Business
4 Key Ways LinkedIn’s New Endorsement Feature Will Benefit You
With over 175 million users and 9 years under LinkedIn’s belt, a redesign was inevitable, but the numerous changes, including the new Endorsement feature, probably left you with social media whiplash.
But the Endorsements feature isn’t as complicated as you might think, and it actually spells benefit for your personal profile and business. Here’s what you need to know.
Welcome to the age of influence.
Facebook’s Klout currently generates the most, well, clout, in the arena of social influence measurement, allowing social icons and thought leaders to numerically monitor their social media marketing efforts based on audience response.
However, there are several competitors, like PROskore, that narrow the focus to emotional or professional influence only.
Enter LinkedIn’s new Endorsement feature.
4 Ways LinkedIn’s Endorsement Feature Benefits You
By now, you know the importance of using keywords in your personal LinkedIn profile and business page for SEO purposes, so you’ve already included them
in your profile, particularly in the “Skills and Expertise” section (if you haven’t yet, contact us).
The “Skills and Expertise” section has been modified from helpful keywords, to being helpful keywords you can hover your mouse over to learn more and presented as a button, which, when clicked, adds a number to the blue-shaded area at its left.
The more people “endorse” that skill by clicking its button, the greater the score, thereby quantifying your finesse in that specific skill and boosting your credibility.
In layman’s terms, LinkedIn now has its own professional influence measurement system, which brings us to Benefit #1: You get the influence perks without having to sign up for another social media account.
Benefit #2: Other LinkedIn users can see who’s endorsing you. As you see in the image, LinkedIn provides a thumbnail avatar of the people who endorse you for a skill. This feature can cement your credibility if an executive, a thought leader in your niche, or any other high-credibility source endorses you.
However, even if your endorsers aren’t high on the totem pole, prospects can get a snapshot of your network and past clientele by the demographics of those who’ve endorsed you.
Benefit #3: A click is quick. Endorsing only eats a minute of your time, if you count the time it takes for you to log in, search out the colleague you want to endorse, find the skill you want to endorse, and finally click it. Its ease of use allows you to endorse a colleague for multiple skills in one sitting in less than five minutes.
For that matter, since it’s still so new, LinkedIn still intermittently pops up a box suggesting 4 people in your network to endorse (including a suggested skill), so that cuts your time in half. And once you’ve endorsed one person in that box, LinkedIn immediately supplies you another suggestion, so it’s a seamless process.
Benefit #4: It’s a gift that keeps on giving. Like recommendations, if you endorse someone in your network, he’ll happily return the favor. Also, since LinkedIn still offers suggestions, it’s possible for someone to endorse you for a skill you didn’t include on your list before, which expands your repertoire and makes you look better.
Ready Inc. can streamline your social media profiles making you the most appealing choice for your audience. Contact us to find out how.
Flickr photo by nan palmero.
Business
Florida Eye Microsurgical Institute, Mitchell Refractive Surgery & Eye Center Welcome Dr. Anna Walker
DAVIE, Fla. (FNN NEWS) — A U.S. Marine Corps veteran and his family received a life-changing gift on June 11 when they were presented with a fully refurbished vehicle through the National Auto Body Council’s (NABC) Recycled Rides® program.
The donation was made possible through a partnership between vehicle donor Allstate, repair partner Crash Champions, and several industry sponsors. The presentation took place at Crash Champions’ Davie, Florida, collision repair center.
Veteran Receives Reliable Transportation
The recipient, Sergio Hernandez, was nominated by the Wounded Warrior Project, one of the nation’s leading veterans service organizations dedicated to supporting post-9/11 veterans, active-duty service members and their families.
Hernandez and his wife received a refurbished 2018 Toyota RAV4 donated by Allstate and restored by Crash Champions technicians.
“This vehicle is beautiful, super clean, just near mint,” Hernandez said. “Reliability is a huge thing. This will take a burden off our shoulders not having to worry about maintenance or any of the issues we were having with prior vehicles. I’m truly grateful for it.”
From Military Service to Civilian Life
Hernandez served in the United States Marine Corps beginning in 2015, with assignments in South Korea, Japan and the Philippines. During his service, he suffered a back injury that required extensive therapy and rehabilitation.
After leaving the military, Hernandez used GI Bill benefits to earn a bachelor’s degree in business management. However, transportation challenges remained a significant obstacle for his growing family.
With a non-operational vehicle and mounting repair costs, reliable transportation had become a pressing need. The donated vehicle will help Hernandez commute to work, attend family appointments and provide safe transportation for his wife and two young children.
Industry Partners Make a Difference
Allstate has donated more than 300 vehicles through the NABC Recycled Rides® program, making it one of the program’s largest vehicle donors.
Crash Champions has also played a major role, gifting more than 250 vehicles to individuals and organizations in need through the initiative.
Additional partners supporting the donation included Enterprise, Tire Kingdom, AutoZone, J&A Auto Restore, ATE, Advanced Remarketing Services, Copart and Cars for Charity.
Business
Orlando Regional REALTOR Association Event Highlights Orange County Growth, Housing Trends and Economic Outlook
ORLANDO, Fla. (FNN) — The Orlando Regional REALTOR Association (ORRA) hosted its second annual State of Real Estate event for Orange County on April 17, bringing together industry professionals, policymakers and community leaders to examine the region’s housing market and economic outlook.
Held at ORRA’s headquarters in Orlando, the event focused on the evolving dynamics of residential and commercial real estate across Central Florida. Discussions centered on housing affordability, economic growth and long-term regional development.
Speakers and Panelists
- Lawrence Yun — Chief Economist, National Association of REALTORS
- Maria Henson — Senior Director of Market Research & Insights, Visit Orlando
- Racquel Asa — Head of External Affairs, Central Florida Expressway Authority
- Amy Mercado — Property Appraiser, Orange County
- Chris Atwell — Moderator, 2026 ORRA President
Industry experts said Central Florida’s economy continues to grow, though at a more measured pace. While housing and stock market wealth remain near record highs, job growth is softening, consumer sentiment has declined and loan defaults are rising — creating a market shaped by mixed signals.
Panelists noted the housing market has shifted into a more stable phase compared to the rapid growth seen during 2020 and 2021, with more balance and sustainable conditions.
Despite short-term fluctuations, long-term fundamentals remain strong. Orange County’s tax base has grown significantly since 2023, while the broader Central Florida region has experienced a 23% population increase over the past decade, with more than 1,200 people moving to the area each week.
Infrastructure and tourism were also highlighted as key drivers of future growth. Officials pointed to major roadway investments by the Central Florida Expressway Authority and the region’s continued strength as a tourism hub, drawing more than 75 million visitors in 2024.
“We’re operating in a global economy where interest rates, supply chains and migration policies all influence what happens at the local level,” said ORRA CEO Cliff Long.
Economic Trends Show Mixed Signals
Experts emphasized that strong asset values are being offset by softer job growth and declining consumer confidence.
Housing Market Enters Stable Phase
The market has transitioned from pandemic-driven volatility to a more balanced and sustainable pace.
Growth, Infrastructure and Tourism Drive Future
Population growth, infrastructure investment and tourism continue to support long-term expansion in Central Florida.
ORRA’s Impact and Benefits on the Real Estate Industry
The Orlando Regional REALTOR Association provides critical market insights, advocacy and professional resources for REALTORS® across Central Florida. Its events foster collaboration between industry leaders, policymakers and the community, helping guide responsible growth, inform housing policy and strengthen the regional real estate market.
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