Business
Social Engagement Series: Are You Missing This Ingredient in Your Self-Promotion Strategy?
Published
13 years agoon
Shameless self-promotion is a must in your marketing efforts, but it’s easy to fall into a lull. Have you noticed that your self-promo efforts yield little, or worse, no response?
Let’s guess: you dove headfirst into your self-promo strategy, right? You made the most of your networks, sharing your blog or website content on a frequent basis to keep things interesting.
If your content was value-packed, it was shared at a decent rate at first because you enriched readers’ lives. However, after a while, your hook got no bites.
There’s a very important reason for that. But there’s a way out of the funk.
Your self-promotion gets no bites because you don’t pass the megaphone.
While self-promotion is very necessary for your business, exclusive self-promo becomes redundant and vain in people’s eyes. People are curious for new and relevant content, but when the only content you share comes from you, they see the pattern and start to tune you out.
In order to succeed, you’ve got to follow the 13th Law of Power.
“When asking for help, appeal to people’s self-interest, never to their mercy or gratitude.” – Robert Greene, The 48 Laws of Power
In short, one hand washes the other, and two wash the face.
In order to guarantee your content promotion success, you’ll need to share your megaphone.
Include other people’s content in your social network updates. Visit sources like LinkedIn Today, Entrepreneur, Forbes, Black Enterprise, or Mashable for relevant news articles that you feel will add value to your readers’ lives. Not only will you benefit your readers, you’ll also do the content author a favor by sharing his or her link.
That’s especially true for thought leaders and influencers, who you really want to promote your work for you.
Internet marketing experts (including Derek Halpern and Danny Iny) agree that the most effective way to gain a thought leader’s attention is to share his content with your network, leave comments on his blog, and comment on his social networks (or ask intriguing questions).
If you really want to go in deep, research your desired target to learn the pain points that you can relieve, and offer to relieve them yourself.
In other words, engage them.
That all sounds like a long process…but that’s because it is.
Advertising can have a powerful short-term term effect with the right visuals and marketing copy, but what happens when the ad comes down?
It’s forgotten in a matter of days.
Conversely, social engagement offers the long-term benefit of establishing relationships.
When you forge friendships, you create new evangelists: they’ll be more willing to share every new thing you publish.
Furthermore, tapping thought leaders is an inevitably long process because they’re incredibly busy and have large audiences already.
It’s a tough pill to swallow, but quality marketing takes a while anyway, yes?
If you want to learn more about social sharing and engagement, check out these links:
How to Use Hashtags in Social Media Marketing (FreelanceSwitch)
How to Meet New People Who Want To Help Your Business and Career (Social Triggers)
7 Tips for More Effective Social Media Marketing (FreelanceSwitch)
How to email influential people—and get responses FAST (plus new free download) (Social Triggers)
Share this post with your networks. They’ll definitely find it useful. 🙂
Image by Tina Mailhot Roberge (vervex).
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Business
Hola at the Park Set for Oct. 3 in Altamonte Springs; Admission Free
Published
9 hours agoon
October 1, 2026Florida National News and FNN News en Español will provide on-site coverage of the Hispanic Heritage Month celebration at Cranes Roost Park.
ALTAMONTE SPRINGS, Fla. (FNN) — Hola at the Park will bring Hispanic culture, local businesses and live entertainment to Cranes Roost Park on Saturday, Oct. 3, from 2 to 6 p.m.
Hosted by the Hispanic Chamber of Metro Orlando and presented by AdventHealth, the event celebrates National Hispanic Heritage Month through food, entertainment, entrepreneurship and community connections.
According to the chamber’s event announcement, admission is free, the celebration is open to the community and no registration is required.
FNN to Spotlight Businesses and Community Voices
Florida National News and FNN News en Español, official media sponsors, will be on location covering the festivities.
The FNN team will spotlight chamber representatives, sponsors, participating businesses and community leaders, while sharing attendees’ perspectives throughout the afternoon.
Coverage will highlight the people, businesses and cultural traditions contributing to the celebration.
Food, Entertainment and Family Activities
The chamber’s announcement lists authentic cuisine, live entertainment, local businesses, wellness experiences, community resources, networking and family-friendly activities among the event’s offerings.
Attendees will have opportunities to explore Hispanic traditions, connect with entrepreneurs and learn about organizations serving Central Florida.
A Waterfront Setting in Uptown Altamonte
Cranes Roost Park, located in Uptown Altamonte, features a waterfront setting with scenic walkways around Cranes Roost Lake and the Eddie Rose Amphitheater and floating stage.
The park will serve as the gathering place for an afternoon celebrating Hispanic heritage and the connections between culture, business and community.
Event Details
- Date: Saturday, Oct. 3, 2026
- Time: 2–6 p.m. EDT
- Location: Cranes Roost Park, Altamonte Springs
- Host: Hispanic Chamber of Metro Orlando
- Presenting sponsor: AdventHealth
- Admission: Free and open to the community
- Registration: Not required
Vendor Inquiries
For information about vendor opportunities, contact the Hispanic Chamber of Metro Orlando at info@hispanicchamber.com or events@hispanicchamber.com.
Business
ALDI to Launch Seven Ready-Made Meals in October, With Single-Serve Dishes Under $8
Published
3 days agoon
September 29, 2026The refrigerated lineup includes five single-serve dishes and two family-size meals.
BATAVIA, Ill. (FNN) — ALDI will begin rolling out seven ready-made meals in select stores in early October, with single-serve dishes priced under $8 and family-size options under $15. The grocer expects the full lineup to be available nationwide by January 2027.
The collection includes five single-serve meals: beef Bolognese spaghetti, beef brisket with white mac and cheese, butter chicken and rice, a chicken burrito bowl, and chicken fettuccine Alfredo. The two family-size dishes are chicken and bacon mac and cheese and a meat lovers pizza bake.
“Our shoppers are looking for meals that fit into busy lives,” said Joan Kavanaugh, vice president of national buying for ALDI U.S. She said the company developed the lineup with shoppers’ budgets and demand for convenient meals in mind.
Price and preparation
ALDI said the single-serve meals contain 30 to 46 grams of protein each. The family-size dishes contain 16 to 22 grams per serving. The company announced price limits for the two sizes but did not list a price for each individual meal.
“We tested hundreds of recipes as we developed this collection,” said Terry Jackson, head of food at Kitchen Food Company, ALDI’s supplier for the meals. Jackson said the team focused on flavor and ingredients while developing the dishes.
The meals are refrigerated, not frozen. ALDI says the single-serve dishes can be heated in a microwave, while the family-size meals are prepared in an oven. Shoppers should follow the directions on each package.
2026 Hispanic Chamber Hola at the Park. Uptown Altamonte Springs, Florida at beautiful Cranes Roost Park Saturday, October 3, 2026 (2:00 PM – 6:00 PM) (EDT)
When and where to find them
The meals will be stocked in the refrigerated meals section near the front of ALDI stores. Availability will vary during the rollout, which begins in select markets in early October and expands through the fall. ALDI also plans to offer additional meals through its limited-time ALDI Finds assortment each month over the following year. corporate.aldi.us
Business
Addition Financial, Rosen Preschools Partner to Expand Financial Literacy for Central Florida Children
Published
1 week agoon
September 22, 2026Now in its fourth year, ADDing FUNdamentals introduces children as young as 4 to saving, needs versus wants and other basic money concepts through classroom activities and take-home resources.
ORLANDO, Fla. (FNN) — Addition Financial Credit Union is expanding its ADDing FUNdamentals community impact program through a new partnership with Rosen Preschools, bringing financial literacy education to children as young as 4 while providing resources designed to extend those lessons into their homes.
Now in its fourth year, ADDing FUNdamentals introduces preschool-aged children to basic money-management concepts through interactive, age-appropriate learning experiences.
Developed through a partnership with Junior Achievement of Central Florida and the Early Learning Coalition of Orange County, the program uses Junior Achievement’s JA Ourselves curriculum to teach children foundational concepts including making choices, distinguishing needs from wants and saving money.
Rosen Preschools is participating in the program for the first time, expanding the initiative’s reach to more children and families in Central Florida.
Addition Financial Credit Union, Rosen Preschools and community partners celebrate the expansion of the ADDing FUNdamentals financial literacy program, which introduces preschool-aged children to basic money-management concepts through hands-on learning and imaginative play.
Financial Lessons Extend Beyond the Classroom
As part of the initiative, volunteers from Addition Financial, Junior Achievement and Rosen Hotels & Resorts assembled backpacks filled with educational resources designed to help children follow along with classroom lessons and continue learning at home with their families.
A portion of the backpacks will be distributed to Rosen Tangelo Park Preschool and Rosen Preschool in Parramore.
Addition Financial is also providing playhouses modeled after miniature credit unions, giving students an opportunity to practice basic money-management concepts through imaginative play.
The combination of classroom instruction, hands-on activities and take-home materials is designed to reinforce financial concepts while encouraging families to continue conversations about money outside the classroom.
Rosen CEO: Financial Literacy Is a Critical Life Skill
Frank Santos, president and CEO of Rosen Hotels & Resorts, said his professional background in finance has made financial literacy an issue he strongly supports.
“We are very proud to partner with Addition Financial to bring the ADDing FUNdamentals program to the Rosen Preschools,” Santos said. “Having spent a majority of my career in finance, I am a big advocate for financial literacy.”
Santos called financial literacy a critical life skill and said introducing foundational lessons early, while also sending educational materials home to families, can help prepare children for long-term success.
Addition Financial Focuses on Starting Financial Education Early
Kevin Dougherty, chief operations officer at Addition Financial Credit Union, said the partnership with Rosen expands the program’s ability to introduce financial concepts during children’s formative years.
“We are incredibly grateful to have an organization of Rosen’s caliber become a part of the ADDing FUNdamentals program,” Dougherty said. “The students at Rosen Preschools will now get a jump start on developing key skills many of us take for granted — understanding and managing money.”
Dougherty said the response to the program since its launch demonstrates interest in providing financial education at an early age.
“The positive response and success we’ve seen since launching the program speaks to the need of fostering financial education at an early age,” Dougherty said.

Building Financial Skills Through Community Partnerships
The collaboration brings together a credit union, hospitality organization and education-focused community partners around a shared effort to introduce financial concepts to children early in life.
Rather than limiting the experience to classroom instruction, ADDing FUNdamentals combines curriculum, interactive play and educational materials that children can take home and share with their families.
The addition of Rosen Preschools in the program’s fourth year further expands its presence in Central Florida and brings the financial literacy initiative into the Tangelo Park and Parramore communities.
Through lessons on saving, choices and needs versus wants, participating children receive an early introduction to concepts they will encounter throughout their lives.
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