PHOENIX, (FNN NEWS) — As body positivity becomes a bigger and stronger focus in the media Yandy.com, an online retailer already dedicated to selling a wide array of plus size options, saw a hole in the market and rightly introduced a new collection of plus size swimwear targeted to curvy, full-figured shoppers. With limited options on the market, Yandy.com had continually offered plus size shoppers a fun and unique place to shop for lingerie and apparel online and this new swim collection is no exception.
“Online retailers haven’t traditionally gone after the plus demographic when it comes to swim, especially the fashionable swim market,” said CEO, Chad Horstman. “While we already offer a great selection of products for plus, we wanted to round out our offerings by incorporating this great new swim line.”
With an assortment of unique styles and vibrant patterns, this new swim line at Yandy offers a variety of fashion-forward and desirable options for plus size shoppers. From colorful two pieces matched with high waisted, full back bottoms to tankinis with fun patterns and interesting details, the line consists of flattering cuts and current trends that has been otherwise missing for plus size shoppers. “We wanted to bring in plus swim but we wanted to make sure it aligned with our fashion-centric customers. This line does that,” added Horstman.
Additionally, the new plus size swimwear line is not only full of fashionable and diverse options, but the price is also very affordable with tops and bottoms starting at $25.95 and one piece options at $45.95.
As the demand grows so will Yandy’s selection of plus size swimwear. “We look forward to expanding our product offerings even further to this great demographic,” concluded Horstman.