Business
Celebrating World Soil Day: Kellogg’s Origins™ Farmers use Time-Honored Tactics to Maintain Productivity and Sustainability
BATTLE CREEK, Mich. (FNN NEWS) /Kellogg Company/ — World Soil Day, December 5, is an opportunity to emphasize the importance of healthy soil and advocate for sustainable management of soil. Healthy, productive soil is the backbone of any successful farm, and farmers go to great lengths to protect this valuable yet fragile resource. Soil management is a case where sustainability and business objectives are complementary, and it’s critical to the many members of our Kellogg’s Origins™ program, which tracks continuous improvement over time in sustainable farming practices.
“Being good stewards of the land and being a profitable farm are not mutually exclusive things,” said Justin Krick, a Kellogg’s Origins™ farmer who grows wheat that is used in Kellogg’s® Frosted Mini-Wheats® cereal in Frankenmuth, Mich. “We need to take care of the soil to ensure both profitability today and to make sure the farm is here for future generations.”
Two long-practiced methods – crop rotation and cover crops – are key to maintaining both the business health and environmental sustainability of a farm. Soil is an essential resource and a vital part of the natural environment from which most of the global food is produced. In celebration of World Soil Day, here’s the “dirt” on the difference between crop rotation and cover crops:
Crop Rotation
Crop rotation is the practice of alternating the crops planted in a specific field in a given year. One season, a farmer may plant wheat, and then switch to sugar beets or corn in subsequent growing periods.
“If you grow the same crop on the same field, year after year, you risk increased disease and insect pressure, and you risk wearing out the soil,” said Krick.
Crop rotation helps by breaking up disease cycles that could affect the same crop year after year. Farmers will often have several different crops growing in different sections of their farm at the same time. This is good for the soil, and it reduces the business impact if a major threat (disease, weather event or insect) was to hit one crop.
It’s good business, and it’s good for the environment.
Cover Crops
In addition to rotating crops, many farmers plant cover crops in their fields before or after their primary crop has been harvested. Cover crops are typically fast growing plants such as clover or rye. It costs money and takes time, but it’s an investment that pays off in both the short-term and long-term health and productivity of the farm.
“We normally always have something growing on our fields to keep the soil healthy, in place, and to increase organic matter,” said Rita Herford. a Kellogg’s Origins™ farmer from Minden City, Mich. “It protects and revitalizes the field, getting it ready for the next crop.”
Here’s how it works: the roots and leaves of cover crops prevent erosion of valuable top soil from wind and rain. They also absorb nutrients left in the soil after the primary crop is harvested and return the nutrients to the soil when they decompose.
Kellogg and Farmers
Kellogg Company is proud to support the farmers that grow the crops used to make Kellogg’s cereal and other products. Farmers such as Rita and Justin participate in the Kellogg’s Origins™ Great Lakes Wheat Project. Through this initiative, Kellogg supports technology and training that helps farmers monitor the performance and sustainability of their farms—and monitor important issues that impact the health and success of their farming like continued soil health.
Healthy soil is the foundation of naturally healthier fields and bigger yielding harvests. When soil is properly cared for, crops need less fertilizer and pesticides – all things that are good for the environment and the farmer’s bottom line.
SOURCE | Kellogg Company
Business
Orlando Regional REALTOR Association Event Highlights Orange County Growth, Housing Trends and Economic Outlook
ORLANDO, Fla. (FNN) — The Orlando Regional REALTOR Association (ORRA) hosted its second annual State of Real Estate event for Orange County on April 17, bringing together industry professionals, policymakers and community leaders to examine the region’s housing market and economic outlook.
Held at ORRA’s headquarters in Orlando, the event focused on the evolving dynamics of residential and commercial real estate across Central Florida. Discussions centered on housing affordability, economic growth and long-term regional development.
Speakers and Panelists
- Lawrence Yun — Chief Economist, National Association of REALTORS
- Maria Henson — Senior Director of Market Research & Insights, Visit Orlando
- Racquel Asa — Head of External Affairs, Central Florida Expressway Authority
- Amy Mercado — Property Appraiser, Orange County
- Chris Atwell — Moderator, 2026 ORRA President
Industry experts said Central Florida’s economy continues to grow, though at a more measured pace. While housing and stock market wealth remain near record highs, job growth is softening, consumer sentiment has declined and loan defaults are rising — creating a market shaped by mixed signals.
Panelists noted the housing market has shifted into a more stable phase compared to the rapid growth seen during 2020 and 2021, with more balance and sustainable conditions.
Despite short-term fluctuations, long-term fundamentals remain strong. Orange County’s tax base has grown significantly since 2023, while the broader Central Florida region has experienced a 23% population increase over the past decade, with more than 1,200 people moving to the area each week.
Infrastructure and tourism were also highlighted as key drivers of future growth. Officials pointed to major roadway investments by the Central Florida Expressway Authority and the region’s continued strength as a tourism hub, drawing more than 75 million visitors in 2024.
“We’re operating in a global economy where interest rates, supply chains and migration policies all influence what happens at the local level,” said ORRA CEO Cliff Long.
Economic Trends Show Mixed Signals
Experts emphasized that strong asset values are being offset by softer job growth and declining consumer confidence.
Housing Market Enters Stable Phase
The market has transitioned from pandemic-driven volatility to a more balanced and sustainable pace.
Growth, Infrastructure and Tourism Drive Future
Population growth, infrastructure investment and tourism continue to support long-term expansion in Central Florida.
ORRA’s Impact and Benefits on the Real Estate Industry
The Orlando Regional REALTOR Association provides critical market insights, advocacy and professional resources for REALTORS® across Central Florida. Its events foster collaboration between industry leaders, policymakers and the community, helping guide responsible growth, inform housing policy and strengthen the regional real estate market.
Business
Walmart’s Road to Open Call Returns to Orlando, Offering Small Businesses Access to National Retail Opportunities
ORLANDO, Fla. (FNN) — Walmart, in partnership with the Hispanic Chamber of Metro Orlando, will host the 2026 Walmart Road to Open Call pitch event on May 21 in Orlando, offering small businesses the opportunity to present their products directly to Walmart buyers.
The Orlando event is the only Florida stop in 2026 and is part of a nationwide initiative designed to support small business growth, expand supplier diversity and strengthen U.S. manufacturing.
OPPORTUNITY FOR SMALL BUSINESSES
The Road to Open Call serves as a pathway for entrepreneurs to connect with Walmart’s sourcing team, refine their pitches and prepare for the company’s annual Open Call event in Bentonville, Arkansas.
Applications are open through May 1 at 10 p.m. EST. A select group of applicants will be chosen to participate in the Orlando event, where each business will receive a 30-minute, one-on-one pitch meeting with a Walmart buyer, along with feedback and mentorship.
Top participants may earn a fast pass to Walmart’s annual Open Call, where they can pitch for potential placement in Walmart stores or online.
FOCUS ON U.S.-MADE PRODUCTS
Walmart’s Open Call is the company’s largest sourcing event for products made, grown or assembled in the United States. The program is open to businesses across industries, including food and beverage, beauty, safety and consumer goods.
“The Road to Open Call provides a powerful platform for small businesses to grow and scale,” said Mark Espinoza, senior director of public affairs at Walmart. “By connecting entrepreneurs directly with our sourcing teams, we’re helping bring innovative, U.S.-made products to customers while supporting American jobs and local economies.”
LOCAL IMPACT AND ECONOMIC GROWTH
Local leaders say the initiative strengthens both entrepreneurship and the regional economy.
“We are proud to join forces with Walmart for the second consecutive year to bring this opportunity to the business community,” said Pedro Turushina, president and CEO of the Hispanic Chamber of Metro Orlando. “This initiative supports entrepreneurs and helps small businesses access national retail opportunities.”
Since launching in 2014, Walmart’s Open Call has helped thousands of small and midsize businesses become suppliers, while more than 85% of Walmart shoppers report valuing U.S.-made products.
ORLANDO, Fla. (FNN) — AdventHealth is now accepting applications for its 2026 Community Impact Grants, aimed at supporting nonprofit organizations working to address critical health needs across Central Florida.
The grant program partners with community-based organizations to expand initiatives that improve quality of life and promote long-term sustainability. Eligible nonprofits serving residents in Orange, Osceola, Seminole and South Lake counties are encouraged to apply.
Applications are open from March 30 through April 16, with funding expected to begin Jan. 1, 2027.
FOCUS ON COMMUNITY HEALTH NEEDS
The grants are guided by Central Florida’s Community Health Needs Assessment, which identifies key challenges impacting residents’ well-being.
“Our annual Community Impact Grants are guided by Central Florida’s Community Health Needs Assessment to ensure we are investing meaningfully where our neighbors need us most,” said Tricia Edris, senior vice president of innovation and partnerships for AdventHealth Central Florida. “We are honored to align our resources and stand as partners to create measurable, lasting impact across the region.”
PRIORITY AREAS FOR FUNDING
The 2026 grant cycle will focus on three key areas:
- Housing instability
- Transportation
- Food insecurity
These priorities reflect social determinants of health that can significantly influence a person’s ability to live a healthy and stable life. Community organizations often serve as the first line of support for residents facing these challenges.
COMMUNITY IMPACT AND PARTNERSHIPS
Past grant recipients say the program has helped expand opportunities for residents. Crystal Davidson highlighted the impact of the initiative on workforce development.
“Schools and colleges often don’t have the funding to provide introductory workforce programs that expose students to new career opportunities,” Davidson said. “Through partnership grants like the one AdventHealth is providing, we’re able to give young people hands-on experiences that help them discover their potential and build a path toward a meaningful career.”
AdventHealth will also host an informational webinar to guide organizations through eligibility requirements, funding priorities and the application process. Interested applicants can learn more and apply through the AdventHealth website.
