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Premiere Orlando 2024: Igniting Beauty Trends For 30 Years – Unveil The Show Preview

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(April 16, 2024 / Orlando FL) – Premiere Orlando, renowned for its innovation and commitment to excellence in the professional beauty industry, proudly announces the release of its highly anticipated Show Preview for 2024. As the event celebrates its 30th anniversary this year, attendees can expect an immersive experience like never before, showcasing a diverse array of 675+ educational classes, 45+ workshops, 450+ exhibiting brands, and over 375 educators and influencers.

30 Years of Excellence: A Milestone Celebration

As Premiere Orlando celebrates its 30th anniversary, it reflects a legacy of excellence within the professional beauty industry. Since its inception, the show has led the way in shaping trends, nurturing talent, and driving industry growth. Serving as a gathering point for industry visionaries, educators, aspiring professionals, seasoned experts, and top-tier brands, fostering a dynamic and inspiring environment for all attendees.

“For over 30 years, Premiere Orlando has led the way in excellence, setting industry benchmarks and creating unforgettable experiences. Our commitment to innovation, education, and fostering a vibrant community has been the driving force behind our success,” says Ed McNeill, Senior Vice President of Premiere Show Group.

Diverse Education and Extraordinary Brands

Premiere Orlando 2024 offers a diverse range of educational opportunities and exhibiting brands tailored to all professional license types. Attendees can engage with influential voices, including renowned educators such as Larisa Love, Siiri Parks, Bailey Lavender, Arod, Sam Villa, Ashlee Norman, Jacob Khan, Candy Shaw, Jack Martin, Sonya Dove, Phillip Wolff, and more.

In addition to professional skills development, Premiere recognizes the importance of holistic well-being. This year the show prioritizes self-care with dedicated sessions focusing on mental health, stress management, and overall wellness. Attendees can access these sessions to nurture both their professional and personal growth.

Attendees can also explore leading brands like Wella, Clairol, OPI, K18, Dyson, BabylissPRO, Matrix, Redken, Eminence Organic Skincare, Circadia, Gelish, FarmHouse Fresh, Morgan Taylor, LeChat, DESIGNME, Olaplex, KUPA Inc., Pulp Riot, and more showcasing the latest innovations.

Adding to the array of brands on the show floor, Premiere Orlando launches the “First Look Showcase.” A dedicated space where attendees can explore a curated collection of never-before-seen, new, and emerging brands like Highland Style, Reap & Glow, Nip & Clip, Instant Facelift, and more!

Main Stage & Barber Stage:

On the Main Stage, attendees can immerse themselves in the captivating world of color, style, and texture as top artists and influencers bring their visions to life. Featured educators on the Main Stage are Larisa Love, (BabylissPRO) Jamie Wiley, Jacob Khan, Joshua Hawkins, Carlos Estrella, (ULTA Beauty) Nick Stenson, Sonya Dove, Sean Godard, Danielle Keasling, David Lopez, Gilad Goldstein, Beto Sanchez, Justin Toves-Vincilione, (CBC) Chrystofer Benson, Hannah Leigh, Greta Coston, Matt Holder, SalonCentric, (Lala’s Updos) Lala Chihaia, (Trionics) Sarai Speer, (Social Art House) Ammon Carver, Leysa Carillo, Jack Howard, Sonna Brado, Laura Gibson, J Ladner, (L3VEL3) Arod, Carlos Pagan, Henry Rodriguez, Yahia Jaber, (Beauty Cast Network) Gordon Miller, Penny Burns, (Sutra Beauty) Gabriel Samra, (DESIGNME) Philip Wolff, Kyra Brown, Morgan Thomas, and (Danger Jones) Aja Hamilton, Amanda Harsche, Jae Betts, Shellie Vega, Mary Ott, Kate Kwasniak, Coree Coley, Jessica Powers.

For those looking to master the art of classic cuts, fades, grooming, and more can stop by the Barber Stage for insights from the industry’s finest barbers including (Barber Strong) Stormi Kelley, (JRL) Chico Boom, Papi Blendz, (Wahl) Kevin Nguyen, Trevor Moots, (Booksy) Byrd Mena, (Barberology) Patty Regan, Pascual Rodarte, (Andis) Danny Amorim, John Delgado, Angel Raws, Sean Casey, (L3VEL3) Allison Arvizu, Yahia Jaber, Arod.

Join the Premiere Legacy:

Premiere Orlando offers a diverse range of competitions catering to different specialties and skills. Attendees can show off their hairstyling skills and creativity in competitions like Curtain Bangs powered by Hattori Hanzo Shears or demonstrate their barbering techniques in the Barber Battle powered by L3VEL3, sponsored by Andis & BarberEVO. Nail techs can display their prowess in various live competitions and turn-in entries presented by Nailympia, powered by Scratch Magazine, and sponsored by Glitterbels and Aprés Nail. Makeup artists can highlight their artistry in the “The Garden of Time” Beauty FX Competition presented by 3Jay.

New Additions for 2024: Elevating the Premiere Experience

In celebration of its 30th anniversary, Premiere Orlando is thrilled to introduce exciting new additions that are poised to elevate the attendee experience and reflect the evolving trends in the professional beauty industry. These additions encompass enhanced educational opportunities to new product showcases and wellness initiatives. Among these new additions are:

New Educators & Brands:

Discover fresh faces and reconnect with industry favorites, representing a tapestry of diversity and creativity. Get ready to be inspired by Larisa Love, Anh Co Tran, Bailey Lavender, Siiri Parks, Dr. Shah, Gabriel Samra, Jimena Montalban, Nubia Suarez. Connect with new to-show brands Milbon, Glitterbels, Kupa, NAK Hair, Skin Script, Fatboy, Kaaral, Face Reality Skincare, and many more.

Demo Stage:

On Monday, June 2nd only, the Demo Stage will debut featured skincare products and breakthrough treatments, showcasing the latest advancements in beauty technology. Attendees can immerse themselves in interactive demonstrations and firsthand experiences highlighting the efficacy and innovation of leading skincare brands and treatments from exhibitors like Face Reality Skincare, Orevital by Mindful Minerals, Procell, Circadia, and Fibroblast.

Salon Owner Bootcamp:

Designed to empower salon owners with essential skills, insights, and strategies to thrive in today’s dynamic beauty landscape, Premiere Orlando presents the Salon Owner Bootcamp, a dedicated program of five intensive classes, for a total of $75. Classes are led by Salon Today, Ryann Halo of Halo Consulting & EDU, Candy Shaw, Bonnie Bonadeo, and Jason Everett of High Performance Salon Academy.

Experience The Wellness Lounge: A Sanctuary to Find Peace:

Premiere Orlando invites attendees to experience the tranquility and mindfulness of the Wellness Lounge powered by Yogahood. This serene oasis offers a range of soothing experiences, including massages, sound baths, and aromatherapy, to soothe the senses with the purchase of an all-day access pass available exclusively on Sunday, June 2, for a fee of $50 in advance, $75 on-site.

Continue the Celebration & Networking with On-site Events:
Join Premiere in an unforgettable evening of celebration and networking. Firstly, Premiere Orlando is proud to host the prestigious NAHA (North American Hairstyling Awards) ceremony for the first time. Join Premiere and NAHA on Sunday, June 2nd in celebrating the creativity and excellence at this exclusive event, honoring the industry’s most talented artists and showcasing their innovative work.

Additionally, Scratch Magazine and Nailympia Competitions invite attendees to an exciting networking event on Sunday evening where fellow nail industry professionals can connect and be among the first to hear about Scratch’s major industry announcement for the North American nail sector.

For more information about NAHA and Scratch Social or to purchase your tickets to either event click here.

Early Bird Registration: Secure Your Spot Today

Don’t miss this unparalleled opportunity to immerse yourself in the latest trends, connect with industry leaders, and elevate your career. Register now to secure your spot at Premiere Orlando 2024 and take advantage of the Early Bird discount available until April 24th. Register today here.

For more information, including registration details and the full event schedule, visit premiereorlandoshow.biz.

Start Planning Your Experience

Attendees can now embark on a seamless digital journey with the integrated mobile app and digital planner, available for planning convenience. These tools revolutionize the planning experience, offering the full schedule of events, classes, and exhibiting brands with features that enhance planning and usability right at their fingertips onsite.

View the Show Preview here.

Access the Digital Planner here.

Download the Mobile App here.

 

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Central Florida News

FNN Honors Teen Reporter Isabella Schmitt as She Graduates and Pursues Communications Degree

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ORLANDO, Fla. (FNN) — Florida National News proudly celebrates Isabella Schmitt as she marks an important milestone with her high school graduation and prepares to begin an exciting new chapter pursuing Communications in college.

Over the years, Isabella has represented the next generation of young voices with professionalism, creativity, determination, and passion.

Through reporting opportunities, community involvement, and media experiences, she has continued to shine both on and off camera while inspiring others through her dedication and work ethic.

Jenny Rosario, Vice President of Florida National News, praised Isabella’s accomplishments and bright future ahead.

“Watching Isabella grow both personally and professionally has been truly inspiring,” Rosario said. “She represents the future of journalism, communications, and storytelling. Her passion, confidence, and commitment to making a positive impact through media are remarkable, and we are incredibly proud of all she has accomplished.”

Rosario added that Isabella’s decision to pursue Communications in college is a natural next step for someone with such strong talent and determination.

“The world of media and communications needs more young voices like Isabella’s,” Rosario said. “We know this is only the beginning of many great accomplishments to come.”

Florida National News congratulates Isabella Schmitt and the entire Class of 2026 on this exciting achievement.

“Keep dreaming big and telling stories that matter,” Rosario added.

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Entertainment

How Orlando International Fashion Week Builds Confidence: A Belonging-Driven Casting Experience

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By Dr. Jessica Henlon | Education Contributor for Florida National News

At Orlando International Fashion Week (OIFW), the runway does not begin on show day. It begins at casting.

Over two weekends this April, OIFW welcomed hundreds of aspiring and experienced models to CityArts Gallery in Downtown Orlando for official casting calls ahead of the June 6 runway shows. What unfolded was more than an audition process. It was a carefully designed experience rooted in a powerful truth: when people feel seen, supported, and welcomed, they are more likely to show up with confidence.

From first-time participants to returning talent, families, creatives, and industry professionals, the casting experience reflected what makes OIFW different. It was not just about selecting models. It was about creating a space where people felt confident enough to try.

Belonging First, Performance Second

In educational psychology, belonging is not a soft concept. It is a driver of motivation, persistence, and self-efficacy. Research in postsecondary education has consistently linked students’ sense of belonging to academic outcomes, engagement, and persistence (Fong et al., 2024; Gopalan & Brady, 2020). While OIFW is not a classroom, the same human principles apply. People perform differently when they feel safe, valued, and connected.

This also aligns with my doctoral research on online first-generation college students. In that study, participants described virtual extracurricular activities as affirming spaces that supported leadership development, motivation, self-efficacy, and belonging (Henlon, 2025). The findings affirmed that engagement spaces are not “extra.” They can be essential to how people build identity, confidence, and persistence.

OIFW reflects this same principle in a creative industry setting. People come back because of how they are treated.

Designing a Confidence-Building Experience

The atmosphere inside CityArts Gallery was intentional.

Models of all ages and backgrounds moved through the casting process in a space that felt structured, supportive, and human. Team members gave clear direction, answered questions, and offered encouragement in real time. Families felt comfortable. First-time participants felt included. Returning models felt valued.

Those details matter.

Social Cognitive Theory suggests that individuals build confidence through observation, encouragement, and successful participation in meaningful environments (Bandura, 1986). When a model sees others walk, receive feedback, and try again, the room becomes a learning space. Confidence is not simply demanded. It is modeled, practiced, and reinforced.

That approach also connects to the modeling and fashion curriculum I developed for youth and emerging talent, where self-esteem, work ethic, body language, preparation, and reflection were built directly into the learning experience. The curriculum framed self-esteem as confidence in one’s own worth and abilities, while encouraging participants to celebrate success, develop talents, practice positive self-talk, and treat themselves well. That same foundation was visible at casting: confidence grows when people are given structure, encouragement, and room to develop.

A Creative Ecosystem in Motion

Casting weekends brought together more than models.

Photographers, videographers, designers, media professionals, artists, families, and community members shared the same creative space. More than 20 photographers and videographers were present capturing content, building portfolios, and documenting the energy of the experience. Florida National News was also on-site, conducting interviews and helping tell the story of the event.

This kind of creative ecosystem matters because learning and confidence often grow through participation, not observation alone. Research on connected arts learning emphasizes the importance of linking creative practice to supportive relationships, cultural relevance, and opportunity pathways (Peppler et al., 2022). In other words, creative spaces become more powerful when they connect people to each other and to what comes next.

At OIFW, casting is not hidden behind closed doors. It is visible, collaborative, and alive. This is where relationships are built.

Inclusion as Strategy, Not Statement

OIFW continues to prioritize an inclusive casting approach that welcomes models across ages, sizes, backgrounds, and experience levels. This is more than a value statement. It is part of the structure.

Research on organized activities shows that participation in supportive group settings can help young people build social capital, strengthen relationships, and develop confidence through meaningful interaction (Boat et al., 2024). Similarly, studies of extracurricular activities have found that participation can strengthen self-efficacy, identity, and skill development when activities are structured with purpose and support (Griffiths et al., 2021).

That is why inclusive casting matters. When a young person, a first-time model, or a returning participant sees a range of people welcomed into the process, the message is clear: there is room for you here.

For families, this creates trust.
For designers, it creates range.
For sponsors and media, it tells a deeper story.
For participants, it builds confidence.

Safety, Structure, and Trust

With a strong presence of youth participants, OIFW maintains clear expectations around professionalism, age-appropriate presentation, and safety. Families can trust that the environment is monitored, structured, and designed with care.

That trust is part of why participants return season after season.

In youth development research, positive experiences in organized activities are strongest when young people experience supportive relationships, clear expectations, and opportunities to build skills (Boat et al., 2024; Heath et al., 2022). OIFW’s casting model reflects that kind of intentional design. The goal is not only to prepare people for the runway. It is to help them feel prepared to step into the room.

More Than a Casting Call

What happened over these two weekends was not only about who made the runway.

It was about creating a space where people felt confident enough to try, supported enough to grow, and inspired enough to return. It was about helping participants move from nervousness to possibility. It was about making sure that the first step toward the runway felt welcoming, not intimidating.

Creative participation can support well-being, identity development, and self-expression, especially when the environment is inclusive and relational (Mak & Fancourt, 2019; Peppler et al., 2022). OIFW’s casting experience shows how arts and fashion spaces can function as confidence-building environments when they are designed with care.

That is the OIFW difference.

Confidence is not built through pressure alone. It is built through belonging, visibility, preparation, and meaningful interaction.

Looking Ahead

Orlando International Fashion Week continues to build toward its summer season:

May 16, 2026: Avant Garde Showcase at Orlando Fringe Festival
June 5, 2026: VIP Mixer at Morse Code Lounge
June 6, 2026: “626 Euphoria” Runway Shows at Winter Park Events Center

Tickets are available at www.OIFW.org.

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Entertainment

160+ Bands, 5 Stages: Welcome To Rockville Returns to Daytona International Speedway May 7–10 with Expanded Fan Experience

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160+ Bands, 5 Stages: Welcome To Rockville Returns to Daytona International Speedway May 7–10 with Expanded Fan Experience

DAYTONA BEACH, Fla. (FNN) — Music set times have been released for the 15th anniversary of Welcome To Rockville, Florida’s largest rock, metal and punk festival, set for May 7–10, 2026 at Daytona International Speedway.

Produced by Danny Wimmer Presents, the four-day event will feature more than 160 bands performing across five stages, marking the festival’s largest lineup to date.

HEADLINERS AND DAILY LINEUP

This year’s festival will be headlined by Foo Fighters, My Chemical Romance, Guns N’ Roses and Bring Me The Horizon.

  • Thursday, May 7: Guns N’ Roses, Five Finger Death Punch, Godsmack, Staind
  • Friday, May 8: Foo Fighters, Turnstile, The Offspring, Parkway Drive
  • Saturday, May 9: Bring Me The Horizon, Breaking Benjamin, Motionless in White, Lamb of God
  • Sunday, May 10: My Chemical Romance, A Day To Remember, Rise Against, Yellowcard

FESTIVAL EXPANSION AND NEW FEATURES

Organizers announced several enhancements for 2026 aimed at improving the fan experience. A new “Pit Stop” fan zone near the Apex Stage will feature artist interviews, special performances and interactive experiences.

In addition, the Garage Stage will be fully tented for the first time, offering expanded shade coverage and upgraded production for attendees.

SPECIAL EVENTS AND EXPERIENCES

Festivalgoers can kick off the week with a pre-party on May 6 featuring performances by Fuel, Local H and others.

A new crossover event, “Blood4Blood,” will also take place at the Ocean Center, combining live music with bare-knuckle fighting, including a headline bout featuring Alex Terrible of Slaughter to Prevail.

TICKETS, ACCESS AND ATTENDANCE

Festival gates will open daily at 11:30 a.m. Organizers are offering a range of ticket options, including single-day, weekend, VIP and camping packages. A new Camp to Coast shuttle will provide transportation between the speedway and nearby beaches.

With expanded attractions, including rides, themed bars and interactive zones, Welcome To Rockville 2026 is expected to draw tens of thousands of fans to Daytona Beach, reinforcing its role as a major driver of Florida’s tourism and live entertainment economy.

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