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Unity in Uniform’s 4th Alarm Fashion Show Raised the Roof for Breast Cancer Awareness

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by Mellissa Thomas

Unity in Uniform, Inc.’s 4th Alarm Fashion Show rocked the Wyndham Orlando Resort on International Drive from 7 p.m. – 10 p.m. on October 19, 2013 to raise funds for breast cancer awareness and student scholarships for medical and emergency services training. Firefighters, nurses, doctors, EMTs, military veterans, and police officers enlivened the runway for a glorious night of fashion fun.

Dayve Stewart playing the saxophone

Dayve Stewart relaxes the crowd during the VIP Pre-Show.

Saxophonist David “Dayve” Stewart soothed the extinguished guests during the VIP pre-show, setting the mood for the main event. National radio personality and social activist Michael Baisden appeared and did a brief interview with UIU’s Executive Director Hezedean Smith.

Mellissa Thomas with UIU firefighters

UIU’s firefighters called me to the pink carpet for a few photos with them.

Outside the rooms models, vendors, and UIU members mingled and took pictures on UIU’s pink carpet. Jammins Radio Network personality Marsha Dawn-Hall (known on the radio as Marsha D.) conducted pink carpet interviews for UIU, and even pulled me there for a brief interview about Downtown Orlando Fashion Week. Jammins Radio Network’s DJ Phayz, a UIU member, worked the tunes for the fashion show.

The night’s vendors included Prudential, Polished Boutique and Salon, Susan G. Komen for the Cure Central Florida, Mary Kay Consultant Deanna Roberts, Central Florida Google affiliate Snap & Play (who recorded and photographed the show), Caribbean American Passport News Magazine, and jeweler Ana Pena, who furnished some of the models’ accessories.

Here’s how the show went down, segment by segment.

 

Let the Show Begin

Once Orlando Fire Chaplain Lonnie Crawford did the Invocation, Star 94.5’s JoJo Oneal and comedian Tight Mike introduced themselves, generating laughs from the moment they stepped on the stage. Tight Mike feigned feeling sick (read: mock heart attack), which cued the Bee Gees’ “Stayin’ Alive.” Orlando Fire Engineer Emmanuel Washington burst forth wearing an all red business suit, barking instructions on how to properly resuscitate someone as UIU firemen and EMTs emerged on the stage with CPR dummies to demonstrate. It was on from there.

Unity in Uniform EMTs and firefighters demonstrate CPR

Unity in Uniform EMTs and firefighters demonstrate CPR (including on Tight Mike, center, who faked a heart attack).

 

Door Prizes and…Michael Baisden

Tight Mike and JoJo Oneal at the Unity in Uniform 4th Alarm Fashion Show

Tight Mike and JoJo look on as Michael Baisden takes the stage.

Michael Baisden speaking on the stage

Michael Baisden discusses his passion for mentoring during the show.

JoJo and Tight Mike read off the first door prizes, then introduced Michael Baisden. He briefly spoke to the audience of his two-year youth mentoring crusade in Orlando and endorsed Unity in Uniform’s work in the Central Florida community. “We don’t have enough black men mentoring our young black boys,” he said. “I mean, thank you, white people. We’re grateful for what you’ve done, and I’m thankful that women have stepped up to the plate, but we need more black men to mentor [these kids].” He’ll be mentoring youth from Evans High School each Tuesday.

Baisden briefly discussed his twenty-year journey as an author and mentioned that two of his books are being adapted into films, including his 1999 release “Maintenance Man.”

 

The Shopping Experience

Dillard’s at Florida Mall furnished dashing men’s and women’s business casual outfits for the models. Charlie Wilson’s “There Goes My Baby” played while they performed a courting skit: Firefighter Pierre Nixon portrayed Charlie Wilson in the song, who sings of encountering a beautiful woman while shopping. Men and women graced the runway as Nixon and his female counterpart performed their skit.

 

Better Than the Beach

The night’s summer showcase lit the audience up. UIU models bore muscles, curves, and skin galore in sexy swimsuits and summer getups provided by Polished Boutique and Salon, Wild Side Clothing, Dillards at Florida Mall, and Divinely Adorned.

 

Event Sponsor Appreciation

Life Worth Living Pharmacy has consistently backed UIU’s fashion shows since its inaugural year. UIU Executive Director Hezedean Smith and Associate Director Stacey Brown presented the LWLP team with an appreciation plaque and thanked them for their continued support.

 

UIU Overview and Raffle Prizes

After a fifteen-minute intermission, Mr. Smith spoke briefly about UIU and played the company’s overview video to give the audience an idea of what the organization is about.

JoJo and Tight Mike raffled off a genuine mink shrug, a two-day stay at the Downtown Marriott, a Yankee Candle aromatherapy kit, and a flat screen TV.

 

The Official Grant Presentation

During the show, the City of Orlando presented UIU a $9,000 grant check to launch its Emergency Medical Responder (EMR) program this year, which enrolled roughly fifteen Central Florida high school seniors to receive emergency and medical training.

 

Moving on Up

Suit City of Orlando and All Tied Up provided stunning three-piece suits for the men, who performed a silent skit with the ladies. Each women emerged wearing Divinely Adorned’s formal wear and flirted with some of the men, dismissed some others, and strutted back to the top of the runway arm in arm with the man they finally chose.

 

Survivor: Honor & Unity

Jennifer Klinger with breast cancer survivors on the pink carpet

UIU Executive Secretary Jennifer Klinger (center) takes pictures with breast cancer survivors on the pink carpet.

The show gave breast cancer survivors the full glamour treatment as always: lights, cameras, and catwalk. Stephanie, Susan G. Komen for the Cure Central Florida’s Volunteer Director for the 4th Alarm Fashion Show, and UIU Executive Secretary Jennifer Klinger presented the ladies, gifting them with bouquets and swag bags. UIU men escorted the women down the runway.

 

Working it Out – Uniforms

The models showed their true colors during this segment by modeling in their work uniforms, provided by Municipal Clothing. The one exception was the nurses, who sported fantasy-inspiring skimpy white-and-red nurse coats with red shoes.

 

The Wrap-Up

UIU models gathered at the edge of the stage

UIU models sit along the edge of the stage as Associate Director Stacey Brown wraps the show up.

All the models returned and sat along the edges of the stage. Smith and Brown returned and made their final acknowledgements for all the sponsors, vendors, designers, and behind the scenes crew.

After the show, people flooded the outside hall to take more pink carpet photos and mingle some more, and UIU’s 2011 Lawrence Jackson Scholarship winner B.J. Jackson worked the turntables during the after party.

 

If you’ve loved these Unity in Uniform, Inc. features and you’re ready to lend a helping hand to Central Florida youth, get involved at www.unityinuniform.org.

 

 

All photos taken by Mellissa Thomas.

 

 

Mellissa Thomas headshotAbout the Author:
Downtown Orlando Fashion Week Chief Editor Mellissa Thomas is a Jamaica-born writer. She’s a decorated U.S. Navy veteran with Entertainment Business Masters and Film Bachelors degrees from Full Sail University in Winter Park, FL.

She’s currently available for hire, writing content for websites, blogs, and marketing material. She also writes poetry, screenplays, and ghostwrites books.

She has published three books, all available on Amazon.com, with her fourth, “Faded Diamonds”, set to release on Amazon.com and all digital devices in early January 2014.

 

 

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Discover proven strategies to make your Instagram Reels go viral, increase engagement, gain followers, and maximize Reel views.

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How to Make an Instagram Reel Go Viral: A Proven Strategy for 2026

Every day, millions of Instagram Reels compete for attention. While some videos struggle to gain a few hundred views, others quickly reach thousands or even millions of people. The difference is rarely luck. Viral Reels are usually the result of a well-planned content strategy that aligns with Instagram’s algorithm and user behavior.

If your goal is to expand your audience, increase engagement, and grow your brand, understanding how viral Reels work is essential.

Understand What Makes a Reel Viral

Instagram promotes content that keeps users engaged on the platform. The algorithm pays close attention to several key metrics:

  • Average watch time
  • Video completion rate
  • Shares
  • Saves
  • Comments
  • Profile visits

The more people watch your Reel until the end and interact with it, the more likely Instagram is to recommend it to new audiences.

Start With a Powerful Hook

The first three seconds determine whether viewers continue watching or scroll away.

A strong hook can include:

  • A surprising fact
  • A controversial opinion
  • A question that sparks curiosity
  • A dramatic before-and-after transformation
  • A bold statement

For example, instead of saying “Instagram tips for beginners,” try “Most creators kill their reach with this simple mistake.”

Focus on Short, High-Retention Videos

Many successful creators intentionally keep their Reels between 10 and 30 seconds. Shorter videos are easier to watch repeatedly, increasing total watch time and completion rates.

Cut unnecessary scenes and maintain a fast pace throughout the video. Every second should provide value or build curiosity.

Use Trending Audio Strategically

Trending sounds can increase discoverability because Instagram often pushes content that uses popular audio tracks. However, trends alone will not make a Reel viral.

The best results come from combining trending audio with original content that delivers useful, entertaining, or inspiring information.

Create Shareable Content

Shares are one of the strongest ranking signals on Instagram.

People typically share content that:

  • Teaches something useful
  • Solves a common problem
  • Makes them laugh
  • Reflects their identity
  • Surprises them

When planning a Reel, ask yourself: “Would someone send this to a friend?”

Turn Views Into Followers

Going viral means little if viewers leave without following your account.

To convert viewers into long-term audience members, your profile should clearly communicate your expertise and content value. Many creators focus on increasing Instagram followers by combining viral content with a consistent posting schedule and a strong personal or brand identity.

A well-optimized profile can significantly improve follower conversion rates after a Reel gains traction.

Optimize for Maximum Reel Views

Viral growth often starts with momentum. The faster a Reel accumulates engagement during the first few hours, the more likely Instagram is to expand its reach.

Creators frequently analyze Instagram reel views to evaluate content performance and identify patterns that consistently generate audience interest.

Monitoring view growth can help determine which topics, formats, and hooks resonate most with your audience.

Post at the Right Time

Publishing when your audience is most active increases the likelihood of immediate engagement.

Review Instagram Insights to identify peak activity periods and schedule Reels accordingly. Early engagement often influences how aggressively Instagram distributes content.

Encourage Engagement Naturally

Avoid generic calls to action such as “Like and follow.”

Instead, encourage conversations with prompts like:

  • “What’s your experience?”
  • “Do you agree or disagree?”
  • “Which option would you choose?”
  • “Tag someone who needs this.”

Meaningful interactions send positive signals to the algorithm and increase visibility.

Analyze and Repeat What Works

Most viral creators do not rely on a single breakthrough video. Instead, they study successful content and systematically replicate winning elements.

Track metrics such as:

  • Retention rate
  • Average watch time
  • Shares
  • Saves
  • Follower growth
  • Profile visits

Patterns often emerge after publishing multiple Reels, allowing creators to refine their strategy and consistently improve performance.

Conclusion

Making an Instagram Reel go viral requires more than creativity. Success comes from understanding audience psychology, maximizing retention, encouraging engagement, and continuously optimizing content based on performance data.

By focusing on strong hooks, shareable content, audience conversion, and consistent testing, creators can dramatically improve their chances of reaching new audiences and achieving sustainable growth on Instagram.

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Mister Rogers’ Week of Kindness Coming March 2023

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WINTER PARK, Fla. (Florida National News) – Mister Rogers’ Week of Kindness, inspired by the children’s TV host and icon, comes to Orlando in March 2023. This week-long series of events was announced today at the Edyth Bush Charitable Foundation in Winter Park.

“Fred McFeely Rogers devoted his entire life to reminding us of some of the most important ideas of what it means to be human among humans: love, respect and kindness,” explained Buena Vista Events & Management President & CEO Rich Bradley. “Many of us find that nearly 20 years after Fred’s passing, it is important to focus on his teachings once again, perhaps now more than ever. This is a week to re-engage with his massive body of work with some folks, and to introduce his teachings to others.”

Mister Rogers’ Week of Kindness begins March 20, 2023, the date which would have been Fred’s 95th birthday, and concludes on Saturday, March 26 with the Red Sweater Soiree, a community dinner to recognize ten ordinary members of the community who inspire and exemplify the affinity that Fred Rogers had for showing kindness to our “Neighbors”.

Mister Rogers Week of Kindness coming March 20-26, 2023. Photo Credit: Mike Brodsky (Florida National News)

Activities planned for the week will include early childhood education activities and faculty training, as well as events open to the public.

“The events will be offered free or at low cost,” continued Bradley. “This week-long celebration is not a series of fundraisers, but rather about once again remembering and sharing some of the great work that Fred Rogers created, not only in early childhood education, but in reminding us that we are all part of one big ‘neighborhood’. Fred taught us the importance of accepting our Neighbors just the way they are and engaging in kindness with our interactions. I can’t think of another period in my lifetime where we needed to reflect on those messages again more than today.”

“There are three ways to ultimate success,” Fred Rogers was once quoted as saying. “The first way is to be kind. The second way is to be kind. The third way is to be kind. Imagine what our neighborhoods would be like if each of us offered, as a matter of course, just one kind word to another person.”

Many of the activities of Mister Rogers’ Week of Kindness will be attended by members of the cast and crew of Mister Rogers Neighborhood, which ran from 1968 – 1975, and again from 1979 – 2001. David Newell, known as “Mr. McFeely,” the “Speedy Delivery” man, appeared at today’s media conference via video, and looks forward to visiting Central Florida next March.

David Newell, “Mr. McFeely.” Photo Credit: Mike Brodsky (Florida National News)

Mister Rogers’ Week of Kindness is supported by the McFeely-Rogers Foundation, the Fred Rogers Institute, and Fred Rogers Productions. Details regarding the specific activities and venues will be released over the next few weeks.

For more information on the events, visit https://www.BuenaVistaEvents.com or https://www.MisterRogersWeekofKindness.com.

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A Quick Primer on the Team Solving Orange County’s Affordable Housing Crisis

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Orange County’s Housing for All Task Force held its introductory meeting on April 12, 2019 at the Board of County Commissioner Chambers. Photo: Orange County Government.

ORLANDO, Fla. (FNN NEWS) – Orange County faces a growing affordable housing crisis, and Mayor Jerry Demings has taken notice–and action. Shortly after his inauguration, he formed Housing For All, an affordable housing task force to face the challenge head-on.

The Housing For All task force doesn’t meet monthly like the County Commission–in fact, their next meeting won’t be until October 4, 2019–but they do work when they’re not meeting. The task force is made up of three subcommittees, Design and Infrastructure Subcommittee, Accessibility and Opportunity Subcommittee and Innovation and Sustainability Subcommittee. These three subcommittees meet twice a month to come up with ideas and plans to fix the affordable housing problem.

Each subcommittee has a specific focus on ways to help solve the problem of affordable housing. The Design and Infrastructure Subcommittee is focused on the design of new affordable housing projects, the renovation of current affordable housing that might need fixing and land development for affordable housing units. The Accessibility and Opportunity Subcommittee is focused on making sure affordable housing is accessible to the major economic zones of the city, develop partnerships with groups and focus on outreach in the county. The Innovation and Sustainability Subcommittee is focused on finding ways to increase the supply of affordable housing and how to preserve affordable housing.

At their next meeting in October these subcommittees will update the county on what they have accomplished and what they plan to do in the future. For information from previous Housing for All Task Force meetings or the meeting schedule, visit the Orange County Government website.

________________________________________________________

Leyton Blackwell is a photojournalist and Florida National News contributor. | info@floridanationalnews.com

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