Business
4 Key Ways LinkedIn’s New Endorsement Feature Will Benefit You
With over 175 million users and 9 years under LinkedIn’s belt, a redesign was inevitable, but the numerous changes, including the new Endorsement feature, probably left you with social media whiplash.
But the Endorsements feature isn’t as complicated as you might think, and it actually spells benefit for your personal profile and business. Here’s what you need to know.
Welcome to the age of influence.
Facebook’s Klout currently generates the most, well, clout, in the arena of social influence measurement, allowing social icons and thought leaders to numerically monitor their social media marketing efforts based on audience response.
However, there are several competitors, like PROskore, that narrow the focus to emotional or professional influence only.
Enter LinkedIn’s new Endorsement feature.
4 Ways LinkedIn’s Endorsement Feature Benefits You
By now, you know the importance of using keywords in your personal LinkedIn profile and business page for SEO purposes, so you’ve already included them
in your profile, particularly in the “Skills and Expertise” section (if you haven’t yet, contact us).
The “Skills and Expertise” section has been modified from helpful keywords, to being helpful keywords you can hover your mouse over to learn more and presented as a button, which, when clicked, adds a number to the blue-shaded area at its left.
The more people “endorse” that skill by clicking its button, the greater the score, thereby quantifying your finesse in that specific skill and boosting your credibility.
In layman’s terms, LinkedIn now has its own professional influence measurement system, which brings us to Benefit #1: You get the influence perks without having to sign up for another social media account.
Benefit #2: Other LinkedIn users can see who’s endorsing you. As you see in the image, LinkedIn provides a thumbnail avatar of the people who endorse you for a skill. This feature can cement your credibility if an executive, a thought leader in your niche, or any other high-credibility source endorses you.
However, even if your endorsers aren’t high on the totem pole, prospects can get a snapshot of your network and past clientele by the demographics of those who’ve endorsed you.
Benefit #3: A click is quick. Endorsing only eats a minute of your time, if you count the time it takes for you to log in, search out the colleague you want to endorse, find the skill you want to endorse, and finally click it. Its ease of use allows you to endorse a colleague for multiple skills in one sitting in less than five minutes.
For that matter, since it’s still so new, LinkedIn still intermittently pops up a box suggesting 4 people in your network to endorse (including a suggested skill), so that cuts your time in half. And once you’ve endorsed one person in that box, LinkedIn immediately supplies you another suggestion, so it’s a seamless process.
Benefit #4: It’s a gift that keeps on giving. Like recommendations, if you endorse someone in your network, he’ll happily return the favor. Also, since LinkedIn still offers suggestions, it’s possible for someone to endorse you for a skill you didn’t include on your list before, which expands your repertoire and makes you look better.
Ready Inc. can streamline your social media profiles making you the most appealing choice for your audience. Contact us to find out how.
Flickr photo by nan palmero.
Terminal upgrades, parking projects and international connections mark the authority’s fiscal year review.
ORLANDO, Fla. (FNN) — The Greater Orlando Aviation Authority highlighted terminal improvements, expanded international connections and parking projects during its fiscal 2026 review, while its board adopted changes to a local business program and announced a new statewide small business initiative.
The updates affect Orlando International Airport and Orlando Executive Airport, which GOAA operates.
“We are undertaking an ambitious effort to redefine what it means to deliver a world-class airport experience,” GOAA CEO Lance Lyttle said in the authority’s announcement.
“As we welcome more visitors, more airlines, more routes, and new programs, our responsibility is to elevate every part of the journey — making it more welcoming, intuitive, and connected.”
A Gate Link train travels along an elevated guideway at Orlando International Airport, with the airport’s control tower in the background. Photo courtesy of the Greater Orlando Aviation Authority.
Terminal Improvements Focus on Connections and Families
Among the completed projects was an enclosed pedestrian bridge with moving walkways connecting Orlando International Airport’s train station and Terminal C.
Terminal C also opened a new wing serving gates 250–254, providing additional capacity and becoming the new home for Virgin Atlantic’s airport operations.
Three new Family Zones — one in each terminal — offer spaces for children and families to play, read and recharge. GOAA also highlighted improvements to directional signs along airport roads, in parking areas and throughout the terminals.
Parking Expansion and $40 Million Improvement Program
GOAA reported progress on a parking guidance system at Terminal C, with phased activation across all garages planned through mid-2027.
Dedicated employee parking areas are intended to free additional spaces for travelers. Planning is also underway for two new garages expected to add 8,000 public parking spaces over the next few years.
Separately, the authority’s $40 million Beautiful Airports Program targets safety, functionality and appearance across garages, terminals and other airport areas.
Aviation Investments and International Service
The fiscal year review highlighted a $50 million investment by dnata, a $26 million redevelopment by Signature Aviation at Orlando International Airport and groundbreaking for Sky Harbour’s $40 million campus at Orlando Executive Airport.
International service developments included ZIPAIR’s nonstop passenger charter flights between Orlando and Tokyo and Iberia’s launch of nonstop service to Madrid.
GOAA described ZIPAIR’s service as the first passenger charter connection between Florida and the Asia-Pacific region.
Business Policy Changes Broaden Eligibility
The board adopted revisions to GOAA’s Local Developing Business program following research, town halls and discussions with internal experts.
The changes increase the allowable personal net worth threshold and clarify how assets are excluded from that calculation, including primary residence equity, business equity, retirement assets and certain nonliquid holdings.
Business size standards were also revised to account for inflation and increased operating costs. The announcement did not specify the updated financial thresholds.
A new Small Business program will complement the local program and extend eligibility to qualifying businesses throughout Florida. Under the announced framework, participating businesses must fall within 50% of the applicable U.S. Small Business Administration size standard.
GOAA said detailed guidelines for both programs would be posted on its website. Those guidelines will provide businesses with the information needed to assess eligibility.
Florida National News and FNN News en Español will provide on-site coverage of the Hispanic Heritage Month celebration at Cranes Roost Park.
ALTAMONTE SPRINGS, Fla. (FNN) — Hola at the Park will bring Hispanic culture, local businesses and live entertainment to Cranes Roost Park on Saturday, Oct. 3, from 2 to 6 p.m.
Hosted by the Hispanic Chamber of Metro Orlando and presented by AdventHealth, the event celebrates National Hispanic Heritage Month through food, entertainment, entrepreneurship and community connections.
According to the chamber’s event announcement, admission is free, the celebration is open to the community and no registration is required.
FNN to Spotlight Businesses and Community Voices
Florida National News and FNN News en Español, official media sponsors, will be on location covering the festivities.
The FNN team will spotlight chamber representatives, sponsors, participating businesses and community leaders, while sharing attendees’ perspectives throughout the afternoon.
Coverage will highlight the people, businesses and cultural traditions contributing to the celebration.
Photo: Florida National News
Food, Entertainment and Family Activities
The chamber’s announcement lists authentic cuisine, live entertainment, local businesses, wellness experiences, community resources, networking and family-friendly activities among the event’s offerings.
Attendees will have opportunities to explore Hispanic traditions, connect with entrepreneurs and learn about organizations serving Central Florida.
Photo: Florida National News
A Waterfront Setting in Uptown Altamonte
Cranes Roost Park, located in Uptown Altamonte, features a waterfront setting with scenic walkways around Cranes Roost Lake and the Eddie Rose Amphitheater and floating stage.
The park will serve as the gathering place for an afternoon celebrating Hispanic heritage and the connections between culture, business and community.
Event Details
- Date: Saturday, Oct. 3, 2026
- Time: 2–6 p.m. EDT
- Location: Cranes Roost Park, Altamonte Springs
- Host: Hispanic Chamber of Metro Orlando
- Presenting sponsor: AdventHealth
- Admission: Free and open to the community
- Registration: Not required
Photo: Florida National News
Vendor Inquiries
For information about vendor opportunities, contact the Hispanic Chamber of Metro Orlando at info@hispanicchamber.com or events@hispanicchamber.com.
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