Business
Social Engagement Series: Are You Missing This Ingredient in Your Self-Promotion Strategy?
Shameless self-promotion is a must in your marketing efforts, but it’s easy to fall into a lull. Have you noticed that your self-promo efforts yield little, or worse, no response?
Let’s guess: you dove headfirst into your self-promo strategy, right? You made the most of your networks, sharing your blog or website content on a frequent basis to keep things interesting.
If your content was value-packed, it was shared at a decent rate at first because you enriched readers’ lives. However, after a while, your hook got no bites.
There’s a very important reason for that. But there’s a way out of the funk.
Your self-promotion gets no bites because you don’t pass the megaphone.
While self-promotion is very necessary for your business, exclusive self-promo becomes redundant and vain in people’s eyes. People are curious for new and relevant content, but when the only content you share comes from you, they see the pattern and start to tune you out.
In order to succeed, you’ve got to follow the 13th Law of Power.
“When asking for help, appeal to people’s self-interest, never to their mercy or gratitude.” – Robert Greene, The 48 Laws of Power
In short, one hand washes the other, and two wash the face.
In order to guarantee your content promotion success, you’ll need to share your megaphone.
Include other people’s content in your social network updates. Visit sources like LinkedIn Today, Entrepreneur, Forbes, Black Enterprise, or Mashable for relevant news articles that you feel will add value to your readers’ lives. Not only will you benefit your readers, you’ll also do the content author a favor by sharing his or her link.
That’s especially true for thought leaders and influencers, who you really want to promote your work for you.
Internet marketing experts (including Derek Halpern and Danny Iny) agree that the most effective way to gain a thought leader’s attention is to share his content with your network, leave comments on his blog, and comment on his social networks (or ask intriguing questions).
If you really want to go in deep, research your desired target to learn the pain points that you can relieve, and offer to relieve them yourself.
In other words, engage them.
That all sounds like a long process…but that’s because it is.
Advertising can have a powerful short-term term effect with the right visuals and marketing copy, but what happens when the ad comes down?
It’s forgotten in a matter of days.
Conversely, social engagement offers the long-term benefit of establishing relationships.
When you forge friendships, you create new evangelists: they’ll be more willing to share every new thing you publish.
Furthermore, tapping thought leaders is an inevitably long process because they’re incredibly busy and have large audiences already.
It’s a tough pill to swallow, but quality marketing takes a while anyway, yes?
If you want to learn more about social sharing and engagement, check out these links:
How to Use Hashtags in Social Media Marketing (FreelanceSwitch)
How to Meet New People Who Want To Help Your Business and Career (Social Triggers)
7 Tips for More Effective Social Media Marketing (FreelanceSwitch)
How to email influential people—and get responses FAST (plus new free download) (Social Triggers)
Share this post with your networks. They’ll definitely find it useful. 🙂
Image by Tina Mailhot Roberge (vervex).
ORLANDO, Fla. (FNN) – In this week’s flavorful edition of FNN Good News & Reviews Show, Orlando’s own Social Lite, Janira Garcia, put the spotlight on one of International Drive’s sweetest hidden gems—Sodie Doces Brazilian Cake Shop. Known for its authentic Brazilian confections and cozy atmosphere, Sodie Doces offered a full-sensory experience that had Janira—and her viewers—completely captivated.
A Brazilian Breakfast to Remember
Janira kicked off her Sunday morning foodie adventure with her signature blend of charisma and curiosity, inviting viewers to discover the traditional tastes of Brazil right in the heart of Orlando. The spotlight dish? A crispy golden Coxinha—Brazil’s beloved deep-fried, teardrop-shaped snack filled with juicy seasoned chicken. “Crispy on the outside, tender and flavorful on the inside—it’s the real deal,” Janira remarked as she took a bite.
She followed it up with a slice of Sodie Doces’ heavenly Morango Cake, a beautifully layered dessert filled with rich dulce de leche and topped with fresh strawberries. The flavors delivered the perfect balance of sweetness and indulgence.
Adding to the breakfast bliss was a house-made flaky pastry that practically melted on contact, and the grand finale—a steaming cup of bold Brazilian coffee that stole the show. “It’s a full Brazilian breakfast moment,” Janira said, smiling between sips, visibly impressed by the depth and aroma of the brew.
A Hidden Gem for Locals and Tourists Alike
Located along the iconic International Drive, Sodie Doces has been quietly charming customers with its authentic offerings. Thanks to Janira Garcia’s coverage, this cake shop is quickly rising from hidden gem to foodie hotspot.
Whether you’re a local looking to spice up your Sunday morning or a visitor seeking a unique culinary experience, Sodie Doces is now a must-visit on Orlando’s food map.
Catch more exclusive food finds, sweet surprises, and delicious journeys every week with Social Lite Janira Garcia on the FNN Good News & Reviews Show, airing on Florida National News.
Janira Garcia
FNN Goodnews & Reviews Show
news@FloridaNationalNews.com
This hidden gem is redefining Orlando’s food scene with a mouthwatering mix of Puerto Rican and Chinese cuisines that not only satisfies your cravings but also celebrates rich cultural traditions.
UNIQUE AMBIANCE THAT TELLS A STORY
From the moment I walked in, I was welcomed by colorful décor and whimsical props that instantly set the tone for a playful yet cultural dining experience. The interior is filled with character—each detail clearly thought out to reflect the dual heritage of the restaurant. It’s the perfect backdrop for foodies and Instagrammers alike.
Source: El Coqui Ninja Restaurant, Facebook
A FLAVOR-FORWARD MENU THAT WOWS
Let’s talk about the food, because that’s where El Coqui Ninja truly shines. I started with the Crab Rangoon, and let me just say—these are the best I’ve ever had. Unlike most places that serve mostly cream cheese, El Coqui Ninja’s version is packed with real, tender crab meat, delivering a rich flavor in every crispy bite.
Next, I dove into the Rellenos De Carne Molida Y Queso—a Puerto Rican classic made with seasoned ground beef, cheese, and mashed potato. Each bite offered a comforting balance of savory and creamy, transporting me straight to the island.
Of course, I couldn’t pass up the Mofongo, another staple of Puerto Rican cuisine, and I’m so glad I tried their egg rolls—because who doesn’t love egg rolls? These were crisp, golden, and stuffed to perfection, easily some of the best in town.
SIGNATURE COCKTAILS AND STANDOUT SERVICE
To round out the experience, I ordered a Chuchaso, their signature Blackberry Raspberry Sake Mojito. Let me tell you—it was refreshing, fruity, and dangerously smooth. A must-try from their full-service bar.
What truly made the experience exceptional was our server, Gustavo. His warm personality, attentiveness, and deep knowledge of the menu elevated our visit. From dish recommendations to drink pairings, Gustavo was the cherry on top.
A MUST-VISIT DESTINATION FOR FOOD LOVERS
El Coqui Ninja Restaurant isn’t just a place to eat—it’s a destination. The combination of bold flavors, artistic ambiance, and heartfelt service make it a standout in Orlando’s crowded food landscape. Whether you’re a local or visiting, this hidden gem deserves a spot on your culinary bucket list.
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Mimi Mala
FNN GoodNews & Reviews
News@FloridaNationalNews.com
Business
David Siegel, Founder of Westgate Resorts, Dies at 89; Queen of Versailles’ Jackie Siegel Mourns
ORLANDO, Fla. (FNN) – David Siegel, the visionary founder of Westgate Resorts, passed away at the age of 89, as confirmed by the company. Siegel, who established the timeshare resort company in 1982, led its growth from a single location in Orlando, Florida, to an internationally recognized brand. With properties spanning Miami Beach, Arizona, Virginia, Utah, and many other locations, Siegel’s leadership has forever shaped the hospitality industry.
In a heartfelt statement, Jim Gissy, the CEO of Westgate Resorts, shared his admiration for David Siegel’s exceptional work ethic and dedication to the company:
“David worked tirelessly to create a company that will continue to honor its family roots. His vision and passion helped build a company with the resources and ambition to bring joy to those whose lives we touch through our hospitality.”
David Siegel’s Impact on Westgate Resorts and the Hospitality Industry
Under Siegel’s leadership, Westgate Resorts became one of the largest privately-owned vacation ownership companies in the world. His foresight and strategic development expanded the company into high-demand destinations such as Las Vegas, Park City, Utah, and Orlando, offering luxurious timeshare experiences to countless guests. The company’s portfolio today includes over 30 resorts nationwide and a global presence that has transformed the vacation ownership market.
But beyond business success, Siegel and his wife, Jacqueline “Jackie” Siegel, made their mark as passionate philanthropists. After their daughter, Victoria Siegel, tragically died from a drug overdose in June 2015, the Siegels established the Victoria’s Voice Foundation. This charitable organization is committed to preventing substance abuse and raising awareness about the growing crisis of drug overdose deaths in the United States.
Photo by Florida National News / J Willie David, III
One significant legislative achievement in their fight for awareness was the passing of SB 66, “Victoria’s Law,” which designated June 6 as “Revive Awareness Day”. The bill, signed into law by Governor Ron DeSantis, was named after Victoria Siegel and seeks to educate the public on the dangers of substance abuse.
A Celebration of Life and Tribute to David Siegel
Westgate Resorts has announced plans to hold a celebration of life to honor David Siegel’s enduring contributions to the company, his family, and his community. This event will serve as a tribute to a man whose impact reaches far beyond business and has influenced the lives of many across the nation.
Florida National News extends its deepest condolences to Jacqueline Siegel, their family, friends, and the many lives David Siegel touched. His legacy in the hospitality industry, alongside his philanthropic efforts, will continue to inspire future generations.
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J Willie David, III
News@FloridaNationalNews.com
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