Business
Why Your Business Blog MUST Have an Email List – and How to Start
The most important element of your business blog is its readers – unless you’re satisfied with having no audience for your content, of course. Many people tout social media marketing as one of the key ways to grow that audience, which sounds good in theory.
However, while social media marketing is indeed the quickest way to get readers to your business blog, it’s not how you keep them there, and it’s certainly not the best conduit for generating revenue for your business. Read on to learn how to make it happen.
What’s the one thing most people have and check every day?
Gmail, Hotmail, Ymail, Yahoo! Mail, Outlook…you get the idea. Email. If you guessed Facebook or Twitter, do remember that there are still some out there who don’t have any social media accounts, but they have email addresses. Email is more important to most than social media because it’s still one of the most essential forms of contact, next to calling and texting.
If you’re still not convinced, consider this contrast posed by Internet marketing expert Derek Halpern: people receive about 100 emails a day, but receive about a thousand tweets and Facebook updates a day. Which are people more likely to read?
Plus, in our current smartphone age, people have less time to go to actual blog sites to read their favorite content; they prefer the convenience of receiving the blog updates right in their inbox so they can check it on their phones on the go.
And that’s where you want to be – right at their hip.
Here’s how you get them in 3 steps.
1. Sign up for an email subscription provider, like AWeber or MailChimp and set up an email subscription form.
2. Place the email sub form in the “right places” on your business blog. According to Halpern, the four best spots are: at the top of your blog (if you have a WordPress blog with a feature box option, such as a Thesis or StudioPress theme – check out Halpern’s blog and look at the top of his), in your blog’s sidebar, on your “About” page, and at the bottom of every blog post.
3. Draw people to your blog and give them a reason to stay. This is where your social media presence becomes important. Draw readers to your blog with value-packed content, and offer an incentive for them to give up their email address, such as a free report, a free gift of some kind from your company, or offer a highly valuable free ebook as a subscriber exclusive.
So why an email list?
An email list can be a powerful sales tool, and more people convert and click with email subscriptions than through social media promotion. Since the reader is loyal enough to subscribe to your blog, he’ll be more familiar with you than a stranger, and therefore more likely to purchase your goods or services.
However, if you don’t give a reader a way to stay, he won’t. Set up the form and add it to your blog, and watch your customer engagement increase.
Flickr photo by Horia Varlan.
Florida National News and FNN News en Español will provide on-site coverage of the Hispanic Heritage Month celebration at Cranes Roost Park.
ALTAMONTE SPRINGS, Fla. (FNN) — Hola at the Park will bring Hispanic culture, local businesses and live entertainment to Cranes Roost Park on Saturday, Oct. 3, from 2 to 6 p.m.
Hosted by the Hispanic Chamber of Metro Orlando and presented by AdventHealth, the event celebrates National Hispanic Heritage Month through food, entertainment, entrepreneurship and community connections.
According to the chamber’s event announcement, admission is free, the celebration is open to the community and no registration is required.
FNN to Spotlight Businesses and Community Voices
Florida National News and FNN News en Español, official media sponsors, will be on location covering the festivities.
The FNN team will spotlight chamber representatives, sponsors, participating businesses and community leaders, while sharing attendees’ perspectives throughout the afternoon.
Coverage will highlight the people, businesses and cultural traditions contributing to the celebration.
Photo: Florida National News
Food, Entertainment and Family Activities
The chamber’s announcement lists authentic cuisine, live entertainment, local businesses, wellness experiences, community resources, networking and family-friendly activities among the event’s offerings.
Attendees will have opportunities to explore Hispanic traditions, connect with entrepreneurs and learn about organizations serving Central Florida.
Photo: Florida National News
A Waterfront Setting in Uptown Altamonte
Cranes Roost Park, located in Uptown Altamonte, features a waterfront setting with scenic walkways around Cranes Roost Lake and the Eddie Rose Amphitheater and floating stage.
The park will serve as the gathering place for an afternoon celebrating Hispanic heritage and the connections between culture, business and community.
Event Details
- Date: Saturday, Oct. 3, 2026
- Time: 2–6 p.m. EDT
- Location: Cranes Roost Park, Altamonte Springs
- Host: Hispanic Chamber of Metro Orlando
- Presenting sponsor: AdventHealth
- Admission: Free and open to the community
- Registration: Not required
Photo: Florida National News
Vendor Inquiries
For information about vendor opportunities, contact the Hispanic Chamber of Metro Orlando at info@hispanicchamber.com or events@hispanicchamber.com.
The refrigerated lineup includes five single-serve dishes and two family-size meals.
BATAVIA, Ill. (FNN) — ALDI will begin rolling out seven ready-made meals in select stores in early October, with single-serve dishes priced under $8 and family-size options under $15. The grocer expects the full lineup to be available nationwide by January 2027.
The collection includes five single-serve meals: beef Bolognese spaghetti, beef brisket with white mac and cheese, butter chicken and rice, a chicken burrito bowl, and chicken fettuccine Alfredo. The two family-size dishes are chicken and bacon mac and cheese and a meat lovers pizza bake.
“Our shoppers are looking for meals that fit into busy lives,” said Joan Kavanaugh, vice president of national buying for ALDI U.S. She said the company developed the lineup with shoppers’ budgets and demand for convenient meals in mind.
Price and preparation
ALDI said the single-serve meals contain 30 to 46 grams of protein each. The family-size dishes contain 16 to 22 grams per serving. The company announced price limits for the two sizes but did not list a price for each individual meal.
“We tested hundreds of recipes as we developed this collection,” said Terry Jackson, head of food at Kitchen Food Company, ALDI’s supplier for the meals. Jackson said the team focused on flavor and ingredients while developing the dishes.
The meals are refrigerated, not frozen. ALDI says the single-serve dishes can be heated in a microwave, while the family-size meals are prepared in an oven. Shoppers should follow the directions on each package.
2026 Hispanic Chamber Hola at the Park. Uptown Altamonte Springs, Florida at beautiful Cranes Roost Park Saturday, October 3, 2026 (2:00 PM – 6:00 PM) (EDT)
When and where to find them
The meals will be stocked in the refrigerated meals section near the front of ALDI stores. Availability will vary during the rollout, which begins in select markets in early October and expands through the fall. ALDI also plans to offer additional meals through its limited-time ALDI Finds assortment each month over the following year. corporate.aldi.us
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