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Avocados From Mexico Goes Big For the Month of the Guac

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DALLAS, Tx. (FNN NEWS) /via PRNewswire/ - Avocados From Mexico (AFM) is bringing retailers and consumers more reasons to fill up their dip bowls with guac during the months of September and October.

DALLAS, Tx. (FNN NEWS) /via PRNewswire/ – Avocados From Mexico (AFM), the No. 1 selling avocado in the U.S., is going big for National Guac Month by bringing both retailers and consumers even more reasons to fill up their dip bowls with fresh, flavorful guac during the months of September and October. In addition to special in-store displays, huge consumer incentive offers will be launched to support the demand of avocados this fall season.

AFM’s newest campaign, “For the Love of Guac,” will fully-charge every September celebration, from Hispanic Heritage Month and Labor Day to National Guacamole Day (Sept. 16) and the kick-off of Fall football by launching its first-ever national BOGO offer – buy one Avocado From Mexico and get one free.

“For the Love of Guac” will promote and distribute over 2 million BOGO coupons through three different vehicles. First is a national Catalina in-store coupon targeting consumers of bulk and bagged avocados at the register. Second, Coupons.com will feature the BOGO offer on the website and digital coupons will also be sent to 5 million SuperSaver email subscribers, and third, a full-page FSI ad in the Sept. 18 SmartSource Sunday Newspaper will direct consumers to visit LoveOfGuac.com and print the BOGO coupon at home.

Along with consumer savings, “For the Love of Guac” will also include in-store radio and innovative merchandising such as the Guac Center pallet bins, exclusively created by Avocados From Mexico. Including avocados, tomatoes and onions, along with jalapeños and limes, the Guac Center will showcase everything consumers need to make their own bowl of delicious guacamole.

Consumers will also be encouraged to celebrate “Guactember” and show their love of guac by helping AFM create the best and largest guacamole board on Pinterest featuring anything and everything “guacamole”. Consumers will be able to participate “hands-on” in creating this Pinterest board.

“September is full of occasions perfect for avocado consumption and by offering our retailers a convenient and hassle-free way to run a Guac Month promotion, we can keep avocados top of mind during these key consumption windows,” said Maggie Bezart-Hall, Vice President of Trade Marketing at AFM.

To add even more excitement to the September guac extravaganza, AFM will partner with Tabasco® Sauce to rouse the Hispanic community with a “spicy” September guac celebration honoring Hispanic heritage. The “Fiestas Patrias” campaign will elevate consumer excitement and increase planned purchases among modern mothers gearing up for the many family celebrations of Hispanic Heritage Month and beyond. An exciting retail program bundling authentic brands of AFM and Tabasco® Sauce will offer consumers a $1-off coupon when purchasing one Tabasco® Sauce and two Avocados From Mexico. In-store merchandising and POS materials will also be included from Sept. 1-Oct. 15.

Consumers will be invited to visit avocadosfrommexico.com/miherencia to participate in the celebration by tweeting an image that represents their Hispanic heritage. They can share a virtual bottle of Tabasco® Sauce to receive a special recipe while they earn the chance to win prizes.

With a simple switch of display signage, retailers can then transition to the popular “Tastiest Tailgate” promotion. Beginning on October 1st and running through October 31st, “Tastiest Tailgate” brings together AFM and RO*TEL® as they continue to promote the quick and delicious Rockin’ Guac recipe. Blending fresh Avocados From Mexico with RO*TEL® Original Diced Tomatoes & Green Chilies and other fresh ingredients is the ideal speed scratch recipe for the “Tastiest Tailgate.” Targeting consumers who want easy, yet fresh options in a sea of fatty and fried foods during football season, Rockin’ Guac provides a nutritious solution for game-time snacking.

For the consumer looking to make the most of their tailgating, the promotion includes a consumer incentive offer that features a free can of RO*TEL® with purchase of three Avocados From Mexico. This offer will be available at point-of-purchase through the same digital platforms used to serve up “For the Love of Guac” offers.

Both promotions will be supported by innovative merchandising, consumer savings, digital/social media, retail specific programming and in-store radio. “Tastiest Tailgate” will also include an exciting consumer sweepstakes and the popular experiential component of the Tailgate Tour in which AFM visits various college football tailgate events with a branded vehicle and plenty of sampling.

“We are thrilled to offer consumers our biggest promotion to-date as they get ready to celebrate football season, Hispanic Heritage Month, National Guac Day and more,” said Alvaro Luque, President of Avocados From Mexico. “As an industry leader, AFM always aims to create new reasons to come together and build on traditions for the future.”

To learn more about this and other marketing and promotional activities, visit the Avocados From Mexico Facebook page, facebook.com/AvocadosFromMexico or website, Trade.AvocadosFromMexico.com.

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Orlando Regional REALTOR Association Event Highlights Orange County Growth, Housing Trends and Economic Outlook

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Credit ORRA: Maria Henson — Senior Director of Market Research & Insights, Visit Orlando

ORLANDO, Fla. (FNN) — The Orlando Regional REALTOR Association (ORRA) hosted its second annual State of Real Estate event for Orange County on April 17, bringing together industry professionals, policymakers and community leaders to examine the region’s housing market and economic outlook.

Held at ORRA’s headquarters in Orlando, the event focused on the evolving dynamics of residential and commercial real estate across Central Florida. Discussions centered on housing affordability, economic growth and long-term regional development.

Speakers and Panelists

  • Lawrence Yun — Chief Economist, National Association of REALTORS
  • Maria Henson — Senior Director of Market Research & Insights, Visit Orlando
  • Racquel Asa — Head of External Affairs, Central Florida Expressway Authority
  • Amy Mercado — Property Appraiser, Orange County
  • Chris Atwell — Moderator, 2026 ORRA President

Industry experts said Central Florida’s economy continues to grow, though at a more measured pace. While housing and stock market wealth remain near record highs, job growth is softening, consumer sentiment has declined and loan defaults are rising — creating a market shaped by mixed signals.

Panelists noted the housing market has shifted into a more stable phase compared to the rapid growth seen during 2020 and 2021, with more balance and sustainable conditions.

Despite short-term fluctuations, long-term fundamentals remain strong. Orange County’s tax base has grown significantly since 2023, while the broader Central Florida region has experienced a 23% population increase over the past decade, with more than 1,200 people moving to the area each week.

Infrastructure and tourism were also highlighted as key drivers of future growth. Officials pointed to major roadway investments by the Central Florida Expressway Authority and the region’s continued strength as a tourism hub, drawing more than 75 million visitors in 2024.

“We’re operating in a global economy where interest rates, supply chains and migration policies all influence what happens at the local level,” said ORRA CEO Cliff Long.

 

Economic Trends Show Mixed Signals
Experts emphasized that strong asset values are being offset by softer job growth and declining consumer confidence.

Housing Market Enters Stable Phase
The market has transitioned from pandemic-driven volatility to a more balanced and sustainable pace.

Growth, Infrastructure and Tourism Drive Future
Population growth, infrastructure investment and tourism continue to support long-term expansion in Central Florida.

ORRA’s Impact and Benefits on the Real Estate Industry

The Orlando Regional REALTOR Association provides critical market insights, advocacy and professional resources for REALTORS® across Central Florida. Its events foster collaboration between industry leaders, policymakers and the community, helping guide responsible growth, inform housing policy and strengthen the regional real estate market.

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Walmart’s Road to Open Call Returns to Orlando, Offering Small Businesses Access to National Retail Opportunities

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Florida National News


ORLANDO, Fla. (FNN)Walmart, in partnership with the Hispanic Chamber of Metro Orlando, will host the 2026 Walmart Road to Open Call pitch event on May 21 in Orlando, offering small businesses the opportunity to present their products directly to Walmart buyers.

The Orlando event is the only Florida stop in 2026 and is part of a nationwide initiative designed to support small business growth, expand supplier diversity and strengthen U.S. manufacturing.

OPPORTUNITY FOR SMALL BUSINESSES

The Road to Open Call serves as a pathway for entrepreneurs to connect with Walmart’s sourcing team, refine their pitches and prepare for the company’s annual Open Call event in Bentonville, Arkansas.

Applications are open through May 1 at 10 p.m. EST. A select group of applicants will be chosen to participate in the Orlando event, where each business will receive a 30-minute, one-on-one pitch meeting with a Walmart buyer, along with feedback and mentorship.

Top participants may earn a fast pass to Walmart’s annual Open Call, where they can pitch for potential placement in Walmart stores or online.

FOCUS ON U.S.-MADE PRODUCTS

Walmart’s Open Call is the company’s largest sourcing event for products made, grown or assembled in the United States. The program is open to businesses across industries, including food and beverage, beauty, safety and consumer goods.

“The Road to Open Call provides a powerful platform for small businesses to grow and scale,” said Mark Espinoza, senior director of public affairs at Walmart. “By connecting entrepreneurs directly with our sourcing teams, we’re helping bring innovative, U.S.-made products to customers while supporting American jobs and local economies.”

LOCAL IMPACT AND ECONOMIC GROWTH

Local leaders say the initiative strengthens both entrepreneurship and the regional economy.

“We are proud to join forces with Walmart for the second consecutive year to bring this opportunity to the business community,” said Pedro Turushina, president and CEO of the Hispanic Chamber of Metro Orlando. “This initiative supports entrepreneurs and helps small businesses access national retail opportunities.”

Since launching in 2014, Walmart’s Open Call has helped thousands of small and midsize businesses become suppliers, while more than 85% of Walmart shoppers report valuing U.S.-made products.

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AdventHealth Opens 2026 Community Impact Grants to Address Central Florida Health Needs

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ORLANDO, Fla. (FNN)AdventHealth is now accepting applications for its 2026 Community Impact Grants, aimed at supporting nonprofit organizations working to address critical health needs across Central Florida.

The grant program partners with community-based organizations to expand initiatives that improve quality of life and promote long-term sustainability. Eligible nonprofits serving residents in Orange, Osceola, Seminole and South Lake counties are encouraged to apply.

Applications are open from March 30 through April 16, with funding expected to begin Jan. 1, 2027.

FOCUS ON COMMUNITY HEALTH NEEDS

The grants are guided by Central Florida’s Community Health Needs Assessment, which identifies key challenges impacting residents’ well-being.

“Our annual Community Impact Grants are guided by Central Florida’s Community Health Needs Assessment to ensure we are investing meaningfully where our neighbors need us most,” said Tricia Edris, senior vice president of innovation and partnerships for AdventHealth Central Florida. “We are honored to align our resources and stand as partners to create measurable, lasting impact across the region.”

PRIORITY AREAS FOR FUNDING

The 2026 grant cycle will focus on three key areas:

  • Housing instability
  • Transportation
  • Food insecurity

These priorities reflect social determinants of health that can significantly influence a person’s ability to live a healthy and stable life. Community organizations often serve as the first line of support for residents facing these challenges.

COMMUNITY IMPACT AND PARTNERSHIPS

Past grant recipients say the program has helped expand opportunities for residents. Crystal Davidson highlighted the impact of the initiative on workforce development.

“Schools and colleges often don’t have the funding to provide introductory workforce programs that expose students to new career opportunities,” Davidson said. “Through partnership grants like the one AdventHealth is providing, we’re able to give young people hands-on experiences that help them discover their potential and build a path toward a meaningful career.”

AdventHealth will also host an informational webinar to guide organizations through eligibility requirements, funding priorities and the application process. Interested applicants can learn more and apply through the AdventHealth website.

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