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The National Football League to Launch ‘Origins: An NFL Collection’ Merchandise ahead of Super Bowl LVI in Los Angeles

New York, NY  – The National Football League (NFL) announced today the upcoming launch of Origins: An NFL Collection, a grassroots merchandise collaboration program to celebrate the cultural richness of the Super Bowl LVI host city, Los Angeles, and the design talent sprouting from the community. Origins: An NFL Collection, is a new approach to NFL event merchandise and the League has selected four LA-based brands, Bella DoñaBricks & WoodCirculate, and Rip N Repair, to create capsule lines that embody the spirit of LA and its connection to NFL football as part of a Super Bowl LVI collection.

Origins: An NFL Collection represents a new avenue for representation in fashion for the NFL and demonstrates how the League can use its platform to highlight design talent in event host cities. We are proud to launch this program in Los Angeles ahead of Super Bowl LVI,” said Joe Ruggiero, SVP, Consumer Products, NFL. “Los Angeles is tremendously diverse and Bella DoñaBricks & WoodCirculate, and Rip N Repair encapsulate the uniqueness of a community that is leading the way in streetwear. There is no better way to showcase these brands than by having them come together to share their origin stories through product for our fans.”

Each brand was hand-selected to collaborate with the NFL and will leverage their unique styles and backgrounds to bring Origins: An NFL Collection to life. Bella Doña, a Latina-owned brand, celebrates the spirit of sisterhood with roots in Chicano and LA culture. Bricks & Wood is a South Central, LA-based, Black-owned apparel company focused on storytelling through manufacturing, design, and collaborations. Circulate is a Black-owned skate brand that strives to deliver not just clothes, but experiences. Rip N Repair is a collective of creatives embracing its heritage, exploring different eras, and the identity of being Asian in America.

“To become more authentically connected to our host cities, it was important for the NFL to find ways to collaborate more with local brands that are the fabric of the communities we are entering,” said Eddie Capobianco, Vice President, Influencer Marketing, NFL. “With the launch of Origins: An NFL Collection, we now have an opportunity to do that by shining a spotlight on local talent and integrating them into how we commemorate NFL events, bringing their creative designs to our massive fanbase. Bella Doña, Bricks & Wood, Circulate, and Rip N Repair are the cultures, communities, and people that shape Los Angeles, and we look forward to seeing their visions come to life for this limited-edition collection.”

To celebrate the launch of Origins: An NFL Collection, the NFL will host a free pop-up shop event in Los Angeles on February 6. The event will bring together each of the four brands as they debut their capsule lines to the LA community, accompanied by local food, music, and more.

The collection will also be available for purchase beginning February 6 through February 13 at the NFL Shop at Super Bowl presented by Visa, located at the Los Angeles Convention Center. The store is located between the West and South Halls and tickets are not required for entry. For more information and hours of operation for the NFL Shop at Super Bowl presented by Visa, click here.

For fans outside of LA, select styles from the collection will be sold online at NFLShop.com/Origins on February 7.

LA-based directing duo madebyJAMES from the production company, BASEWOOD, will direct video features on each of the four brands that will document the designers and their roots in LA, their capsules, and what the Origins: An NFL Collection collaboration means to their communities and cultures. Music for select brand video features will be produced by the students from the 1500 Sound Academy, a music school founded by Grammy Award winners James Fauntleroy and Larrance Dopson based in Inglewood, CA, which takes a unique and disruptive approach to world-class music education.

For additional information on Origins: An NFL Collection, the brands, and the pop-up shop event, visit NFL.com/origins.

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