Business
Social Engagement Series: Are You Missing This Ingredient in Your Self-Promotion Strategy?
Shameless self-promotion is a must in your marketing efforts, but it’s easy to fall into a lull. Have you noticed that your self-promo efforts yield little, or worse, no response?
Let’s guess: you dove headfirst into your self-promo strategy, right? You made the most of your networks, sharing your blog or website content on a frequent basis to keep things interesting.
If your content was value-packed, it was shared at a decent rate at first because you enriched readers’ lives. However, after a while, your hook got no bites.
There’s a very important reason for that. But there’s a way out of the funk.
Your self-promotion gets no bites because you don’t pass the megaphone.
While self-promotion is very necessary for your business, exclusive self-promo becomes redundant and vain in people’s eyes. People are curious for new and relevant content, but when the only content you share comes from you, they see the pattern and start to tune you out.
In order to succeed, you’ve got to follow the 13th Law of Power.
“When asking for help, appeal to people’s self-interest, never to their mercy or gratitude.” – Robert Greene, The 48 Laws of Power
In short, one hand washes the other, and two wash the face.
In order to guarantee your content promotion success, you’ll need to share your megaphone.
Include other people’s content in your social network updates. Visit sources like LinkedIn Today, Entrepreneur, Forbes, Black Enterprise, or Mashable for relevant news articles that you feel will add value to your readers’ lives. Not only will you benefit your readers, you’ll also do the content author a favor by sharing his or her link.
That’s especially true for thought leaders and influencers, who you really want to promote your work for you.
Internet marketing experts (including Derek Halpern and Danny Iny) agree that the most effective way to gain a thought leader’s attention is to share his content with your network, leave comments on his blog, and comment on his social networks (or ask intriguing questions).
If you really want to go in deep, research your desired target to learn the pain points that you can relieve, and offer to relieve them yourself.
In other words, engage them.
That all sounds like a long process…but that’s because it is.
Advertising can have a powerful short-term term effect with the right visuals and marketing copy, but what happens when the ad comes down?
It’s forgotten in a matter of days.
Conversely, social engagement offers the long-term benefit of establishing relationships.
When you forge friendships, you create new evangelists: they’ll be more willing to share every new thing you publish.
Furthermore, tapping thought leaders is an inevitably long process because they’re incredibly busy and have large audiences already.
It’s a tough pill to swallow, but quality marketing takes a while anyway, yes?
If you want to learn more about social sharing and engagement, check out these links:
How to Use Hashtags in Social Media Marketing (FreelanceSwitch)
How to Meet New People Who Want To Help Your Business and Career (Social Triggers)
7 Tips for More Effective Social Media Marketing (FreelanceSwitch)
How to email influential people—and get responses FAST (plus new free download) (Social Triggers)
Share this post with your networks. They’ll definitely find it useful. 🙂
Image by Tina Mailhot Roberge (vervex).
Terminal upgrades, parking projects and international connections mark the authority’s fiscal year review.
ORLANDO, Fla. (FNN) — The Greater Orlando Aviation Authority highlighted terminal improvements, expanded international connections and parking projects during its fiscal 2026 review, while its board adopted changes to a local business program and announced a new statewide small business initiative.
The updates affect Orlando International Airport and Orlando Executive Airport, which GOAA operates.
“We are undertaking an ambitious effort to redefine what it means to deliver a world-class airport experience,” GOAA CEO Lance Lyttle said in the authority’s announcement.
“As we welcome more visitors, more airlines, more routes, and new programs, our responsibility is to elevate every part of the journey — making it more welcoming, intuitive, and connected.”
A Gate Link train travels along an elevated guideway at Orlando International Airport, with the airport’s control tower in the background. Photo courtesy of the Greater Orlando Aviation Authority.
Terminal Improvements Focus on Connections and Families
Among the completed projects was an enclosed pedestrian bridge with moving walkways connecting Orlando International Airport’s train station and Terminal C.
Terminal C also opened a new wing serving gates 250–254, providing additional capacity and becoming the new home for Virgin Atlantic’s airport operations.
Three new Family Zones — one in each terminal — offer spaces for children and families to play, read and recharge. GOAA also highlighted improvements to directional signs along airport roads, in parking areas and throughout the terminals.
Parking Expansion and $40 Million Improvement Program
GOAA reported progress on a parking guidance system at Terminal C, with phased activation across all garages planned through mid-2027.
Dedicated employee parking areas are intended to free additional spaces for travelers. Planning is also underway for two new garages expected to add 8,000 public parking spaces over the next few years.
Separately, the authority’s $40 million Beautiful Airports Program targets safety, functionality and appearance across garages, terminals and other airport areas.
Aviation Investments and International Service
The fiscal year review highlighted a $50 million investment by dnata, a $26 million redevelopment by Signature Aviation at Orlando International Airport and groundbreaking for Sky Harbour’s $40 million campus at Orlando Executive Airport.
International service developments included ZIPAIR’s nonstop passenger charter flights between Orlando and Tokyo and Iberia’s launch of nonstop service to Madrid.
GOAA described ZIPAIR’s service as the first passenger charter connection between Florida and the Asia-Pacific region.
Business Policy Changes Broaden Eligibility
The board adopted revisions to GOAA’s Local Developing Business program following research, town halls and discussions with internal experts.
The changes increase the allowable personal net worth threshold and clarify how assets are excluded from that calculation, including primary residence equity, business equity, retirement assets and certain nonliquid holdings.
Business size standards were also revised to account for inflation and increased operating costs. The announcement did not specify the updated financial thresholds.
A new Small Business program will complement the local program and extend eligibility to qualifying businesses throughout Florida. Under the announced framework, participating businesses must fall within 50% of the applicable U.S. Small Business Administration size standard.
GOAA said detailed guidelines for both programs would be posted on its website. Those guidelines will provide businesses with the information needed to assess eligibility.
Florida National News and FNN News en Español will provide on-site coverage of the Hispanic Heritage Month celebration at Cranes Roost Park.
ALTAMONTE SPRINGS, Fla. (FNN) — Hola at the Park will bring Hispanic culture, local businesses and live entertainment to Cranes Roost Park on Saturday, Oct. 3, from 2 to 6 p.m.
Hosted by the Hispanic Chamber of Metro Orlando and presented by AdventHealth, the event celebrates National Hispanic Heritage Month through food, entertainment, entrepreneurship and community connections.
According to the chamber’s event announcement, admission is free, the celebration is open to the community and no registration is required.
FNN to Spotlight Businesses and Community Voices
Florida National News and FNN News en Español, official media sponsors, will be on location covering the festivities.
The FNN team will spotlight chamber representatives, sponsors, participating businesses and community leaders, while sharing attendees’ perspectives throughout the afternoon.
Coverage will highlight the people, businesses and cultural traditions contributing to the celebration.
Photo: Florida National News
Food, Entertainment and Family Activities
The chamber’s announcement lists authentic cuisine, live entertainment, local businesses, wellness experiences, community resources, networking and family-friendly activities among the event’s offerings.
Attendees will have opportunities to explore Hispanic traditions, connect with entrepreneurs and learn about organizations serving Central Florida.
Photo: Florida National News
A Waterfront Setting in Uptown Altamonte
Cranes Roost Park, located in Uptown Altamonte, features a waterfront setting with scenic walkways around Cranes Roost Lake and the Eddie Rose Amphitheater and floating stage.
The park will serve as the gathering place for an afternoon celebrating Hispanic heritage and the connections between culture, business and community.
Event Details
- Date: Saturday, Oct. 3, 2026
- Time: 2–6 p.m. EDT
- Location: Cranes Roost Park, Altamonte Springs
- Host: Hispanic Chamber of Metro Orlando
- Presenting sponsor: AdventHealth
- Admission: Free and open to the community
- Registration: Not required
Photo: Florida National News
Vendor Inquiries
For information about vendor opportunities, contact the Hispanic Chamber of Metro Orlando at info@hispanicchamber.com or events@hispanicchamber.com.
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