, Conexión. Adrian is an alum of Biden for President and an alum of the Obama and Biden White Houses. Colin Rogero, an award winning ad maker, is the co-founder and creative director for Conexión.
Florida
Former State Representative Daisy Morales officially qualifies for Florida House District 43 race
Published
2 days agoon
June 9, 2026ORLANDO, Fla. (FNN) — Former Florida State Representative Daisy Morales has officially qualified to run for Florida House District 43, launching a People First Campaign focused on affordability, public safety, economic opportunity, education, and responsive government.
Morales, who represented Florida House District 48 from 2020 to 2022, enters the race with a legislative record that continues to benefit Floridians. During her first term, she sponsored and supported legislation that became state law, helping veterans, seniors, individuals with disabilities, consumers, small businesses, and working families.
“Floridians are struggling with rising costs, housing affordability challenges, skyrocketing insurance premiums, and economic uncertainty,” Morales said. “I am running because the people deserve a representative who puts their needs ahead of politics and delivers real results.”
House District 43 includes portions of East Orlando and communities previously represented by Morales before Florida’s 2022 redistricting process.
A Record of Results
As a freshman lawmaker, Morales sponsored legislation that was enacted into Florida law, including:
• HB 13 (2022) — Expanded property tax relief for qualifying widows, widowers, blind persons, and permanently disabled Floridians.
• HB 45 (2022) — Helped close gaps in federal G.I. Bill educational benefits for veterans and military families.
• HB 213 (2022) — Created Florida’s first Down Syndrome specialty license plate.
• HB 855 (2021) — Expanded workforce opportunities through barber services reform.
• HB 857 (2021) — Strengthened consumer protections against harassing telemarketing calls.
Morales also sponsored House Resolution 8069, recognizing April 2 as Puerto Rican Heritage Day in Florida.
Leadership During Crisis
During her term, Morales became known for advocating for residents during the COVID-19 pandemic, calling for additional government response, addressing affordability concerns, organizing food distributions and job fairs, and helping families access critical resources and services.
“Leadership matters most during difficult times,” Morales said. “Public service is about helping people when they need it most.”
Proven Electoral Success
In 2020, Morales won both the Democratic primary and general election for Florida House District 48. She successfully campaigned on a message of community-focused leadership and practical solutions for residents.
“The people deserve a strong voice in Tallahassee,” Morales said. “This campaign is about putting people first and delivering results that improve everyday life.”
People First Agenda
If elected, Morales said her priorities will include:
• Affordability and cost-of-living relief
• Public safety initiatives
• Workforce and economic development
• Veterans and military family support
• Senior services
• Consumer protection
• Educational opportunities
Morales also announced plans to reintroduce legislation establishing a statewide Active Shooter Alert System and pursue additional affordability-focused measures aimed at helping Florida families.
“For more than 30 years, my mission has remained the same: put people first,” Morales said. “Together, we can build a stronger future for East Orlando, Lake Nona, and communities across Florida.”
Daisy Morales and Samuel Vilchez Santiago are currently the only Democrats who have filed to run for Florida House District 43. On the Republican side, Robert Prater has entered the race, along with write-in candidate Areeb Gulzar.
The seat is being vacated by incumbent State Rep. Johanna López, who is running for the Orange County Commission.
Candidate qualifying runs from June 8 through June 12, meaning additional candidates may still enter the race before the filing deadline.
Florida’s primary election is scheduled for Aug. 18, 2026, with the general election set for Nov. 3, 2026.
Florida
Venezuelan Political Refugee Samuel Vilchez Santiago Endorsed by US. Rep. Darren Soto and the Democratic Establishment
Published
3 days agoon
June 8, 2026By
Willie DavidORLANDO, Fla. (FNN) — Florida House District 43 candidate Samuel Vilchez Santiago announced the endorsement of U.S. Congressman Darren Soto while reporting more than $160,000 raised since launching his campaign, signaling growing support among Democratic leaders and grassroots donors across Central Florida.
Vilchez Santiago, a Venezuelan political refugee who later became a U.S. citizen and prominent Democratic organizer in Orange County, is seeking to represent House District 43, which includes portions of East Orange County and Lake Nona.
Congressman Darren Soto Endorses Vilchez Santiago
“Samuel Vilchez Santiago has dedicated his career to uplifting our community, bringing people together, and creating opportunities for working families,” Soto said in a statement. “His commitment to public service and deep roots in our community are exactly what we need in the Florida House, and I’m proud to endorse him to be the next State Representative for HD 43.”
The endorsement adds one of Central Florida’s most influential Democratic voices to Vilchez Santiago’s growing coalition of supporters.
Campaign Reports More Than $160,000 Raised
According to the campaign, Vilchez Santiago has raised more than $160,000 since entering the race, including more than $32,000 during the most recent reporting period. The campaign reported receiving more than 700 contributions from over 500 unique donors and maintaining more than $110,000 cash on hand.
Campaign officials said the fundraising success will support voter outreach, communications, field organizing, and turnout efforts throughout District 43.
Investing in Grassroots Organizing
The campaign also announced the launch of a five-figure Fellowship Program designed to strengthen voter contact efforts while training the next generation of political organizers and community leaders.
“I am incredibly honored to earn Congressman Darren Soto’s endorsement,” Vilchez Santiago said. “Congressman Soto has been a tireless advocate for Central Florida’s families, workers, and small businesses, and I am grateful for his support.”
Vilchez Santiago also emphasized concerns about political representation in Central Florida.
“The partisan gerrymandering coming out of Tallahassee threatens to diminish Latino representation in Central Florida and silence communities that deserve a seat at the table,” he said. “Congressman Soto has always fought to ensure our voices are heard, and that’s exactly why it’s so important that we stand together and continue fighting for fair representation and opportunity for every family in our community.”
Statewide Democratic Leaders Unite Behind HD 43 Candidate
The endorsement underscores the significant political support Vilchez Santiago has assembled from current and former Democratic elected officials, labor organizations, and community leaders across Florida.
The endorsements reflect a significant investment of political capital by Democratic leaders statewide, who are backing Samuel Vilchez Santiago, a Venezuelan political refugee and former chair of the Orange County Democratic Party, in his bid to represent Florida House District 43.
Recent endorsements include SEIU Florida, representing more than 80,000 members statewide, the International Brotherhood of Electrical Workers (IBEW) Local 606, and Laborers’ International Union of North America (LiUNA!) Local 517.
He has also received endorsements from former state Sens. Annette Taddeo and Victor Torres, former Florida House Democratic Leader Mark Pafford, and former state representatives Anthony Suarez, Juan Carlos Planas, Joe Geller, Sean Shaw, Travaris McCurdy, Joe Saunders, and Dick Batchelor.
The coalition of support spans multiple regions of Florida and includes elected officials, labor leaders, and longtime Democratic activists who view Vilchez Santiago as a leading contender to represent one of Central Florida’s most diverse legislative districts.
A review of Florida Division of Elections records shows that, as of June 8, no additional Democratic candidates have filed to run for Florida House District 43. Republican candidate Robert Prater and write-in candidate Areeb Gulzar have entered the race for the seat being vacated by Rep. Johanna Lopez, who is seeking election to the Orange County Commission.
Candidate qualifying runs from June 8 through June 12, meaning additional candidates may still enter the race before the filing deadline.
Florida’s primary election is scheduled for Aug. 18, 2026, and the general election will be held on Nov. 3, 2026.
Florida
Byron Donalds Courts Latino Voters in Kissimmee as Florida Governor Campaign Expands
Published
3 days agoon
June 8, 2026By
Willie DavidKISSIMMEE, Fla. — U.S. Rep. Byron Donalds continued his campaign for governor by engaging Latino voters during a stop on his “Defending the Florida Dream” tour in Kissimmee, where he shared his vision for Florida’s future and discussed key issues impacting Hispanic communities.
Florida National News was on hand to capture the event as Donalds met with supporters and community leaders while emphasizing economic opportunity, education, public safety, and preserving what he described as the “Florida Dream.”
Latinos for Byron Coalition Launch
The Kissimmee event follows Donalds’ May 2026 launch of the Latinos for Byron Coalition, a statewide effort designed to strengthen support among Hispanic voters ahead of Florida’s Republican gubernatorial primary.
The Trump-endorsed congressman announced the coalition during a rally at Hialeah Park in Miami-Dade County, drawing approximately 300 supporters. Many attendees waved American and Cuban flags as Donalds outlined his vision for Florida and highlighted the growing influence of Latino voters in state politics.
Republican Leaders Show Support
Joining Donalds at the Hialeah event were several Republican elected officials, including Hialeah Mayor Bryan Calvo, the city’s youngest mayor and a lifelong resident. State leaders in attendance included Sen. Bryan Avila and Reps. Juan Porras, David Borrero, and Alex Rizo.
Donalds said Hispanic communities play a vital role in Florida’s economy, culture, and future, and he pledged to continue policies focused on economic growth, educational excellence, and public safety.
Building a Statewide Coalition
The Defending the Florida Dream tour is expected to continue across Florida as Donalds works to build a broad coalition of supporters ahead of the 2026 election cycle. His campaign has placed a particular emphasis on engaging Hispanic voters, who represent one of the fastest-growing and most influential voting blocs in the state.
As the gubernatorial race develops, Latino outreach efforts are expected to play a significant role in shaping the Republican primary and the general election.
Florida National News will continue to follow the Defending the Florida Dream tour and provide updates from campaign stops across the state.
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