TwitterFacebookPinterestGoogle+

ESSENCE Debuts Lebron James’ Captivating Social Media Campaign “The Strongest” Celebrating 16 Strong Black Women

NEW YORK, NY (FNN NEWS) — Source: ESSENCE // ESSENCE, the leading media, technology and commerce company serving Black women, launched The Strongest—a captivating new social media campaign highlighting sixteen Black women who exemplify strength to NBA star LeBron James. The announcement comes fresh off the heels of the sports icon’s exclusive reveal of his latest Nike signature shoe collaboration—designed by three African-American women—during Harlem Fashion Row’s (HFR) annual gala Tuesday night, where he was honored with the HFR Icon Award.

In The Strongest, viewers will be moved by stunning images of these sixteen women who inspire us all through their various roles as activists, trendsetters, family, athletes, business leaders, journalists, content creators and entertainers.  The list of names includes James’ wife Savannah James; his mother Gloria James; tennis icon Serena Williams; Emmy-award winning writer/actress Lena Waithe; Olympian Simone Biles; TV commentator Cari Champion; Marketing Executive Bozoma Saint John; his Nike shoe collaborators, designers Fe Noel, Kimberly Goldson and Undra Celeste; and many more. In bringing these stories to life, James’ goal is to encourage a celebration focused on women of color from a place of positivity.

James, who is known for using his popular platform to empower those making positive impact in their communities, felt it was important to bring in previously unheard voices as he embarked on this journey to reveal his definition of strength to the world. Showcasing everyone from celebrity to CEO, he enabled and empowered women of color to be a part of this movement in front of the camera and behind the scenes.

Leave a Reply

MORE WORLD NEWS

Bahamas Counting on Sports to Aid Dorian Recovery Efforts

PARADISE ISLAND, Bahamas (AP) — Any concern about whether it was appropriate to be playing…

Secret documents reveal how China mass detention camps work

The watch towers, double-locked doors and video surveillance in the Chinese camps are there “to…

Netanyahu’s woes mirror those of his ally Trump

JERUSALEM (AP) — He was accused of using his high office to advance his personal…

World Health Organization (WHO) Launches Health for All Film Festival 2020

WHO is launching its first ever film festival on 16, 21 and 22 May 2020.…

Domingo won’t perform at Tokyo Olympics cultural events

TOKYO (AP) — The Tokyo Olympics organizing committee said Friday opera legend Placido Domingo has…

Residents of northeast Syria city pelt departing US troops

AKCAKALE, Turkey (AP) — Angry over the U.S. withdrawal, residents of a Kurdish-dominated Syrian city…

ENTERTAINMENT NEWS

  • AOMG CEO Jay Park, Simon Dominic, Gray, Code Kunst, and Woo Won Jae have a drink as they discuss the contract for the program as well as the audition applications. Poster: AOMG.
    AOMG CEO Jay Park, Simon Dominic, Gray, Code Kunst, and Woo Won Jae have a drink as they discuss the contract for the program as well as the audition applications. Poster: AOMG.