Wearshare takes the crowdsourcing concept that Kickstarter pioneered and spun it with the age-old tradition of young girls everywhere: friendship bracelets. The cool part? Facebook and Instagram are at your command; you get a QR code; and each order includes two bracelets: “one to wear, one to share,” as the company slogan goes. Wearshare…
Read moreHave you been suffering information overload in your quest to brand your business? There are so many blogs and company sites out there, it’s hard to separate out the bad information from the useful. Are you looking for something solid and timeless? Great news: we’ve got the branding information we’re looking for. Al and Laura…
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” ‘Winning takes care of everything.’ Tiger Woods, #1.” Monday this week, Nike Golf took to Twitter with that provocative caption gracing Tiger Woods’ trademark pensive squat image, bordered in the lower right corner with the word “Victory” in bold red letters next to the Nike Swoosh. Imagine the equation of that quote + the…
Read moreYour business is fueled by your tireless dedication and desire to help people understand how you can help them. Your solutions are efficient and effective; you think them buzzworthy — that people should spread the word about them. However, with all the potential your business has, does it leave an imprint in people’s minds? Do…
Read moreThis post is reprinted with permission from E.i. Geek. “People don’t care how much you know until they know how much you care.” – Dr. John C. Maxwell You hear about customers shelling out ridiculous money for a brand or company and wonder why when they can purchase the same thing for cheaper. You see…
Read more“The first point of interaction is shaped by the color, and color is the most memorable sense. Before anything else, they [customers] see color.” – Leslie Harrington, executive director of The Color Association and a color consultant If you’ve been indecisive or cavalier about your brand’s color until now, consider this: according to Inc.com’s Eric…
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