Business
VISIT FLORIDA: Tourism Generates $133.6 Billion in 2024, Saves Households Nearly $2,000
TALLAHASSEE, Fla. (FNN) — Florida’s tourism industry delivered record-breaking economic benefits in 2024, generating $133.6 billion in economic impact and saving the state’s more than 9 million households nearly $2,000 each in taxes, according to the 2024 Economic Impact of Tourism study released by VISIT FLORIDA.
Out-of-state visitors spent $134.9 billion in Florida last year, a 3.0% increase from 2023. U.S. travelers accounted for $120.1 billion of that total, while international visitors contributed $14.8 billion. The study also showed that for every dollar spent by visitors, 99 cents remained in Florida, boosting local businesses, wages, and public revenue.
Record-Breaking Tourism Growth
Florida welcomed 143 million visitors in 2024, marking the highest annual total in state history. Tourism accounted for 7.8% of Florida’s nominal Gross State Product, and the sector continued to be one of the strongest pillars of the state’s economy.
“Our tourism industry is critical to Florida’s strong economic position,” Governor Ron DeSantis said. “Florida remains the top destination for travelers from across the country and the world because we prioritize freedom and safety. Tourism fuels jobs and keeps Florida’s economy strong.”
Major Tax Revenue and Household Savings
Tourism-generated activity produced $33.6 billion in federal, state, and local taxes in 2024, a 3.3% increase over the previous year. Without this tax revenue, Florida households would have paid an additional $1,730 annually to maintain current state and local government services.
“Tourism drives Florida’s economy,” said Bryan Griffin, President and CEO of VISIT FLORIDA. “This data demonstrates the value of Florida’s investment in tourism marketing. Florida’s 9.1 million households are saving nearly $2,000 a year because of the tax revenues generated by Florida tourism.”
Strong Workforce and Wage Growth
The tourism sector supported 1.8 million jobs in 2024, representing a 1.8% year-over-year increase. Tourism-related wages totaled $79.9 billion, including $44 billion in direct wages—a 4.6% increase from 2023. For every visitor dollar spent, 59 cents directly supported worker salaries, up from 2023 figures.
The report, produced by Rockport Analytics, applies a revised methodology that has been retroactively implemented for previous years. Year-over-year changes reflect these updated calculations.
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ORLANDO, Fla. (FNN SPORTS) — Florida National News is on site all week covering the 2026 PGA Show as it takes over the Orange County Convention Center, transforming Orlando into the global epicenter of the golf industry.
The annual event draws thousands of industry professionals, athletes, media, and golf enthusiasts from around the world to preview the latest innovations shaping the future of the sport.
Global Golf Industry Converges in Orlando
The PGA Show brings together exhibitors and attendees from across the globe, showcasing cutting-edge golf equipment, apparel, technology, and services. From club manufacturers and gear designers to course operators and teaching professionals, the show serves as a central meeting point for every sector of the golf world.
Attetion, Technology, and Interactive Experiences
This year’s PGA Show features immersive activations, including state-of-the-art golf simulators, interactive training tools, and expanded indoor and outdoor driving range experiences. Technology continues to play a major role, with advancements in swing analytics, performance tracking, and course management on full display.
The show floor also highlights sustainability efforts and innovations aimed at growing the game for future generations.
Florida National News Provides Front-Row Coverage
Florida National News will deliver comprehensive coverage throughout the week, offering exclusive behind-the-scenes access, exhibitor highlights, and firsthand looks at the products and experiences defining the next era of golf.
Readers can follow along for daily updates, photos, and feature stories straight from the heart of the PGA Show
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– Todd Grasley and J Willie David, III contribute to this report.
News@FloridaNationalNews.com
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