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Community Coffee Launches “Generations” Campaign Honoring 105 Years of Family Legacy

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BATON ROUGE, La. (FNN) – Community Coffee, the #1 family-owned retail coffee brand in America, has unveiled its new brand campaign, “Generations,” celebrating its 105-year history and five generations of family ownership. Rooted in the mission to foster connection through every cup, the campaign highlights the brand’s enduring legacy and its commitment to bringing people together.

The campaign is featured across TV, streaming video, digital platforms, social media, and audio, connecting with both long-time loyal customers and a new generation of coffee drinkers.

A Rich History in Every Sip

The campaign’s commercial begins with an image of the F.L. and H.N. Saurage General Merchandise Store, where Community Coffee was born. Founder Henry Norman “Cap” Saurage created his now-famous secret coffee blend in 1919, and his family continues to uphold the tradition of roasting smooth, rich coffee to this day.

“This campaign resonates deeply with me because it highlights the rich history and connection we share as a community over a simple cup of coffee,” said third-generation owner Donna Saurage. “It reminds me that every sip is not just about the beverage, but about the relationships and values that bind us together.”

Spotlighting Legacy and Community Impact

The “Generations” campaign underscores Community Coffee’s dedication to community-building:

  • Two Signature Coffees: Featured in the campaign are the Breakfast Blend, a classic favorite, and Mardi Gras King Cake, a flavored coffee celebrating Louisiana heritage.
  • Community Giving: The commercial highlights Community Coffee’s long-standing Cash for Schools® program, which has raised over $8.5 million for students and teachers since 1988.
  • Honoring Educators: The company celebrates outstanding educators through the H. Norman Saurage III Service Award, in partnership with Dream Teachers.
  • Military and Disaster Relief: Community Coffee supports military service members and provides disaster relief, further solidifying its role as a community pillar.

“With this new campaign, we aim to show that Community Coffee is about more than just a great cup of coffee,” said CEO Tom Corley. “Our company is committed to supporting communities locally here in Baton Rouge and far beyond.”

Connecting Past and Present

Created in partnership with TMA, a Dallas-based creative agency, the campaign weaves nostalgia with modernity. It reflects the timeless value of sharing a cup of coffee.

“Sharing a cup of coffee with an old neighbor or a new friend is as relevant and rewarding today as it was in the past,” said fourth-generation owner Matt Saurage. “So often, it’s through conversations over coffee that people share ideas, relationships are built, and communities are inspired.”

A Celebration of Generations

Community Coffee’s new campaign not only celebrates its enduring success but also reaffirms its pledge to serve with integrity, consistency, and excellence. The company remains a proud founding member of World Coffee Research, ensuring sustainability and innovation for the coffee industry.

As the brand continues its journey, the “Generations” campaign invites both old and new customers to celebrate the connections and memories created over a simple cup of coffee.

 

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Business

Orlando Regional REALTOR Association Event Highlights Orange County Growth, Housing Trends and Economic Outlook

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Credit ORRA: Maria Henson — Senior Director of Market Research & Insights, Visit Orlando

ORLANDO, Fla. (FNN) — The Orlando Regional REALTOR Association (ORRA) hosted its second annual State of Real Estate event for Orange County on April 17, bringing together industry professionals, policymakers and community leaders to examine the region’s housing market and economic outlook.

Held at ORRA’s headquarters in Orlando, the event focused on the evolving dynamics of residential and commercial real estate across Central Florida. Discussions centered on housing affordability, economic growth and long-term regional development.

Speakers and Panelists

  • Lawrence Yun — Chief Economist, National Association of REALTORS
  • Maria Henson — Senior Director of Market Research & Insights, Visit Orlando
  • Racquel Asa — Head of External Affairs, Central Florida Expressway Authority
  • Amy Mercado — Property Appraiser, Orange County
  • Chris Atwell — Moderator, 2026 ORRA President

Industry experts said Central Florida’s economy continues to grow, though at a more measured pace. While housing and stock market wealth remain near record highs, job growth is softening, consumer sentiment has declined and loan defaults are rising — creating a market shaped by mixed signals.

Panelists noted the housing market has shifted into a more stable phase compared to the rapid growth seen during 2020 and 2021, with more balance and sustainable conditions.

Despite short-term fluctuations, long-term fundamentals remain strong. Orange County’s tax base has grown significantly since 2023, while the broader Central Florida region has experienced a 23% population increase over the past decade, with more than 1,200 people moving to the area each week.

Infrastructure and tourism were also highlighted as key drivers of future growth. Officials pointed to major roadway investments by the Central Florida Expressway Authority and the region’s continued strength as a tourism hub, drawing more than 75 million visitors in 2024.

“We’re operating in a global economy where interest rates, supply chains and migration policies all influence what happens at the local level,” said ORRA CEO Cliff Long.

 

Economic Trends Show Mixed Signals
Experts emphasized that strong asset values are being offset by softer job growth and declining consumer confidence.

Housing Market Enters Stable Phase
The market has transitioned from pandemic-driven volatility to a more balanced and sustainable pace.

Growth, Infrastructure and Tourism Drive Future
Population growth, infrastructure investment and tourism continue to support long-term expansion in Central Florida.

ORRA’s Impact and Benefits on the Real Estate Industry

The Orlando Regional REALTOR Association provides critical market insights, advocacy and professional resources for REALTORS® across Central Florida. Its events foster collaboration between industry leaders, policymakers and the community, helping guide responsible growth, inform housing policy and strengthen the regional real estate market.

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Walmart’s Road to Open Call Returns to Orlando, Offering Small Businesses Access to National Retail Opportunities

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Florida National News


ORLANDO, Fla. (FNN)Walmart, in partnership with the Hispanic Chamber of Metro Orlando, will host the 2026 Walmart Road to Open Call pitch event on May 21 in Orlando, offering small businesses the opportunity to present their products directly to Walmart buyers.

The Orlando event is the only Florida stop in 2026 and is part of a nationwide initiative designed to support small business growth, expand supplier diversity and strengthen U.S. manufacturing.

OPPORTUNITY FOR SMALL BUSINESSES

The Road to Open Call serves as a pathway for entrepreneurs to connect with Walmart’s sourcing team, refine their pitches and prepare for the company’s annual Open Call event in Bentonville, Arkansas.

Applications are open through May 1 at 10 p.m. EST. A select group of applicants will be chosen to participate in the Orlando event, where each business will receive a 30-minute, one-on-one pitch meeting with a Walmart buyer, along with feedback and mentorship.

Top participants may earn a fast pass to Walmart’s annual Open Call, where they can pitch for potential placement in Walmart stores or online.

FOCUS ON U.S.-MADE PRODUCTS

Walmart’s Open Call is the company’s largest sourcing event for products made, grown or assembled in the United States. The program is open to businesses across industries, including food and beverage, beauty, safety and consumer goods.

“The Road to Open Call provides a powerful platform for small businesses to grow and scale,” said Mark Espinoza, senior director of public affairs at Walmart. “By connecting entrepreneurs directly with our sourcing teams, we’re helping bring innovative, U.S.-made products to customers while supporting American jobs and local economies.”

LOCAL IMPACT AND ECONOMIC GROWTH

Local leaders say the initiative strengthens both entrepreneurship and the regional economy.

“We are proud to join forces with Walmart for the second consecutive year to bring this opportunity to the business community,” said Pedro Turushina, president and CEO of the Hispanic Chamber of Metro Orlando. “This initiative supports entrepreneurs and helps small businesses access national retail opportunities.”

Since launching in 2014, Walmart’s Open Call has helped thousands of small and midsize businesses become suppliers, while more than 85% of Walmart shoppers report valuing U.S.-made products.

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AdventHealth Opens 2026 Community Impact Grants to Address Central Florida Health Needs

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ORLANDO, Fla. (FNN)AdventHealth is now accepting applications for its 2026 Community Impact Grants, aimed at supporting nonprofit organizations working to address critical health needs across Central Florida.

The grant program partners with community-based organizations to expand initiatives that improve quality of life and promote long-term sustainability. Eligible nonprofits serving residents in Orange, Osceola, Seminole and South Lake counties are encouraged to apply.

Applications are open from March 30 through April 16, with funding expected to begin Jan. 1, 2027.

FOCUS ON COMMUNITY HEALTH NEEDS

The grants are guided by Central Florida’s Community Health Needs Assessment, which identifies key challenges impacting residents’ well-being.

“Our annual Community Impact Grants are guided by Central Florida’s Community Health Needs Assessment to ensure we are investing meaningfully where our neighbors need us most,” said Tricia Edris, senior vice president of innovation and partnerships for AdventHealth Central Florida. “We are honored to align our resources and stand as partners to create measurable, lasting impact across the region.”

PRIORITY AREAS FOR FUNDING

The 2026 grant cycle will focus on three key areas:

  • Housing instability
  • Transportation
  • Food insecurity

These priorities reflect social determinants of health that can significantly influence a person’s ability to live a healthy and stable life. Community organizations often serve as the first line of support for residents facing these challenges.

COMMUNITY IMPACT AND PARTNERSHIPS

Past grant recipients say the program has helped expand opportunities for residents. Crystal Davidson highlighted the impact of the initiative on workforce development.

“Schools and colleges often don’t have the funding to provide introductory workforce programs that expose students to new career opportunities,” Davidson said. “Through partnership grants like the one AdventHealth is providing, we’re able to give young people hands-on experiences that help them discover their potential and build a path toward a meaningful career.”

AdventHealth will also host an informational webinar to guide organizations through eligibility requirements, funding priorities and the application process. Interested applicants can learn more and apply through the AdventHealth website.

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