Business
GoDaddy Founder Reveals Untold Story of Traumatic Upbringing, Military Service and Entrepreneurial Journey
SCOTTSDALE, Ariz. — Everybody has heard of GoDaddy, but how many people know the real-life story of the highly successful, philanthropic, and colorful man behind the company? For the first time, GoDaddy and PXG founder Bob Parsons, in a highly confessional account, shares the story of his life, from his humble upbringing to his meteoric rise as one of early tech’s pioneers.
Fire in the Hole! The Untold Story of My Traumatic Life and Explosive Success (Forefront Books, May 7, 2024) by Bob Parsons is an unflinching, yet inspirational, account of his path to success, from a hardscrabble childhood to his combat service as a U.S. Marine during the Vietnam War — and beyond.
A descendant of coal miners, Parsons grew up in the 1950s in a blue-collar, working-class neighborhood in East Baltimore. Money was tight, given his parents shared a mutual fondness for gambling and were not particularly good at it. In his book, Parsons talks about the financial struggles his family faced, as well as the emotional neglect he experienced as a boy.
He writes: “We were just getting by when Pop’s business failed … my dad racked up so much debt from gambling and credit cards that everything came tumbling down. In the end, he practically gave the business away. And, when he did, we went from not having much to having nothing. I mean absolutely nothing.”
An admittedly so-so student, he recalls the struggles he faced in learning, as well as the corporal punishment dished out by Catholic school nuns. But his early experiences reveal an innate resiliency that got him through a harrowing tour of duty in Vietnam, his early years at his first company, Parsons Technology, as well as his bold business decisions that would eventually make him one of the wealthiest people in the world. With a net worth of $3.6 billion, Parsons is No. 314 on the Forbes 400 2023 list of the richest people in America.
He’s an everyman who has made it. He’s authentic. And his reflections on life, business, and giving back are heartbreaking, heartwarming, humorous, and inspiring.
In the book, Parsons:
• Shares how he survived his grueling tour of duty in Vietnam with the U.S. Marines infantry.
• Reveals the struggles he has faced throughout his lifetime because of PTSD, as well as the efforts he has made to treat it, including novel therapeutic uses of psychedelics.
• Offers the lessons he has learned during his career, from the launch of his first business, Parsons Technology, to the creation of his present-day business empire, which includes YAM Worldwide and Parsons Xtreme Golf (PXG).
Since 2012, Parsons and his wife, Renee, have donated nearly $300 million to more than 96 charities and organizations worldwide. Having suffered from PTSD, he works to find new and effective treatments for himself and others. He strongly believes in paying it forward. And he is always moving forward, creating new companies, and re-creating himself. Fire in the Hole! encourages readers to dream big and imagine all that’s possible — even if the cards seem stacked against them.
DAVIE, Fla. (FNN NEWS) — A U.S. Marine Corps veteran and his family received a life-changing gift on June 11 when they were presented with a fully refurbished vehicle through the National Auto Body Council’s (NABC) Recycled Rides® program.
The donation was made possible through a partnership between vehicle donor Allstate, repair partner Crash Champions, and several industry sponsors. The presentation took place at Crash Champions’ Davie, Florida, collision repair center.
Veteran Receives Reliable Transportation
The recipient, Sergio Hernandez, was nominated by the Wounded Warrior Project, one of the nation’s leading veterans service organizations dedicated to supporting post-9/11 veterans, active-duty service members and their families.
Hernandez and his wife received a refurbished 2018 Toyota RAV4 donated by Allstate and restored by Crash Champions technicians.
“This vehicle is beautiful, super clean, just near mint,” Hernandez said. “Reliability is a huge thing. This will take a burden off our shoulders not having to worry about maintenance or any of the issues we were having with prior vehicles. I’m truly grateful for it.”
From Military Service to Civilian Life
Hernandez served in the United States Marine Corps beginning in 2015, with assignments in South Korea, Japan and the Philippines. During his service, he suffered a back injury that required extensive therapy and rehabilitation.
After leaving the military, Hernandez used GI Bill benefits to earn a bachelor’s degree in business management. However, transportation challenges remained a significant obstacle for his growing family.
With a non-operational vehicle and mounting repair costs, reliable transportation had become a pressing need. The donated vehicle will help Hernandez commute to work, attend family appointments and provide safe transportation for his wife and two young children.
Industry Partners Make a Difference
Allstate has donated more than 300 vehicles through the NABC Recycled Rides® program, making it one of the program’s largest vehicle donors.
Crash Champions has also played a major role, gifting more than 250 vehicles to individuals and organizations in need through the initiative.
Additional partners supporting the donation included Enterprise, Tire Kingdom, AutoZone, J&A Auto Restore, ATE, Advanced Remarketing Services, Copart and Cars for Charity.
Business
Orlando Regional REALTOR Association Event Highlights Orange County Growth, Housing Trends and Economic Outlook
ORLANDO, Fla. (FNN) — The Orlando Regional REALTOR Association (ORRA) hosted its second annual State of Real Estate event for Orange County on April 17, bringing together industry professionals, policymakers and community leaders to examine the region’s housing market and economic outlook.
Held at ORRA’s headquarters in Orlando, the event focused on the evolving dynamics of residential and commercial real estate across Central Florida. Discussions centered on housing affordability, economic growth and long-term regional development.
Speakers and Panelists
- Lawrence Yun — Chief Economist, National Association of REALTORS
- Maria Henson — Senior Director of Market Research & Insights, Visit Orlando
- Racquel Asa — Head of External Affairs, Central Florida Expressway Authority
- Amy Mercado — Property Appraiser, Orange County
- Chris Atwell — Moderator, 2026 ORRA President
Industry experts said Central Florida’s economy continues to grow, though at a more measured pace. While housing and stock market wealth remain near record highs, job growth is softening, consumer sentiment has declined and loan defaults are rising — creating a market shaped by mixed signals.
Panelists noted the housing market has shifted into a more stable phase compared to the rapid growth seen during 2020 and 2021, with more balance and sustainable conditions.
Despite short-term fluctuations, long-term fundamentals remain strong. Orange County’s tax base has grown significantly since 2023, while the broader Central Florida region has experienced a 23% population increase over the past decade, with more than 1,200 people moving to the area each week.
Infrastructure and tourism were also highlighted as key drivers of future growth. Officials pointed to major roadway investments by the Central Florida Expressway Authority and the region’s continued strength as a tourism hub, drawing more than 75 million visitors in 2024.
“We’re operating in a global economy where interest rates, supply chains and migration policies all influence what happens at the local level,” said ORRA CEO Cliff Long.
Economic Trends Show Mixed Signals
Experts emphasized that strong asset values are being offset by softer job growth and declining consumer confidence.
Housing Market Enters Stable Phase
The market has transitioned from pandemic-driven volatility to a more balanced and sustainable pace.
Growth, Infrastructure and Tourism Drive Future
Population growth, infrastructure investment and tourism continue to support long-term expansion in Central Florida.
ORRA’s Impact and Benefits on the Real Estate Industry
The Orlando Regional REALTOR Association provides critical market insights, advocacy and professional resources for REALTORS® across Central Florida. Its events foster collaboration between industry leaders, policymakers and the community, helping guide responsible growth, inform housing policy and strengthen the regional real estate market.
Business
Walmart’s Road to Open Call Returns to Orlando, Offering Small Businesses Access to National Retail Opportunities
ORLANDO, Fla. (FNN) — Walmart, in partnership with the Hispanic Chamber of Metro Orlando, will host the 2026 Walmart Road to Open Call pitch event on May 21 in Orlando, offering small businesses the opportunity to present their products directly to Walmart buyers.
The Orlando event is the only Florida stop in 2026 and is part of a nationwide initiative designed to support small business growth, expand supplier diversity and strengthen U.S. manufacturing.
OPPORTUNITY FOR SMALL BUSINESSES
The Road to Open Call serves as a pathway for entrepreneurs to connect with Walmart’s sourcing team, refine their pitches and prepare for the company’s annual Open Call event in Bentonville, Arkansas.
Applications are open through May 1 at 10 p.m. EST. A select group of applicants will be chosen to participate in the Orlando event, where each business will receive a 30-minute, one-on-one pitch meeting with a Walmart buyer, along with feedback and mentorship.
Top participants may earn a fast pass to Walmart’s annual Open Call, where they can pitch for potential placement in Walmart stores or online.
FOCUS ON U.S.-MADE PRODUCTS
Walmart’s Open Call is the company’s largest sourcing event for products made, grown or assembled in the United States. The program is open to businesses across industries, including food and beverage, beauty, safety and consumer goods.
“The Road to Open Call provides a powerful platform for small businesses to grow and scale,” said Mark Espinoza, senior director of public affairs at Walmart. “By connecting entrepreneurs directly with our sourcing teams, we’re helping bring innovative, U.S.-made products to customers while supporting American jobs and local economies.”
LOCAL IMPACT AND ECONOMIC GROWTH
Local leaders say the initiative strengthens both entrepreneurship and the regional economy.
“We are proud to join forces with Walmart for the second consecutive year to bring this opportunity to the business community,” said Pedro Turushina, president and CEO of the Hispanic Chamber of Metro Orlando. “This initiative supports entrepreneurs and helps small businesses access national retail opportunities.”
Since launching in 2014, Walmart’s Open Call has helped thousands of small and midsize businesses become suppliers, while more than 85% of Walmart shoppers report valuing U.S.-made products.
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