The social media marketing landscape is continually changing at the speed of the human attention span. By the time you learn one social network, another one launches or becomes popular. Are you left scratching your head trying to figure out which ones best serve your business?
Well, there’s good news: the hard work’s been done for you.
Social Media Examiner’s in-depth 43-page Social Media Marketing Industry Report, released May 22, 2013, breaks down changes in social media marketing trends from last year to this year and explains what trends to expect.
We’ve distilled the 10 key points you’ll need to handle your business’ social media marketing needs.
No worries, the report’s credible.
This year’s report is its fifth annual study, surveying over 3,000 social media marketers from both business-to-customer (B2C) and business-to-business (B2B) companies and entrepreneurs across both genders and a wide age range (18-70+ years old) around the world.
So these ten social media marketing nuggets carry true, actionable weight.
The 10 Key Takeaways from Social Media Examiner’s Report
1. If your social media strategy excludes YouTube, you’ll need to change that this year. Both B2C and B2B businesses are increasing their YouTube activity this year. It’s the #3 social media marketing choice (after Facebook and Linkedin for B2B; after Facebook and Twitter for B2C).
2. Expect to see a lot more podcasts. According to the report, only 5% of marketers are currently involved in podcasting, and 24% of social media marketers plan to increase their podcasting efforts for 2013.
The report shares two strong reasons why: a) Apple’s already launched a dedicated podcasting mobile app, and b) major car manufacturers (including BMW and Ford) are integrating podcasting into their new cars.
3. Blogging is a more important social media tactic than you probably thought. The report shows that blogging is the #1 platform social media marketers want to learn more about (62% of those surveyed).
Additionally, 28% of marketers have mobile-optimized blogs (more prevalent among B2B), which is very important considering the over 1 billion smartphone owners around the world.
If you’re already building an audience with your blog, keep at it and make it mobile-friendly to get ahead of your competitors.
4. Social media marketing’s staying in-house. Only 26% of businesses are outsourcing their social media marketing, down 4% from 2012.
5. Social media marketing inherently boosts your search engine optimization (SEO). Social media marketers with 2+ years of experience reported an increase in search engine rankings.
6. More social media marketers are spending more time on social media. 62% of marketers spend 6 hours per week on social media, 36% spend 11 hours or more, and 17% of marketers spend over 20 hours per week on social media.
Why? Because you reap greater benefits when you spend more time on social media. 69% of marketers who spend even 6 hours or more a week saw a significant boost in traffic, exposure, and fan base growth compared to the 49% who spend five hours or less on social media per week.
7. Social bookmarking (StumbleUpon, Reddit, Digg, etc.) is down 13% from 2012. If you’ve been on the fence about using any of these services, you can rest a little easier. The potential no longer lies with them.
8. The potential’s moved to Pinterest and Google+ instead. The report reveals Google+ is the #2 platform marketers want to learn more about, after blogging. 53% of all social media marketers plan to increase Goggle+ use this year (57% B2B more likely vs. only 50% B2C).
Over half of marketers plan to increase their Pinterest use this year as well, with B2C more likely at 57% vs. B2B’s 44%.
The defining factor between these two sites is gender. 58% of male marketers are more likely to use Google+, and 54% of female marketers will lean toward Pinterest.
9. Instagram is for the young…and the experienced. If you’ve been curious about whether to bother with Instagram, the viral photo service is a youth target market gold mine, which inherently skews in B2C’s favor. 44% of B2C marketers plan to boost marketing on the service this year, 48% of which are 20-29 years old.
45% of social media marketers with over 5 years of experience plan to boost their Instagram use as well.
10. Facebook is still the social media king for both B2C and B2B businesses. It’s a much higher priority among B2Cs (67%); B2Bs evenly split the priority between Facebook and LinkedIn marketing at 29%.
Find this post useful? Bookmark it and share it with your networks. Thanks for reading.