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Unity in Uniform: Orlando’s Heroes Create a New Future for Youth (with Fashion)

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by Mellissa Thomas

 

Unity in Uniform, Inc. logo

Imagine an organization in which all your local heroes team up to lift youths out of the pit of grim statistical fate by training them in the medical, nursing, and emergency response fields. While there are non-profits with volunteers in one or two of those fields (like the Police Athletic League, for example), local UIU Director of Public Relations Vanessa Butlernon-profit Unity in Uniform, Inc. galvanizes firefighters, local police, emergency medical technicians (EMTs), nurses, and other “uniformed professionals” as its Public Relations Director Vanessa Butler (at right) says.

Now, imagine all those people…walking a catwalk.

Yes, you read that right. And it happens every year, with proceeds benefiting not only the organization’s cause, but breast cancer awareness, too — to the tune of over $3,000 to date.

Who said fashion can’t make a difference?

 

This Year’s Show

Unity in Uniform’s fourth annual fashion show, the 4th Alarm Fashion Show, returns Saturday, October 19, 2013, at the Wyndham Orlando Resort on International Drive at 7 p.m. General admission is $30, VIP tickets are $50.

So, why that name? “Firefighters always go by an alarm,” Butler explained in a recent interview with DOFW. “So we’ve named the show in succession.”

UIU 4th Alarm Fashion Show t-shirts

The annual Alarm Fashion Show tees are redesigned each year by one of UIU’s firefighters, who is a designer. The tees are sold up until the show and always sell out at the show. This year’s 4th Alarm Fashion show tees (above) are still available.

The fashion show not only features Orlando’s heroes strutting their stuff on the runway, but also recognizes breast cancer survivors, giving them an unforgettably glamorous night — literally. Survivors are given the full model treatment: luxurious hair and makeup work, Orlando’s finest clothes and jewelry, flashing lights and cameras, their own walk down the runway, and all the adulation that comes with it.

If you’re itching to get the party started before then, the free 4th Alarm Fashion Show Press Party, “Jazz in the Clouds,” happens next Friday, October 11, 2013 at 121 S. Orange Avenue (16th floor, Penthouse, North Plaza) from 5:30 p.m. – 8:30 p.m. Attendees will get a 4th Alarm Fashion Show sneak peak and enjoy live jazz, art displays, cocktails, hors d’oeuvres, and a breathtaking 360-degree view of downtown Orlando.

The event is a joint venture with Elevate Orlando Entertainment.

Want in? You’ll need to RSVP at elevateorlando@icloud.com (RE: UIU 4th Alarm) and bring a generous donation. Here’s the Unity In Uniform 2013 Press Party Press Release.

 

Unity’s Genesis

Unity in Uniform, Inc. was actually born from a fashion show.

(You don’t have to take our word for it, though — watch the video.)

Two gentlemen, Roderick Waisome, a firefighter with Orlando International Airport Fire-Rescue, and his uncle (also a firefighter), attended a conference in Jacksonville that included a fashion show that wasn’t for any particular cause, but just for fun. They were so inspired, they decided they would do the same thing in Orlando. UIU Associate Director Stacey Brown

“Hezedean [Smith] came to me and said, ‘we want to do a fashion show here in Orlando’,” UIU’s Associate Director Stacey Brown (at right) recalled. According to her, Mr. Smith, who would become Unity in Uniform’s Executive Director, approached her for her knowledge of fashion shows.

She and Butler revealed the inaugural fashion show in 2009, held at Rain Ultra Lounge on Kirkman Road, was produced under another non-profit entity, but the show was such a success, the team that produced it decided it would be an annual tradition, and formed what has become Unity in Uniform, Inc., a 501(c)(3) non-profit whose mission is offering children mentoring and preparatory training to foster a career in the emergency services and allied health fields.

 

Walking it Out

UIU offers a special annual program for the city’s youth, funded by a state grant. In 2012, it was their EMT program, funded by the City of Orlando Mayor’s Match Grant. This year the organization successfully received the grant again, and launches its EMR (emergency medical responder) program in mid-October, training ten to fifteen high school students in healthcare and EMT skills. They’ll attend afterschool and weekend sessions involving Powerpoint presentations, lectures, and hands-on simulations from technicians in these industries.

The organization also offers adults in the emergency services and allied health fields financial assistance through its annual scholarship. According to its 2014 Sponsorship package, it has contributed over $2,000 in scholarships to adults in EMS training.

Furthermore, Brown and Butler explained the organization is involved in community health fairs and events all over Orlando, including Take Your Loved One to the Doctor Day, offering free EKG, blood pressure, and various other health screenings; back-to-school backpack drives, and high school Career Days, opening students’ eyes to a fulfilling career in serving, saving, and enriching others’ lives.

 

UIU Needs You

“People from the U.S. Postal Service [and military veterans] can be members,” Associate Director Stacey Brown said. Brown and Butler welcome anyone who wants to make a difference in people’s lives. “Even if you’re a businessperson, I’m sure that’s a different kind of uniform,” Brown said, laughing.

UIU’s annual golf tournament, which raises money for prostate cancer awareness, is actually on hiatus in light of the organization’s need for more people. Both explained that UIU’s goal is to grow large enough to support both events and cover its daily operating costs as well.

Brown gave meaning to the organization’s sense of urgency. In her current job with Orlando Health, she reaches out to high school students in underprivileged communities to better educate them on the medical employment process. “Kids don’t always realize that what they do stops them,” she said. She went on to explain that the Board of Nursing requires a clean record — no criminal offenses, no misconduct.

She even provided this staggering example: District 5 Commissioner Daisy Lynum wanted to launch a no-cost one-year LPN program in the community to help the unemployed. The very first criterion was the presence of a criminal record. That requirement alone shred the nearly 500-applicant pool by over 300 people (that’s sixty percent!).

Brown’s goal is to ultimately capture the students from middle school “so they know ahead of time what to do.”

Butler, who previously worked with Central Florida United Way for seven years aiding in the fund distribution process for youth, added that the organization helps provide the youth with options. “Nursing is a long term education, while the EMT training program is less than a year.”

Want to make a difference in Orlando and have fun while you’re at it? The 4th Alarm Fashion Show Press Party and Fashion Show are calling your name.

 

Images and video courtesy of www.unityinuniform.org. Press party press release furnished by Vanessa Butler.

 

 

Mellissa Thomas headshotAbout the Author:
Downtown Orlando Fashion Week Chief Editor Mellissa Thomas is a Jamaica-born writer. She’s a decorated U.S. Navy veteran with Entertainment Business Masters and Film Bachelors degrees from Full Sail University in Winter Park, FL.

She’s currently available for hire, writing content for websites, blogs, and marketing material. She also writes poetry, screenplays, and ghostwrites books.

She has published three books, all available on Amazon.com, with her fourth, “Faded Diamonds”, set to release on Amazon.com and all digital devices in early January 2014.

 

 

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Discover proven strategies to make your Instagram Reels go viral, increase engagement, gain followers, and maximize Reel views.

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How to Make an Instagram Reel Go Viral: A Proven Strategy for 2026

Every day, millions of Instagram Reels compete for attention. While some videos struggle to gain a few hundred views, others quickly reach thousands or even millions of people. The difference is rarely luck. Viral Reels are usually the result of a well-planned content strategy that aligns with Instagram’s algorithm and user behavior.

If your goal is to expand your audience, increase engagement, and grow your brand, understanding how viral Reels work is essential.

Understand What Makes a Reel Viral

Instagram promotes content that keeps users engaged on the platform. The algorithm pays close attention to several key metrics:

  • Average watch time
  • Video completion rate
  • Shares
  • Saves
  • Comments
  • Profile visits

The more people watch your Reel until the end and interact with it, the more likely Instagram is to recommend it to new audiences.

Start With a Powerful Hook

The first three seconds determine whether viewers continue watching or scroll away.

A strong hook can include:

  • A surprising fact
  • A controversial opinion
  • A question that sparks curiosity
  • A dramatic before-and-after transformation
  • A bold statement

For example, instead of saying “Instagram tips for beginners,” try “Most creators kill their reach with this simple mistake.”

Focus on Short, High-Retention Videos

Many successful creators intentionally keep their Reels between 10 and 30 seconds. Shorter videos are easier to watch repeatedly, increasing total watch time and completion rates.

Cut unnecessary scenes and maintain a fast pace throughout the video. Every second should provide value or build curiosity.

Use Trending Audio Strategically

Trending sounds can increase discoverability because Instagram often pushes content that uses popular audio tracks. However, trends alone will not make a Reel viral.

The best results come from combining trending audio with original content that delivers useful, entertaining, or inspiring information.

Create Shareable Content

Shares are one of the strongest ranking signals on Instagram.

People typically share content that:

  • Teaches something useful
  • Solves a common problem
  • Makes them laugh
  • Reflects their identity
  • Surprises them

When planning a Reel, ask yourself: “Would someone send this to a friend?”

Turn Views Into Followers

Going viral means little if viewers leave without following your account.

To convert viewers into long-term audience members, your profile should clearly communicate your expertise and content value. Many creators focus on increasing Instagram followers by combining viral content with a consistent posting schedule and a strong personal or brand identity.

A well-optimized profile can significantly improve follower conversion rates after a Reel gains traction.

Optimize for Maximum Reel Views

Viral growth often starts with momentum. The faster a Reel accumulates engagement during the first few hours, the more likely Instagram is to expand its reach.

Creators frequently analyze Instagram reel views to evaluate content performance and identify patterns that consistently generate audience interest.

Monitoring view growth can help determine which topics, formats, and hooks resonate most with your audience.

Post at the Right Time

Publishing when your audience is most active increases the likelihood of immediate engagement.

Review Instagram Insights to identify peak activity periods and schedule Reels accordingly. Early engagement often influences how aggressively Instagram distributes content.

Encourage Engagement Naturally

Avoid generic calls to action such as “Like and follow.”

Instead, encourage conversations with prompts like:

  • “What’s your experience?”
  • “Do you agree or disagree?”
  • “Which option would you choose?”
  • “Tag someone who needs this.”

Meaningful interactions send positive signals to the algorithm and increase visibility.

Analyze and Repeat What Works

Most viral creators do not rely on a single breakthrough video. Instead, they study successful content and systematically replicate winning elements.

Track metrics such as:

  • Retention rate
  • Average watch time
  • Shares
  • Saves
  • Follower growth
  • Profile visits

Patterns often emerge after publishing multiple Reels, allowing creators to refine their strategy and consistently improve performance.

Conclusion

Making an Instagram Reel go viral requires more than creativity. Success comes from understanding audience psychology, maximizing retention, encouraging engagement, and continuously optimizing content based on performance data.

By focusing on strong hooks, shareable content, audience conversion, and consistent testing, creators can dramatically improve their chances of reaching new audiences and achieving sustainable growth on Instagram.

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Mister Rogers’ Week of Kindness Coming March 2023

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WINTER PARK, Fla. (Florida National News) – Mister Rogers’ Week of Kindness, inspired by the children’s TV host and icon, comes to Orlando in March 2023. This week-long series of events was announced today at the Edyth Bush Charitable Foundation in Winter Park.

“Fred McFeely Rogers devoted his entire life to reminding us of some of the most important ideas of what it means to be human among humans: love, respect and kindness,” explained Buena Vista Events & Management President & CEO Rich Bradley. “Many of us find that nearly 20 years after Fred’s passing, it is important to focus on his teachings once again, perhaps now more than ever. This is a week to re-engage with his massive body of work with some folks, and to introduce his teachings to others.”

Mister Rogers’ Week of Kindness begins March 20, 2023, the date which would have been Fred’s 95th birthday, and concludes on Saturday, March 26 with the Red Sweater Soiree, a community dinner to recognize ten ordinary members of the community who inspire and exemplify the affinity that Fred Rogers had for showing kindness to our “Neighbors”.

Mister Rogers Week of Kindness coming March 20-26, 2023. Photo Credit: Mike Brodsky (Florida National News)

Activities planned for the week will include early childhood education activities and faculty training, as well as events open to the public.

“The events will be offered free or at low cost,” continued Bradley. “This week-long celebration is not a series of fundraisers, but rather about once again remembering and sharing some of the great work that Fred Rogers created, not only in early childhood education, but in reminding us that we are all part of one big ‘neighborhood’. Fred taught us the importance of accepting our Neighbors just the way they are and engaging in kindness with our interactions. I can’t think of another period in my lifetime where we needed to reflect on those messages again more than today.”

“There are three ways to ultimate success,” Fred Rogers was once quoted as saying. “The first way is to be kind. The second way is to be kind. The third way is to be kind. Imagine what our neighborhoods would be like if each of us offered, as a matter of course, just one kind word to another person.”

Many of the activities of Mister Rogers’ Week of Kindness will be attended by members of the cast and crew of Mister Rogers Neighborhood, which ran from 1968 – 1975, and again from 1979 – 2001. David Newell, known as “Mr. McFeely,” the “Speedy Delivery” man, appeared at today’s media conference via video, and looks forward to visiting Central Florida next March.

David Newell, “Mr. McFeely.” Photo Credit: Mike Brodsky (Florida National News)

Mister Rogers’ Week of Kindness is supported by the McFeely-Rogers Foundation, the Fred Rogers Institute, and Fred Rogers Productions. Details regarding the specific activities and venues will be released over the next few weeks.

For more information on the events, visit https://www.BuenaVistaEvents.com or https://www.MisterRogersWeekofKindness.com.

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A Quick Primer on the Team Solving Orange County’s Affordable Housing Crisis

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Orange County’s Housing for All Task Force held its introductory meeting on April 12, 2019 at the Board of County Commissioner Chambers. Photo: Orange County Government.

ORLANDO, Fla. (FNN NEWS) – Orange County faces a growing affordable housing crisis, and Mayor Jerry Demings has taken notice–and action. Shortly after his inauguration, he formed Housing For All, an affordable housing task force to face the challenge head-on.

The Housing For All task force doesn’t meet monthly like the County Commission–in fact, their next meeting won’t be until October 4, 2019–but they do work when they’re not meeting. The task force is made up of three subcommittees, Design and Infrastructure Subcommittee, Accessibility and Opportunity Subcommittee and Innovation and Sustainability Subcommittee. These three subcommittees meet twice a month to come up with ideas and plans to fix the affordable housing problem.

Each subcommittee has a specific focus on ways to help solve the problem of affordable housing. The Design and Infrastructure Subcommittee is focused on the design of new affordable housing projects, the renovation of current affordable housing that might need fixing and land development for affordable housing units. The Accessibility and Opportunity Subcommittee is focused on making sure affordable housing is accessible to the major economic zones of the city, develop partnerships with groups and focus on outreach in the county. The Innovation and Sustainability Subcommittee is focused on finding ways to increase the supply of affordable housing and how to preserve affordable housing.

At their next meeting in October these subcommittees will update the county on what they have accomplished and what they plan to do in the future. For information from previous Housing for All Task Force meetings or the meeting schedule, visit the Orange County Government website.

________________________________________________________

Leyton Blackwell is a photojournalist and Florida National News contributor. | info@floridanationalnews.com

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