Business
5 Key Things Customers Want to See on Your Business Website
Customer engagement is Internet gold — it’s what any serious business wants for its website, and what you want for yours. While web design can be a bit technical at times, there are 5 simple, concrete pieces of content customers expect you to have on your business website, and if they’re not there, they’ll move on. Make sure you include these things on yours.
5 Key Things Your Customers Expect to See on Your Business Website
1. Clear, eye-catching contact information. You want people to be able to contact you if they’re interested in your business, so your info has to be in a visible place. The three most frequent spots are at the top, in the sidebar, or at the bottom. However, to lower the risk of your customers overlooking it, it may be better to place the info at the top or in the upper area of the sidebar.
It’s always best to put the most important information above the fold (the “fold” is the middle of the webpage). Since many web surfers are in such a hurry, they scan web pages and won’t necessarily check the lower half.
2. An image of you and/or your staff on your “About” page. Most people are visual, especially when browsing the Internet, and being able to see the faces behind your business provides a warm connection for them. It gives them a better idea of who they’re dealing with, which is an important deciding factor in parting with their money.
Oh, don’t forget to say “cheese”. People are more receptive to a smiling face. 🙂
3. A call to action. Make it clear what you want your customers to do. Ask. If you’re selling a product, make sure they know you want them to buy it. If you’re offering a service, make sure they know they can buy it from you. If your site is a blog and you want the readers to leave a comment or spread the word about a blog post for you, ask them to share the post on their social networks or leave a comment at the end of the post.
Without a call to action, people will read and move on. They can’t read your mind, and they’re not going to assume anything. You have to tell them what you want from them.
4. Simple, brief copy. Unless you’re in the world of computers, programming, medicine, or science, your customers expect your written content to be quick and simple. In today’s mobile world, people are constantly on the go, so when they arrive at your website, they want to know what your company’s about and what it can do for them in as few and easily understood words as possible.
If phrasing your written content in simpler, smaller words is a challenge for you, hire a ghostwriter or ghost blogger to do it for you.
5. Testimonials. Another important deciding factor in your customers’ willingness to spend money on you is your track record. You know the power word-of-mouth has on consumers, and testimonials are the online version of that. If people can see your product or service has improved other people’s lives, they’ll more likely purchase it.
What other content elements do you think a business website needs? What do you have on yours? Share them with us in a comment below.
Flickr photo by Johan Larsson.
Florida National News and FNN News en Español will provide on-site coverage of the Hispanic Heritage Month celebration at Cranes Roost Park.
ALTAMONTE SPRINGS, Fla. (FNN) — Hola at the Park will bring Hispanic culture, local businesses and live entertainment to Cranes Roost Park on Saturday, Oct. 3, from 2 to 6 p.m.
Hosted by the Hispanic Chamber of Metro Orlando and presented by AdventHealth, the event celebrates National Hispanic Heritage Month through food, entertainment, entrepreneurship and community connections.
According to the chamber’s event announcement, admission is free, the celebration is open to the community and no registration is required.
FNN to Spotlight Businesses and Community Voices
Florida National News and FNN News en Español, official media sponsors, will be on location covering the festivities.
The FNN team will spotlight chamber representatives, sponsors, participating businesses and community leaders, while sharing attendees’ perspectives throughout the afternoon.
Coverage will highlight the people, businesses and cultural traditions contributing to the celebration.
Photo: Florida National News
Food, Entertainment and Family Activities
The chamber’s announcement lists authentic cuisine, live entertainment, local businesses, wellness experiences, community resources, networking and family-friendly activities among the event’s offerings.
Attendees will have opportunities to explore Hispanic traditions, connect with entrepreneurs and learn about organizations serving Central Florida.
Photo: Florida National News
A Waterfront Setting in Uptown Altamonte
Cranes Roost Park, located in Uptown Altamonte, features a waterfront setting with scenic walkways around Cranes Roost Lake and the Eddie Rose Amphitheater and floating stage.
The park will serve as the gathering place for an afternoon celebrating Hispanic heritage and the connections between culture, business and community.
Event Details
- Date: Saturday, Oct. 3, 2026
- Time: 2–6 p.m. EDT
- Location: Cranes Roost Park, Altamonte Springs
- Host: Hispanic Chamber of Metro Orlando
- Presenting sponsor: AdventHealth
- Admission: Free and open to the community
- Registration: Not required
Photo: Florida National News
Vendor Inquiries
For information about vendor opportunities, contact the Hispanic Chamber of Metro Orlando at info@hispanicchamber.com or events@hispanicchamber.com.
The refrigerated lineup includes five single-serve dishes and two family-size meals.
BATAVIA, Ill. (FNN) — ALDI will begin rolling out seven ready-made meals in select stores in early October, with single-serve dishes priced under $8 and family-size options under $15. The grocer expects the full lineup to be available nationwide by January 2027.
The collection includes five single-serve meals: beef Bolognese spaghetti, beef brisket with white mac and cheese, butter chicken and rice, a chicken burrito bowl, and chicken fettuccine Alfredo. The two family-size dishes are chicken and bacon mac and cheese and a meat lovers pizza bake.
“Our shoppers are looking for meals that fit into busy lives,” said Joan Kavanaugh, vice president of national buying for ALDI U.S. She said the company developed the lineup with shoppers’ budgets and demand for convenient meals in mind.
Price and preparation
ALDI said the single-serve meals contain 30 to 46 grams of protein each. The family-size dishes contain 16 to 22 grams per serving. The company announced price limits for the two sizes but did not list a price for each individual meal.
“We tested hundreds of recipes as we developed this collection,” said Terry Jackson, head of food at Kitchen Food Company, ALDI’s supplier for the meals. Jackson said the team focused on flavor and ingredients while developing the dishes.
The meals are refrigerated, not frozen. ALDI says the single-serve dishes can be heated in a microwave, while the family-size meals are prepared in an oven. Shoppers should follow the directions on each package.
2026 Hispanic Chamber Hola at the Park. Uptown Altamonte Springs, Florida at beautiful Cranes Roost Park Saturday, October 3, 2026 (2:00 PM – 6:00 PM) (EDT)
When and where to find them
The meals will be stocked in the refrigerated meals section near the front of ALDI stores. Availability will vary during the rollout, which begins in select markets in early October and expands through the fall. ALDI also plans to offer additional meals through its limited-time ALDI Finds assortment each month over the following year. corporate.aldi.us
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