While Facebook is great for making personal connections with your audience and is the easiest direct customer engagement tool of the three, Facebook’s audience consists mainly of the 18-35 year-old middle- or working-class spender demographic.
While Twitter is good for alerting prospects of upcoming promotions or new releases (for services or products) and is a very efficient content curation tool, it’s not as effective at customer engagement.
LinkedIn, on the other hand, is an excellent content curation platform and the strongest business network in the world, opening the door for you to reach the highest global concentration of spending decision makers.
In fact, renowned global marketing company Ipsos conducted its annual survey of the global business elite in 2012. You can check out the highly informative infographic below.
The global business elite describes company leaders and C-suite officers (founders, presidents, directors, VPs, CFOs, CEOs, CIOs, etc.). According to the Ipsos study, LinkedIn reaches 36% of global business elite and C-suites monthly. 92% of the businesspeople surveyed are involved in purchasing and leasing decisions, controlling average budgets of $4 million plus.
Additionally, the Ipsos report reveals that business leaders go to LinkedIn more than any other business or news site, making it the best place for you to curate content and build your status as an expert in your field.
So, are you reaching the decision makers in your niche?
You can get more infographic details and view the full Ipsos report slideshow here.
Graph taken from Ipsos’ Business Elite Global 2012 Report slideshow, slide #3.