Business
Visit Orlando and Orlando Economic Partnership Unveil Orlando’s New Global Brand: ‘Unbelievably Real’ Orlando
ORLANDO, Fla. – Visit Orlando, The Official Tourism Association® for Orlando, and Orlando Economic Partnership, the economic and community development organization for the region, today announced the launch of one singular, comprehensive and consistent brand to promote the destination and region. The new “Unbelievably Real” brand platform is the product of a first-of-its-kind partnership between the two organizations and was developed to speak to all audiences — leisure visitors, meeting planners, meeting attendees, travel professionals, site selectors, business relocation stakeholders and talent.
“When we combine forces and invest in economic and community development and market Orlando as a destination for tourism and meetings, we can strengthen our brand identity and take the region to the next level,” said Orange County Mayor Jerry L. Demings.
“Our ability to collaborate and join forces allows us to build a better economy, a better experience and a better community for all. Collaboration is built into the DNA of our great city and region,” said City of Orlando Mayor Buddy Dyer. “Our audiences intersect and, in order to have more impact on a consistent basis, we have created a compelling message on the reasons to visit, move or start a business in the Orlando region.”
“With the evolution of the Orlando region, shifts in travel and how people work, and changes brought on by the pandemic, we believe now is the perfect time to bring together our collective resources,” said Casandra Matej, president and CEO of Visit Orlando. “Unbelievably Real combines what is both fantastical and authentic about our unique destination to tell a holistic story.”
“While we may be talking to different audiences such as vacationers, meeting planners and attendees, CEOs considering moving their businesses or employees considering a move to work for one of our companies, research has supported that this new brand can create a connection with all of these groups,” said Tim Giuliani, Orlando Economic Partnership president and CEO.
Based on research and tested with a variety of audiences, the Unbelievably Real global brand’s goal is to highlight the region in a new way that tells a complete Orlando story. A Florida-based team from the marketing agency Razorfish served as the lead creative talent to develop the comprehensive brand.
Photo: Orlando Economic Partnership.
Starting today, tourism-focused advertising showcasing everything from Orlando’s theme parks and attractions to outdoor adventures and world-class dining will run in TV commercials and across digital and social channels to promote summer and fall travel to Orlando. The campaign will also be augmented with outdoor boards in key markets such as New York, Boston and Chicago and promotional programs with NBC, Univision, iHeart and Urban1.
International audiences will follow with the rollout starting at U.S. Travel Association’s IPW conference June 4-8 in Orlando. This fall, a campaign targeting meetings planners and attendees will launch at the IMEX meetings industry show.
Future business and talent recruitment efforts will be featured on InvestOrlando.org, with new storylines and content focused on targeted industries in Orlando through the lens of Unbelievably Real. It will also drive business development meetings held in target markets like San Francisco, Chicago and New York with company executives, entrepreneurs and site selectors. New Unbelievably Real Orlando creative will be installed later this year in high-traffic venues like Orlando International Airport, Orlando Sanford International Airport and the Orange County Convention Center.
The Partnership and Visit Orlando also plan to take the united message of Unbelievably Real to New York City, reinforcing Orlando’s new movement to national media.
One of the first examples of the campaign is a mural designed by Orlando-based artist Clark Orr. Under the Unbelievably Real theme, the new mural brings to life how all aspects of the region shine, from tourism highlights like nightly fireworks and adventures on our waterways to innovative technologies such as simulation and rocket launches. The mural is on display on a painted wall in Brooklyn through July and will appear in Orlando in the coming months.
Planned as a multiyear initiative, the two organizations also launched O.U.R. Culture Project (Orlando Unbelievably Real Culture Project), to engage with Orlando residents and cultivate new methods to showcase pride in the Orlando region. Future activities will include the creation of a new symbol for Orlando and the installation of a permanent Orlando sign to become an interactive and iconic backdrop.
The first initiative in the O.U.R. Culture Project is focused on gathering images from those who know Orlando best: its residents. Starting today, Visit Orlando and Orlando Economic Partnership have launched The Unbelievably Real Sweepstakes, where locals upload images on what they feel is Unbelievably Real about Orlando for a chance to win an Unbelievably Real staycation. Entries must be received by May 31, 2022, at OrlandoUnbelievablyReal.com.
Business
Orlando Regional REALTOR® Association Named Florida’s Best Real Estate Trade Association for 3rd Year
ORLANDO, Fla. (FNN) – The Orlando Regional REALTOR® Association (ORRA), the seventh largest real estate trade association in the United States, has been awarded Best Local Trade Association of the Year – Florida for the third consecutive year by the 2024 BUILD Real Estate and Property Awards.
BUILD Magazine, a renowned publication covering construction, engineering, real estate, and design industries, hosts the annual awards to recognize organizations and individuals demonstrating innovation, excellence, and commitment to client satisfaction.
A Legacy of Excellence
ORRA’s recognition reflects its leadership in innovation, growth, and diversity initiatives within the real estate industry. The organization has consistently worked to support its over 20,000 members while driving the real estate sector forward.
This year, ORRA reached a significant milestone with the grand opening of its new 45,000-square-foot headquarters. The state-of-the-art, four-story facility accommodates ORRA’s growing membership and serves as a central hub for real estate professionals across the country. It offers premier networking spaces, educational opportunities, and event venues to foster collaboration and launch transformative initiatives.
Global Expansion and Strategic Partnerships
In 2024, ORRA expanded its global reach, signing memorandums of understanding (MOUs) with Hungary, Brazil, Albania, and India, marking the highest number of agreements in a single year. The MOU with Brazil has been particularly impactful, creating opportunities for 300,000 Brazilian professionals to engage with the Orlando real estate market and fostering stronger international ties.
“2024 has been a year of growth and new beginnings for the Orlando Regional REALTOR® Association,” said Cliff Long, CEO of ORRA. “Being recognized as the best real estate trade association is a testament to the dedication and innovation of our executives and members. We’ve positioned ORRA as a national leader in the real estate industry.”
Award Criteria and Recognition
The BUILD Awards judging panel evaluated nominees based on innovation, business growth, longevity, online reputation, client feedback, and overall business performance. ORRA’s continued success demonstrates its ability to adapt to industry trends while maintaining a strong commitment to its members and community.
Impact Analysis
ORRA’s recognition as Florida’s best real estate trade association reinforces its position as an industry leader. This achievement will likely enhance its reputation both locally and globally, attracting more members, partnerships, and opportunities for innovation. Additionally, the opening of its new headquarters highlights its commitment to growth, creating significant economic and professional opportunities for its members.
SEMINOLE COUNTY, Fla. (FNN BUSINESS) – The fitness landscape in Oviedo has transformed with the arrival of Mayweather Boxing + Fitness, a unique training facility that opened in 2022 at 2871 Clayton Crossing Way, Suite 1093. Inspired by the unparalleled boxing career of Floyd Mayweather, this studio offers a fresh and dynamic approach to achieving fitness goals.
A Passion Turned Business: Lisa Brodsky’s Journey
At the heart of this venture is Lisa Brodsky, a former attorney who found her calling in the fitness world. Lisa discovered Mayweather Boxing + Fitness during a family vacation and instantly felt inspired.
“Mayweather Fitness + Boxing completely changed my life,” Lisa shared. “I went from being a lawyer to co-owning a fitness gym that helps people achieve their goals while building a sense of community.”
To bring her vision to life, Lisa partnered with Kevin Nuñez, a professional boxer and four-time state champion who also serves as the studio’s operating partner and head instructor. Kevin’s extensive experience ensures that members receive authentic and effective training tailored to all fitness levels.
Source: Mayweather Boxing + Fitness
Revolutionary Fitness: A New Way to Train
Mayweather Boxing + Fitness combines the science behind Floyd Mayweather’s undefeated 21-year boxing career with modern fitness techniques. Members engage in 45- and 60-minute classes that blend boxing, strength training, and cardio conditioning, all guided by state-of-the-art smart screen technology.
This immersive experience projects Floyd Mayweather’s image during sessions, giving participants the feeling of training alongside the champion himself.
“Our classes offer fast results, intense calorie burns, and a sense of accomplishment after every session,” Lisa explained.
Classes Designed to Suit Everyone
The Oviedo location provides an array of fitness classes designed for varying skill levels and goals:
- M45 Strong: Combines boxing and strength training.
- MBody: A full-body, non-boxing workout.
- M45 Undefeated: A fast-paced, HIIT-style boxing session.
- M60 Champ: A 60-minute class fostering community and endurance.
- Boxing Fundamentals: A skills-focused workshop.
- M45 Advanced Bagwork: Geared for experienced boxers.
Each session can burn up to 1,000 calories, leaving participants energized and confident.
Additional Offerings and Community Impact
Mayweather Boxing + Fitness Oviedo goes beyond group classes by offering:
- Personal training
- Open gym access
- Free weights
Lisa and Kevin aim to create more than just a gym; they strive to foster a community hub for health and wellness.
“We want members to feel like this is their second home,” Lisa said. “It’s not just about working out; it’s about building connections and inspiring others to live their best lives.”
Mayweather Boxing + Fitness: Fitness for Everyone
The Oviedo studio welcomes individuals of all fitness levels, from beginners looking to try something new to seasoned athletes seeking a challenging workout. This accessible, high-energy approach makes it a standout fitness destination in Seminole County.
_______________________________________________________________________________________
J Willie David, III
Florida National News and FNN News Network
news@FloridaNationalNews.com
Entertainment4 days agoUniversal Orlando Reveals Sneak Peek of Epic Universe’s “Harry Potter and the Battle at the Ministry”
Florida5 days agoWasserman Schultz Secures $53M Grant to Cut Emissions at Port Everglades
Jacksonville4 days agoJaguars Eliminated From Playoffs By Texans
US NATIONAL NEWS4 days agoRemembering Lynette “Diamond” Hardaway: A Political Trailblazer for President Trump
Business5 days agoFlorida Chamber’s 2024 Insurance Summit: Industry Experts Tackle Florida’s $9 Trillion Insurance Market Challenges
