Business Expert Carol Tice Highlights 17 Areas in Your Business to Make Razor-Sharp Cost Cuts [Review]

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Are you starting or running a business on a shoestring budget? If you’re like most starting ‘treps, you have question marks all around your head:

  • How’s my cash flow?
  • How’s my balance sheet and income statement looking?
  • Do I have the right insurance?
  • Am I paying my employees at or above the federal minimum wage? Did I set money aside for payroll tax?
  • Am I taking the proper steps to prove to the IRS that I’m running an actual business and not a hobby?

The details can be overwhelming at first, demanding your undivided attention. But don’t panic or give up — there’s help available.

Business expert Carol Tice’s latest book, The Pocket Small Business Owner’s Guide to Starting Your Business on a Shoestring, gives you the jump-start you need to shred costs and improve your company’s bottom line, and we’re giving you a chapter-by-chapter primer for the 18-chapter book here.

(You’ll want to bookmark this.)

Tice answers your toughest business questions, then points to even more answers.

Tice taps her 15-plus years of business reporting to give you clear, simple steps to meet your cost-cutting goals, and supplements them with case studies of businesses that successfully applied these principles and businesses that failed because they didn’t.

The shoestring guide covers every major step of business development in 17 chapters; the 18th lists the data resources she used to write the book so you can verify it all for yourself and learn even more.

Our Chapter-by-Chapter Primer for Tice’s Shoestring Guide

Carol Tice's Shoestring GuideTitle: The Pocket Small Business Owner’s Guide to Starting Your Business on a Shoestring
Author: Carol Tice
ISBN: 978-1-62153-239-2
Publisher: Allworth Press, an imprint of Skyhorse Publishing, Inc.
Total pages: 233


Now that we’ve handled the technical stuff, let’s get down to business.


Chapter 1: Market Research

Without research, you’re taking a huge (and possibly unnecessary) gamble with your business.

If you don’t know where to start with researching your niche market, that’s alright. Tice offers 4 market research basics for you to use; here are 2: market competition and customer demand. Some questions include: who are the leaders in your market, and what other companies offer the same product or service you do? Is customer demand poised to grow or shrink in the next few years?

Tice specifies that you can get market research data two ways: either for low or no cost, or on your own.

She shares 11 low-cost/free sources; here are 3: press releases (via sites such as PRWeb and PR Newswire), trade publications (via sites like, and market leaders’ research slideshows (via Slideshare).

Three self-research sources include surveys (she gives specific tips on how to frame the questions to get the answers you need), picking business and entrepreneurship students’ brains, and barter exchanges and time banks.

Never heard of barter exchanges or time banks before? She breaks them down nicely for you here.

The chapter ends with a market research success story.


Chapter 2: Business Plan

This chapter starts off with why it helps to have a business plan, then gives you the areas you need to research to create a basic, bare-bones business plan.

Then Tice gets into the financial nitty-gritty of the plan: the forms. If you fear, avoid, or have never done business financial statements before, Tice arms you with a comprehensive how-to guide for the income statement, balance sheet, and cash flow statement, including mathematical formulae and term definitions. She also explains what boosts and drains net cash.

Though there are plenty of business plan templates online, she also suggests two other under-discussed sources: requesting a “plain vanilla” business plan from competitors, and the SEC’s website (“Edgar”) to research major, publicly traded companies’ business plans.


Chapter 3: Training

If you’re looking to expand your skill set or step your learning game up in general, this chapter’s for you. Tice provides 7 learning sources; here are 3: job shadowing (like shadowing franchisors, for example), online learning (e.g. sites like or PSDTuts +), and basic business training, offered by most local community colleges for low cost.

This chapter also ends with a success story.


Chapter 4: E-Commerce

Do you sell merchandise or services online, or plan to? Tice kicks off the chapter off listing 9 free and cheap e-commerce business tools with example services and their web links.

She follows up with 11 ways to monetize your website. Here are 4 for you: offering services on your site (such as a job board, like Problogger does), becoming an affiliate seller, offering contests with an entry fee, and selling digital products (ebooks, white papers, reports, a manifesto, etc.).

Expect a success story in this chapter as well.


Chapter 5: Sales

Tice gives you the option of hiring someone else to do your business’ sales for you, or doing it yourself.

She guides you through ways to optimize your website to be the ultimate sales vehicle, then dives into DIY creative sales strategies, which include customer referrals and relationship selling (which involves finding businesses with goods or services that complement yours, and you all talk up each other’s companies). There are more gems in there, so don’t just rely on this primer.


Chapter 6: Marketing

This is one of the best chapters in the book. Tice breaks down marketing tactics by offline-only methods, online-only methods, and both. Each category is rife with tips, services, and websites you can immediately put to use.

She also gives us a slice of her freelance writing expertise in the PR section: the various story angles from which you can frame one topic. The example she provides will expand your mind.


Chapter 7: Collaboration and Partnerships

This chapter is more demonstrative. Tice uses 4 different case studies to explain the different collaborative approaches you can use to boost your business and reduce costs.


Chapter 8: Advertising

There’s a difference between marketing and advertising, and this chapter clearly illustrates it. Tice provides insight in three different advertising methods: print, online, and mobile. She squares the chapter off with another value-packed case study.


Chapter 9: Facilities

If your business has a physical location or you’re planning to get one, this chapter gives you the pitfalls to avoid, ways to reduce your facility costs, and the advantages of starting small (or better yet virtual), or mobile. Look for two inspiring success stories, and a helpful explanation of the difference between renting, leasing, and owning a facility.


Chapter 10: Operations

Tice explains the difference between fixed and variable costs, and tips to cut fixed costs in all areas of your business, including a section and case study on reducing energy costs.


Chapter 11: Purchasing

This chapter discusses cost-cutting strategies for buying the supplies and goods you sell. Ever wondered what an SKU is and how it’s charged? Tice breaks it down. Expect another case study here as well.


Chapter 12: Transportation and Shipping

This’ll open your eyes to the technicalities of shipping and transporting goods because the effects these costs cause on the bottom line are easily overlooked. Tice covers the different ways to shave costs here as well, and offers another case study.


Chapter 13: Labor

Hired help is a cardinal business expense, and Tice brings several ways to acquire that help while sidestepping the tax burden that accompanies hiring full-fledged employees, such as unpaid and paid internships, and freelancers (with 10 different freelancer service websites you can use).

She also provides helpful, low-cost ways to hire full-time employees (including government programs) and 5 tips for hiring the right candidate for your business.


Chapter 14: Financing

You’ll come back to this chapter often. Tice brings 4 major funding categories and the details you need to get started: cash, grants, equity funding, and debt options (under which she also includes crowdfunding).


Chapter 15: Cash Flow

According to Tice, it’s unchecked cash flow that causes businesses to go under. If money moves through the business too quickly, there isn’t enough income to keep it afloat.

She therefore advises 3 different ways to improve your company’s cash flow, and each section is filled with details and actionable tips to fulfill that method.


Chapter 16: Taxes

You’ll need to revisit this chapter often as well. Tice again gives you the choice to hire a specialist to take care of your business’ taxes, or handle it yourself in efficient ways. She explains each business entity type and its tax implications, the IRS’s definition of a business versus a hobby, and reminds you about the self-employment tax.

She also delineates the many business deductions you can make on your taxes, and 4 things you can do if you’re financially short come tax time.


Chapter 17: Getting Help

One of entrepreneurs’ biggest complaints is the seemingly lonely journey to build their business. However, Tice shines a light on a wealth of resources in this chapter in 3 major categories: government help, business incubators (includes a case study), and private and non-profit business assistance programs.

You’ll want to reference this chapter often as well, no matter how far along you are in growing your business. Sometimes all you need is one mentor or helpful resource to blast your business off.

Whether you’re considering starting a business or running a young one…

…Tice’s book meets its title: it’s a pocket guide for your small business filled with valuable information, one you can take anywhere and reference anytime.

It costs less than $15, which is far less expensive than similar books from other thought leaders, so if you’re looking for a succinct yet robust business book, this is one’s a well-spent investment.

You can find it on, (Barnes & Noble), and Indie Bound.


Important disclosure: as of this posting, I am not a Carol Tice affiliate, so I won’t make a commission if you purchase the book. I’m simply sharing the great value I got from it with you to help you on your business journey.


Flickr photo by Marc Falardeau.


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