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Biden-Harris uses “War Chest” to invest $25 million in Hispanic and Black Media

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Biden-Harris uses “War Chest” to invest $25 million in Hispanic and Black Media

On Sunday, Biden-Harris 2024 announced its third major ad buy of the 2024 election cycle, focused on President Biden’s economic agenda that is lowering costs for the middle class, creating good-paying jobs, and bringing back American manufacturing. These ads kick off a 16-week, $25 million advertising campaign that will reach key voters in battleground states. This buy includes the reelection campaign’s first investments in Hispanic and African American media. These are the first of several spots that will run in this first phase of advertising across key battleground states and on national cable television.

The ad campaign will run on broadcast and cable television programming targeted toward key segments of the electorate critical to the campaign’s path to victory in November 2024. The buy will also capitalize on communicating to large audiences on high-reach TV placements such as NFL Kickoff and the World Series. Ads will be featured on premium digital placements like YouTube Reserve, Hulu, and on Connected TV, and will also be placed in short-form video on Instagram and YouTube Shorts.

Biden-Harris 2024 is aggressively targeting Hispanic and African American voters in key battleground states. The buy makes critical and intentional investments in African American and Hispanic-owned media properties. Critically, the buy constitutes both the largest and earliest media buy for a reelection campaign into constituency media ever, as well as the largest overall buy for a reelection campaign at this point in time ever, ensuring that President Biden’s message is heard throughout this year’s Republican primary.

“As Republicans head to the debate stage next week to put on display their extreme and out-of-touch positions, we are investing in reaching Americans across the country with President Biden and Vice President Harris’ message for the middle class and for Americans’ fundamental freedoms,” said Julie Chavez Rodriguez. “This historic buy ensures that the President’s message reaches all Americans where they receive their news, and sends a clear sign that we are investing in an aggressive, meaningful, and effective paid media strategy. While Republicans duke it out in Milwaukee over their divisive and unpopular agenda, President Biden is amplifying his winning message and leadership as a president for all Americans.”

Biden-Harris 2024 is placing advertising on television in the following markets: Arizona: Phoenix; Georgia: Atlanta; Michigan: Detroit, Grand Rapids; Nevada: Las Vegas; North Carolina; Raleigh, Charlotte; Pennsylvania: Philadelphia, Pittsburgh, Wilkes-Barre-Scranton; Wisconsin: Milwaukee, Green Bay, and Madison.

In addition, the buy will run a targeted track of advertising focused on Hispanic voters in Florida. The media buying strategy reflects a campaign that is maximizing reach with voters, buying across a broader set of markets and a diverse range of digital and traditional media outlets. The African American and Hispanic media buys will be in these markets as well.


Biden-Harris 2024 announced its first ad buy just one day after President Biden and Vice President Harris announced their reelection campaign in April 2023, marking the earliest ad buy for a Democratic presidential reelection campaign in history.
In 2020, President Biden and Vice President Harris assembled a broad and diverse coalition that resulted in the most votes in American history for a presidential ticket. Coming off of the best midterm for a sitting Democratic president since FDR, including key wins in these states, they will do it again in 2024 and prevail over the MAGA extremist agenda.

Watch “Fought Back” HERE.

Background on “Fought Back”:
“Fought Back” lays down a clear case that the United States is coming back and the American economy is getting stronger. While President Biden passed historic laws to help our national recovery, American workers are the hero of this story. This spot highlights the stark difference between President Biden’s optimistic vision of America, and MAGA Republicans’ dark and divisive picture of our nation.

Watch “First Day” HERE.

Background on “First Day”:
“First Day,” takes us back to when President Biden took office with a country in crisis and clearly communicates how he’s delivered for Black families since then – a historic reduction in child poverty in his first year, more money for Black entrepreneurs, lowering cost of living, and millions of new jobs. The strategy, creative, and media planning will be executed by Truxton Creative, led by Terrance Green. Terrance led the 2020 Biden for President paid media program.
Watch “Nosotros” HERE and “It’s Us” HERE.

Background on “Nosotros”:
This ad aims to expand the lens to include the collective – ‘us’ and how President Biden is helping people like the Latino community. This is an intentional effort to establish a cultural connection that increases receptivity to our narrative – “the president is fighting for me + those like me.” The strategy, creative, and media planning is led by Adrian Saenz and his firm, Conexión. Adrian is an alum of Biden for President and an alum of the Obama and Biden White Houses. Colin Rogero, an award winning ad maker, is the co-founder and creative director for Conexión.

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Central Florida News

Broadcaster Ray Cruz Santiago Criticizes Samuel Vilchez Santiago With Communist Graphics, Puerto Rican Identity Claims

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The commentator’s video pairs the Democrat’s image with Soviet-style imagery and references his grandfather’s communist beliefs; Vilchez Santiago has publicly rejected socialism.

ORLANDO, Fla. (FNN) — Hispanic broadcaster Ray Cruz Santiago is targeting Florida House Democratic nominee Samuel Vilchez Santiago in a video that depicts the candidate in a Soviet-style military uniform and pairs his name with a hammer-and-sickle graphic.

The approximately two-minute video invokes Vilchez Santiago’s description of his grandfather as a communist while presenting images of the candidate, former Venezuelan President Hugo Chávez and Republican opponent Jorge Malavet.

In separate Facebook posts, Cruz Santiago also accuses the Venezuelan-born Democrat of misleading Puerto Rican voters about his heritage. The material reviewed does not substantiate that allegation, and Vilchez Santiago has publicly rejected the socialist label.

 

Video visually links candidate to communism

The uploaded video shows an apparent composite depicting Vilchez Santiago in a military uniform and peaked cap. Another graphic places the name “Samuel Vilchez” beneath a red flag bearing a hammer and sickle.

An on-screen caption describes him, translated from Spanish, as a “Democratic candidate in District 43 with a communist grandfather.”

The sequence also juxtaposes footage of Chávez with an image of Vilchez Santiago draped in a Venezuelan flag. Later frames display Malavet and Vilchez Santiago alongside Puerto Rican and Venezuelan flag symbols, respectively.

Together, those visual choices suggest an association between the Democratic candidate and communism. They do not independently establish his political beliefs, affiliations or support for Venezuela’s government. The uniform depiction should be understood as an apparent composite, rather than documentary evidence that he wore such a uniform.

Grandfather’s statement includes family opposition to Chavismo

The reference to Vilchez Santiago’s grandfather has a documented source.

“My grandfather was a communist,” Vilchez Santiago said in a 2019 Princeton University profile. In the same discussion, he described his parents as politically active opponents of Venezuela’s Chavista government and discussed his family’s departure because of political persecution. pace.princeton.edu

That account describes an ideological divide within his family. His grandfather’s beliefs do not establish the candidate’s own ideology.

Candidate has rejected socialist label

Cruz Santiago’s supplied posts describe Vilchez Santiago as a socialist or democratic socialist, a characterization the candidate has disputed.

“I am not a socialist. I have never been a socialist,” Vilchez Santiago said in Spanish in an interview published Sept. 29 by La Prensa Florida.

He argued that proposals involving health care, Social Security and lower household expenses should not automatically be labeled socialist. His stated priorities included easing property tax increases for first-time homebuyers, reducing toll expenses and simplifying small-business registration. laprensafl.com

Separate posts question Puerto Rican campaign imagery

Cruz Santiago’s heritage criticism appears in separate Facebook posts alleging that Vilchez Santiago is presenting himself as Puerto Rican to attract voters. www.facebook.com

A screenshot of a campaign advertisement supplied to FNN shows a photograph of Vilchez Santiago holding a Puerto Rican flag alongside two women, with his campaign branding displayed over the image.

The photograph places a recognizable symbol of Puerto Rican identity within the campaign’s presentation of his personal story. Viewers unfamiliar with his Venezuelan background could interpret it as suggesting Puerto Rican heritage. The materials reviewed do not establish whether viewers reached that conclusion or whether the campaign intended it.

The screenshot contains no explicit claim of Puerto Rican ancestry. Vilchez Santiago’s Venezuelan background is publicly documented in the Princeton profile and a Venezuelan-American Caucus biography. pace.princeton.edu

Why the presentation matters to voters

The criticism combines two distinct subjects: the candidate’s heritage and his political beliefs.

For voters evaluating the material, the central distinction is between documented statements and associations created through editing. The grandfather’s communist beliefs are supported by the candidate’s published account. The uniform, hammer-and-sickle graphic and Chávez juxtaposition are elements of the video’s presentation, rather than proof of the candidate’s ideology.

Likewise, the Puerto Rican flag photograph documents the campaign’s use of cultural imagery without establishing a false claim of ancestry.

Broadcaster brings criticism into District 43 contest

Cruz Santiago hosts El Escándalo del Día on Miami’s Radio Mambí 710 AM, according to his professional profile. Salsoul’s official website also lists him among its personalities. www.linkedin.com

Readers can review his commentary on Facebook and visit his website.

Vilchez Santiago and Malavet are the Democratic and Republican candidates, respectively, in the Nov. 3 election for Florida House District 43, according to state election records. dos.elections.myflorida.com

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Florida

Nikki Fried to Challenge Trump’s Economic Record Ahead of Florida Visit

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TALLAHASSEE, Fla. (FNN) — Florida Democratic Party Chair Nikki Fried plans to hold a virtual press call ahead of President Donald Trump’s Friday visit to Florida, focusing on household costs and arguing that his economic record could hurt Republican candidates in November.

In an announcement, the party said Fried would address gasoline prices, health insurance premiums and grocery costs while challenging Republican gubernatorial candidate Byron Donalds’ support for Trump’s economic policies.

Democrats Target Donalds’ Economic Assessment

The party’s announcement cited what it described as Donalds’ “A” rating of Trump’s economy, contrasting that assessment with financial pressures facing Florida families.

Democrats also alleged that Donalds had removed Trump from his campaign website as part of an effort to distance himself from the president. The supplied announcement did not include the underlying remarks, website comparisons or dates needed to substantiate those claims.

Party Frames Visit as Election Intervention

Florida Democrats characterized Trump’s visit as an effort to bolster Donalds’ campaign and argued that the president’s involvement could become a liability for Republicans.

The announcement asserted that a majority of Floridians disapprove of Trump but did not identify a poll, its dates or methodology. It also did not provide supporting data for its claims about gasoline prices and increases in household health insurance costs.

Byron Donalds has given Trump’s economy an “A” rating.

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Central Florida News

Festival of Trees Marks 40 Years With Holiday Displays, Santa Breakfasts and Parties

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Orlando Festival of Trees Returns Nov. 14–22 for 40th Anniversary at Orlando Museum of Art

The nine-day celebration benefits the Orlando Museum of Art and its educational programs.

ORLANDO, Fla. (FNN) — Festival of Trees will return to the Orlando Museum of Art Nov. 14–22, celebrating its 40th anniversary with designer-decorated trees, visits with Santa, holiday workshops and evening parties.

Presented by the Council of 101, with AdventHealth as platinum presenting sponsor, this year’s festival carries the theme “Forty Seasons of Joy.” Its design inspiration comes from the ruby, a traditional symbol of a 40th anniversary.

The museum will feature more than 50 designer-decorated trees, along with wreaths, tablescapes, holiday vignettes, a Gingerbread Village and a Holiday Boutique, according to organizers.

“Whether you’re bringing the children to meet Santa, gathering friends for a festive night out or finding inspiration for your own holiday decorating, there’s a way to make the season your own at Festival of Trees,” said Elizabeth Benoist, president of the Council of 101.

Hours, Tickets and Museum Support

The festival will be open daily from 10 a.m. to 5 p.m. The Nutcracker Café will operate from 10 a.m. to 3 p.m.

General admission costs $23 for adults and $15 for children ages 3–12. Seniors, active-duty and retired military personnel, first responders and educators qualify for $15 admission with valid identification.

Guests can purchase designer trees, wreaths and gingerbread creations, enter drawings for tabletop displays and participate in a silent auction. Proceeds support the museum and its educational and lifelong-learning programs.

“We’re excited to welcome guests back for another memorable celebration that supports the Orlando Museum of Art and the important role it plays in enriching our community through art and education,” Benoist said.

Santa Breakfasts and Family Celebrations

Breakfast with Santa returns Nov. 14, 15 and 21 from 8:30 to 10 a.m. Families can reserve tables for four, six, eight or 10 guests, with prices ranging from $185 to $460.

The breakfasts include a hot meal, crafts, face painting, photos with Santa, balloon artists and early access to the festival.

The Reindeer Romp Children’s Holiday Party takes place Nov. 20 from 6:30 to 9 p.m., with VIP admission beginning at 5:30 p.m. Activities include photos with Santa, story time with Mrs. Claus, face painting, holiday sing-alongs and reindeer stilt walkers.

Tickets cost $35 per adult or child of any age, or $40 for VIP admission. Dinner will be available for purchase at the café.

Holiday Parties and Evening Events

The celebration begins before the public opening with the Opening Night “TreeView” Party on Nov. 13 from 7 to 10 p.m. The evening includes entertainment, food offerings and a ceremonial tree lighting. Guests receive a welcome glass of sparkling wine and two drink tickets; a cash bar will also be available.

Other evening events include:

EventDate and timeAdmission
Ugly Sweater Holiday Party — Live music, a holiday sweater contest and cash barNov. 14, 7:30–9:30 p.m.$40
Festival After 5 — After-hours displays and Holiday Cookie Stops; food and beverages sold separatelyNov. 19, 5:30–9:30 p.m.$15 adults; $10 children
Sip & Sleigh Cocktail Party — Adults-only evening with jazzy holiday music; food and drinks sold separatelyNov. 21, 7–9 p.m.$35

Decorating, Beauty and Entertaining Workshops

The festival’s workshops offer ideas guests can bring into their own holiday celebrations.

WorkshopDate and timeTicket price
From the White House to Your House — Winter Park interior designer Lindsay Matteoni shares stories, photographs and tips from volunteering to decorate the White House for ChristmasNov. 14, 3:30–5 p.m.$65
Shimmer & Spice — Film and television makeup artist Leslie Christin demonstrates holiday makeup techniquesNov. 15, 1:30–3:30 p.m.$65
The Festive Platter — Chef-led appetizer demonstration, tastings and take-home recipesNov. 15, 3:30–5:30 p.m.$70
Baubles & Branches — Bow-making techniques and seasonal decorating tipsNov. 21, 3–5 p.m.$65

The makeup workshop is limited to 25 guests, who should bring a hand or stand mirror. Participants in Baubles & Branches may bring their own ribbon or use materials provided.

Special-event tickets are priced separately from general admission and include festival admission, according to organizers.

Special Days Honor Seniors and Community Heroes

Salute to Seniors takes place Nov. 18 from 10 a.m. to 5 p.m., offering guests ages 60 and older $15 admission and special entertainment.

Heroes Day, scheduled for Nov. 22 during the same hours, offers $15 admission with valid identification to active-duty and retired military personnel, first responders and educators.

New Café Operator Supports Hunger Relief

Plate Above Catering, a catering company of Second Harvest Food Bank of Central Florida, will operate The Nutcracker Café this year.

Organizers said the partnership connects the festival’s support for arts education with local hunger relief efforts.

Tickets, special-event details and updates are available at councilof101.org. Follow @FestivalofTreesOrlando on Facebook and @councilof101oma on Instagram.

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