How Your Website Can Benefit from Small Business Saturday

person browsing on an iPhoneAs the ever-corporate Black Friday winds down and Amazon’s Cyber Monday looms on the horizon, Small Business Saturday (tomorrow) is your golden opportunity to be available to your customer base. The day, established in 2010 to help small business benefit from the Christmas shopping bum rush, is all about the consumer — and your business.

According to Mashable, over 60% of small businesses still lack a web presence, which can be problematic for both them and their customers, especially in our age of smartphones and tablets — people now frequently window shop online while they walk the aisles.

On the one day dedicated to small business, make sure you’re available to catch that online explorer and draw her to your business. Mashable’s infographic (created by ReachLocal) explains why online marketing is quintessential to your business’ success, for Small Business Saturday and every day.

Key Small Business Web Stats You Must Consider

Mashable’s infographic shows some staggering stats:

  • 85% of consumers search local businesses online
  • 63% of small businesses lack a website
  • 25% of small businesses don’t show up in search results

Shopping on the Go

Here are some hard numbers about folks who window shop online:

    • 68% search to make buying decisions
    • 38% search while at the store
    • 44% search while in the aisle where the product is sold

And these stats are just the beginning. Check out the infographic here for more useful nuggets of information, and roll up those sleeves to work on your web presence — Small Business Saturday is a golden opportunity you can’t miss.



Ready to step your online game up? Ready Inc. can make it happen for you. Contact us today to get started.



Flickr photo by Mosman Council.

Leave a Reply


World Health Organization (WHO) Launches Health for All Film Festival 2020

WHO is launching its first ever film festival on 16, 21 and 22 May 2020.…

Domingo won’t perform at Tokyo Olympics cultural events

TOKYO (AP) — The Tokyo Olympics organizing committee said Friday opera legend Placido Domingo has…

Residents of northeast Syria city pelt departing US troops

AKCAKALE, Turkey (AP) — Angry over the U.S. withdrawal, residents of a Kurdish-dominated Syrian city…

Mission Resolve Foundation Purchases Forklifts and Provides Forklift Training to NEMA Grand Bahama

FT. LAUDERDALE, Fla. (FNN NEWS) - Source: Mission Resolve Foundation // Mission Resolve Foundation purchased…

Ukraine reviews case into company that employed Biden son

ZHYTOMYR, Ukraine (AP) — Ukraine’s Prosecutor General said on Friday that his office is reviewing…

Court calls US “enhanced interrogation techniques” torture

SAN FRANCISCO (AP) — A federal court in San Francisco took the unusual step of…