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Budweiser Continues Its Long-Standing Support of Country Music Through Star-Studded Showcase at SXSW Music

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NEW YORK — Today, Budweiser — a dedicated supporter of country music and its artists — announced its next chapter in celebrating country music through a unique musical experience at the South by Southwest (SXSW) music festival. In collaboration with Sony Music Nashville, the duo will bring SXSW fans an incredible lineup of country artists on Thursday, March 15th at the iconic Fair Market in Austin, Texas.

From bold Budweiser consumer experiences at major country music festivals like Stagecoach and CMA Music Festival to partnerships with top selling country artists like Thomas Rhett, the brand is extending its country music support to SXSW for the first time. Budweiser will bring country music artists to the SXSW stage, raising a toast to the beloved music genre that is a cornerstone of American culture and Budweiser’s history.

“Country music has been an important part of Budweiser for many reasons over the years—it’s part of our DNA as a brand,” said Ricardo Marques, vice president of marketing for Budweiser. “We strive to create unique and meaningful experiences for our consumers and our showcase at SXSW is allowing us to do just that.”

Created in partnership with Sony Music Nashville, the exclusive label programmer of the event, the King of Beers will transform Austin’s Fair Market into the ultimate country music experience. Co-headlined by Grand Ole Opry members and two-time Grammy Award winners Old Crow Medicine Show (Columbia Nashville), three-time Grammy nominee Elle King (RCA Records) and ACM nominated history-making star Kane Brown(RCA Nashville/Zone 4), fans can also immerse themselves in the Budweiser country culture and enjoy Americas No. 1 lager at the event.

“We’re looking forward to showcasing some of our most talented artists front-and-center at such an unexpected and innovative forum with SXSW,“remarked John Zarling, EVP, Marketing & New Business, Sony Music Nashville. “From all the support they’ve shown in the past, we know that Budweiser has the same passion for country music as we do, so we’re honored to share the stage with them at SXSW.”

Doors to Fair Market in Austin, TX will open at 6:00 p.m. for over 1,000 country music fans as they get a chance to see what Budweiser and country music stand for. The star-studded line-up will include breakthrough entertainers The Sisterhood Band, Levon, Tenille Townesand Colin Elmore & The Danville Train. Additionally, to keep the music flowing, Dee Jay Silver will be spinning in between acts.

Extending its country music footprint throughout the year, Budweiser will bring its famous Bud Country Club to major country music events throughout the spring and summer. The three-level structure is a fan enhancing experience that provides elevated views of the concert stage, surprise meet and greets with artists and elevated consumer activations.

To register for the event or learn more, please visit www.budweiser.com/sxsw.

 

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Florida

Trump Plans Fort Myers Rally as Byron Donalds Seeks to Become Florida’s First Black Governor

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President Donald Trump, wearing a dark suit and yellow tie, descends aircraft stairs at Palm Beach International Airport with three men behind him.

FORT MYERS, Fla. (FNN) — President Donald Trump is scheduled to hold a midterm rally in Fort Myers on Friday, Oct. 23, bringing his campaign efforts to the congressional district represented by his endorsed candidate for Florida governor, U.S. Rep. Byron Donalds.

Donalds, the Republican nominee, faces Democrat David Jolly in the Nov. 3 election. If elected, Donalds would become Florida’s first Black governor, succeeding term-limited Republican Gov. Ron DeSantis.

Byron Donalds, wearing a navy suit and yellow tie, gestures while speaking behind a Turning Point Action podium.

U.S. Rep. Byron Donalds speaks at a Turning Point Action event in Florida. Photo by Roman Garay / Florida National News.

Rally Set for Oct. 23

Trump’s remarks are scheduled to begin at 2 p.m., with doors opening at 10:30 a.m., according to the Republican Party’s event registration page. All times are Eastern.

Gulf Coast News reports that the rally will take place at Alico Arena at Florida Gulf Coast University. However, the official GOP registration page still lists the venue as “To Be Announced.” Attendees should check that page for confirmation and updates.

Prominent conservative figures, including Tucker Carlson, then-former President Donald Trump, U.S. Rep. Byron Donalds and Megyn Kelly, rallied Republican voters during the Turning Point Action Conference at the Palm Beach County Convention Center, July 15-16, 2023.
Photo by Roman D. Garay / Florida National News.

Trump’s Endorsement Connects President to Historic Bid

Trump has endorsed Donalds, whose campaign lists the president among its prominent Republican supporters. The Fort Myers visit places Trump in Donalds’ Southwest Florida political base during the closing weeks of the election.

Following his primary victory, Donalds acknowledged Trump’s influence among Republican voters.

“Obviously, he has the strongest following of anybody in our party,” Donalds said, according to Associated Press reporting.

A Donalds victory would give Florida its first Black governor and extend Republican leadership in the governor’s office. Trump’s endorsement connects the president to that potentially historic outcome, although the rally announcement does not identify the event as exclusively supporting Donalds.

Republican Unity and Voter Turnout

Donalds called for Republicans to unite after the primary, telling supporters, “Tonight we are one united Republican Party,” according to the AP.

The Fort Myers rally will provide Trump another platform to address supporters ahead of the Nov. 3 midterm elections. The published event announcement confirms his appearance but does not list additional speakers.

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Politics

RNC Chairman Joe Gruters Calls Trump an ‘Absolute Machine’ Ahead of Midterm Elections

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WASHINGTON (FNN) — Republican National Committee Chairman Joe Gruters is urging Republicans to focus on voter turnout ahead of the Nov. 3 midterm elections, praising President Donald Trump’s campaign appearances and arguing that the party’s success depends on getting supporters to the polls.

In a Fox News appearance highlighted in an RNC news release, Gruters described Trump as an “absolute machine” and pointed to the president’s rallies as a central part of Republicans’ election strategy.

Gruters: ‘It’s All About Turnout Now’

Gruters expressed confidence in Republican candidates while sharply criticizing their Democratic opponents.

“We have strong candidates; [Democrats] have incredibly weak candidates. It’s all about turnout now. That’s why the president’s going to all these rallies. He’s an absolute machine, getting the job done,” Gruters said, according to the release.

His remarks emphasized voter mobilization as Republicans seek to protect and expand their congressional majorities.

RNC Chairman Highlights Trump’s Policies

Gruters also praised the administration’s policies, particularly its approach to the southern border, presenting those efforts as reasons voters should support Republican candidates.

“This president deserves a lot of credit. He deserves a lot of praise for all these great things that he has done,” he said.

The release included broader claims about border enforcement and drug trafficking but did not provide supporting data. Those statements represent Gruters’ assessment of the administration’s record.

Florida Connection to National GOP Leadership

Gruters, a former chairman of the Republican Party of Florida, now leads the national party’s effort to rally Republican voters. The Florida GOP described him as a longtime Trump ally when announcing his election as RNC chairman.

His national role places a political leader with Florida party experience at the forefront of Republicans’ midterm turnout campaign.

Closing Message: Get Supporters to the Polls

“This race all comes down to turnout,” Gruters said.

He framed the election as a choice about the country’s direction and urged voters to continue supporting Trump and conservative leadership.

“If you believe in the American dream, and you still have hope that you or your children could achieve it, then you’ve got to continue the leadership of the conservative party and this president, Donald J. Trump.”

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Business

Dallas Mayor Eric Johnson Listed as Speaker for Global AI, Supply Chain Summit

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Organizers say the Oct. 26–27 conference will bring together business leaders, policymakers and technology professionals for discussions on global commerce, digital transformation and industry innovation.

DALLAS, TX (FNN) — Dallas Mayor Eric L. Johnson is listed as an invited speaker for the Global Procurement, Supply Chain, AI & Logistics Summit and Global Recognition Awards 2026, scheduled for Oct. 26–27 in Dallas, according to an announcement from the event’s organizer.

The American Association of Procurement, Supply Chain and Tourism Management, known as AAPSCM, said the two-day summit will take place at the AC Hotel & Residence Inn Dallas by the Galleria, 5460 James Temple Drive.

The conference will focus on artificial intelligence, supply chain resilience, innovation and the future of global commerce.

Mayor listed among international speakers

Organizers identified Johnson among the invited speakers joining executives, policymakers, academics, consultants and professionals in procurement, supply chain management, technology and logistics.

The announcement describes participants as coming “from the United States and around the world.”

According to the release, Johnson is listed among speakers participating in the Oct. 27 program. The announcement does not specify the subject or time of his remarks.

AI, forecasting and digital transformation

The second day’s agenda includes a session on artificial intelligence and machine learning in inventory management, forecasting, and sales and operations planning.

An executive leadership session titled “Driving Innovation & Digital Transformation” is scheduled to follow.

The program will examine technology’s role in procurement, logistics and supply chain operations, with an emphasis on how leaders respond to changing business conditions.

Awards to recognize industry achievement

The summit will also include procurement and supply chain awards, followed by Global Excellence Awards recognizing individuals, organizations and industry leaders.

Organizers said the awards program includes more than 35 categories spanning procurement, supply chain management, artificial intelligence and logistics.

The announcement describes the awards as recognizing “achievement, innovation and leadership.”

Executives and decision-makers expected

AAPSCM said it expects attendees to include chief executives, chief procurement officers, chief supply chain officers, chief operating officers and technology leaders.

The anticipated audience also includes procurement directors, logistics professionals, government representatives and specialists in AI and digital transformation.

About the organizer

AAPSCM describes itself as a U.S.-based nonprofit professional organization that supports professional development through certification, education, training, membership, conferences and international collaboration.

Event and registration information

  • Event: 2nd Global Procurement, Supply Chain, AI & Logistics Summit & Global Recognition Awards 2026
  • Dates: Oct. 26–27, 2026
  • Venue: AC Hotel & Residence Inn Dallas by the Galleria
  • Address: 5460 James Temple Drive, Dallas, Texas 75240
  • Organizer: American Association of Procurement, Supply Chain and Tourism Management
  • Registration: aapscm-conferences.org
  • Organization: aapscm.org

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