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Emerging Designer Dwayne Allen’s Diehard Movement Makes His Street Wear Unforgettable

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Dwayne T. Allen, holding modeling with a shirt and skatebaord from Vu Skate Shop in Baltimore, MD.

by Mellissa Thomas

Imagine you are born and raised in a very crowded city that is no stranger to struggle. You are in such a weird location, your hometown is called the forgotten city. You bust your tail to outshine everyone, but still get overlooked, manipulated, or both, losing to someone you know did less than you to get what you were after. (Sound familiar?)

So how do you make an imprint in a forgotten place where nearly everyone is clamoring for attention?

You start an evocative movement, building a brand around one of the most visceral impulses universal to all of us: the power of persistence.

 

Take Respect. Defy Adversity.

Dwayne T. Allen's TRDA brand slogan incorporates his love for skateboarding.Baltimore native and resident Dwayne T. Allen’s clothing brand slogan echoes the “natural toughness” his hometown has taught him. The city, considered “up north” by southerners and “down south” by northerners, is the inspiration behind everything he does. “I was never given anything, not even the things I deserved,” he said in a phone interview. “I always had to fight for [them]. I rise above the naysayers.”

He described his “forgotten city” as crowded and dog-eat-dog competitive. “Everyone pulls themselves up from their own bootstraps,” he explained, adding that as a result, collaboration is very limited. He revealed that though he worked hard, he still got “screwed over and looked over,” but has never given up. He goes beyond his duty to demand respect, which, according to him, means defying adversity.

 

Defying Adversity with Recon

After playing basketball for five years, Allen became a bouncer at a lounge to make ends meet during tough financial straits, which sounds almost glamorous…until he added that he was not well paid. He had lost faith in the college degree and the system, but also gradually lost sight of who he was.

Fortunately, during his bouncer tenure, he rubbed elbows with entrepreneurs, clothing designers, and promoters, and he realized he could do better than the other successful designers, using his struggle as a constant muse for excellence, which fueled him to return to his core: he loved fashion and street skateboarding, and determined he would pursue a career that harnessed both.

During Allen’s studies at Morgan University, he had the change to network with even more fashion designers, models, and entrepreneurs, learning seasonal trends and collegiate fashions, which he incorporated into his clothing line. He challenged himself as his brand concepts expanded, doing deep research (which he continues on his personal blog).

To that end, he has positioned himself for success in Baltimore’s fashion market. He said the city’s fashion used to be regional: people would shop at the nearest boutique or retailer to them, so it was easy to tell by their clothes which part of town they are from. However, since Baltimore’s fashion evolves with the major trends, it’s hard to tell who’s from where anymore.

Despite that, he currently has an advantage because most Baltimore-based brands that grow to become successful usually leave the state, constantly making room for new designers like him, which is why he chose to attach his brand to a movement. “People buy what you stand for,” he said.

Though his line has a wide appeal, he separates himself by staying focused on the brand. “I’m not sold out for fashion,” he explained. “I don’t adapt to all trends.”

 

So What is TRDA?

TRDA, an acronym that doubles as the first initials for Allen’s slogan, “Take Respect Defy Adversity,” and the first letters of Allen’s personal brand, “The Real Dwayne Allen,” is a street wear clothing line that carries the swagger of both Hip Hop and skater cultures in a stylish and athletic way. TRDA Brand Clothing, LLC. was born August 2010 (which he has embellished on some of his clothing in the Roman numerals MMX).

Allen's logos reach a broad crowd: military/vets (left), sports (center and below), and college students (right and below). There are many more logo variations on his website.

Allen’s logos reach a broad crowd: military/vets (left), sports (center and below), and college students (right). There are many more logo variations on his website.

Allen has been skating since the age of nine, so he has intimate knowledge of the styles skaters like and plans to offer them more of what they want. According to him, some of the big brands do not really know.

His line promises to be a menswear candy store, offering tees, crew necks, hoodies, varsity jackets, baseball jackets, ratline tees, fitted caps, accessories, tanks, and eventually skateboard decks.

Though the TRDA line is not available for order yet, Allen’s prototype designs were published in his 2014 catalog, all of which you can find at his blog, therealdwayneallen.com.

 

Bringing TRDA to the Masses

Like most post-2000 entrepreneurs, Allen is taking a DIY approach to marketing his brand. He is a primarily self-taught graphic designer in Adobe CS software and CAD, and with his very recent degree in television and video production from Morgan University, he is a skilled videographer and show producer as well.

In fact, he’s using video to build a buzz around TRDA already. He initially created a promo video series of him building a skateboard. The completed process is now in one seamless video on his YouTube page.

Furthermore, he’s already building a following through a video series and podcast he co-produces, “The Wrestling Wrealm.”

Between “The Wrestling Wrealm,” the promo skateboard video, shareable image quotes he attaches the TRDA brand to (like the one near top), and prototype “sneek peeks” that he releases exclusively to his blog, his presence has expanded and people are already asking him where they can buy his stuff.

Considering how many other clothing designers he’s already met in the tightly crowded and highly competitive Baltimore, that’s saying something.

And, of course, he milks every drop of influence out of social media. He is on Facebook, Twitter (@dwayneallen24, @TRDAbrand), Instagram, and LinkedIn; and uses both WordPress (for his professional website) and Blogger (for his personal site).

 

In the Meantime…

Also like most entrepreneurs, Allen is not putting all his eggs in one basket–at least not yet. While his brand gains popularity, he offers his services as a freelance graphic designer, videographer, and video editor.

His next challenge is photography. Thanks to his degree, he is skilled with the Canon Rebel T3i 600D and Nikon D700. So we asked the trick question: which side is he on?

Though he is a Canon fan, he wisely explained each has its purpose. The professional photographers he met use Nikons, so he may use one for his official clothing line photo shoots, but he finds Canon is better for recording videos, so he plans to purchase a 60D and find someone to learn from.

 

Reposted from Orlando Fashion Magazine with permission. All images belong to Dwayne T. Allen. Used by permission.

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Mister Rogers’ Week of Kindness Coming March 2023

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WINTER PARK, Fla. (Florida National News) – Mister Rogers’ Week of Kindness, inspired by the children’s TV host and icon, comes to Orlando in March 2023. This week-long series of events was announced today at the Edyth Bush Charitable Foundation in Winter Park.

“Fred McFeely Rogers devoted his entire life to reminding us of some of the most important ideas of what it means to be human among humans: love, respect and kindness,” explained Buena Vista Events & Management President & CEO Rich Bradley. “Many of us find that nearly 20 years after Fred’s passing, it is important to focus on his teachings once again, perhaps now more than ever. This is a week to re-engage with his massive body of work with some folks, and to introduce his teachings to others.”

Mister Rogers’ Week of Kindness begins March 20, 2023, the date which would have been Fred’s 95th birthday, and concludes on Saturday, March 26 with the Red Sweater Soiree, a community dinner to recognize ten ordinary members of the community who inspire and exemplify the affinity that Fred Rogers had for showing kindness to our “Neighbors”.

Mister Rogers Week of Kindness coming March 20-26, 2023. Photo Credit: Mike Brodsky (Florida National News)

Activities planned for the week will include early childhood education activities and faculty training, as well as events open to the public.

“The events will be offered free or at low cost,” continued Bradley. “This week-long celebration is not a series of fundraisers, but rather about once again remembering and sharing some of the great work that Fred Rogers created, not only in early childhood education, but in reminding us that we are all part of one big ‘neighborhood’. Fred taught us the importance of accepting our Neighbors just the way they are and engaging in kindness with our interactions. I can’t think of another period in my lifetime where we needed to reflect on those messages again more than today.”

“There are three ways to ultimate success,” Fred Rogers was once quoted as saying. “The first way is to be kind. The second way is to be kind. The third way is to be kind. Imagine what our neighborhoods would be like if each of us offered, as a matter of course, just one kind word to another person.”

Many of the activities of Mister Rogers’ Week of Kindness will be attended by members of the cast and crew of Mister Rogers Neighborhood, which ran from 1968 – 1975, and again from 1979 – 2001. David Newell, known as “Mr. McFeely,” the “Speedy Delivery” man, appeared at today’s media conference via video, and looks forward to visiting Central Florida next March.

David Newell, “Mr. McFeely.” Photo Credit: Mike Brodsky (Florida National News)

Mister Rogers’ Week of Kindness is supported by the McFeely-Rogers Foundation, the Fred Rogers Institute, and Fred Rogers Productions. Details regarding the specific activities and venues will be released over the next few weeks.

For more information on the events, visit https://www.BuenaVistaEvents.com or https://www.MisterRogersWeekofKindness.com.

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A Quick Primer on the Team Solving Orange County’s Affordable Housing Crisis

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Orange County’s Housing for All Task Force held its introductory meeting on April 12, 2019 at the Board of County Commissioner Chambers. Photo: Orange County Government.

ORLANDO, Fla. (FNN NEWS) – Orange County faces a growing affordable housing crisis, and Mayor Jerry Demings has taken notice–and action. Shortly after his inauguration, he formed Housing For All, an affordable housing task force to face the challenge head-on.

The Housing For All task force doesn’t meet monthly like the County Commission–in fact, their next meeting won’t be until October 4, 2019–but they do work when they’re not meeting. The task force is made up of three subcommittees, Design and Infrastructure Subcommittee, Accessibility and Opportunity Subcommittee and Innovation and Sustainability Subcommittee. These three subcommittees meet twice a month to come up with ideas and plans to fix the affordable housing problem.

Each subcommittee has a specific focus on ways to help solve the problem of affordable housing. The Design and Infrastructure Subcommittee is focused on the design of new affordable housing projects, the renovation of current affordable housing that might need fixing and land development for affordable housing units. The Accessibility and Opportunity Subcommittee is focused on making sure affordable housing is accessible to the major economic zones of the city, develop partnerships with groups and focus on outreach in the county. The Innovation and Sustainability Subcommittee is focused on finding ways to increase the supply of affordable housing and how to preserve affordable housing.

At their next meeting in October these subcommittees will update the county on what they have accomplished and what they plan to do in the future. For information from previous Housing for All Task Force meetings or the meeting schedule, visit the Orange County Government website.

________________________________________________________

Leyton Blackwell is a photojournalist and Florida National News contributor. | info@floridanationalnews.com

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Opening Biopic ‘Te Ata’ Sets High Bar for 2016 Orlando Film Festival

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ORLANDO: Chickasaw Nation Biopic 'Te Ata' Sets Stage for Orlando Film Festival.

ORLANDO (FNN NEWS) – Orlando Film Festival kicked off at Cobb Theaters in Downtown Orlando Wednesday night. The red carpet came alive with excited filmmakers and actors ready to showcase their projects to the Orlando community and, in some cases, to the world at large, including Nathan Frankowski, director of this year’s opening feature Te Ata.

About Te Ata

Frankowski’s biopic feature chronicles the true story of Chickasaw actress and storyteller Mary Frances Thompson, whose love of stories and the Chickasaw Nation fueled her to share the Chickasaw culture with new audiences in the early 1900s, a time when the United States was still growing as a nation and clashed with Native American peoples in the process.

Viewers are immediately swept into the saga from the film’s opening scene with a voice-over folk tale told by Mary Thompson’s father, T.B. Thompson (played by Gil Birmingham). Ironically, though his storytelling places the seed of inspiration in her, it slowly becomes a source of friction between them as she ages.

What makes the film engrossing is the sprawling backdrop upon which Thompson’s journey takes place. While young Te Ata (which means “The Morning”) flourishes with each solo performance and eventually sets her sights on Broadway, the Chickasaw Nation is fighting to secure the funding due them from the U.S. government in the face of ethnocentrism and religious bigotry–to the point that the government passed a law forbidding the sale of traditional Native American textiles and creations, which caused further financial struggle for the Chickasaw Nation. Viewers even experience the Thompsons’ fish-out-of-water feeling as the Chickasaw people’s territory, Tishomingo, shrinks significantly to become part of the newborn state of Oklahoma.

The political tensions are counterbalanced with Te Ata’s experience. Te Ata does her first performances among family, but chooses to leave home for the first time in her life to attend the Oklahoma College for Women (known today as University of Science and Arts of Oklahoma), despite her father’s wishes for her to find a job at home. Viewers immediately empathize with Te Ata’s awkward experience upon her arrival at the predominantly Caucasian-attended College, but cheer her on when that one connection is made, because all it ever takes is one.

Te Ata’s jumping off point occurs when she meets drama teacher Frances Dinsmore Davis, who encourages her to join her class and to share the Chickasaw stories for her senior presentation instead of the usual Shakespeare recitation. From there, Te Ata’s career blossoms from one serendipitous connection to another, taking her performances across the country. She eventually makes it to New York City, hustling to find her place on Broadway, and finds love in the process while performing privately for Eleanor Roosevelt, whose husband was then Governor of New York. The heroine’s journey continues with well-placed highs and lows, keeping the viewer visually and emotionally engaged.

Te Ata is touchingly channeled through lead actress Q’orianka Kilcher who, like Te Ata, has stage experience, and brought it to bear in the role. Kilcher’s magnetic singing, with the help of the film’s sweeping score and indigenous songs, imprints the true Te Ata’s passion for her people onto the viewer’s heart.

Frankowski, who worked closely with the Chickasaw Nation in creating the film, honors Te Ata’s memory and legacy in a cohesive, sweeping tale that will edify audiences everywhere.

 

 

Florida National News Editor Mellissa Thomas is an author and journalist, as well as a decorated U.S. Navy veteran with degrees in Entertainment Business and Film. She also helps business owners, CEOs, executives, and speakers double their income and clinch the credibility they deserve by walking them step by step through the process of developing, completing, marketing, and publishing their first book.

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