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Orlando Magic Earn NBA Team International Strategy Award for Second Consecutive Year

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Orlando Magic Add Veteran NBA Coaches, Player Development Leaders to Sean Sweeney's Coaching Staff

NEW YORK (FNN SPORTS) — The Orlando Magic have been named the recipient of the NBA Team International Strategy Award for the second consecutive year, recognizing the organization’s innovative global marketing efforts as part of the NBA’s 2025-26 Team Partnership and Ticket Sales & Service Awards.

The award honors NBA teams that develop data-driven international marketing strategies that strengthen brand recognition, create meaningful partnerships and expand fan engagement outside the United States.

Germany Strategy Drives Award-Winning Campaign

Building on last year’s success, the Magic expanded their presence in Germany through a year-long strategy surrounding The NBA Berlin Game 2026.

Rather than focusing solely on the international exhibition, Orlando created a comprehensive campaign that included:

  • A summer promotional tour across Germany
  • Magic Kiez, an immersive fan experience hub
  • Youth basketball clinics
  • Business networking summits
  • Community watch parties
  • Interactive fan activations
  • Corporate partnership events

The organization said the strategy helped establish a sustained presence before, during and after the Berlin game while strengthening relationships with German basketball fans and business leaders.

New International Partnerships

The campaign also expanded the Magic’s International Team Marketing Program (ITMP) through collaborations with several new international and global partners, including:

  • AIDA Cruises
  • Domino’s
  • Kellogg’s
  • Telekom
  • ThreatLocker
  • Visit Orlando

The partnerships supported both fan engagement initiatives and business development opportunities throughout Germany.

NBA Recognizes Innovation Across the League

The NBA’s annual Team Partnership and Ticket Sales & Service Awards celebrate organizations that demonstrate excellence in fan engagement, sponsorship activation, innovation, community impact and ticket sales.

This year’s major award winners included:

AwardWinner
International Strategy AwardOrlando Magic
Partnership of the YearCleveland Cavaliers
Partnership Innovation AwardLA Clippers
Social Impact & Inclusion AwardPhiladelphia 76ers
New Sales CampaignDetroit Pistons
Membership Program of the YearCharlotte Hornets
Premium Experience of the YearCleveland Cavaliers

The Houston Rockets and New Orleans Pelicans also received recognition through the NBA’s AI Studio program for innovative applications of artificial intelligence to improve fan experiences.

NBA Executive Applauds Team Innovation

Jonathan Tillman, the NBA’s Executive Vice President and Head of Team Marketing and Business Operations, praised the league’s clubs for continuing to innovate.

“The innovation, creativity and strategic thinking NBA teams demonstrate every day continue to raise the bar for the sports industry while creating deeper connections with fans in their communities and around the world,” Tillman said.

He added that NBA teams are finding new ways to grow their businesses through strategic partnerships, artificial intelligence, ticket sales innovations and community engagement.

Selection Process

All 30 NBA franchises were invited to submit entries for the Team Partnership and Ticket Sales & Service Awards.

Winners were selected by a committee of NBA league and team executives based on creativity, measurable business results and overall impact.

For the second consecutive season, the Orlando Magic’s international strategy stood out among the league’s entries, highlighting the franchise’s continued commitment to expanding its global brand while strengthening relationships with fans and partners overseas.

Award Highlights

  • Orlando Magic won the NBA Team International Strategy Award for the second straight year.
  • The award recognized the franchise’s comprehensive marketing strategy surrounding The NBA Berlin Game 2026.
  • The campaign featured fan engagement, youth clinics, business summits and year-round activations across Germany.
  • New international partners included AIDA Cruises, Domino’s, Kellogg’s, Telekom, ThreatLocker and Visit Orlando.
  • All 30 NBA teams were eligible, with winners selected by NBA and team executives.

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Attendees gather during ANNIKA Media Day at Tropicana Field as preparations continue for The ANNIKA driven by Gainbridge at Pelican this November.

Melanie Green returns to familiar Tampa Bay ground as The ANNIKA builds toward its November stop at Pelican Golf Club.

Attendees gather during ANNIKA Media Day at Tropicana Field as preparations continue for The ANNIKA driven by Gainbridge at Pelican this November.

ST. PETERSBURG, Fla. (FNN SPORTS) — ANNIKA Media Day brought golf to Tropicana Field Thursday as former USF standout Melanie Green helped preview The ANNIKA driven by Gainbridge at Pelican ahead of its November return.

Green, the 2025 Epson Tour Player of the Year and Gaëlle Truet Rookie of the Year, spent the day meeting with media, connecting with fans and throwing out the ceremonial first pitch before the Tampa Bay Rays game.

Green Reflects on USF Roots

Florida National News’ Todd Grasley asked Green what it means to now compete in an LPGA event essentially in her own backyard after spending four years at USF and making Florida home.

“Being a Florida resident now, I’m like, okay, this is awesome,” Green said. “So, you know, it’s exciting.”

The setting carries a different meaning for Green now. She has gone from competing collegiately at USF to the Epson Tour, where her breakout 2025 season earned her Player of the Year honors and a tour card.

Melanie Green interviewed during ANNIKA Media Day at ahead of ceremonial pitch at Tropicana Field.

From Epson Tour to the LPGA

Grasley asked Green about that climb — from USF to Epson Tour Player of the Year and now competing against some of the best players in the world while realizing a childhood dream.

Green reflected on the role her faith and support system played in that journey, saying much of what has happened was bigger than anything she could have created on her own.

When asked if there was an “aha” moment when being an LPGA player finally felt real, Green admitted the transition still requires reminders.

“I feel like I have to continually just keep reminding myself,”

She later put the adjustment into perspective.

“Once you get past the ‘whoa’ of the LPGA, then you can kind of feel like … your feet just aren’t getting wet, you’re actually in the water.”

USF Foundation Still Matters

Green also reflected on how her time at USF helped prepare her for life beyond college golf.

“I would say my coaches were phenomenal for me,” Green said.

Rather than focusing solely on the mechanics of her swing, Green said her coaches helped her navigate the larger demands surrounding competition, including tournament preparation and time management.

Green Looks Ahead to The ANNIKA

The conversation also turned to Annika Sörenstam, whose career Green followed before getting the opportunity to compete professionally in the tournament bearing her name.

Grasley asked what Sörenstam has meant to Green as a player she looked up to and what it means to now participate in her event as a professional.

“She holds just about, seems like, every record.”

Green describes Sörenstam as someone players continue to look up to and aspire toward.

The ANNIKA Returns in November

The ANNIKA driven by Gainbridge at Pelican returns to Pelican Golf Club in Belleair Nov. 11-15, with tournament play beginning Nov. 12.

Green is among the early commitments for the 2026 field. For Green, the week will bring another milestone in a season already filled with firsts — this time competing near the place where a major part of her golf journey began.

 

– Nisey Spruill is a reporter and photojournalist for Florida National News (FNN), covering major news, sports and special events across Florida and nationwide. Contact sports@FloridaNationalNews.com

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Experience Kissimmee CEO DT Minich Inducted Into Florida Tourism Hall of Fame

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DT Minich with Bryan Griffin and Chip Wile following Minich's 2026 induction into the Florida Tourism Hall of Fame in West Palm Beach.
From left, VISIT FLORIDA President and CEO Bryan Griffin, Experience Kissimmee President and CEO DT Minich and NASCAR Driver Advisory Council Chair Chip Wile following Minich's induction into the Florida Tourism Hall of Fame during the 2026 Florida Governor's Conference on Tourism in West Palm Beach, Florida.

Experience Kissimmee President and CEO DT Minich receives statewide recognition after a career leading destination marketing organizations in Southwest Florida, St. Pete-Clearwater and Kissimmee.

KISSIMMEE, Fla. (FNN) — Experience Kissimmee President and CEO DT Minich has been inducted into the Florida Tourism Hall of Fame, recognizing more than three decades of leadership in Florida’s tourism and destination marketing industry.

Minich was recognized during the 2026 Florida Governor’s Conference on Tourism, held Sept. 9-11 at the Palm Beach County Convention Center in West Palm Beach.

Presented on behalf of the VISIT FLORIDA Board of Directors, the Florida Tourism Hall of Fame recognizes individuals whose leadership and contributions have helped shape the state’s tourism industry.

Three Florida Destinations, More Than Three Decades

According to Experience Kissimmee, Minich is the only tourism executive to have led three Florida destination marketing organizations.

His career includes leadership positions with the Lee County Visitor & Convention Bureau, Visit St. Pete-Clearwater and Experience Kissimmee.

“This recognition represents every community, partner and tourism professional I have had the privilege of working alongside throughout my career,” Minich said.

“We are here not only to welcome visitors, but also to strengthen our communities, create opportunities for residents, and protect what makes Florida such a special place.”

From Southwest Florida to St. Pete-Clearwater

Minich began his destination marketing career in the Fort Myers area, where Southwest Florida’s coastal communities and natural environment influenced his approach to tourism development.

His work included helping develop the nearly 200-mile Great Calusa Blueway Paddling Trail.

Minich also helped lead tourism communications following Hurricane Charley and supported Gulf Coast destinations during the Deepwater Horizon oil spill, according to the organization.

He later spent seven years as executive director of Visit St. Pete-Clearwater, where his work included expanding the destination’s international reach and developing its meetings and sports tourism business.

Transforming Experience Kissimmee

Minich became the first president and CEO of Experience Kissimmee in 2014 as the organization transitioned to a public-private model.

During his tenure, Experience Kissimmee positioned the destination around its large vacation-home market and promoted Kissimmee as the “Vacation Home Capital of the World.”

According to Experience Kissimmee, the area’s vacation-home inventory increased from approximately 10,000 to more than 30,000 homes during Minich’s leadership.

The organization says its annual budget also grew from approximately $11 million to more than $32 million, while its workforce expanded to more than 70 employees. Experience Kissimmee also established representation in more than 18 international markets.

Statewide Tourism Leadership

In 2025, Minich became the first Experience Kissimmee leader appointed to the VISIT FLORIDA Board of Directors, giving him a role in statewide tourism strategy.

Sam Haught, co-owner of Wild Florida Adventure Park and a VISIT FLORIDA board member, said Minich’s influence extends beyond a single destination.

“He has helped tourism grow in a way that supports local businesses, creates opportunities for residents and strengthens the community we call home,” Haught said.

VISIT FLORIDA President and CEO Bryan Griffin also recognized Minich’s statewide contributions.

“DT Minich has spent more than three decades in service to Florida tourism, and the relationships he has built are felt in every corner of the state,” Griffin said. “He has supported destinations from the Gulf Coast to Central Florida, enhanced the industry, and made extraordinary contributions to Florida tourism.”

Joining Florida Tourism Leaders

Established in 2001, the Florida Tourism Hall of Fame recognizes individuals whose work has contributed to the development of Florida’s visitor economy.

Previous inductees include Walt Disney, Henry Flagler, John Ringling, Harris Rosen, Carol Dover and William D. Talbert III, according to the release.

Minich now joins that group as the Hall of Fame’s 2026 inductee.

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Wake Forest All-American Macy Pate Earns Sponsor Invitation to 2026 ANNIKA LPGA Event

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Wake Forest senior Macy Pate will make her LPGA Tour debut Nov. 9-15 at Pelican Golf Club after the Demon Deacons captured their fourth ANNIKA Intercollegiate team title.

BELLEAIR, Fla. (FNN SPORTS) — Wake Forest senior All-American Macy Pate will make her LPGA Tour competition debut this November after receiving a sponsor invitation to The ANNIKA driven by Gainbridge at Pelican.

Pate will compete against an LPGA Tour field Nov. 9-15 at Pelican Golf Club in Belleair, following Wake Forest’s victory at the 2026 ANNIKA Intercollegiate presented by 3M.

The Demon Deacons won the collegiate tournament by 10 strokes, securing their first team victory of the 2026-27 season and fourth ANNIKA Intercollegiate championship.

As part of the victory, Wake Forest received the opportunity to select one player for a sponsor invitation into The ANNIKA. Head coach Kim Lewellen selected Pate after a unanimous vote by the team and coaches.

Pate tied for fifth at the collegiate event, finishing at 2-under par.

Pate Set for First LPGA Tour Start

“We are excited for the opportunity for Macy to play her first LPGA Tour event at The ANNIKA in November,” Lewellen said. “It was unanimous that Macy would take this honor. She has been a wonderful representative for Wake Forest golf and athletics.”

Tournament host and World Golf and LPGA Hall of Fame member Annika Sörenstam also welcomed Pate to the field.

“We are very excited to have Macy compete at The ANNIKA driven by Gainbridge at Pelican,” Sörenstam said. “She is a leader at Wake Forest and one of the top-ranked college players in the country.”

Sörenstam added that seeing Pate make her LPGA Tour debut at The ANNIKA would make the opportunity particularly special.

Decorated Career at Wake Forest

Pate enters her fourth year at Wake Forest as a preseason All-American.

She earned her first collegiate victory during her junior season at the Jackson T. Stephens Cup and finished the season ranked No. 21 in the NCAA Scoreboard/Clippd Women’s Golf Rankings.

Pate is also a two-time Augusta National Women’s Amateur participant and three-time All-ACC selection.

Her success began well before college. Pate was named Carolinas Player of the Year in 2021 and 2022 and holds the North Carolina high school record for lowest round with a 57.

“I’m so incredibly excited for this opportunity,” Pate said. “Annika is one of my idols, and it has been my dream to compete on the LPGA Tour.”

The ANNIKA Returns to Tampa Bay

The ANNIKA is scheduled for Nov. 9-15 at Pelican Golf Club and will serve as the penultimate tournament on the 2026 LPGA Tour schedule.

The tournament will feature a $3.25 million purse, one of the largest on the LPGA Tour outside the major championships. Tournament proceeds benefit the ANNIKA Foundation.

Pate continues a recent tradition of collegiate players earning sponsor invitations through the ANNIKA Intercollegiate. South Carolina’s Louise Rydqvist received invitations in 2023 and 2024, followed by Wake Forest’s Anne-Sterre den Dunnen in 2025.

Championship Pedigree at Pelican

The tournament has attracted some of women’s golf’s biggest names.

Linn Grant captured the 2025 title at 19-under par, winning by three strokes. Nelly Korda is a three-time tournament champion, winning in 2021, 2022 and 2024.

Lilia Vu won in 2023, while Sei Young Kim captured the inaugural tournament in 2020.

Pate will now have an opportunity to test her game on the same stage as the world’s leading professional golfers — and do so for the first time at a tournament hosted by one of her idols.

For tournament and ticket information, visit The ANNIKA official website.

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