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Visit Orlando and Orlando Economic Partnership Unveil Orlando’s New Global Brand: ‘Unbelievably Real’ Orlando

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Orlando Unbelievably Real mural made by Brooklyn artist Clark Orr.

ORLANDO, Fla. – Visit Orlando, The Official Tourism Association® for Orlando, and Orlando Economic Partnership, the economic and community development organization for the region, today announced the launch of one singular, comprehensive and consistent brand to promote the destination and region. The new “Unbelievably Real” brand platform is the product of a first-of-its-kind partnership between the two organizations and was developed to speak to all audiences — leisure visitors, meeting planners, meeting attendees, travel professionals, site selectors, business relocation stakeholders and talent.

“When we combine forces and invest in economic and community development and market Orlando as a destination for tourism and meetings, we can strengthen our brand identity and take the region to the next level,” said Orange County Mayor Jerry L. Demings.

“Our ability to collaborate and join forces allows us to build a better economy, a better experience and a better community for all. Collaboration is built into the DNA of our great city and region,” said City of Orlando Mayor Buddy Dyer. “Our audiences intersect and, in order to have more impact on a consistent basis, we have created a compelling message on the reasons to visit, move or start a business in the Orlando region.”

“With the evolution of the Orlando region, shifts in travel and how people work, and changes brought on by the pandemic, we believe now is the perfect time to bring together our collective resources,” said Casandra Matej, president and CEO of Visit Orlando. “Unbelievably Real combines what is both fantastical and authentic about our unique destination to tell a holistic story.”

“While we may be talking to different audiences such as vacationers, meeting planners and attendees, CEOs considering moving their businesses or employees considering a move to work for one of our companies, research has supported that this new brand can create a connection with all of these groups,” said Tim Giuliani, Orlando Economic Partnership president and CEO.

Based on research and tested with a variety of audiences, the Unbelievably Real global brand’s goal is to highlight the region in a new way that tells a complete Orlando story. A Florida-based team from the marketing agency Razorfish served as the lead creative talent to develop the comprehensive brand.

Photo: Orlando Economic Partnership.

Photo: Orlando Economic Partnership.

Starting today, tourism-focused advertising showcasing everything from Orlando’s theme parks and attractions to outdoor adventures and world-class dining will run in TV commercials and across digital and social channels to promote summer and fall travel to Orlando. The campaign will also be augmented with outdoor boards in key markets such as New York, Boston and Chicago and promotional programs with NBC, Univision, iHeart and Urban1.

International audiences will follow with the rollout starting at U.S. Travel Association’s IPW conference June 4-8 in Orlando. This fall, a campaign targeting meetings planners and attendees will launch at the IMEX meetings industry show.

Future business and talent recruitment efforts will be featured on InvestOrlando.org, with new storylines and content focused on targeted industries in Orlando through the lens of Unbelievably Real. It will also drive business development meetings held in target markets like San Francisco, Chicago and New York with company executives, entrepreneurs and site selectors. New Unbelievably Real Orlando creative will be installed later this year in high-traffic venues like Orlando International Airport, Orlando Sanford International Airport and the Orange County Convention Center.

The Partnership and Visit Orlando also plan to take the united message of Unbelievably Real to New York City, reinforcing Orlando’s new movement to national media.

One of the first examples of the campaign is a mural designed by Orlando-based artist Clark Orr. Under the Unbelievably Real theme, the new mural brings to life how all aspects of the region shine, from tourism highlights like nightly fireworks and adventures on our waterways to innovative technologies such as simulation and rocket launches. The mural is on display on a painted wall in Brooklyn through July and will appear in Orlando in the coming months.

Planned as a multiyear initiative, the two organizations also launched O.U.R. Culture Project (Orlando Unbelievably Real Culture Project), to engage with Orlando residents and cultivate new methods to showcase pride in the Orlando region. Future activities will include the creation of a new symbol for Orlando and the installation of a permanent Orlando sign to become an interactive and iconic backdrop.

The first initiative in the O.U.R. Culture Project is focused on gathering images from those who know Orlando best: its residents. Starting today, Visit Orlando and Orlando Economic Partnership have launched The Unbelievably Real Sweepstakes, where locals upload images on what they feel is Unbelievably Real about Orlando for a chance to win an Unbelievably Real staycation. Entries must be received by May 31, 2022, at OrlandoUnbelievablyReal.com.

Business

Brazilian Breakfast Bliss: Sodie Doces Shines in Janira Garcia’s Latest FNN Foodie Review

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ORLANDO, Fla. (FNN) – In this week’s flavorful edition of FNN Good News & Reviews Show, Orlando’s own Social Lite, Janira Garcia, put the spotlight on one of International Drive’s sweetest hidden gems—Sodie Doces Brazilian Cake Shop. Known for its authentic Brazilian confections and cozy atmosphere, Sodie Doces offered a full-sensory experience that had Janira—and her viewers—completely captivated.

A Brazilian Breakfast to Remember

Janira kicked off her Sunday morning foodie adventure with her signature blend of charisma and curiosity, inviting viewers to discover the traditional tastes of Brazil right in the heart of Orlando. The spotlight dish? A crispy golden Coxinha—Brazil’s beloved deep-fried, teardrop-shaped snack filled with juicy seasoned chicken. “Crispy on the outside, tender and flavorful on the inside—it’s the real deal,” Janira remarked as she took a bite.

She followed it up with a slice of Sodie Doces’ heavenly Morango Cake, a beautifully layered dessert filled with rich dulce de leche and topped with fresh strawberries. The flavors delivered the perfect balance of sweetness and indulgence.

Adding to the breakfast bliss was a house-made flaky pastry that practically melted on contact, and the grand finale—a steaming cup of bold Brazilian coffee that stole the show. “It’s a full Brazilian breakfast moment,” Janira said, smiling between sips, visibly impressed by the depth and aroma of the brew.

A Hidden Gem for Locals and Tourists Alike

Located along the iconic International Drive, Sodie Doces has been quietly charming customers with its authentic offerings. Thanks to Janira Garcia’s coverage, this cake shop is quickly rising from hidden gem to foodie hotspot.

Whether you’re a local looking to spice up your Sunday morning or a visitor seeking a unique culinary experience, Sodie Doces is now a must-visit on Orlando’s food map.

Catch more exclusive food finds, sweet surprises, and delicious journeys every week with Social Lite Janira Garcia on the FNN Good News & Reviews Show, airing on Florida National News.


Janira Garcia
FNN Goodnews & Reviews Show
news@FloridaNationalNews.com

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Business

El Coqui Ninja Restaurant – Orlando’s Hidden Gem Delivers Bold Flavor and Cultural Fusion

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Source: El Coqui Ninja Restaurant.
ORLANDO, Fla. (FNN) – FNN Good News & Reviews reporter Mimi Mala is on a mission to uncover Orlando’s best-kept culinary secrets. During her search, she stumbled upon a vibrant fusion eatery tucked away in the heart of the Milk District—El Coqui Ninja Restaurant.


This hidden gem is redefining Orlando’s food scene with a mouthwatering mix of Puerto Rican and Chinese cuisines that not only satisfies your cravings but also celebrates rich cultural traditions.

UNIQUE AMBIANCE THAT TELLS A STORY

From the moment I walked in, I was welcomed by colorful décor and whimsical props that instantly set the tone for a playful yet cultural dining experience. The interior is filled with character—each detail clearly thought out to reflect the dual heritage of the restaurant. It’s the perfect backdrop for foodies and Instagrammers alike.

Source: El Coqui Ninja Restaurant, Facebook

A FLAVOR-FORWARD MENU THAT WOWS

Let’s talk about the food, because that’s where El Coqui Ninja truly shines. I started with the Crab Rangoon, and let me just say—these are the best I’ve ever had. Unlike most places that serve mostly cream cheese, El Coqui Ninja’s version is packed with real, tender crab meat, delivering a rich flavor in every crispy bite.

Next, I dove into the Rellenos De Carne Molida Y Queso—a Puerto Rican classic made with seasoned ground beef, cheese, and mashed potato. Each bite offered a comforting balance of savory and creamy, transporting me straight to the island.

Of course, I couldn’t pass up the Mofongo, another staple of Puerto Rican cuisine, and I’m so glad I tried their egg rolls—because who doesn’t love egg rolls? These were crisp, golden, and stuffed to perfection, easily some of the best in town.

SIGNATURE COCKTAILS AND STANDOUT SERVICE

To round out the experience, I ordered a Chuchaso, their signature Blackberry Raspberry Sake Mojito. Let me tell you—it was refreshing, fruity, and dangerously smooth. A must-try from their full-service bar.

What truly made the experience exceptional was our server, Gustavo. His warm personality, attentiveness, and deep knowledge of the menu elevated our visit. From dish recommendations to drink pairings, Gustavo was the cherry on top.

A MUST-VISIT DESTINATION FOR FOOD LOVERS

El Coqui Ninja Restaurant isn’t just a place to eat—it’s a destination. The combination of bold flavors, artistic ambiance, and heartfelt service make it a standout in Orlando’s crowded food landscape. Whether you’re a local or visiting, this hidden gem deserves a spot on your culinary bucket list.

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Mimi Mala
FNN GoodNews & Reviews
News@FloridaNationalNews.com

 

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David Siegel, Founder of Westgate Resorts, Dies at 89; Queen of Versailles’ Jackie Siegel Mourns

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ORLANDO, Fla. (FNN)David Siegel, the visionary founder of Westgate Resorts, passed away at the age of 89, as confirmed by the company. Siegel, who established the timeshare resort company in 1982, led its growth from a single location in Orlando, Florida, to an internationally recognized brand. With properties spanning Miami Beach, Arizona, Virginia, Utah, and many other locations, Siegel’s leadership has forever shaped the hospitality industry.

In a heartfelt statement, Jim Gissy, the CEO of Westgate Resorts, shared his admiration for David Siegel’s exceptional work ethic and dedication to the company:
“David worked tirelessly to create a company that will continue to honor its family roots. His vision and passion helped build a company with the resources and ambition to bring joy to those whose lives we touch through our hospitality.”

David Siegel’s Impact on Westgate Resorts and the Hospitality Industry

Under Siegel’s leadership, Westgate Resorts became one of the largest privately-owned vacation ownership companies in the world. His foresight and strategic development expanded the company into high-demand destinations such as Las Vegas, Park City, Utah, and Orlando, offering luxurious timeshare experiences to countless guests. The company’s portfolio today includes over 30 resorts nationwide and a global presence that has transformed the vacation ownership market.

But beyond business success, Siegel and his wife, Jacqueline “Jackie” Siegel, made their mark as passionate philanthropists. After their daughter, Victoria Siegel, tragically died from a drug overdose in June 2015, the Siegels established the Victoria’s Voice Foundation. This charitable organization is committed to preventing substance abuse and raising awareness about the growing crisis of drug overdose deaths in the United States.

Photo by Florida National News / J Willie David, III

One significant legislative achievement in their fight for awareness was the passing of SB 66, “Victoria’s Law,” which designated June 6 as “Revive Awareness Day”. The bill, signed into law by Governor Ron DeSantis, was named after Victoria Siegel and seeks to educate the public on the dangers of substance abuse.

A Celebration of Life and Tribute to David Siegel

Westgate Resorts has announced plans to hold a celebration of life to honor David Siegel’s enduring contributions to the company, his family, and his community. This event will serve as a tribute to a man whose impact reaches far beyond business and has influenced the lives of many across the nation.

Florida National News extends its deepest condolences to Jacqueline Siegel, their family, friends, and the many lives David Siegel touched. His legacy in the hospitality industry, alongside his philanthropic efforts, will continue to inspire future generations.

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J Willie David, III
News@FloridaNationalNews.com

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