GREENWOOD VILLAGE, COLO. – Empower is announcing the kickoff of a new partnership with Hard Rock Stadium and the Miami Dolphins.

Empower, a provider of retirement services and personal financial planning with $1.6 trillion in assets under administration serving 18 million Americans,¹ will be the entitlement partner of Hard Rock Stadium’s Club and Suite Level.

The new agreement will include in-stadium branding at Miami Dolphins games and on social media channels. As the Official Retirement Services Partner of the Miami Dolphins and Hard Rock Stadium, Empower will also sponsor the Miami Open presented by Itaú, one of the most prestigious professional tennis tournaments, which is held at the stadium each spring.

The newly established partnership aligns Empower with one of the strongest and most recognizable brands in professional sports. It also includes Empower’s support of the Dolphins Cancer Challenge (DCC) initiative, which raises funds for innovative cancer research and is the NFL’s largest fundraising event.

“The Miami Dolphins and Hard Rock Stadium are the leading provider of sports and entertainment in South Florida and beyond,” said Empower president and CEO Edmund F. Murphy III. “Empower is very pleased to align its brand with an organization that has a legacy of teamwork, dedication, and commitment to excellence. Through this new partnership, we will have the opportunity to deliver our value proposition to a broader NFL audience and new audiences.”

“We are proud to partner with organizations that share our vision of being best in class, customer centric, and driven for success, and Empower certainly embodies that,” said Miami Dolphins and Hard Rock Stadium Vice Chairman, President, and CEO Tom Garfinkel. “Empower will not only provide brand recognition through their entitlement of our Club and Suite Level, but even more importantly, their innovative retirement service offerings will give our staff and fans the resources they need to financially prepare for the future. We are looking forward to working together with Empower to better serve our organization and the South Florida community for years to come.”

Along with brand partnerships with Miami Dolphins football and the Miami Open, Empower will enjoy unique hospitality and engagement opportunities across Hard Rock Stadium’s sports and entertainment calendar. These include global events such as international soccer, college football, automotive events and concerts.

Murphy explained that as Empower expands its focus to help more individuals and families better understand investing and their holistic financial needs, visibility in the South Florida market is important due to the demographic trends in the region and the concentration of Americans who relocate south in their post-working years.

“The NFL continues to be the premier professional sports league in the U.S., and its popularity creates a diverse, passionate fan base that spans every demographic,” said Empower Chief Marketing Officer Steve Jenks. “By partnering with the Miami Dolphins, we have the opportunity to deliver our value proposition to a very broad audience.”

Partnering with the Dolphins aligns with the organization’s theme of “Empowering What’s Next,” which is based on the idea that success in any facet of one’s life – including financial planning, preparing for retirement, and competitive athletic training – are all accomplished with forward thinking, goal setting, and excellent execution.

“As a company, our mission is to help people understand the value of planning for what’s ahead, for what’s next in their lives,” said Jenks. “We believe our partnership with the Dolphins can help highlight the idea that anyone can lead the life they want with a focus on the future.”