Tech
Justice Dept. sues Google over digital advertising dominance
Published
2 years agoon
WASHINGTON (AP) — The Justice Department and eight states filed an antitrust suit against Google on Tuesday, seeking to shatter its alleged monopoly on the entire ecosystem of online advertising as a hurtful burden to advertisers, consumers and even the U.S. government.
The government alleged in the complaint that Google is looking to “neutralize or eliminate” rivals in the online ad marketplace through acquisitions and to force advertisers to use its products by making it difficult to use competitors’ offerings. It’s part of a new, if slow and halting, push by the U.S. to rein in big tech companies that have enjoyed largely unbridled growth in the past decade and a half.
“Monopolies threaten the free and fair markets upon which our economy is based. They stifle innovation, they hurt producers and workers, and they increase costs for consumers,” Attorney General Merrick Garland said at a news conference Tuesday.
For 15 years, Garland said, Google has “pursued a course of anti-competitive conduct” that has stalled the rise of rival technologies and manipulated the mechanics of online ad auctions to force advertisers and publishers to use its tools. In so doing, he added, Google ”engaged in exclusionary conduct” that has “severely weakened,” if not destroyed, competition in the ad tech industry.
The suit, the latest legal action brought by the government against Google, accuses the company of unlawfully monopolizing the way ads are served online by excluding competitors. Google’s ad manager lets large publishers who have significant direct sales manage their advertisements. The ad exchange, meanwhile, is a real-time marketplace to buy and sell online display ads.
Garland said Google controls the technology used by most major website publishers to offer advertising space for sale, as well as the largest ad exchange that matches publishers and advertisers together when ad space is sold. The result, he added, is that “website creators earn less and advertisers pay more.”
The lawsuit, filed in federal court in Alexandria, Virginia, demands that Google divest itself of the businesses of controlling the technical tools that manage the buying, selling and auctioning of digital display advertising, remaining with search — its core business — and other products and services including YouTube, Gmail and cloud services.
Tuesday’s lawsuit comes as the U.S. government is increasingly looking to rein in Big Tech’s dominance, although such legal action can take years to complete and Congress has not passed any recent legislation seeking to curb the influence of the tech industry’s largest players.
The European Union has been more active. It launched an antitrust investigation into Google’s digital ad dominance in 2021. British and European regulators are also looking into whether an agreement for online display advertising services between Google and Meta breached rules on fair competition.
An internet services trade group that includes Google as a member described the lawsuit and its “radical structural remedies” as unjustified.
Matt Schruers, president of the Computer & Communications Industry Association, said competition for advertising is fierce and the “governments’ contention that digital ads aren’t in competition with print, broadcast, and outdoor advertising defies reason.”
Dina Srinivasan, a Yale University fellow and adtech expert, said the lawsuit is “huge” because it aligns the entire nation — state and federal governments — in a bipartisan legal offensive against Google. In December 2020, 16 states and Puerto Rico sued Google over the exact same issues.
The current online ad market, Srinivasan said, “is broken and totally inefficient.” The fact that intermediaries are getting 30% to 50% of the take on each ad trade is “an insane inefficiency to have baked into the U.S. economy.” She called it “a massive tax on the free internet and consumers at large. It directly affects the viability of a free press” as well.
As with many highly complex technical markets, it has taken time for federal and state regulators and policymakers to catch up with and understand the online ad market. Srinivasan noted that it took a decade before they woke up to the perils of high-speed trading in financial markets and began adopting measures to discourage it.
This lawsuit seeks to apply to the digital ad market the same rules that apply to the financial markets, she said. Brokers, banks and other companies that have sometimes competing interests aren’t permitted to own the New York Stock Exchange.
Google held nearly 29% of the U.S. digital advertising market — it includes all the ads people see on computers. phones, tablets and other internet-connected devices — in 2022, according to research firm Insider Intelligence. Facebook parent company Meta is second, with nearly 20% of the market. Amazon is a distant, but growing, third.
But that’s not the lawsuit’s concern. It is focused on the technical market mechanisms that Google controls, including the ad server it developed building on the 2008 purchase of market-dominating DoubleClick. DOJ says Google has a more than 90% share of the business that serves ads to websites and controls about 80% of the “buy-side” Google Ads network where advertisers compete to place ads.
Google, the lawsuit states, has over the past 15 years “used acquisitions and market power across adjacent ad tech markets to quash the rise of rivals, tighten its control over the manner and means through which digital advertising transactions occur, and prevent publishers and advertisers from working effectively with Google’s rivals.”
This is the latest legal action taken against Google by either the Justice Department or local state governments. In October 2020, for instance, the Trump administration and 11 state attorneys general sued Google for violating antitrust laws, alleging anticompetitive practices in the search and search advertising markets.
Asked why the Justice Department would bring the suit when a similar complaint has already been filed by states, Assistant Attorney General Jonathan Kanter, the department’s top antitrust official, said, “We conducted our own investigation, and that investigation occurred over many years.”
The states taking part in Tuesday’s suit include California, Virginia, Connecticut, Colorado, New Jersey, New York, Rhode Island and Tennessee.
You may like
Tech
Liftoff! NASA’s SpaceX Crew-9 Mission Launches to International Space Station, Marks First Human Spaceflight from Cape Canaveral’s SLC-40
Published
4 months agoon
September 28, 2024CAPE CANAVERAL, Fla. (FNN) – In a historic moment, NASA’s SpaceX Crew-9 mission successfully launched from Space Launch Complex-40 (SLC-40) at Cape Canaveral Space Force Station at 1:17 p.m. EDT on Saturday. The mission, which is the first human spaceflight to launch from this complex, signifies NASA’s ninth commercial crew rotation mission to the International Space Station (ISS).
Propelled by a SpaceX Falcon 9 rocket, the Dragon spacecraft carried NASA astronaut Nick Hague and Roscosmos cosmonaut Aleksandr Gorbunov into orbit. The spacecraft is set to autonomously dock at the ISS’s Harmony module at approximately 5:30 p.m. on Sunday, September 29, where Hague and Gorbunov will join Expedition 72 for a five-month mission aboard the orbiting laboratory.
“This mission required a lot of operational and planning flexibility. I congratulate the entire team on a successful launch today, and godspeed to Nick and Aleksandr as they make their way to the space station,” said NASA Administrator Bill Nelson. “Our NASA wizards and our commercial and international partners have shown once again the success that comes from working together and adapting to changing circumstances without sacrificing the safe and professional operations of the International Space Station.”
Throughout the flight, SpaceX will oversee a series of automated spacecraft maneuvers from its mission control center in Hawthorne, California, while NASA’s Mission Control Center at the Johnson Space Center in Houston will monitor operations aboard the ISS.
#SpaceX #Crew9 #NASA #Falcon9 #HumanSpaceflight
NASA will provide live coverage of rendezvous, docking, and hatch opening, beginning at 3:30 p.m., Sept. 29, on NASA+ and the agency’s website. NASA also will broadcast the crew welcome ceremony once Hague and Gorbunov are aboard the orbital outpost. Learn how to stream NASA content through a variety of platforms, including social media.
The duo will join the space station’s Expedition 72 crew of NASA astronauts Michael Barratt, Matthew Dominick, Jeanette Epps, Don Pettit, Butch Wilmore, and Suni Williams, as well as Roscosmos cosmonauts Alexander Grebenkin, Alexey Ovchinin, and Ivan Vagner. The number of crew aboard the space station will increase to 11 for a short time until Crew-8 members Barratt, Dominick, Epps, and Grebenkin depart the space station in early October.
The crewmates will conduct more than 200 scientific investigations, including blood clotting studies, moisture effects on plants grown in space, and vision changes in astronauts during their mission. Following their stay aboard the space station, Hague and Gorbunov will be joined by Williams and Wilmore to return to Earth in February 2025.
With this mission, NASA continues to maximize the use of the orbiting laboratory, where people have lived and worked continuously for more than 23 years, testing technologies, performing science, and developing the skills needed to operate future commercial destinations in low Earth orbit and explore farther from Earth. Research conducted at the space station benefits people on Earth and paves the way for future long-duration missions to the Moon under NASA’s Artemis campaign, and beyond.
More about Crew-9
Hague is the commander of Crew-9 and is making his second trip to the orbital outpost since his selection as an astronaut in 2013. He will serve as a mission specialist during Expedition 72/73 aboard the space station. Follow @AstroHague on X and Instagram.
Roscosmos cosmonaut Aleksandr Gorbunov is flying on his first mission. He will serve as a flight engineer during Expeditions 72/73.
Tech
NASA Assigns Astronaut Jonny Kim to First Space Station Mission
Published
5 months agoon
August 28, 2024ORLANDO, Fla. (FNN) – During his first mission to the International Space Station, NASA astronaut Jonny Kim will serve as a flight engineer and member of the upcoming Expedition 72/73 crew.
Kim will launch on the Roscosmos Soyuz MS-27 spacecraft in March 2025, accompanied by Roscosmos cosmonauts Sergey Ryzhikov and Alexey Zubritsky. The trio will spend approximately eight months at the space station.
While aboard the orbiting laboratory, Kim will conduct scientific investigations and technology demonstrations to help prepare the crew for future space missions and provide benefits to people on Earth.
NASA selected Kim as an astronaut in 2017. After completing the initial astronaut candidate training, Kim supported mission and crew operations in various roles including the Expedition 65 lead operations officer, T-38 operations liaison, and space station capcom chief engineer.
A native of Los Angeles, Kim is a United States Navy lieutenant commander and dual designated naval aviator and flight surgeon. Kim also served as an enlisted Navy SEAL. He holds a bachelor’s degree in Mathematics from the University of San Diego and a medical degree from Harvard Medical School in Boston, and completed his internship with the Harvard Affiliated Emergency Medicine Residency at Massachusetts General Hospital and Brigham and Women’s Hospital.
For more than two decades, humans have lived and worked continuously aboard the International Space Station, advancing scientific knowledge, and making research breakthroughs not possible on Earth. The station is a critical testbed for NASA to understand and overcome the challenges of long-duration spaceflight and to expand commercial opportunities in low Earth orbit. As commercial companies focus on providing human space transportation services and destinations as part of a robust low Earth orbit economy, NASA is able to more fully focus its resources on deep space missions to the Moon and Mars.
Tech
NASA Selects Three New Companies for Venture-Class Launch Services
Published
5 months agoon
August 22, 2024ORLANDO, Fla. (FNN) – NASA has expanded its roster of launch service providers by selecting three new companies under the VADR (Venture-Class Acquisition of Dedicated and Rideshare) contract. The newly awarded companies are:
- Arrow Science and Technology LLC (Webster, Texas)
- Impulse Space Inc. (Redondo Beach, California)
- Momentus Space LLC (San Jose, California)
The VADR contract, a firm-fixed-price, indefinite-delivery/indefinite-quantity agreement, has an ordering period through February 3, 2027, with a maximum total value of $300 million across all contracts. These companies were selected through VADR’s on-ramp provision, allowing NASA to incorporate new capabilities as they become available. NASA will issue firm-fixed-price task orders for launch services as needed for future missions.
VADR builds on NASA’s previous procurement efforts, like the Venture Class Launch Services (VCLS) and VCLS Demo 2, offering a wide range of commercial launch services. These services, which include the delivery of Class D, CubeSats, and higher risk-tolerant payloads to various orbits, use a lower level of mission assurance and commercial best practices to reduce launch costs and expand access to space.
Trending
- Business4 days ago
Orlando Chick-fil-A Restaurants Kick Off 2025 with Free Nuggets and a Chance to Support Childhood Education
- FNN News en Español3 days ago
La Senadora Kristen Arrington y el Representante Dan Daley presentan SB 218 y HB39 Exención de Impuestos para ex-miembros de servicio discapacitados
- US NATIONAL NEWS4 days ago
Chick-fil-A Expands True Inspiration Awards, Awarding $6 Million to 56 Nonprofits in 2025
- US NATIONAL NEWS5 days ago
Liftoff! NASA Sends Science, Tech to Moon on Firefly, SpaceX Flight
- US NATIONAL NEWS5 days ago
Trump Vance Inaugural Committee Announces Inaugural Schedule of Events