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UCF and Icon Source Collaborate to Bring NIL Marketplace Services to Campus

ORLANDO, Fla. – UCF Athletics announced Tuesday a collaboration with Icon Source, the premier name, image, and likeness marketplace in the U.S., to bring its unparalleled NIL expertise and new local exchange marketplace to UCF Athletics and student-athletes from all sports.

A new product from Icon Source, Icon Suite, will power a UCF-branded local exchange that will be available to all UCF student-athletes. The innovative tool simplifies connecting interested brands with student-athletes for NIL deals and the administrative processes around deal disclosure and compliance for UCF Athletics.

Icon Suite makes it easier than ever for local companies and Knight supporters to readily identify and access student-athletes for potential endorsement and sponsorship deals through a custom UCF marketplace. Through UCF’s Icon Suite software, Icon Source can also service local businesses and alumni by providing guidance, education, and facilitation of the student-athlete sponsorship process.

“Our student-athletes will have the best opportunities to benefit from their name, image, and likeness thanks to this first-of-its-kind venture,” said UCF Vice President and Director of Athletics Terry Mohajir. “We’re setting the standard by bringing the marketplace to our student-athletes.”

As part of the collaboration, an Icon Source representative will be housed on UCF’s campus as an on-site resource for student-athletes. This is a new NIL service for UCF student-athletes, going along with the free legal and entrepreneurship services already provided to students on-campus.

Florida’s NIL law prohibits colleges and universities from compensating current and prospective student-athletes for NIL deals. UCF’s collaboration with Icon Source simplifies the process for student-athletes and corporate sponsors. These services are provided at cost to the athletes and with no compensation to the university.

“By bringing the marketplace to our campus, it gives our student-athletes the greatest advantage to prosper in this new era of NIL,” Mohajir said. “Icon Source is one of the leaders in this space and having them right here on our campus will give our student-athletes and associated brands optimal opportunities to benefit!”

Founded in 2018 by UCF alumnus and current chief executive officer Chase Garrett, Icon Source has been a trusted tool for professional athletes across all sports and their agents to connect with a broad group of brands and facilitate seamless endorsement deals and partnerships. In 2021, Icon Source expanded that work into the NCAA realm, working tirelessly to empower and protect student-athletes as they maximize their NIL potential.

Numerous national to hyper-local brands have directly connected with and endorsed student-athletes through Icon Source’s compliant marketplace and executed contracts using the marketplace’s wizard, which handles all the administrative aspects of name, image, and likeness dealmaking.

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