Business
4 Key Ways LinkedIn’s New Endorsement Feature Will Benefit You
With over 175 million users and 9 years under LinkedIn’s belt, a redesign was inevitable, but the numerous changes, including the new Endorsement feature, probably left you with social media whiplash.
But the Endorsements feature isn’t as complicated as you might think, and it actually spells benefit for your personal profile and business. Here’s what you need to know.
Welcome to the age of influence.
Facebook’s Klout currently generates the most, well, clout, in the arena of social influence measurement, allowing social icons and thought leaders to numerically monitor their social media marketing efforts based on audience response.
However, there are several competitors, like PROskore, that narrow the focus to emotional or professional influence only.
Enter LinkedIn’s new Endorsement feature.
4 Ways LinkedIn’s Endorsement Feature Benefits You
By now, you know the importance of using keywords in your personal LinkedIn profile and business page for SEO purposes, so you’ve already included them
in your profile, particularly in the “Skills and Expertise” section (if you haven’t yet, contact us).
The “Skills and Expertise” section has been modified from helpful keywords, to being helpful keywords you can hover your mouse over to learn more and presented as a button, which, when clicked, adds a number to the blue-shaded area at its left.
The more people “endorse” that skill by clicking its button, the greater the score, thereby quantifying your finesse in that specific skill and boosting your credibility.
In layman’s terms, LinkedIn now has its own professional influence measurement system, which brings us to Benefit #1: You get the influence perks without having to sign up for another social media account.
Benefit #2: Other LinkedIn users can see who’s endorsing you. As you see in the image, LinkedIn provides a thumbnail avatar of the people who endorse you for a skill. This feature can cement your credibility if an executive, a thought leader in your niche, or any other high-credibility source endorses you.
However, even if your endorsers aren’t high on the totem pole, prospects can get a snapshot of your network and past clientele by the demographics of those who’ve endorsed you.
Benefit #3: A click is quick. Endorsing only eats a minute of your time, if you count the time it takes for you to log in, search out the colleague you want to endorse, find the skill you want to endorse, and finally click it. Its ease of use allows you to endorse a colleague for multiple skills in one sitting in less than five minutes.
For that matter, since it’s still so new, LinkedIn still intermittently pops up a box suggesting 4 people in your network to endorse (including a suggested skill), so that cuts your time in half. And once you’ve endorsed one person in that box, LinkedIn immediately supplies you another suggestion, so it’s a seamless process.
Benefit #4: It’s a gift that keeps on giving. Like recommendations, if you endorse someone in your network, he’ll happily return the favor. Also, since LinkedIn still offers suggestions, it’s possible for someone to endorse you for a skill you didn’t include on your list before, which expands your repertoire and makes you look better.
Ready Inc. can streamline your social media profiles making you the most appealing choice for your audience. Contact us to find out how.
Flickr photo by nan palmero.
ORLANDO, Fla. (FNN) – Florida National News (FNN) is proud to announce the appointment of Jenna Greaves as Social Media Manager, effective March 10, 2025, during Women’s History Month.
In her new role, Jenna Greaves will oversee FNN’s social media team and manage its growing social media platforms. She will also serve as a reporter, covering both political and environmental news.
Educational Background and Experience
Jenna holds a bachelor’s degree in print/digital journalism with a minor in political science/pre-law from the University of Central Florida. Her media experience includes working and interning at various local broadcast stations, a radio station, and print publications, giving her a well-rounded background in the industry.
Leadership and Vision
“Jenna is the right manager to lead our social media team, increase brand awareness, and engage our audience,” said FNN President J. Willie David III. “Her experience will play a vital role in enhancing FNN’s online presence and driving higher website traffic and content visibility for several of our platforms.”
– Florida National News Social Media Page
In her role as Social Media Manager, Jenna will develop and execute a comprehensive social media strategy designed to boost brand awareness, audience engagement, and online presence. She will collaborate closely with the editorial team to align content strategies with audience interests, ensuring FNN continues to deliver impactful news coverage.
Florida National News reached 1.4 million audience members in February 2025, and Jenna’s leadership is expected to expand this reach even further.
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J Willie David, III
Florida National News and FNN News Network
News@FloridaNationalNews.com
ORLANDO, Fla. (FNN) – The Hispanic Chamber of Metro Orlando (Hispanic Chamber) hosted its exclusive Trustee Reception on Thursday, March 6, bringing together influential leaders and businesses for an evening dedicated to recognition, networking, and fostering impactful relationships.
Held at Houndsmen Lounge in Live at the Pointe Orlando, a proud member of the Hispanic Chamber, the event welcomed over 120 attendees, including trustees, business leaders, and prominent community figures.
Celebrating Leadership and Partnerships
During the reception, Pedro Turushina, President and CEO of the Hispanic Chamber, underscored the value of trust and collaboration in building a lasting legacy.
“Tonight, we celebrate you—our investors, our trustees, and our key partners who continuously fuel the growth and success of the Hispanic Chamber,” Turushina shared. “We grow when we trust each other, when we come together to create an impact. If you are here tonight, it’s because you want to leave a legacy. You want to make a difference.”
The evening also featured remarks from Alejandra Escobar, Vice President of the Hispanic Chamber, who highlighted the entrepreneurial spirit driving the region’s Hispanic business community.
- Other Business News: FloridaNationalNews.com congratulates Ambassador Rudolph Moise on being selected as one of the “12 Good Men 2025” by Ronald McDonald House Charities of South Florida
“Thank you for being here this evening, where we recognize the spirit of entrepreneurship and the commitment that drives our thriving Hispanic business community,” Escobar said.
Industry Representation and Community Engagement
The Hispanic Chamber’s 55 Trustees span key industries vital to Central Florida’s economic growth, including:
- 13 minority-owned businesses
- 14 financial services institutions
- 6 higher education organizations
- 5 healthcare and wellness providers
- 5 construction companies
- 6 government and nonprofit agencies
- 4 major parks and hotels
- FNN delivers news that matters to you. Support Florida National News
Distinguished Guests and Live Entertainment
The Hispanic Chamber welcomed prominent leaders such as City of Orlando District 2 Commissioner Tony Ortiz and City of Kissimmee Mayor Jackie Espinoza.
The reception’s entertainment featured a captivating tango performance by Art and Movement LLC and lively music from DJ Paulo, both Chamber members.
Acknowledging Key Supporters
The Chamber extended special thanks to Travel + Leisure, the presenting sponsor, for their invaluable support. Appreciation was also given to over 80 dedicated volunteers, including the Board of Directors, Ambassadors, Supplier Council, and the Hispanic Business Advocacy Committee for their continued efforts in advancing the Chamber’s mission.
“We are incredibly grateful for the 55 Trustees — corporations, government agencies, and regional leaders — who help power our mission forward,” Turushina stated.
He further encouraged sponsors and strategic partners to continue investing in the Chamber’s impactful programs, events, and initiatives to further strengthen Central Florida’s business community.
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J Willie David, III
Florida National News and FNN News Network
News@FloridaNationalNews.com
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