Business

Visit Orlando and Orlando Economic Partnership Unveil Orlando’s New Global Brand: ‘Unbelievably Real’ Orlando

Published

5 years ago

May 9, 2022

Orlando Unbelievably Real mural made by Brooklyn artist Clark Orr.

ORLANDO, Fla. – Visit Orlando, The Official Tourism Association® for Orlando, and Orlando Economic Partnership, the economic and community development organization for the region, today announced the launch of one singular, comprehensive and consistent brand to promote the destination and region. The new “Unbelievably Real” brand platform is the product of a first-of-its-kind partnership between the two organizations and was developed to speak to all audiences — leisure visitors, meeting planners, meeting attendees, travel professionals, site selectors, business relocation stakeholders and talent.

“When we combine forces and invest in economic and community development and market Orlando as a destination for tourism and meetings, we can strengthen our brand identity and take the region to the next level,” said Orange County Mayor Jerry L. Demings.

“Our ability to collaborate and join forces allows us to build a better economy, a better experience and a better community for all. Collaboration is built into the DNA of our great city and region,” said City of Orlando Mayor Buddy Dyer. “Our audiences intersect and, in order to have more impact on a consistent basis, we have created a compelling message on the reasons to visit, move or start a business in the Orlando region.”

“With the evolution of the Orlando region, shifts in travel and how people work, and changes brought on by the pandemic, we believe now is the perfect time to bring together our collective resources,” said Casandra Matej, president and CEO of Visit Orlando. “Unbelievably Real combines what is both fantastical and authentic about our unique destination to tell a holistic story.”

“While we may be talking to different audiences such as vacationers, meeting planners and attendees, CEOs considering moving their businesses or employees considering a move to work for one of our companies, research has supported that this new brand can create a connection with all of these groups,” said Tim Giuliani, Orlando Economic Partnership president and CEO.

Based on research and tested with a variety of audiences, the Unbelievably Real global brand’s goal is to highlight the region in a new way that tells a complete Orlando story. A Florida-based team from the marketing agency Razorfish served as the lead creative talent to develop the comprehensive brand.

Photo: Orlando Economic Partnership.

Starting today, tourism-focused advertising showcasing everything from Orlando’s theme parks and attractions to outdoor adventures and world-class dining will run in TV commercials and across digital and social channels to promote summer and fall travel to Orlando. The campaign will also be augmented with outdoor boards in key markets such as New York, Boston and Chicago and promotional programs with NBC, Univision, iHeart and Urban1.

International audiences will follow with the rollout starting at U.S. Travel Association’s IPW conference June 4-8 in Orlando. This fall, a campaign targeting meetings planners and attendees will launch at the IMEX meetings industry show.

Future business and talent recruitment efforts will be featured on InvestOrlando.org, with new storylines and content focused on targeted industries in Orlando through the lens of Unbelievably Real. It will also drive business development meetings held in target markets like San Francisco, Chicago and New York with company executives, entrepreneurs and site selectors. New Unbelievably Real Orlando creative will be installed later this year in high-traffic venues like Orlando International Airport, Orlando Sanford International Airport and the Orange County Convention Center.

The Partnership and Visit Orlando also plan to take the united message of Unbelievably Real to New York City, reinforcing Orlando’s new movement to national media.

One of the first examples of the campaign is a mural designed by Orlando-based artist Clark Orr. Under the Unbelievably Real theme, the new mural brings to life how all aspects of the region shine, from tourism highlights like nightly fireworks and adventures on our waterways to innovative technologies such as simulation and rocket launches. The mural is on display on a painted wall in Brooklyn through July and will appear in Orlando in the coming months.

Planned as a multiyear initiative, the two organizations also launched O.U.R. Culture Project (Orlando Unbelievably Real Culture Project), to engage with Orlando residents and cultivate new methods to showcase pride in the Orlando region. Future activities will include the creation of a new symbol for Orlando and the installation of a permanent Orlando sign to become an interactive and iconic backdrop.

The first initiative in the O.U.R. Culture Project is focused on gathering images from those who know Orlando best: its residents. Starting today, Visit Orlando and Orlando Economic Partnership have launched The Unbelievably Real Sweepstakes, where locals upload images on what they feel is Unbelievably Real about Orlando for a chance to win an Unbelievably Real staycation. Entries must be received by May 31, 2022, at OrlandoUnbelievablyReal.com.

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Business

New AdventHealth Middleton Clinic Brings Pediatric Specialists, Urogynecology Near The Villages

Published

1 week ago

October 30, 2026

FNN NEWS

The multispecialty clinic features 24 treatment rooms, pediatric imaging and services designed to bring care closer to Middleton families.

MIDDLETON, Fla. (FNN) — Families in Middleton have a new option for pediatric and women’s specialty care with the opening of the AdventHealth Middleton Multispecialty Clinic, according to an Oct. 29 news release from AdventHealth.

Located at 2274 Alder Ave., the clinic brings together pediatric primary care, pediatric cardiology, pediatric orthopedics and women’s urogynecology services. The facility includes 24 treatment rooms, a pediatric X-ray room and spaces for children’s heart screenings.

Bringing care closer to families

Middleton, a master-planned community along Central Parkway, is home to approximately 1,200 families and households, many with residents who work in and around The Villages, according to the release.

For Jenny Trew, whose family was the first to move to Middleton, the new clinic could mean fewer long trips for routine appointments. She has been driving nearly an hour to Clermont for pediatric care for her 13-year-old twin sons, Jasen and Jackson.

“Going to the pediatrician usually means pulling both boys out of school, taking time away from work and making a day out of something that should be pretty simple,” Trew said in the release.

Having a pediatrician in the neighborhood will make it easier to balance health care appointments with work, school, sports and other activities, she said.

Dr. Vanessa Carroll, chief medical officer of AdventHealth for Children, said proximity matters when families are seeking care for a sick or injured child.

“Parents don’t want to take their child to just any doctor. They want someone they can trust, right around the corner,” Carroll said in the release. “Because when your child is sick or injured, an hour-long drive can feel even farther.”

Expanding women’s specialty services

The clinic also provides urogynecology services, including care for urinary incontinence and pelvic floor conditions.

The location gives women a nearby option for specialized treatment aimed at improving comfort, health and quality of life, according to AdventHealth.

“Women spend so much of their lives caring for others, and it can become very easy to put their own health last,” Kristen Toth, vice president of AdventHealth for Women, said in the release. “We want women to know there is care here for them, too.”

The clinic brings AdventHealth for Children and AdventHealth for Women together at one location to serve families through different stages of life.

Supporting students and schools

Middleton’s early childhood centers, two K-8 schools and high school collectively enroll more than 3,000 students, according to the release.

LeAnne Yerk, principal of The Villages Charter Elementary School, said access to nearby pediatric care supports students’ health and readiness to learn.

“As educators, we see firsthand that a child’s ability to learn, grow and thrive in the classroom is deeply connected to their health and well-being,” Yerk said in the release.

She described the clinic’s proximity to schools as an important resource for students and families, helping connect health care with educational support.

Location and appointments

The AdventHealth Middleton Multispecialty Clinic is located at 2274 Alder Ave., Middleton, Florida.

To schedule an appointment, call:

Pediatric primary care: 352-467-7862
Pediatric cardiology: 352-353-2788
Pediatric orthopedics: 407-303-5687
Women’s urogynecology: 407-303-1380

For online appointment information, visit MyMiddletonPediatrics.com for children’s services or MiddletonUrogyn.com for women’s services.

Business

GOAA Highlights Airport Improvements, Approves New Small Business Policies

Published

3 weeks ago

October 22, 2026

FNN NEWS

Gate Link train on an elevated guideway at Orlando International Airport, with palm trees, airport buildings and a control tower behind it.

A Gate Link train travels along an elevated guideway at Orlando International Airport, with the airport’s control tower in the background. Photo courtesy of the Greater Orlando Aviation Authority.

Terminal upgrades, parking projects and international connections mark the authority’s fiscal year review.

ORLANDO, Fla. (FNN) — The Greater Orlando Aviation Authority highlighted terminal improvements, expanded international connections and parking projects during its fiscal 2026 review, while its board adopted changes to a local business program and announced a new statewide small business initiative.

The updates affect Orlando International Airport and Orlando Executive Airport, which GOAA operates.

“We are undertaking an ambitious effort to redefine what it means to deliver a world-class airport experience,” GOAA CEO Lance Lyttle said in the authority’s announcement.
“As we welcome more visitors, more airlines, more routes, and new programs, our responsibility is to elevate every part of the journey — making it more welcoming, intuitive, and connected.”

A Gate Link train travels along an elevated guideway at Orlando International Airport, with the airport’s control tower in the background. Photo courtesy of the Greater Orlando Aviation Authority.

Terminal Improvements Focus on Connections and Families

Among the completed projects was an enclosed pedestrian bridge with moving walkways connecting Orlando International Airport’s train station and Terminal C.

Terminal C also opened a new wing serving gates 250–254, providing additional capacity and becoming the new home for Virgin Atlantic’s airport operations.

Three new Family Zones — one in each terminal — offer spaces for children and families to play, read and recharge. GOAA also highlighted improvements to directional signs along airport roads, in parking areas and throughout the terminals.

Parking Expansion and $40 Million Improvement Program

GOAA reported progress on a parking guidance system at Terminal C, with phased activation across all garages planned through mid-2027.

Dedicated employee parking areas are intended to free additional spaces for travelers. Planning is also underway for two new garages expected to add 8,000 public parking spaces over the next few years.

Separately, the authority’s $40 million Beautiful Airports Program targets safety, functionality and appearance across garages, terminals and other airport areas.

Aviation Investments and International Service

The fiscal year review highlighted a $50 million investment by dnata, a $26 million redevelopment by Signature Aviation at Orlando International Airport and groundbreaking for Sky Harbour’s $40 million campus at Orlando Executive Airport.

International service developments included ZIPAIR’s nonstop passenger charter flights between Orlando and Tokyo and Iberia’s launch of nonstop service to Madrid.

GOAA described ZIPAIR’s service as the first passenger charter connection between Florida and the Asia-Pacific region.

Business Policy Changes Broaden Eligibility

The board adopted revisions to GOAA’s Local Developing Business program following research, town halls and discussions with internal experts.

The changes increase the allowable personal net worth threshold and clarify how assets are excluded from that calculation, including primary residence equity, business equity, retirement assets and certain nonliquid holdings.

Business size standards were also revised to account for inflation and increased operating costs. The announcement did not specify the updated financial thresholds.

A new Small Business program will complement the local program and extend eligibility to qualifying businesses throughout Florida. Under the announced framework, participating businesses must fall within 50% of the applicable U.S. Small Business Administration size standard.

GOAA said detailed guidelines for both programs would be posted on its website. Those guidelines will provide businesses with the information needed to assess eligibility.

Business

Florida Restaurant Show 2026: Orlando Event Features Chef Competitions, Pizza Innovation and Restaurant Solutions

Published

1 month ago

October 9, 2026

FNN NEWS

The combined events celebrate their 55th and fifth anniversaries Oct. 25–27 at the Orange County Convention Center, featuring education, culinary competitions and a $5,000 attendee giveaway.

ORLANDO, Fla. (FNN) — The Florida Restaurant Show and Pizza Tomorrow Summit are marking milestone anniversaries at the Orange County Convention Center, bringing restaurant, pizza and foodservice professionals together Oct. 25–27 for product demonstrations, education, culinary competitions and networking.

The Florida Restaurant Show is celebrating its 55th anniversary, while the Pizza Tomorrow Summit marks its fifth. One registration provides access to both events.

Organizer Restaurant Events announced a total of $5,000 in attendee giveaways during the three-day gathering. Attendees can pick up a ticket at registration for a chance to win.

Education Addresses Food Costs, Staffing and AI

More than 40 hours of education cover profitability, food costs, operations, marketing, artificial intelligence, staffing, leadership and customer engagement.

Featured programs include Restaurant Management 201 and 301, presented by Darren Denington, founder and operator of Service with Style, and Alison Anne, leader of Restaurant Revolution.

A new program, “The Wizard Behind the Curtain,” presented by Maverick Theory founder Michael Tipps, examines how owners and entrepreneurs develop restaurant concepts and turn ideas into businesses.

A Team Bundle Package offers savings and flexible attendance options for groups of six from the same organization, allowing employees to explore sessions relevant to their roles.

Culinary Competitions Spotlight Professional Chefs

The Sunshine Plate Challenge Arena features more than 30 professional chefs across four American Culinary Federation-sanctioned competitions, organizers said.

The announced schedule includes:

Sunday, Oct. 25: Student and professional pastry sculpture competitions and the Professional Pork Challenge.
Monday, Oct. 26: The Professional Seafood Challenge, sponsored by Bar Harbor Seafood.
Tuesday, Oct. 27: The Professional Beef Challenge.

The arena’s Sunday programming also includes the Hospitality School Showdown, featuring culinary faculty and alumni representing four Florida hospitality programs.

Unox sponsors the arena, with product support from Gordon Food Service, Bar Harbor Seafood, Expedition Provisions, Yukan Foods, Pizzacini and Keg Kraft Beverage Company.

Pizza Tomorrow Summit Highlights Industry Innovation

The Pizza Tomorrow Summit features education, demonstrations and competitions focused on the pizza industry.

Its announced Monday programming includes a live taping of the “So You Want to Run a Restaurant” podcast with California Pizza Kitchen co-founder Rick Rosenfield. The session, sponsored by Back of House, includes a discussion and giveaway of his book, “The California Pizza Kitchen Story.”

The U.S. Pizza Team and Galbani Professionale U.S. are also hosting the 2026 Galbani Professionale Pizza Cup. Pizza makers and pizza acrobats compete in culinary and acrobatic events, with grand-prize winners earning a trip to compete at the World Pizza Championships in Parma, Italy.

One Registration Connects Two Industries

By holding the events together, organizers give restaurant operators access to ideas emerging from the pizza industry while connecting pizzeria operators with equipment, technology and education relevant to the broader foodservice market.

The Florida Restaurant Show and Pizza Tomorrow Summit conclude Tuesday, Oct. 27, at the Orange County Convention Center.