NEW YORK (FNN SPORTS) — The Orlando Magic have been named the recipient of the NBA Team International Strategy Award for the second consecutive year, recognizing the organization’s innovative global marketing efforts as part of the NBA’s 2025-26 Team Partnership and Ticket Sales & Service Awards.

The award honors NBA teams that develop data-driven international marketing strategies that strengthen brand recognition, create meaningful partnerships and expand fan engagement outside the United States.

Germany Strategy Drives Award-Winning Campaign

Building on last year’s success, the Magic expanded their presence in Germany through a year-long strategy surrounding The NBA Berlin Game 2026.

Rather than focusing solely on the international exhibition, Orlando created a comprehensive campaign that included:

• A summer promotional tour across Germany
• Magic Kiez, an immersive fan experience hub
• Youth basketball clinics
• Business networking summits
• Community watch parties
• Interactive fan activations
• Corporate partnership events

The organization said the strategy helped establish a sustained presence before, during and after the Berlin game while strengthening relationships with German basketball fans and business leaders.

New International Partnerships

The campaign also expanded the Magic’s International Team Marketing Program (ITMP) through collaborations with several new international and global partners, including:

• AIDA Cruises
• Domino’s
• Kellogg’s
• Telekom
• ThreatLocker
• Visit Orlando

The partnerships supported both fan engagement initiatives and business development opportunities throughout Germany.

NBA Recognizes Innovation Across the League

The NBA’s annual Team Partnership and Ticket Sales & Service Awards celebrate organizations that demonstrate excellence in fan engagement, sponsorship activation, innovation, community impact and ticket sales.

This year’s major award winners included:

The Houston Rockets and New Orleans Pelicans also received recognition through the NBA’s AI Studio program for innovative applications of artificial intelligence to improve fan experiences.

NBA Executive Applauds Team Innovation

Jonathan Tillman, the NBA’s Executive Vice President and Head of Team Marketing and Business Operations, praised the league’s clubs for continuing to innovate.

“The innovation, creativity and strategic thinking NBA teams demonstrate every day continue to raise the bar for the sports industry while creating deeper connections with fans in their communities and around the world,” Tillman said.

He added that NBA teams are finding new ways to grow their businesses through strategic partnerships, artificial intelligence, ticket sales innovations and community engagement.

Selection Process

All 30 NBA franchises were invited to submit entries for the Team Partnership and Ticket Sales & Service Awards.

Winners were selected by a committee of NBA league and team executives based on creativity, measurable business results and overall impact.

For the second consecutive season, the Orlando Magic’s international strategy stood out among the league’s entries, highlighting the franchise’s continued commitment to expanding its global brand while strengthening relationships with fans and partners overseas.

Award Highlights

• Orlando Magic won the NBA Team International Strategy Award for the second straight year.
• The award recognized the franchise’s comprehensive marketing strategy surrounding The NBA Berlin Game 2026.
• The campaign featured fan engagement, youth clinics, business summits and year-round activations across Germany.
• New international partners included AIDA Cruises, Domino’s, Kellogg’s, Telekom, ThreatLocker and Visit Orlando.
• All 30 NBA teams were eligible, with winners selected by NBA and team executives.

TAMPA, Fla. (FNN SPORTS) — The Tampa Bay Buccaneers announced a series of roster moves Tuesday as the team continues preparations for the 2026 NFL season.

The Buccaneers waived safety Ja’Qurious Conley with a non-football injury designation.

In addition, Tampa Bay placed cornerback Chase Lucas and defensive lineman Haggai Ndubuisi on the Active/Physically Unable to Perform (PUP) List.

Players placed on the Active/PUP List count toward the club’s 90-player offseason roster and remain eligible to return to practice at any point before the NFL’s deadline to reduce rosters to the regular-season 53-player limit.

The moves come as the Buccaneers continue evaluating their roster during training camp in preparation for the upcoming preseason schedule and the start of the regular season.

What the Moves Mean

A player waived with a non-football injury (NFI) designation has sustained an injury or medical condition that did not occur during NFL football activities. If Conley clears waivers, the Buccaneers’ next steps will depend on league rules and his injury status.

The Active/PUP List is reserved for players who are unable to practice because of football-related injuries at the start of training camp. While on the Active/PUP List, Lucas and Ndubuisi may participate in team meetings and receive medical treatment, and they can be activated at any time before the team’s final roster reduction.