GREENWOOD VILLAGE, COLO. – Empower is announcing the kickoff of a new partnership with Hard Rock Stadium and the Miami Dolphins.

Empower, a provider of retirement services and personal financial planning with $1.6 trillion in assets under administration serving 18 million Americans,¹ will be the entitlement partner of Hard Rock Stadium’s Club and Suite Level.

The new agreement will include in-stadium branding at Miami Dolphins games and on social media channels. As the Official Retirement Services Partner of the Miami Dolphins and Hard Rock Stadium, Empower will also sponsor the Miami Open presented by Itaú, one of the most prestigious professional tennis tournaments, which is held at the stadium each spring.

The newly established partnership aligns Empower with one of the strongest and most recognizable brands in professional sports. It also includes Empower’s support of the Dolphins Cancer Challenge (DCC) initiative, which raises funds for innovative cancer research and is the NFL’s largest fundraising event.

“The Miami Dolphins and Hard Rock Stadium are the leading provider of sports and entertainment in South Florida and beyond,” said Empower president and CEO Edmund F. Murphy III. “Empower is very pleased to align its brand with an organization that has a legacy of teamwork, dedication, and commitment to excellence. Through this new partnership, we will have the opportunity to deliver our value proposition to a broader NFL audience and new audiences.”

“We are proud to partner with organizations that share our vision of being best in class, customer centric, and driven for success, and Empower certainly embodies that,” said Miami Dolphins and Hard Rock Stadium Vice Chairman, President, and CEO Tom Garfinkel. “Empower will not only provide brand recognition through their entitlement of our Club and Suite Level, but even more importantly, their innovative retirement service offerings will give our staff and fans the resources they need to financially prepare for the future. We are looking forward to working together with Empower to better serve our organization and the South Florida community for years to come.”

Along with brand partnerships with Miami Dolphins football and the Miami Open, Empower will enjoy unique hospitality and engagement opportunities across Hard Rock Stadium’s sports and entertainment calendar. These include global events such as international soccer, college football, automotive events and concerts.

Murphy explained that as Empower expands its focus to help more individuals and families better understand investing and their holistic financial needs, visibility in the South Florida market is important due to the demographic trends in the region and the concentration of Americans who relocate south in their post-working years.

“The NFL continues to be the premier professional sports league in the U.S., and its popularity creates a diverse, passionate fan base that spans every demographic,” said Empower Chief Marketing Officer Steve Jenks. “By partnering with the Miami Dolphins, we have the opportunity to deliver our value proposition to a very broad audience.”

Partnering with the Dolphins aligns with the organization’s theme of “Empowering What’s Next,” which is based on the idea that success in any facet of one’s life – including financial planning, preparing for retirement, and competitive athletic training – are all accomplished with forward thinking, goal setting, and excellent execution.

“As a company, our mission is to help people understand the value of planning for what’s ahead, for what’s next in their lives,” said Jenks. “We believe our partnership with the Dolphins can help highlight the idea that anyone can lead the life they want with a focus on the future.”

MIAMI GARDENS, Fla. – South Florida Motorsports (SFM), promoter of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX, is thrilled to announce that grandstand tickets and luxury hospitality spaces for the 2025 race go on sale today. Mark your calendars for an extraordinary weekend from May 2-4, 2025, as the world’s premier motor racing series returns to the Miami International Autodrome – the very place which kick-started the most exciting summer of competitive on-track action in recent memory.

Building on a successful weekend in 2024 – including Lando Norris’s first victory, a sellout crowd and the most-watched Formula 1 race in US history – SFM is pleased to welcome fans for three days of great racing and experiences in 2025. Not only will the Sprint race format return to Miami Gardens, but fans will also have the opportunity to once again take in the excitement from popular spaces on the most unique campus on the Formula 1 circuit, such as the Hard Rock Beach Club, the dry-docked Marina and Boathouse, and the Hard Rock Stadium upper decks, providing grandstand and general admission fans the opportunity to watch all the happenings of the paddock.

Additionally, South Florida Motorsports is excited to introduce two new premium seating experiences: the LuxePass and the Club Pass, available here. The FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX has earned a reputation for its diverse array of world-class hospitality offerings, and these new products allow attendees to take in unique panoramic views and luxury experiences throughout the MIA Campus on each day of race weekend. The LuxePass features access to The Paddock Rooftop Club, The Casa Tua Trackside Club and the 72 Club, while the Club Pass includes access to the Vista, Turn 18 Club and Boathouse. Both products, which include complimentary food and beverage offerings, are limited and expected to sell out quickly.

South Florida Motorsports is also excited to unveil a brand-new option for fans at the 2025 race with a McLaren-themed grandstand. Perfect for McLaren enthusiasts and Lando Norris super fans, this grandstand offers a unique experience celebrating Norris’ maiden F1 victory at the Miami International Autodrome earlier this year. Located in a prime viewing area in the Marina Grandstand, the McLaren Grandstand provides fans with exclusive McLaren-themed amenities and the opportunity to connect with fellow McLaren supporters.

Additionally, the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX will now offer exclusive perks for three-day grandstand buyers with the new Grandstand Membership. From now until the end of 2024, fans who purchase three-day grandstand tickets are automatically enrolled. Benefits include discounted renewal pricing, payment plans, year-round activations and exclusive access to race weekend events. The initiative is designed to enhance the fan experience and offer benefits throughout the year.

“After an outstanding race in 2024, we are very excited to announce some new ticketing options for 2025,” said Tyler Epp, President of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX. “As we enter our fourth year hosting one of the most exciting events on the Formula 1 calendar, we’re aiming to create an experience that attendees will remember for a lifetime and provide a fan-first event that offers something for everyone. By creating the Grandstand Membership program, we want to enhance the fan experience and offer additional benefits to those who love coming to our race. And with the addition of the LuxePass, the Club Pass and the McLaren Grandstand, we want to provide fans a unique experience they can’t find anywhere else for each of the three days of competition on the track. As we aim to keep improving, we are excited for what’s ahead for 2025 and can’t wait to welcome fans back to Miami.”

Grandstand tickets are available here for premium vantage points, including the Start/Finish Grandstand Presented by Gainbridge, which overlooks the pre-race grid ceremonies, the ‘lights-out’ start of the race, pit lane and checkered flag. In addition to the Beach and Marina Grandstands, there are options to purchase Turn 1 North Grandstand seating, to experience the action on the first turn, or the Turn 18 Grandstand, in which there is guaranteed to be plenty of overtaking at the end of the long DRS-enabled straight. All grandstands offer shaded sections, reserved seating, and access to the full MIA Campus experience.

Tailored luxury options range from the soulful hospitality experience of the Casa Tua Trackside Club to the 72 Club that offer guests luxurious box-style seating and a climate-controlled lounge. There are multiple suites for exclusive privacy or fans can choose the vibrant energy of the clubs, such as Hard Rock Beach Club, for maximum excitement. Visit the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX website for more information and to purchase tickets for another extraordinary weekend of racing and entertainment on May 2-4, 2025.