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NCLR National Polls of Latino Voters Reveal Attitudes toward Candidates, the Economy and Health Care

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WASHINGTON, (FNN NEWS) By National Council of La Raza — Today, NCLR (National Council of La Raza) released the results of two national polls of Latino voters that measured their views on key economic and health care issues, as well as voter attitudes toward the presidential candidates and whether Latinos plan to vote this election. Premier Hispanic polling firm Latino Decisions conducted the polls October 7–19 and surveyed 1,000 respondents for each, with oversamples of Latino millennials, as well as voters in the key swing states of Florida, California and Texas.

Despite an election season peppered with anti-Latino, anti-immigrant rhetoric that could have dampened Hispanic enthusiasm, 88 percent of those surveyed nationally said they were “definitely voting this election.” Favorability ratings of both major party candidates demonstrated stark differences between the two—Democratic nominee Hillary Clinton holds a 68 percent total favorability rating versus 18 percent for Republican candidate Donald Trump. Seventy percent of those surveyed said they were planning on voting for Clinton, and only 17 percent indicated they would vote for Trump.

The economy and health care, two key issues for Latino voters, were covered extensively in the polls, and the surveys measured attitudes on issues such as jobs, college affordability, Social Security, the Affordable Care Act (ACA) and increasing access to health coverage for more people.

Overall, respondents held a positive outlook on the national economy, with 68 percent saying the economy is improving or has remained the same. At the same time, their personal finances are sometimes uncertain, with 46 percent saying it was sometimes difficult each month to make ends meet. Latino millennial voters were among the most optimistic about their personal financial situations, with 63 percent saying they think they will be financially better off a year from now, compared to only 36 percent of non-millennials. The survey respondents demonstrated strong support for creating more and better-paying jobs, with 87 percent indicating it was very important, and 23 percent saying this should be the first economic issue that a new Congress and administration address. Survey respondents also expressed support for the Social Security program—85 percent indicated that it was very important to keep the program strong (71 percent of millennials and 96 percent of non-millennials).

“While the survey shows that Latinos are fairly optimistic about the state and future of the economy, there is a high level of insecurity about both their short- and long-term financial well-being, including their ability to obtain better-paying jobs, afford college or technical school, access tax supports for homeownership and child care, and have a secure retirement,” said Lindsay Daniels, NCLR Associate Director of Economic Policy. “These issues resonated across the board, even with Hispanic millennials, who account for nearly half of projected Latino eligible voters. The community wants a new administration and Congress that will address their economic concerns, and we look forward to working with policymakers who understand that a more prosperous America is one that incorporates Latino priorities.”

On health care issues, Latinos demonstrated strong support for the Affordable Care Act (ACA), with 71 percent saying it is either working well and should stay as is, or is working well and can be improved by efforts to lower out-of-pocket costs. Since the implementation of the ACA, the Latino uninsured rate has dropped from 24.3 percent in 2013 to a historic low of 16.2 percent today. With the passage of ACA, important consumer protections were put in place, including prohibiting insurance companies from denying coverage based on preexisting conditions; an overwhelming number of respondents to the survey—90 percent—believe it is important to ensure this provision remains in place.

In polling voters in Florida and Texas, two states where the governors have refused to expand their Medicaid programs, resulting in more than 600,000 Latinos being denied health coverage, 80 percent of Floridians and 81 percent of Texans say their respective states should expand Medicaid. Latinos polled said that Medicaid was an issue that would sway their support for a particular candidate; when asked if the support of Medicaid expansion would influence their vote, Texas Latinos responded 82 percent in the affirmative and 78 percent of Floridian Latinos agreed.

“The Affordable Care Act has put new options on the table for millions of Americans, including Latinos, and has improved the quality of coverage for millions more. Today’s results show strong support among Latino voters for building upon the gains of the ACA, including expanding Medicaid and identifying opportunities to ensure the law works for even more people. We also see strong support for investments that better position children to be healthy and succeed, via measures like Head Start and school-based health centers,” said Steven Lopez, Manager of the NCLR Health Policy Project. “The health and well-being of our country is linked to that of the Latino community and Latino voters are looking to the next administration and Congress to shape agendas that reflect Latino health policy priorities.”

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Florida

Vilchez Santiago Wins Union Backing; Daisy Morales Says Voters — Not Political Endorsements — Decide Elections

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ORLANDO, Fla. (FNN NEWS) — The Democratic primary for Florida House District 43 intensified this week after candidate Samuel Vilchez Santiago announced endorsements from a coalition of labor organizations, prompting former State Rep. Daisy Morales to respond that while endorsements are important, elections are ultimately decided by voters.

Vilchez Santiago announced support from 12 labor organizations, including the Florida AFL-CIO, Central Florida AFL-CIO, SEIU Florida, the Florida Education Association, the Orange County Fire Fighters Association, United Food and Commercial Workers Local 1625, the Orange County Classroom Teachers Association, the United Auto Workers, the International Brotherhood of Electrical Workers Local 606, the Laborers’ International Union of North America Local 517, SMART Transportation Division PAC, and the Amalgamated Transit Union Local 1596.

“I am incredibly honored to earn the support of these outstanding labor organizations,” Vilchez Santiago said.

He said the endorsements were especially meaningful because he grew up in a union household.

“These endorsements are deeply personal to me. As someone who grew up in a union household, I understand firsthand that unions create pathways into the middle class and give working families the opportunity to build a better future.”

Vilchez Santiago said he would continue advocating for workers’ rights and policies that strengthen Florida’s middle class if elected.

Morales Congratulates Opponent, Recognizes Union Members

In response, Morales congratulated Vilchez Santiago on receiving the endorsements while recognizing the contributions of organized labor across Florida.

“I congratulate Mr. Vilchez Santiago on earning the support of these organizations and appreciate every group that participates in our democratic process,” Morales said.

Morales praised union members working as teachers, firefighters, law enforcement officers, healthcare professionals, skilled trades workers, transportation employees and others who contribute to Florida’s economy.

“Every worker deserves respect, opportunity, safe workplaces, fair wages, and the opportunity to achieve the American Dream.”

Morales Points to 2020 Democratic Primary

Morales said endorsements are valued but do not determine election outcomes.

She cited the 2020 Democratic Primary for Florida House District 48, when Vilchez Santiago received endorsements from elected officials, political organizations and advocacy groups before Morales defeated him and three other Democratic candidates to win the Democratic nomination.

Following that election, Florida Politics wrote that endorsements “didn’t matter” after Morales emerged victorious.

“That election demonstrated a principle that remains true today,” Morales said. “Political endorsements are valued expressions of support, but they never replace the judgment of the voters. The people—not political insiders or special interests—have the final say on Election Day.”

Morales later won the general election and represented House District 48 from 2020 to 2022.

Contrasting Campaign Messages

The exchange highlights the different messages each campaign is emphasizing as the Aug. 18 Democratic primary approaches.

Vilchez Santiago has focused on labor support, workers’ rights, affordability, housing, healthcare and reducing the influence of special interests.

Morales has centered her campaign on her legislative experience, bipartisan record and accomplishments during her term in the Florida House.

Morales said her official legislative record includes sponsoring and co-sponsoring more than 110 bills during the 2021 and 2022 legislative sessions and helping secure more than $12.5 million in state appropriations supporting higher education, healthcare, workforce development, nonprofit organizations, infrastructure improvements and community projects.

Among the legislative priorities Morales highlighted were educational opportunities for disabled veterans, property tax relief, consumer protection, public safety, workforce development, healthcare initiatives, infrastructure investments and services benefiting veterans, seniors and individuals with disabilities.

“Working families deserve representatives who deliver results—not just campaign promises,” Morales said.

Leadership and Experience

Morales said voters should evaluate candidates based on their accomplishments in public office.

“There is a clear difference in this race. My opponent is asking voters to consider who has endorsed his campaign. I am asking voters to examine my record of public service, legislative accomplishments, and proven results. Experience matters because results matter.”

She encouraged voters to review her official legislative record on the Florida House of Representatives website, which includes sponsored and co-sponsored legislation, committee assignments, voting history and appropriations.

Primary Election Approaches

The Democratic primary for Florida House District 43 will be held on Tuesday, Aug. 18, 2026, with early voting scheduled for Aug. 3–16. The winner will advance to the Nov. 3 general election.

House District 43 includes portions of east Orange County, including Azalea Park, Union Park, Alafaya, Orlando, Rio Pinar and surrounding communities.

Both campaigns are expected to continue emphasizing their respective strengths as voters begin casting ballots in one of Central Florida’s most closely watched Democratic legislative primaries.

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Florida

Alex Vindman Campaign Highlights New Endorsements, Fundraising in Florida U.S. Senate Race

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FORT LAUDERDALE, Fla. (FNN NEWS) — Democratic U.S. Senate candidate Alex Vindman is highlighting growing campaign momentum following a series of endorsements, strong second-quarter fundraising and recent polling showing a competitive race against Republican Ashley Moody.

Campaign Raises $8.5 Million in Second Quarter

Vindman’s campaign announced it raised $8.5 million during the second quarter of 2026 from more than 114,000 unique donors.

According to the campaign, the average contribution was $35, which it says reflects broad grassroots support as the Senate race intensifies.

Veterans Caucus Endorses Vindman

The Democratic Veterans Caucus of Florida endorsed Vindman on July 10, citing his military service and leadership.

“Lt. Col. (Ret.) Alex Vindman has committed his life to serving our nation and protecting our freedoms,” said Democratic Veterans Caucus President Danny Fuqua. “During his 21-year Army career, he served presidents of both parties, and we know he will focus on representing Floridians, not special interests.”

Vindman thanked the organization and pledged to focus on lowering costs for Floridians, combating corruption in Washington and supporting veterans.

Debra Tendrich Announces Endorsement

On July 8, Lake Worth Beach Commissioner Debra Tendrich endorsed Vindman, describing him as an independent-minded leader who would prioritize Florida families.

“Floridians deserve leaders like Alex who will stand up for our interests,” Tendrich said.

Vindman contrasted his campaign with Republican opponent Ashley Moody, saying he would focus on reducing housing, insurance and utility costs while refusing contributions from corporate special interests.

State Sen. Tina Polsky Backs Campaign

State Sen. Tina Polsky became the latest Democratic lawmaker to endorse Vindman on July 6.

Polsky praised Vindman’s willingness to challenge corruption and said he would fight for affordable health care and lower costs for Floridians.

Vindman reiterated his campaign’s message that he will not accept contributions from corporate political action committees and will focus on addressing rising living expenses.

Competitive Senate Race

The campaign said multiple recent polls show Vindman running in a competitive contest against Republican Ashley Moody, setting the stage for one of Florida’s most closely watched races in the 2026 election cycle.

The general election is scheduled for Nov. 3, 2026.

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Central Florida News

Labor Unions Back Samuel Vilchez Santiago as Democratic Primary Battle With Daisy Morales Intensifies

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ORLANDO, Fla. (FNN NEWS) — Democratic candidate Samuel Vilchez Santiago has announced endorsements from a coalition of labor organizations as he seeks the Democratic nomination for Florida House District 43, setting up a high-profile primary contest against former State Rep. Daisy Morales.

The endorsements come as both candidates intensify their campaigns ahead of Florida’s Aug. 18 Democratic Primary, where voters will decide who advances to the November general election.

Broad Labor Coalition Backs Vilchez Santiago

Vilchez Santiago announced support from 12 labor organizations representing workers in education, healthcare, public safety, transportation, construction and other industries.

The endorsing organizations include:

  • Florida AFL-CIO
  • Central Florida AFL-CIO
  • SEIU Florida
  • Florida Education Association
  • Orange County Fire Fighters Association
  • United Food and Commercial Workers Local 1625
  • Orange County Classroom Teachers Association
  • United Auto Workers
  • International Brotherhood of Electrical Workers Local 606
  • Laborers’ International Union of North America Local 517
  • SMART Transportation Division PAC
  • Amalgamated Transit Union Local 1596

Vilchez Santiago: ‘These Endorsements Are Deeply Personal’

In announcing the endorsements, Vilchez Santiago said organized labor has shaped both his family’s experience and his policy priorities.

“I am incredibly honored to earn the support of these outstanding labor organizations,” Vilchez Santiago said.

He added:

“These endorsements are deeply personal to me. As someone who grew up in a union household, I understand firsthand that unions create pathways into the middle class and give working families the opportunity to build a better future.”

Vilchez Santiago pledged to continue advocating for workers’ rights if elected to the Florida House.

Primary Contest Revives Familiar Political Rivalry

The endorsements add another chapter to an increasingly competitive Democratic primary between Vilchez Santiago and Morales.

The two candidates previously faced each other in the 2020 Democratic primary for what was then Florida House District 48. Morales defeated Vilchez Santiago and went on to win the general election, serving one term in the Florida House from 2020 to 2022.

Following legislative redistricting, both candidates are now seeking the Democratic nomination in House District 43, creating a rematch between two well-known Democratic figures in Central Florida politics.

Competing Messages to Democratic Voters

Vilchez Santiago has centered his campaign on issues including workers’ rights, affordable housing, healthcare access and support for organized labor.

Morales has emphasized her legislative record, highlighting more than 110 bills she sponsored or co-sponsored that became law, as well as funding secured for local projects during her time in office. Her campaign has argued that voters should compare legislative accomplishments and experience when choosing their next state representative.

The labor endorsements provide Vilchez Santiago with additional organizational support as both campaigns work to mobilize Democratic voters before early voting begins.

Key Background

Samuel Vilchez Santiago

  • Democrat seeking election to Florida House District 43.
  • Former chairman of the Orange County Democratic Party.
  • Previously served as Senior Manager at ActBlue.
  • Was the Democratic nominee defeated by Daisy Morales in the 2020 House District 48 primary.

Daisy Morales

  • Former Florida State Representative (2020–2022).
  • Former Orange County Soil & Water Conservation District Supervisor.
  • Campaigning on her legislative experience, bipartisan accomplishments and record of securing funding for Central Florida communities.
Race to Watch

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