Business
VISIT FLORIDA: Tourism Generates $133.6 Billion in 2024, Saves Households Nearly $2,000
TALLAHASSEE, Fla. (FNN) — Florida’s tourism industry delivered record-breaking economic benefits in 2024, generating $133.6 billion in economic impact and saving the state’s more than 9 million households nearly $2,000 each in taxes, according to the 2024 Economic Impact of Tourism study released by VISIT FLORIDA.
Out-of-state visitors spent $134.9 billion in Florida last year, a 3.0% increase from 2023. U.S. travelers accounted for $120.1 billion of that total, while international visitors contributed $14.8 billion. The study also showed that for every dollar spent by visitors, 99 cents remained in Florida, boosting local businesses, wages, and public revenue.
Record-Breaking Tourism Growth
Florida welcomed 143 million visitors in 2024, marking the highest annual total in state history. Tourism accounted for 7.8% of Florida’s nominal Gross State Product, and the sector continued to be one of the strongest pillars of the state’s economy.
“Our tourism industry is critical to Florida’s strong economic position,” Governor Ron DeSantis said. “Florida remains the top destination for travelers from across the country and the world because we prioritize freedom and safety. Tourism fuels jobs and keeps Florida’s economy strong.”
Major Tax Revenue and Household Savings
Tourism-generated activity produced $33.6 billion in federal, state, and local taxes in 2024, a 3.3% increase over the previous year. Without this tax revenue, Florida households would have paid an additional $1,730 annually to maintain current state and local government services.
“Tourism drives Florida’s economy,” said Bryan Griffin, President and CEO of VISIT FLORIDA. “This data demonstrates the value of Florida’s investment in tourism marketing. Florida’s 9.1 million households are saving nearly $2,000 a year because of the tax revenues generated by Florida tourism.”
Strong Workforce and Wage Growth
The tourism sector supported 1.8 million jobs in 2024, representing a 1.8% year-over-year increase. Tourism-related wages totaled $79.9 billion, including $44 billion in direct wages—a 4.6% increase from 2023. For every visitor dollar spent, 59 cents directly supported worker salaries, up from 2023 figures.
The report, produced by Rockport Analytics, applies a revised methodology that has been retroactively implemented for previous years. Year-over-year changes reflect these updated calculations.
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ORLANDO, Fla. (FNN) — The Central Florida Hotel & Lodging Association (CFHLA) hosted its 2025 Hospitality Gala on Saturday, Dec. 13, at the Hyatt Regency Grand Cypress Resort, recognizing outstanding leaders whose service and dedication continue to elevate Central Florida’s hospitality and tourism industry.
Nearly 1,100 CFHLA members, elected officials and community leaders attended the association’s premier year-end event. Honors presented during the evening included the Charles Andrews Memorial Hospitality Award, Lodging Member of the Year, Allied Member of the Year and Engineer of the Year.
CFHLA President/CEO Robert Agrusa, CFHLA 2025 Board Chair Chris Mueller, David Siegel Jr., Jacqueline Siegel, Daniel Siegel, 2026 Incoming CFHLA Board Chair Jon McGavin
The evening’s highest honor, the 2025 Charles Andrews Memorial Hospitality Award, was presented posthumously to David Siegel, founder, president and CEO of Westgate Resorts. The award was accepted by members of his family, including Jacqueline Siegel, David Siegel Jr. and Daniel Siegel. Named in honor of CFHLA’s first board chair, Charles Andrews, the award represents the association’s most prestigious recognition.
Siegel founded Westgate Resorts in 1982 with its first property built on an orange grove he owned in Kissimmee, Florida. Under his leadership, the company grew into the largest privately held timeshare company in the world and one of the nation’s largest resort developers, operating more than 13,500 rooms across 22 resorts in the United States. Prior to his passing in April 2025, Siegel announced plans to expand to more than 44 resort destinations under the VI Resorts by Westgate brand.
Throughout his career, Siegel exemplified the entrepreneurial spirit that helped transform Central Florida into a global travel destination. Westgate Resorts also became the largest private employer in the region.
Beyond his business achievements, Siegel was widely recognized for his philanthropic and advocacy efforts. He was inducted into the Central Florida Hospitality Hall of Fame in 2013 by the University of Central Florida and was honored earlier this year with the American Resort Development Association’s Lifetime Achievement Award.
Following the death of his daughter Victoria in 2015, Siegel dedicated himself to combating the nation’s drug epidemic. He founded the Victoria’s Voice Foundation and advocated for expanded access to naloxone through congressional outreach and public education. A military veteran, Siegel also donated more than 28,000 complimentary vacations to members of the armed services. In 2025, the Westgate Foundation distributed $1.5 million in grants to community-focused organizations nationwide.
CFHLA also recognized several industry professionals for excellence and leadership:
Barb Bowden, area managing director of Loews Hotels at Universal Orlando, received the 2025 CFHLA Lodging Member of the Year Award.
Glen Lyons, president of ATMFLA Inc., received the 2025 CFHLA Allied Member of the Year Award.
William “Bill” Mathews, director of engineering at the Sheraton Orlando Lake Buena Vista Resort, received the 2025 CFHLA Engineer of the Year Award.
Together, these honorees exemplify the leadership, innovation and community commitment that continue to drive Central Florida’s hospitality and tourism industry forward.
LAKE COUNTY, Fla. (FNN) — AdventHealth will host a grand opening ceremony for its new hospital in Minneola, marking a major expansion of health care services for South Lake County. Local elected officials, community leaders and residents are expected to join AdventHealth executives for the celebration.
The new facility is part of a broader effort to bring world-class, whole-person inpatient care closer to home for families across Minneola and the surrounding communities. South Lake County has faced a significant shortage of physicians across nearly every specialty, and the new hospital aims to help meet that growing demand.
AdventHealth Minneola is located within a newly developed district that will feature shopping, entertainment, housing and green space, creating a centralized hub for both residents and visitors.
WHEN:
Tuesday, Dec. 9
Arrival time: 10 a.m.
Program begins: 10:15 a.m.
WHERE:
1800 North Hancock Road
Minneola, FL 34715
MIAMI, Fla. (FNN) — Distinguished leaders, cultural icons, tourism executives, and community champions from across the Caribbean and its Diaspora are set to gather for the 2025 Caribbean Media Exchange (CMEx) Leadership Awards—an afternoon dedicated to excellence, service, and the advancement of the region.
This year’s ceremony will feature a landmark moment: the presentation of the inaugural CMEx Lifetime Achievement Award to Sir Baltron Bethel, one of the Caribbean’s most influential tourism visionaries and a national icon of The Bahamas. Sir Baltron is recognized as the first and longest-serving Bahamian Director General of Tourism and a key architect of the region’s tourism growth and policy development.
Honoring Caribbean Changemakers
The 2025 CMEx Leadership Awards will recognize an exceptional roster of laureates whose work continues to shape Caribbean tourism, culture, and economic development. Honorees include:
Carole Alexis (Martinique), Dave Chang (Carnival Cruise Line), May-Ling Chun (St. Maarten), Ronella Croes (Aruba Tourism Authority), Laura Davidson (LDPR), Muryad de Bruin (Curaçao Tourist Board), Cathleen Decker (The Decker/Royal Agency), Loreto Duffy-Mayers (Barbados), Monique Hamaty-Simmonds (Cayman Islands), Clarisa Jiménez (Puerto Rico Hotel & Tourism Association), Luce Hodge-Smith (British Virgin Islands), Janelle Hopkin (Grenada), Vonulrick “Von” Martin (Caribbeana Communications), Shomari Scott (Health City Cayman Islands), and Marcus Simmonds (Tortuga International Holdings).
“These exceptional honorees embody the spirit of leadership, innovation, and service that defines the best of the Caribbean,” said Bevan Springer, President of CMEx. “Their contributions across tourism, business, culture, and community development continue to transform the region.”
Regional and Global Dignitaries to Attend
The ceremony will welcome an array of regional officials and global tourism leaders, underscoring the event’s significance. Confirmed attendees include Lady Betty Hopkin (Grenada); Jennifer Matarangas-King (U.S. Virgin Islands); Cardigan Connor (Anguilla); Dona Regis-Prosper (Caribbean Tourism Organization); Latia Duncombe (Bahamas Ministry of Tourism); Joy Jibrilu (Nassau Paradise Island Promotion Board); Vincent Vanderpool-Wallace (The Bahamas); Vanessa Ledesma (Caribbean Hotel and Tourism Association); Wendy McDonald (Royal Caribbean Group); and Dr. Lisa Indar (CARPHA).
Tourism directors from Anguilla, the British Virgin Islands, Cayman Islands, Dominica, and Grenada will also be in attendance. Adding a cultural highlight, Bahamian vocalist Simmone Bowe will return as the featured performer, bringing her blend of jazz, reggae, R&B, and gospel to the stage.
Committed Partners and Sponsors
The 2025 CMEx Leadership Awards and Fundraiser is supported by a coalition of corporate, governmental, and destination partners whose contributions help sustain CMEx programs focused on youth development, education, and professional training throughout the region.
The Bahamas Ministry of Tourism, Investments & Aviation serves as the Platinum Sponsor, with major sponsors including the Nassau & Paradise Island Promotion Board, British Virgin Islands Tourist Board & Film Commission, Tropical Shipping, Unique Vacations Inc., The Decker/Royal Agency, Grenada Tourism Authority, Barbary Pyle Foundation, Tortuga Rum Company, Carnival Corporation & plc, Rodman Marketing Guru, and the St. Maarten Tourist Board.
Additional supporting sponsors include Calabash Cove Resort & Spa, Coco Palm, Comfort Suites Paradise Island, Hyatt Regency Trinidad, Jade Mountain, Ladera Resort, Marketplace Excellence Corporation, Mount Cinnamon Beach Resort, Park Hyatt St. Kitts, Round Hill Hotel and Villas, Tropical Attractions, and Villa Kaya.
The CMEx Leadership Awards celebrate individuals whose achievements span hospitality, cruise tourism, medical tourism, sustainable development, destination marketing, and media—fostering collaboration and a shared vision for a thriving Caribbean future.
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