Business
Social Engagement Series: 3 Things Your Customers Will Gladly Share Before You Ask
Viral content. It’s something every content marketer wants, but they don’t all achieve viral status. Some people produce content for months without such success. However, it’s not impossible to go viral, it just takes a lot of effort, like any other aspect of your business. Here are 3 types of content you can use to make your company viral.
“But wait, I’m not a content marketer.”
Sometimes that outlook alone stops someone from going viral. Does your business have a blog? A Youtube or Vimeo page, perhaps? Do you have a podcast? Do you share relevant blog articles and videos on your company’s Facebook Page? Then we applaud you — you’re a content marketer.
Content marketing is just a catchy way to describe the process of warming your customers up to you through your content. It’s social engagement. As a consumer yourself, you want to know a little about the business you’re spending your money with, right? Your prospective customers are the same way, whether yours is a B2C or B2B business.
Now that you’re good on that, here’s how to get them engaged.
3 Types of Content Your Customers Will Gladly Share Before You Ask
1. Infographics. An infographic is simply information you want to share (usually data, statistics, or a list) presented in a visually pleasing image. Infographics have grown into quite the rage, and can be infinitely reblogged if the information is value-packed and well-designed.
Greg Ciotti‘s infographic, 10 Ways to Convert More Customers (Using Psychology), is a great example. It received 136 tweets, 80 LinkedIn shares, 59 Facebook likes, and 163 pins.
How do you make an infographic from scratch? The good news is you don’t have to. There are now several sites that provide beautiful templates:
And don’t think you have to focus all your energy on the visuals. Like websites, sometimes a simple two- or three-color palette can draw your prospect’s eye.
2. Shareables. The name sounds generic, but a shareable is basically bite-sized visual content, an image with food for thought. For example, a gorgeous photo with an inspirational quote, or a piece of advice or outline designed in eye-catching font on a nice background. Shareables are quick and easy to digest, and if the customer likes it, he’ll hit the Share button within seconds.
Here’s a great example: Brian Clark, Copyblogger CEO, designed his own outline of how to become a better writer.
Like this infographic? Get more content marketing tips from Copyblogger.
As you can see, the design doesn’t need to be complicated to be successfully shared. Clark’s shareable, though a bit older, has 1,197 tweets, 772 Facebook likes, 176 +1’s, and 77 comments.
All you need to create one is Microsoft Word, Pages (iWork), or, if you’re proficient, Photoshop. Once you’ve made it, convert it into a .pdf, .jpeg, or .png file, post it on your business blog, and off it goes.
3. Slideshows. Like inforgraphics, a slideshow is a great visual way to present valuable information or data you want to share, but allows you more room to present it. An infographic is one long image, whereas a slideshow can be anywhere from 3-20 slides long. Plus, a slideshow has much smaller dimensions, so it takes up less space on your page.
How do you share your masterpiece online once you’ve made it? You create an account with one of these two sites (or both):
- Slideshare (LinkedIn’s slideshow sharing platform)
- Scribd.
If you’re wondering which to choose, Slideshare’s attached to LinkedIn, so approximately 80% of its audience is professionals and businesspeople ready to invest their money. Comforting prospect, yes?
Here’s an example of a slideshow I presented through Slideshare. It’s my most popular slideshow to date, with 5 downloads and 473 views.
What makes these 3 content types so successful?
People are visual creatures, and in our on-the-go age, if a piece of content doesn’t catch a prospect’s eye, he moves on to something that can. Think of the proliferation of online videos, infographics, and shareables. People want something that looks good, or is entertaining, but will still enlighten them in some way.
These 3 types of content can give them that satisfaction, and it’s always more satisfying when it’s your content they’re sharing.
Have you used one of these three content types yet? We at Ready Inc. challenge you to start today. Choose one, design it, and share it with the world. If you don’t have the time, we’ll gladly do it for you. Contact us today.
Flickr photo by J. Neil Ferree.
Florida National News and FNN News en Español will provide on-site coverage of the Hispanic Heritage Month celebration at Cranes Roost Park.
ALTAMONTE SPRINGS, Fla. (FNN) — Hola at the Park will bring Hispanic culture, local businesses and live entertainment to Cranes Roost Park on Saturday, Oct. 3, from 2 to 6 p.m.
Hosted by the Hispanic Chamber of Metro Orlando and presented by AdventHealth, the event celebrates National Hispanic Heritage Month through food, entertainment, entrepreneurship and community connections.
According to the chamber’s event announcement, admission is free, the celebration is open to the community and no registration is required.
FNN to Spotlight Businesses and Community Voices
Florida National News and FNN News en Español, official media sponsors, will be on location covering the festivities.
The FNN team will spotlight chamber representatives, sponsors, participating businesses and community leaders, while sharing attendees’ perspectives throughout the afternoon.
Coverage will highlight the people, businesses and cultural traditions contributing to the celebration.
Photo: Florida National News
Food, Entertainment and Family Activities
The chamber’s announcement lists authentic cuisine, live entertainment, local businesses, wellness experiences, community resources, networking and family-friendly activities among the event’s offerings.
Attendees will have opportunities to explore Hispanic traditions, connect with entrepreneurs and learn about organizations serving Central Florida.
Photo: Florida National News
A Waterfront Setting in Uptown Altamonte
Cranes Roost Park, located in Uptown Altamonte, features a waterfront setting with scenic walkways around Cranes Roost Lake and the Eddie Rose Amphitheater and floating stage.
The park will serve as the gathering place for an afternoon celebrating Hispanic heritage and the connections between culture, business and community.
Event Details
- Date: Saturday, Oct. 3, 2026
- Time: 2–6 p.m. EDT
- Location: Cranes Roost Park, Altamonte Springs
- Host: Hispanic Chamber of Metro Orlando
- Presenting sponsor: AdventHealth
- Admission: Free and open to the community
- Registration: Not required
Photo: Florida National News
Vendor Inquiries
For information about vendor opportunities, contact the Hispanic Chamber of Metro Orlando at info@hispanicchamber.com or events@hispanicchamber.com.
The refrigerated lineup includes five single-serve dishes and two family-size meals.
BATAVIA, Ill. (FNN) — ALDI will begin rolling out seven ready-made meals in select stores in early October, with single-serve dishes priced under $8 and family-size options under $15. The grocer expects the full lineup to be available nationwide by January 2027.
The collection includes five single-serve meals: beef Bolognese spaghetti, beef brisket with white mac and cheese, butter chicken and rice, a chicken burrito bowl, and chicken fettuccine Alfredo. The two family-size dishes are chicken and bacon mac and cheese and a meat lovers pizza bake.
“Our shoppers are looking for meals that fit into busy lives,” said Joan Kavanaugh, vice president of national buying for ALDI U.S. She said the company developed the lineup with shoppers’ budgets and demand for convenient meals in mind.
Price and preparation
ALDI said the single-serve meals contain 30 to 46 grams of protein each. The family-size dishes contain 16 to 22 grams per serving. The company announced price limits for the two sizes but did not list a price for each individual meal.
“We tested hundreds of recipes as we developed this collection,” said Terry Jackson, head of food at Kitchen Food Company, ALDI’s supplier for the meals. Jackson said the team focused on flavor and ingredients while developing the dishes.
The meals are refrigerated, not frozen. ALDI says the single-serve dishes can be heated in a microwave, while the family-size meals are prepared in an oven. Shoppers should follow the directions on each package.
2026 Hispanic Chamber Hola at the Park. Uptown Altamonte Springs, Florida at beautiful Cranes Roost Park Saturday, October 3, 2026 (2:00 PM – 6:00 PM) (EDT)
When and where to find them
The meals will be stocked in the refrigerated meals section near the front of ALDI stores. Availability will vary during the rollout, which begins in select markets in early October and expands through the fall. ALDI also plans to offer additional meals through its limited-time ALDI Finds assortment each month over the following year. corporate.aldi.us
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