Business
Social Engagement Series: 3 Things Your Customers Will Gladly Share Before You Ask
Published
14 years agoon
Viral content. It’s something every content marketer wants, but they don’t all achieve viral status. Some people produce content for months without such success. However, it’s not impossible to go viral, it just takes a lot of effort, like any other aspect of your business. Here are 3 types of content you can use to make your company viral.
“But wait, I’m not a content marketer.”
Sometimes that outlook alone stops someone from going viral. Does your business have a blog? A Youtube or Vimeo page, perhaps? Do you have a podcast? Do you share relevant blog articles and videos on your company’s Facebook Page? Then we applaud you — you’re a content marketer.
Content marketing is just a catchy way to describe the process of warming your customers up to you through your content. It’s social engagement. As a consumer yourself, you want to know a little about the business you’re spending your money with, right? Your prospective customers are the same way, whether yours is a B2C or B2B business.
Now that you’re good on that, here’s how to get them engaged.
3 Types of Content Your Customers Will Gladly Share Before You Ask
1. Infographics. An infographic is simply information you want to share (usually data, statistics, or a list) presented in a visually pleasing image. Infographics have grown into quite the rage, and can be infinitely reblogged if the information is value-packed and well-designed.
Greg Ciotti‘s infographic, 10 Ways to Convert More Customers (Using Psychology), is a great example. It received 136 tweets, 80 LinkedIn shares, 59 Facebook likes, and 163 pins.
How do you make an infographic from scratch? The good news is you don’t have to. There are now several sites that provide beautiful templates:
And don’t think you have to focus all your energy on the visuals. Like websites, sometimes a simple two- or three-color palette can draw your prospect’s eye.
2. Shareables. The name sounds generic, but a shareable is basically bite-sized visual content, an image with food for thought. For example, a gorgeous photo with an inspirational quote, or a piece of advice or outline designed in eye-catching font on a nice background. Shareables are quick and easy to digest, and if the customer likes it, he’ll hit the Share button within seconds.
Here’s a great example: Brian Clark, Copyblogger CEO, designed his own outline of how to become a better writer.

Like this infographic? Get more content marketing tips from Copyblogger.
As you can see, the design doesn’t need to be complicated to be successfully shared. Clark’s shareable, though a bit older, has 1,197 tweets, 772 Facebook likes, 176 +1’s, and 77 comments.
All you need to create one is Microsoft Word, Pages (iWork), or, if you’re proficient, Photoshop. Once you’ve made it, convert it into a .pdf, .jpeg, or .png file, post it on your business blog, and off it goes.
3. Slideshows. Like inforgraphics, a slideshow is a great visual way to present valuable information or data you want to share, but allows you more room to present it. An infographic is one long image, whereas a slideshow can be anywhere from 3-20 slides long. Plus, a slideshow has much smaller dimensions, so it takes up less space on your page.
How do you share your masterpiece online once you’ve made it? You create an account with one of these two sites (or both):
- Slideshare (LinkedIn’s slideshow sharing platform)
- Scribd.
If you’re wondering which to choose, Slideshare’s attached to LinkedIn, so approximately 80% of its audience is professionals and businesspeople ready to invest their money. Comforting prospect, yes?
Here’s an example of a slideshow I presented through Slideshare. It’s my most popular slideshow to date, with 5 downloads and 473 views.
What makes these 3 content types so successful?
People are visual creatures, and in our on-the-go age, if a piece of content doesn’t catch a prospect’s eye, he moves on to something that can. Think of the proliferation of online videos, infographics, and shareables. People want something that looks good, or is entertaining, but will still enlighten them in some way.
These 3 types of content can give them that satisfaction, and it’s always more satisfying when it’s your content they’re sharing.
Have you used one of these three content types yet? We at Ready Inc. challenge you to start today. Choose one, design it, and share it with the world. If you don’t have the time, we’ll gladly do it for you. Contact us today.
Flickr photo by J. Neil Ferree.
Business
Getty Images files for Chapter 11. What comes next for Florida photographers and videographers?
Published
39 minutes agoon
November 9, 2026By
FNN SPORTSGetty expects licensing and contributor payments to continue as it seeks court approval for a restructuring. The case comes as AI puts pressure on generic stock imagery and verified coverage remains valuable to newsrooms.
Florida National News | Nov. 9, 2026
Getty Images is asking a federal bankruptcy court to approve a restructuring that would cut its debt and take the company private while it continues licensing photographs and video. For Florida photographers and videographers who sell work through Getty, the immediate question is whether royalties and assignment payments keep arriving on schedule. The longer-term question is which images and footage buyers will still pay to license as generative artificial intelligence makes some stock visuals easier to produce.
Getty Images Holdings Inc. and six subsidiaries filed for Chapter 11 protection Oct. 21 in Delaware. The company entered the case with support from major financial stakeholders and says it expects to continue serving customers and paying contributors in the ordinary course. The court is scheduled to hear several initial motions Nov. 17 and consider confirmation of the restructuring plan Dec. 15. Getty Images Chapter 11 filing and financing disclosure · Bankruptcy docket and Nov. 17 hearing notice · BankruptcyData on the Dec. 15 confirmation hearing
What drove Getty into bankruptcy?
The proposed plan includes up to $533 million in equity commitments from Getty family and Koch Equity Development affiliates. That amount includes financing and conversion of some existing debt into equity. The plan would cancel existing shares and put the reorganized company under the ownership of those investors. Getty Images restructuring agreement
Getty reported $2.1 billion in debt at the end of June. Its second-quarter results also showed $110.9 million in payments related to a warrant litigation judgment and interest, as well as higher interest costs tied in part to financing for the proposed Shutterstock acquisition. Getty abandoned that deal in July after Britain’s competition regulator conditioned clearance on the sale of Shutterstock’s editorial business. Getty Images second-quarter results · U.K. Competition and Markets Authority on the abandoned merger
Getty’s results show why the bankruptcy matters differently across the industry. Second-quarter creative revenue fell 2.6% from a year earlier to $127.4 million, while editorial revenue rose 9.2% to $96.5 million. The company did not quantify how much of the creative decline was attributable to AI. Getty Images second-quarter results
What Florida contributors should watch
Getty says it expects to maintain normal operations through the restructuring. For freelancers, the next royalty statement and deposit will give them a more direct view of whether the process is affecting their income. A contributor who licenses archive photos, a freelance crew that invoices for assignments and a production company that supplies footage may each have different payment terms. Getty Images restructuring announcement
Contributors can reconcile deposits against statements and keep copies of agreements, invoices and notices. An overdue balance or a notice naming a specific contract warrants a closer look at the applicable court documents and deadlines. After the case, the terms that could affect earnings include royalty rates, exclusivity, subscription payouts and how a distributor packages photos and video.
An AI-generated illustration for Florida National News’ coverage of Getty Images’ Chapter 11 restructuring and competition from generative AI.
Which Florida assignments are most exposed to AI?
Generic office scenes, beach-themed backgrounds and short lifestyle clips face more direct competition from generative tools. A buyer who needs a mood or setting can generate several options without scheduling a shoot. A buyer who needs footage of a specific launch from Florida’s Space Coast, storm damage in a particular neighborhood or a decisive play at a Tampa Bay Buccaneers game still needs a verifiable record of that event.
Florida’s news, sports and entertainment calendar gives local crews opportunities to supply that record. A videographer covering a major convention in Orlando might have an interview or clean footage that a national outlet missed. A photographer covering a local election might have the only usable image of a concession speech. For archive sales, accurate dates, locations, names and captions help buyers find the material and establish what it shows. Event credentials, assignment agreements and existing licenses can limit which uses a contributor can offer.
Getty is also selling generative AI tools. The company says its image generator is trained on licensed creative content and proprietary data and that licenses carry indemnification under the applicable agreement. That gives Getty a way to sell generated visuals to commercial buyers while continuing to license photographs and footage of real events. Getty Images generative AI terms and training FAQ
Where AP and Reuters fit
The Associated Press and Reuters overlap most directly with Getty in editorial coverage. Both can serve publishers that want additional sources of news photographs and video. Reuters Connect also offers live video and individual picture licensing. AP says its standards prohibit the use of generative AI to create, alter or enhance news photography. Associated Press AI standards · Reuters Connect licensing
AP and Reuters could gain business if publishers add a second supplier or Getty changes its prices, packages or service. Getty’s plan also leaves open a different outcome. If the company emerges with less debt and can invest more in editorial coverage, the two agencies could face a stronger competitor.
What comes next
The December hearing will determine whether Getty can move forward with the proposed plan, subject to the court’s ruling and remaining conditions. Getty has said it expects to complete the restructuring by year-end. For Florida contributors, the near-term measures are whether payments arrive, assignments continue and licensing terms change. The longer-term test is whether distributors and newsrooms will pay enough for distinctive, verified Florida coverage to sustain the people who produce it. Getty Images restructuring announcement · BankruptcyData on the Dec. 15 confirmation hearing
Business
New AdventHealth Middleton Clinic Brings Pediatric Specialists, Urogynecology Near The Villages
Published
1 week agoon
October 30, 2026The multispecialty clinic features 24 treatment rooms, pediatric imaging and services designed to bring care closer to Middleton families.
MIDDLETON, Fla. (FNN) — Families in Middleton have a new option for pediatric and women’s specialty care with the opening of the AdventHealth Middleton Multispecialty Clinic, according to an Oct. 29 news release from AdventHealth.
Located at 2274 Alder Ave., the clinic brings together pediatric primary care, pediatric cardiology, pediatric orthopedics and women’s urogynecology services. The facility includes 24 treatment rooms, a pediatric X-ray room and spaces for children’s heart screenings.
Bringing care closer to families
Middleton, a master-planned community along Central Parkway, is home to approximately 1,200 families and households, many with residents who work in and around The Villages, according to the release.
For Jenny Trew, whose family was the first to move to Middleton, the new clinic could mean fewer long trips for routine appointments. She has been driving nearly an hour to Clermont for pediatric care for her 13-year-old twin sons, Jasen and Jackson.
“Going to the pediatrician usually means pulling both boys out of school, taking time away from work and making a day out of something that should be pretty simple,” Trew said in the release.
Having a pediatrician in the neighborhood will make it easier to balance health care appointments with work, school, sports and other activities, she said.
Dr. Vanessa Carroll, chief medical officer of AdventHealth for Children, said proximity matters when families are seeking care for a sick or injured child.
“Parents don’t want to take their child to just any doctor. They want someone they can trust, right around the corner,” Carroll said in the release. “Because when your child is sick or injured, an hour-long drive can feel even farther.”
Expanding women’s specialty services
The clinic also provides urogynecology services, including care for urinary incontinence and pelvic floor conditions.
The location gives women a nearby option for specialized treatment aimed at improving comfort, health and quality of life, according to AdventHealth.
“Women spend so much of their lives caring for others, and it can become very easy to put their own health last,” Kristen Toth, vice president of AdventHealth for Women, said in the release. “We want women to know there is care here for them, too.”
The clinic brings AdventHealth for Children and AdventHealth for Women together at one location to serve families through different stages of life.
Supporting students and schools
Middleton’s early childhood centers, two K-8 schools and high school collectively enroll more than 3,000 students, according to the release.
LeAnne Yerk, principal of The Villages Charter Elementary School, said access to nearby pediatric care supports students’ health and readiness to learn.
“As educators, we see firsthand that a child’s ability to learn, grow and thrive in the classroom is deeply connected to their health and well-being,” Yerk said in the release.
She described the clinic’s proximity to schools as an important resource for students and families, helping connect health care with educational support.
Location and appointments
The AdventHealth Middleton Multispecialty Clinic is located at 2274 Alder Ave., Middleton, Florida.
To schedule an appointment, call:
- Pediatric primary care: 352-467-7862
- Pediatric cardiology: 352-353-2788
- Pediatric orthopedics: 407-303-5687
- Women’s urogynecology: 407-303-1380
For online appointment information, visit MyMiddletonPediatrics.com for children’s services or MiddletonUrogyn.com for women’s services.
Business
GOAA Highlights Airport Improvements, Approves New Small Business Policies
Published
3 weeks agoon
October 22, 2026Terminal upgrades, parking projects and international connections mark the authority’s fiscal year review.
ORLANDO, Fla. (FNN) — The Greater Orlando Aviation Authority highlighted terminal improvements, expanded international connections and parking projects during its fiscal 2026 review, while its board adopted changes to a local business program and announced a new statewide small business initiative.
The updates affect Orlando International Airport and Orlando Executive Airport, which GOAA operates.
“We are undertaking an ambitious effort to redefine what it means to deliver a world-class airport experience,” GOAA CEO Lance Lyttle said in the authority’s announcement.
“As we welcome more visitors, more airlines, more routes, and new programs, our responsibility is to elevate every part of the journey — making it more welcoming, intuitive, and connected.”
A Gate Link train travels along an elevated guideway at Orlando International Airport, with the airport’s control tower in the background. Photo courtesy of the Greater Orlando Aviation Authority.
Terminal Improvements Focus on Connections and Families
Among the completed projects was an enclosed pedestrian bridge with moving walkways connecting Orlando International Airport’s train station and Terminal C.
Terminal C also opened a new wing serving gates 250–254, providing additional capacity and becoming the new home for Virgin Atlantic’s airport operations.
Three new Family Zones — one in each terminal — offer spaces for children and families to play, read and recharge. GOAA also highlighted improvements to directional signs along airport roads, in parking areas and throughout the terminals.
Parking Expansion and $40 Million Improvement Program
GOAA reported progress on a parking guidance system at Terminal C, with phased activation across all garages planned through mid-2027.
Dedicated employee parking areas are intended to free additional spaces for travelers. Planning is also underway for two new garages expected to add 8,000 public parking spaces over the next few years.
Separately, the authority’s $40 million Beautiful Airports Program targets safety, functionality and appearance across garages, terminals and other airport areas.
Aviation Investments and International Service
The fiscal year review highlighted a $50 million investment by dnata, a $26 million redevelopment by Signature Aviation at Orlando International Airport and groundbreaking for Sky Harbour’s $40 million campus at Orlando Executive Airport.
International service developments included ZIPAIR’s nonstop passenger charter flights between Orlando and Tokyo and Iberia’s launch of nonstop service to Madrid.
GOAA described ZIPAIR’s service as the first passenger charter connection between Florida and the Asia-Pacific region.
Business Policy Changes Broaden Eligibility
The board adopted revisions to GOAA’s Local Developing Business program following research, town halls and discussions with internal experts.
The changes increase the allowable personal net worth threshold and clarify how assets are excluded from that calculation, including primary residence equity, business equity, retirement assets and certain nonliquid holdings.
Business size standards were also revised to account for inflation and increased operating costs. The announcement did not specify the updated financial thresholds.
A new Small Business program will complement the local program and extend eligibility to qualifying businesses throughout Florida. Under the announced framework, participating businesses must fall within 50% of the applicable U.S. Small Business Administration size standard.
GOAA said detailed guidelines for both programs would be posted on its website. Those guidelines will provide businesses with the information needed to assess eligibility.
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